Inventor Smart Care Reviews 140

TrustScore 3 out of 5

3.1

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Review summary

Created with AI, based on recent reviews

Evaluating 43 reviews, most reviewers were somewhat happy with their experience overall. Many customers appreciate the dental wand as an innovative and effective tool for maintaining their cats' oral hygiene, especially for those cats who resist traditional tooth brushing. People find it a great alternative for difficult-to-handle or ex-feral cats, and some report their cats absolutely love it, associating teeth cleaning with play. However, some people were dissatisfied with the product, noting that their cats showed no interest in chewing the brush, only licking it, or recoiled from the toy entirely. A few other people also felt that the product was too hard or made of rigid plastic, with some even receiving a harder version than expected. There were also instances of missing parts upon arrival or issues with the toothpaste not materializing as expected.

What people talk about most

Product

Customers had ambiguous experiences with product. While some reviewers praise the product as an excellent and... See more

Quality

Users describe ambiguous interactions with quality. Some customers praise the product as an excellent and... See more

Reviews shaping this summary

Rated 3 out of 5 stars

My cat just doesn't care. I got a little sniff and that's it. It's suuuper hard to squish, I think its probably too hard for my older cat even if he did pay any attention to it. I followed the... See more

Company replied

Rated 5 out of 5 stars

Got this for my friends cat when looking after them and he absolutely loved it - he really engaged with it and definitely brought out his inner hunter! Also got him really comfortable with me when he'... See more

Company replied

Rated 5 out of 5 stars

I have 4 cats and they absolutely LOVE the dental wand!! In particular, my one cat had signs of inflammation as there was no way he was letting me brush his teeth! So this is the perfect solution and... See more

Company replied


Company details

  1. Pet Supply Store

Written by the company

The stress-free way to brush cat's teeth. We engage your cat's instincts to hunt to drive the experience of brushing their teeth. This ensures cooperation from the cat and more importantly it improves the bond between you and your cat.


Contact info

3.1

Average

TrustScore 3 out of 5

140 reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 82% of negative reviews

Typically replies within 1 week

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Rated 4 out of 5 stars

It's OK and helps with oral hygiene but it's probably not a standalone product

The cats liked the toy and played with it while it was attached to the wand. They don't bite / chew it much though, so I'm not sold on its benefits for cleaning their teeth - I had to wash all of the toothpaste out of it after a day, as they'd stopped playing with it.
I'll give it another try but it's not the wonder product I was hoping for and I'm still having to manually brush their teeth, so I'd say it's a complimentary treatment to manually cleaning their teeth, not a replacement for it sadly.

31 March 2026
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Reply from Inventor Smart Care

Hello. Thank you for your review. It can take time for cats to get used to biting the wand which is why we offer a 120 day return policy. If you would like some more advice on using the dental wand please reach out to us meow@inventorcat.co.uk and we would be pleased to help.

Rated 1 out of 5 stars
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Reply from Inventor Smart Care

Good Morning, I am sorry to hear your cat doesn't like the product and would love to assist you with this. Please reach out to us meow@inventorcat.co.uk so we can help you with your issue.

Rated 1 out of 5 stars

Rubbish seller with a junk product

A rubbish company with an attitude second to none. I have had MONTHS of bullying behaviour, deceit (even though in writing) and the hardest work to get a product ordered to getting it returned because it was so hideous. Watch out - they clearly state their postage costs on their website, but charge you much more. Then the items go 'missing'. Then you get told in writing by way of an alleged apology that they'll include 'extra goodies' and they don't! The list goes on... then the toothpaste didn't materialise do t had to accept an inferior one. When the product finally got to me, it was a heap of junk! I had to wait months to prove this to return it and have the overcharged postage deducted from the refund which still hasn't been paid to me. You couldn't make this up!! A house could be built in less time than this. Then after hours aggressive and argumentative to and from emails from them. JUST STAY AWAY FROM THIS LOT AND KEEP YOUR SANITY! No wonder the reviews show them up!

24 April 2026
Unprompted review
Rated 5 out of 5 stars

Great product

Great product. I have managed to clear my cats' gingivitis. They both love chewing on the wand and I've bought them both the cats toy. There is no way I could have used a toothbrush on either of my cats. So glad I found this company!

2 April 2026
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Reply from Inventor Smart Care

Thank you so much Susan for this review. We are so glad it has helped your cats!

Trustpilot is assessing this review in accordance with our flagging process.

Rated 2 out of 5 stars

My cat shows little interest in the…

My cat shows little interest in the wand. He will accept toothpaste from the tube however. I hope this will help in the hygiene of his mouth.

9 March 2026
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Reply from Inventor Smart Care

Hello Stephen, if you require any assistance with helping your cat get used to the wand and engage with it please reach out to us via meow@inventorcat.co.uk.

If you haven't tried it already you can use a liquid treat in the wand to entice your cat to bite.

I am glad to hear he is liking the toothpaste though, which will help.

Rated 5 out of 5 stars

It will take time to get my cat used to having his teeth brushed

When I first ordered my cat tooth brush it got lost in the post some were it was not a problem when I contacted Inventor they sorted it and it arrived safely

3 February 2026
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Reply from Inventor Smart Care

Thank you for taking the time to leave your review, please keep us updated on how your cat gets on.

Rated 5 out of 5 stars

Impeccable customer service

My cats love it and are crazy obsessed with the extra jalapeno toy that comes with it.
Unfortunately it broke but when I spoke to them on IG they sent a replacement out really quickly, and checked in with me again to make sure I'd got it and all was ok
The best bit was they addressed the parcel to my cat 🤣

14 February 2026
Unprompted review
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Reply from Inventor Smart Care

Thank you for your kind review, hope your cats continue to love the wand!

Rated 1 out of 5 stars

Not legit

They accept your order but then tell you when chased after supposedly posting that they are sold out and can't tell you when they can supply. Can't see them lasting long. Deborah Meaden take note!

3 February 2026
Unprompted review
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Reply from Inventor Smart Care

Hello.If you are not already in contact with our customer service team which you might already be please reach out to us meow@inventorcat.co.uk for support with your order.

Rated 2 out of 5 stars

Shipping challenges are suspicious

Can't say anything about the actual product because it hasn't actually arrived. I ordered on 1 Feb and as of today, 14 Feb, I still haven't received the product.

First, I received a Royal Mail tracking number which never updated post "we're expecting your parcel". I reached out and the company has claimed it was lost by the courier where they offered to replace with a new shipment, albeit with a different toothpaste they clearly don't rate as highly as the original which is out of stock. Fine, I just want the device. That was 3 days ago and still no shipment update from customer support.

I don't even know if my cats will like the product but I am supremely disappointed by how difficult the shipping has been to even receive this product. It cost me £37 and I do not feel this amount of oversight into getting this thing in the mail has been worth it.

3 February 2026
Unprompted review
Rated 1 out of 5 stars

Do not leave toy with cat unattended.

They need to make it EXTREMELY clear not to leave the toy in attended, not buried on some page within the website. Several vet trips later and ingestion is cleared. Instructions should be present with the toy, not just on the sit. Pay for printing an FAQ.

19 January 2026
Unprompted review
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Reply from Inventor Smart Care

Hello Aaron,

Unfortunately there is no information on here for me to be able to track your purchase but that acat's wellbeing is our number one priority.

We make the safety instructions extremely clear. It is on our product page, our packaging, our manual, our training videos.

If you would like to contact us about your issue please email us meow@inventorcat.co.uk

Thank you.

Rated 1 out of 5 stars

Hmmmm

Cat shows no interest in chewing brush, just licks it

9 January 2026
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Reply from Inventor Smart Care

Good Morning.

I am sorry to hear this.

We have a 120-day return policy, which means you have 120 days from the date you receive your item to request a return.

You are eligible for a 100% refund on the item cost if, after consistently trying to use the Dental Wand throughout the 120 days (minimum of 60 days), your cat has not bitten it.

Please contact meow@inventorcat.co.uk if you would like some help with getting your cat interested in the wand.

Rated 2 out of 5 stars

Great Design Idea, Could Be Improved

I love the idea for a toothbrush that's a toy the cat can chew on. I was expecting these to be made of soft silicone material but, when I felt them, they were made of rigid plastic and the spikes felt kind of sharp. My cats were initially curious about them, but they recoiled when they tried to sniff or bite the toy. They are ok batting the toys around, but that doesn't serve the intended purpose. I really wanted to like the dental wand, but I think the design needs improvement. Specifically, I think it should be made of softer material, at least the spikes on the outside.

15 December 2025
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Reply from Inventor Smart Care

Hello Misty. We have actually changed the material from a softer plastic to the harder one as the new version works more efficiently when cleaning the cat's teeth. If you email meow@inventorcat.co.uk we can check if we have any of the softer wands left that you can order but we don't plan to change our current offering at this time.

Rated 5 out of 5 stars

Great product, quick delivery

Swift delivery and brilliant product! This is my second time ordering from inventor cat and I must say the new device is a huge improvement on the last iteration! They have listened to their customer feedback and made it much more sturdy.
Both my cat and my kitten love this - I am getting them used the the harder material using lick e lix treats but they don’t seem to mind and have so far not managed to break it even with the odd cheeky hard bite!

This is a brilliant tool for any cat parent looking to clean their kitties teeth on a convenient, easy and fun way!

I highly recommend!

17 December 2025
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Reply from Inventor Smart Care

Thank you so much for taking the time to leave this review. We are so glad to hear that your cats are benefiting from the wand!

Rated 1 out of 5 stars

Can't get cat interested

I've tried the toothpaste, licky-e- licks, and cat nip. Cat won't touch the wand.

21 November 2025
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Reply from Inventor Smart Care

Good Morning.

I am sorry to hear this.

We have a 120-day return policy, which means you have 120 days from the date you receive your item to request a return.

You are eligible for a 100% refund on the item cost if, after consistently trying to use the Dental Wand throughout the 120 days (minimum of 60 days), your cat has not bitten it.

Please contact meow@inventorcat.co.uk with your order details if 60 days has already passed or feel free to contact us after this time and we can issue a refund once the wand is returned to use.

Rated 4 out of 5 stars

On the positive side

On the positive side, my cat does bite the toy. This happened on the first use :) On the negative side, the opening to pour the (Virbac) toothpaste in, is simply not wide enough. If the toothpaste was liquid this would work. Unfortunately it is not and it is taking me AGES to manage to pour it in. Same with Webbox treats.

Update:
And yes, to reply to your silly question, I did open the toy to squeeze the toothpaste in, even using the wider opening. No one in their right mind would try to fill the toy through the tiny holes 🤣 This said, I have now noticed that the nozzle of the Virbrac toothpaste fits in the wider toy opening, which makes it easier. (Thanks god I bought the toothpaste you recommended!) Unsure if this was indicated somewhere but if not, it might help!
The toy itself is super hard, but I read that the original version is softer. It might be good to offer the option, especially for older cats.
But so far so good hence why I upgraded my experience to 4 stars :)

5 November 2025
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Reply from Inventor Smart Care

Hello Sophie,I am sorry to hear you are having difficulties inserting the toothpaste. Can you please confirm are you unscrewing the dental wand to put the toothpaste in? If you need any more assistance please reach out to us meow@inventorcat.co.uk.

Rated 2 out of 5 stars

My cat didn't like the chew stick

My cat didn't like the chew stick. Probably the texture as she is twelve years old. She gets her plaque reduction from specialised dry kibble. The only thing she enjoyed was the catnio

20 October 2025
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Reply from Inventor Smart Care

Good Afternoon, Vivian.

Thank you for taking the time to share your feedback.

I am sorry to hear your cat hasn't taken to the dental wand.

We do offer a 120-day money-back guarantee once you have tried the product with your cat for at least 60 days from your order date, which I can see was fairly recently.

Our manual includes tips to help your cat take to the product, this is the link:

https://www.inventorcat.co.uk/manual

But if you are still having issues please do reach out to us via email, meow@inventorcat.co.uk for further assistance.

Rated 5 out of 5 stars

Works with my cat not against him

I bought this with the goal of making a necessary evil (in my cats eyes), more enjoyable and to encourage him to be able to make his own choice for cooperative care. So far he's happy to play and gently bite, so we're working on getting the bite grip there! It's refreshing to see a product which sees the importance of dental care for cats, whilst also appreciating it's not something many people (or cats) enjoy and actually do! Some fussier cats like my boy may take a while to get used to the texture, but he's already responding to it far better than he ever did with a conventional toothbrush!

If there was an option for a slightly softer 'starter' brush, that may be good to encourage the bite and make the introduction stage easier!

21 October 2025
Unprompted review
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Reply from Inventor Smart Care

Thank you so much for taking the time to review the dental wand, I am so glad to hear it is helping your cat!

Rated 5 out of 5 stars

Great quality but

Great quality, great product, but pretty expensive even more in combination with additional customs payments because delivery is from UK

8 September 2025
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Reply from Inventor Smart Care

Thank you so much for your kind words and feedback!

We’re thrilled to hear you love the quality and our products.

We completely understand your point about customs fees — it’s something we’re actively working on.

Our aim is to have international distribution centres in the future to make global delivery faster and more affordable for our customers.

We really appreciate your support as we grow!

Rated 5 out of 5 stars

This is an excellent product

This is an excellent product. My cats took to playing with it straight away.

3 September 2025
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Reply from Inventor Smart Care

Thank you so much for your kind review,we are so pleased to hear your cats are enjoying the product!

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