NIQ - NielsenIQ Reviews 177

TrustScore 2 out of 5

2.2

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Review summary

Created with AI, based on recent reviews

Evaluating 49 reviews, most reviewers were unhappy with their experience overall. Many people encountered significant difficulties with customer service, often finding it unresponsive or unhelpful when trying to resolve issues. Customers frequently reported problems with accessing their accounts, particularly after phone number changes, leading to prolonged lockouts and frustration. There were also concerns about the app and website, with some users experiencing slow performance, errors, or issues with point accumulation and voucher redemption. Conversely, a small portion of people felt satisfied with the app's ease of use for scanning items and appreciated the rewards they received, such as Amazon vouchers and other valuable products. Some reviewers also noted that their experiences were positive, with quick and easy voucher redemptions and no significant issues.

What people talk about most

User experience

Customers had ambiguous experiences with the user experience, with many expressing satisfaction with the... See more

Application

Customers consistently note ambiguous experiences with the app, with some finding it easy to use for scanning... See more

Website

Clients share ambiguous opinions on website functionality, with some reporting positive experiences like... See more

Customer communications

People report negative experiences with contact, citing difficulties in reaching customer service and... See more

Product

Users describe ambiguous interactions with product, with some customers reporting issues like points not... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I have been with NIQ for over 15 years when I first started there were no problems. I used to get newsletters every month with details of everything including my rewards now I don’t get any updates, I... See more

Company replied

Rated 2 out of 5 stars

I have been diligently scanning my shopping for about a year now - first voucher arrived - no problem. Ordered second voucher over a month ago - nothing. I reached out via email - they bombard you w... See more

Company replied

Rated 2 out of 5 stars

Easy to scan and a very easy to use app. I’ve been scanning for 20 months and successfully rewards twice. On the third attempt I did not receive the reward. I contacted them and was told it had been... See more

Company replied


Company details

Written by the company

The NielsenIQ Consumer Panel is a nationwide research community where real people share real shopping data. Members scan everyday purchases and share feedback using our app, helping brands improve products, prices, and innovation. Your insights help shape better, fairer shopping experiences, and you’re rewarded for taking part. We respect your privacy: we never use your personal data for advertising or marketing, and we never sell, publish, or license your personal information.


Contact info

2.2

Poor

TrustScore 2 out of 5

177 reviews

5-star
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1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 94% of negative reviews

Typically replies within 2 weeks

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Rated 5 out of 5 stars

I have been using the scanning panel…

I have been using the scanning panel for 2 years now I have accumulated over £200 in vouchers however I tend to only scan my main food shop each week I've recently started scanning everything and its going up alot quicker

3 February 2026
Unprompted review
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Reply from NIQ - NielsenIQ

Thank you for sharing such positive feedback, we are happy you are enjoying participating in our consumer research for 2 years already - that's a wonderful milestone!

To help you stay on track here are a few gentle reminders:
1. Online and offline shopping is eligible, as well as on the go
2. Weekly activity consistency is important (trips, no trip and/or vacation) to unlock additional bonuses and perks
3. Add our email as a contracts in your email so you don't miss surveys and additional campaigns.

Thank you for being part of NielsenIQ Panel!

Rated 1 out of 5 stars

Very poor customer service

Very poor customer service. The staff were rude and unhelpful. I missed submitting for one week and immediately started receiving chasing alerts, which felt unnecessary and stressful. When I contacted customer service to resolve it, I was left waiting for a long time. Overall, a frustrating experience and not user-friendly at all.

3 February 2026
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for sharing your feedback and I'm sorry to hear about the helpdesk experience.

Reminders are indeed triggered when there are weekly "holes" in the data reporting. To remind, it can be trip submission, vacation or "no shopping" if you/your household didn't buy anything that week. While we try keeping reminders minimal, it is indeed VERY important for the research to have this reporting without "holes" - it's not only about you keeping on track with your rewards/bonuses faster, but also about data quality of the research which is the whole purpose of why this panel and app exist.

Would this help understand better what is expected and how app operates? I'm happy to clarify any additional questions. Thank you for your kind understanding.

Rated 5 out of 5 stars

Easy to use rewarding app.

I have used this app for years, first of all it started with my daughter, with the hand held scanner, she then got married and moved away so I opened my own account and it's brilliant. I downloaded the app onto my phone and it's so easy to scan all items I buy, anywhere I buy them. It's second nature now to do this scanning and the rewards are fair. I tend to save up my points throughout the year and around xmas time I convert the points into vouchers to do my xmas shopping. It really takes the expense down a lot. When I order the vouchers they come through really quickly and within minutes they are ready to spend. What's not to like for a minute or 2 of your time every time you shop?

1 February 2026
Unprompted review
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Reply from NIQ - NielsenIQ

Thank you so much for such positive feedback, we are very happy you are enjoying being part of our research panel! There are more improvements coming this year, as our team is working hard on making experience as enjoyable as possible - we hope you'll like them. Thank you for being part of the panel and making the difference with your consistent support of consumer reseach!

Rated 1 out of 5 stars

No Compensation Received

Registered for trial with Nielseniq. Completed all the requirements. Received an email stating that I would receive a voucher after completing all the requirements.

No voucher received. I emailed at least 3 times to support, and nobody responded.

Wasted my time participating, and I didn’t get compensated.

19 December 2025
Unprompted review
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Reply from NIQ - NielsenIQ

Thank you for your review. The email you are referring to seems to be the initial one, at trial start. Upon closure of the trial, all participants have received another closure email, have you checked your inbox on it? Depending on eligibility, it contains all details and next steps. Thank you.

Rated 1 out of 5 stars

Horrendous Customer Service

Where do I start, tried to update my contact details with customer service, was advised that they have completed my updated details. Lies! I had to phone up again to update to which was told my details to Which given was incorrect. Was told to send in identification to complete verification, which completed.

Then to receive a email to say they are closing my account, and I have 90 days to withdraw my points. I emailed NielsenIQ to request my points to be released to claim my gift card. Then the agent replied saying im unable to gain my points and unable to claim my gift card as my account is closing. Absolute loads of lies this company tells customers. They expect you to waste time scanning shopping, give you points which takes months to gain enough points, then close account.

If I was anyone who reading this I would not at all be using this company, stay away from them.

26 January 2026
Unprompted review
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Reply from NIQ - NielsenIQ

Thank you for sharing your feedback. We sincerely apologise for this experience, and ensure this is not what we aim for as customer service. I was looking for your account but with Wilson name alone I couldn't identify it so I'll try helping in the ways I can.

In your termination email there should be an information on dates, but also saying points can be also redeemed using website. Have you tried this? Thank you.

Rated 1 out of 5 stars

NielsonQ panel is just a scam

This is the worst service I've ever received from any panel, last week I sent the email as instructed but nobody has responded back to me. Why make us work and not pay?

15 December 2025
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

We’re sorry to hear about your experience. We’d like to check your account and resolve this as quickly as possible. Please contact our helpdesk at support@smb.nielseniq.com or , as we need a few details to identify your profile and look into your reward status. Thank you for bringing this to our attention.

Rated 2 out of 5 stars

I have been with NIQ for over 15 years…

I have been with NIQ for over 15 years when I first started there were no problems. I used to get newsletters every month with details of everything including my rewards now I don’t get any updates, I have tried to connect to the website, but no good I am asked to change my password which I have tried on several occasions no luck there so rang their helpline, but tried again and still nothing, also the first scanner I had I had no problems. A month ago I received a new scanner and it seems to have a mind of its own and works when it wants to and is hard to use and takes a lot longer. I hope this will be sorted shortly thank you

8 January 2026
Unprompted review
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Reply from NIQ - NielsenIQ

Thank you for your many years with the panel. We’re sorry for the issues with the website, password reset and your new scanner. So we can identify your account and fix this quickly, please contact our helpdesk at 0800 373148. Thank you for your patience.

Rated 1 out of 5 stars

Harassment

I used this app for a few weeks at the begining of last year, got bored and stopped using it as it is a slow process. I was fine until I started relieving calls from them daily, kept asking them to remove my number and blocked each number they called on but they kept calling

2 June 2025
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

We’re very sorry for the inconvenience caused. Our team does make follow‑up calls when an account has been inactive for a long period, but you should never feel harassed.

Thank you for letting us know, and again, we apologise for this experience.

Rated 5 out of 5 stars

Just earned my first £30

Just earned my first £30, have no complaints with the ap

4 January 2026
Unprompted review
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Reply from NIQ - NielsenIQ

Thank you for sharing your experience. We’re happy to hear you are enjoying the app, and have earned your first £30! Thank you for being part of our panel, and we're looking forward your next reward!

Rated 1 out of 5 stars

had old scanner for over ten years very…

had old scanner for over ten years very few problems was told a few weeks ago had to have new scanner since it arived i have spent hundreds on exsmas food but unable to scan anything can not get this useless piece of crap to work phoned them over a week ago was told they would sort it out have heard f.... all

20 December 2025
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

We’re sorry to hear about the trouble with your new scanner.

We understand how frustrating it must be, especially during the busy holiday season. Please contact our UK Helpdesk at 0800 373148 so they can assist you in getting your scanner up and running as quickly as possible.

Thank you for letting us know, we appreciate your patience and the opportunity to resolve this for you.

Rated 1 out of 5 stars

Don't bother!! You won't get any rewards.

I applied for my gift card on Oct 30. It was an invalid Visa card that didn't work. Visa confirmed it was invalid and when I uploaded to amazon they sent a email saying the card was invalid. I have sent countless emails and called a few times but didn't get any help either way. Everyone passes it on to some other department. No one wants to give me a rewards card that works!!!! don't waste your time. this company needs new management.

16 December 2025
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

We’re very sorry to hear about your experience.

Receiving an invalid gift card and not getting timely support is frustrating, and this is not the level of service we aim to provide. Please reach out directly to our Canadian Helpdesk so they can resolve this for you as quickly as possible.

Rated 5 out of 5 stars

I love this app

I love this app ! I’ve been with them 2 years and they have significantly helped towards my Christmas ! I scan everything! The vets prescriptions petrol the LOT and each Christmas I have enough points to get Amazon vouchers ! AND it’s done straight away when you redeem them ! I couldn’t be happier with this app ! A little bit of effort but fab rewards!

6 December 2025
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for your amazing feedback!

We’re thrilled you’ve enjoyed the app for two years and that it’s helped make your Christmas special. It’s great to hear you’re making the most of scanning everything and that redeeming points for Amazon vouchers is quick and easy.

We appreciate your loyalty and effort, thank you for being part of our panel!

Rated 2 out of 5 stars

Very slow & often won’t open

4 December 2025
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for taking the time to give us your feedback and we are indeed very sorry to hear that you are having problems with the scanning app. Please call our free helpline telephone number on: 0800 373148 as we are here to help you.

Rated 1 out of 5 stars

Don’t waste your time

Don’t waste your time. Collected points and vouchers never sent . Had to chase for about 2 months last time before I got voucher . This time not getting any response to help requests . Not
Worth wasting your time

In response to reply , I
Emailed help request 5 times and had no response !!bad review stands

30 November 2025
Unprompted review
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Reply from NIQ - NielsenIQ

Thank you for your reviews, we sincerely apologise the experience hasn't met your expectations. Have you tried reaching out helpdesk number? I'd be happy to help escalate this but I can't do so without any way to identify your account. Thank you!

Rated 1 out of 5 stars

Don't use this app it is a fraudulent app to expect voucher its a con

Got points through for a £30 voucher, only to realise that when went to use it argos could scan voucher code so I was very annoyed after adding receipts in for a con voucher that u can't use . Very disappointing service will be reporting to Google 2moro, This is a Fraudulent app to make u think u will get a voucher but in the end no store is accepting and voucher at all

24 October 2025
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for taking the time to give us your feedback and we are indeed very sorry to hear that you are having problems with the scanning app. Please call our free helpline telephone number on: 0800 373148 as we are here to help you.

Rated 1 out of 5 stars

NielsonIQ The Unprofessionals

Contacted them through there app as i had tried multiple times to redeem vouchers but it would not let me access that section. Received a few replies followed them step by step but still nothing would not let me access. Then out of the blue they messaged and using there words were "terminating" my account as i was not not meeting there standards ie not uploading enough for them.
So i contacted them again today and was on messaging with Sandra who i thought wanted to help ?. But the back and forth game started eventually after asking more than once she issued a gift voucher to me ???? which will take weeks to arrive in the hope that i forget about it because in reality its not being sent at all. Then a notifications popped up and Titled from Sandra calling me" Dear Ming" , so i questioned this but Sandra didnt like me calling her out on it and tried to ignore my questions about it and then said it was to another member. Pack of lies then followed but by this time the screenshots were stored by me. I wont ever receive my vouchers and will never recommend anyone to join there Site they are the most unprofessional disgraceful Company whos app i am very happy to uninstall .( Quick update my emails have just been sent back as there email does not exsist anymore lol.)

15 October 2025
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for taking the time to give us your feedback and we are indeed very sorry to hear that you are having problems with the scanning app. Please call contact panel.support@smb.nielseniq.com so we are here to help you.

Rated 1 out of 5 stars

Wow this app is shocking I scan my…

Wow this app is shocking I scan my shopping most weeks and am saving up for a gift card however one week when I go on nearly all of my points have been taken for a starbucks gift card that id didn't order I have contacted them 7 times about this issue of fraudulent activity happening on there app and they simply dont care I asked if there was anything they could do as the gift voucher is not used and still has rhe full amount on it they said they will add back on the points for me however have never actually done that have emailed and phoned multiple times about this issue doe not use this app as it is a scam!

1 September 2025
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thank you for taking the time to give us your feedback and we are indeed very sorry to hear that you are having problems with the scanning app. Please call our free helpline telephone number on: 0800 373148 as we are here to help you.

Rated 1 out of 5 stars

Terrible

Terrible People I made a mistake and said sorry and she said that's understandable but there is nothing we can do about it's the management decision.

So terrible and unprofessional staff. So guttered but they don't care. Lowest of the low and the advisor horrible lady unprofessional ill give them 0% not recommend them at all read some terrible views

3 September 2025
Unprompted review
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Reply from NIQ - NielsenIQ

Thank you for sharing your experience.

Could you please share a bit more detail about the situation context, when it occurred and who you spoke with, etc? You’re also welcome to contact us directly at panel.support@smb.nielseniq.com with your panelist email or ID so we can investigate and support you further.

Thank you for your kind collaboration.

Rated 1 out of 5 stars

Horrific experience, demanding and harassing calls

Would never recommend this bunch to anyone. I was scanning receipts, using the awful app and I missed two weeks. I was then bombarded with endless calls and texts demanding to know why, and telling me to scan everything. Was made to feel utterly degraded. There’s no room in the programme for you to miss a week or two, what happens if you buy nothing for a whole week? You guessed it, they call, text and harass you.

The take away-don’t do it. The time it takes to input all the items on their terrible app versus the pittance they give you means it’s not worth it even when you’re not being endlessly called to explain yourself.

ETA following reply from NielsenIQ:

“Reaching out” isn’t being called incessantly for days and days, with borderline rude voicemails being left, as well as being bombarded by texts. You make it sound as though you were reasonable but in no way were you.

I don’t have any suggestions for you, but I do for anyone looking at these reviews considering becoming a part of NielsenIQ-DON’T DO IT, the hassle alone isn’t worth it.

26 August 2025
Unprompted review
NIQ - NielsenIQ logo

Reply from NIQ - NielsenIQ

Thanks for your feedback, we’re really sorry to hear about your experience.

The reminders were triggered due to a gap in activity, and our team reached out to check if everything was okay or if you needed help. If no shopping happens in a week, submitting a quick “no purchases” or “on holiday” helps avoid follow-ups.

We’d love to improve, do you have any suggestions on how reminders could better suit your preferences?

Thanks again for sharing your thoughts and being part of NIQ Consumer Research!
___
Edit: Thank you for clarifying. Normally, outreach is triggered when there’s no activity, but the way it happened in this case is concerning. To investigate what went wrong and ensure it doesn’t happen again, please contact panel.support@smb.nielseniq.com and include your panelist email or ID.

Appreciate your help in resolving this.

Rated 1 out of 5 stars

ISBN Block Purchased but Already Hijacked — Broken System with No Real Support

As a registered UK publisher with a full 100-ISBN block purchased directly from Nielsen, I am shocked at how unprotected these ISBNs are.

Here is the reality:

Despite paying for unique ISBNs, many were already in use by other people’s books long before I purchased the block. Some titles were published years earlier by self-publishers who had no legal right to use them.

Nielsen Title Editor does not prevent this. Instead, it forces me into a slow “claim” process, one ISBN at a time, with endless screenshots, proofs, and back-and-forth emails. Out of 100 ISBNs, I have only managed to reclaim a handful — and only after wasting weeks.

Even after updating a record, Nielsen still leaves wrong titles visible in feeds (e.g., Amazon and IngramSpark), meaning customers end up receiving unrelated books.

The entire point of paying for ISBNs is to guarantee uniqueness and protect ownership. Yet Nielsen allows external distributor feeds (Ingram, Lulu, Biblio, Amazon) to overwrite ISBNs, making their system meaningless.

The support process is equally disappointing. Responses take days, issues drag on for weeks, and there is no way to bulk-reclaim or secure your entire block. Every book has to be fought for individually.

This is not just a nuisance it directly damages my business. Customers get wrong books, authors lose trust, and publishers are left unable to use the ISBNs they legally purchased.

The ISBN system is supposed to be a safeguard. Right now, under Nielsen, it is a broken, insecure database that leaves legitimate publishers at risk.

19 August 2025
Unprompted review

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