We’ve used Pura nappies from birth and I can’t explain how much reassurance it offers knowing there’s no nasties inside of them. Not to mention how super soft they are, I’ve told so many people about... See more
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Review summary
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Reviews shaping this summary
Great nappies. I wish we had found Pura sooner. Our first child constantly had nappy rash, some nappies made it worse than others- the worst were the ones with more chemicals in and we finally found... See more
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Easy to order and delivery was prompt, even over the Bank Holiday weekend. We love the fact that Pura spearheaded nappy recycling initiatives around the UK, and look forward to hopefully seeing this c... See more
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Great nappies. Got a trial pack as I was looking for nappies that were sustainable and non-toxic. Was pleasantly surprised that they also fit very well and are leak-proof. Subscription is easy and com... See more
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Company details
Written by the company
Pura. Made by parents, for parents. We wanted to give our babies the best possible start in life. When we couldn’t find diapers and wipes that we could trust to protect their delicate skin (with less impact on the planet) we created our own. Pura was born to provide all parents with clean, safe and toxin-free baby products, made more sustainably. No compromise. We’re so proud to be changing the world, one bottom at a time. Guy, Abi, Ezra and Enzo
Contact info
3 Worley Court, Bolesworth Road, CH3 9HW, Tattenhall, Chester, United Kingdom
- Hello@mypura.com
- mypura.com
4.5
Excellent
2K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 48 hours
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Reply from Mypura.com
Hi Ian,
Thanks for leaving us a review. We're thrilled to hear that you're loving our nappies and speedy delivery service!
We really appreciate your feedback.
Warm Regards,
The Pura Team
subscriptions for first and second baby!
We have used Pura for our first and are now on a subscription for baby 2…we love them and wouldn’t use anything else. Customer service is also excellent and subscription just takes the stress out of running out. I also like how the nappies are plastic free and the recycling trials they run - there is hope for less nappy waste at last!
20 March 2026
Unprompted review
Reply from Mypura.com
Hi Tessa,
Thanks for leaving us a review and for being a loyal Pura customer. We're thrilled to hear that you're loving our products and thank you for the kind words about our customer service too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Emilia,
Thanks for leaving us a review. We're thrilled to hear that you're loving our nappies and speedy delivery service too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Kathleen,
Thanks for leaving us a review. We're glad to hear that you're enjoying our products so far!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Rosie,
Thanks for leaving us a review. We're glad to hear hat you're enjoying our speedy delivery service an products!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Great product
Great product, fab easy pre planned delivery that can be adjusted easily also.
24 February 2026
Reply from Mypura.com
Hi Frankie,
Thanks for leaving us a review. We're glad to hear that you're enjoying our products along with our super handy subscribe and save service too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Great product, great customer service
I am very happy with the nappies I have been getting from mypura.com. I've never had any rashes or issues with my children's skin under the nappies. I like the sustainability of the nappies and the honesty on the website. The nappies don't have a chemical smell when used, unlike some other brands.
I have found it very easy to cancel subscription services from them (and then restart when I've had to come back), the website is easy to use.
Recently I ordered the wrong product by mistake and although they were unable to cancel the order (it shipped too fast!) they have offered me a full refund with no postage costs.
10 November 2025
Reply from Mypura.com
Hi,
Thanks for leaving us a review. It's great to hear how well our nappies have worked for you. We purposefully ensure to keep any chemical nasties out of our nappies so that they're as gentle as possible on your little one's skin.
We're glad that you have found our subscription convenient and easy to use too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Nappies out of stock and less delivered.
17 February 2026
Reply from Mypura.com
Hi Laurence,
Thanks for leaving us a review. We're really sorry for any confusion regarding our size 4 nappies at the moment. You should have received an email on this change however we're sorry again if you didn't or if this landed in your junk folder on this occasion.
We are temporarily out of stock of our usual size 4 nappies until March so as a temporary solution we are sending 2 x 3 pack boxes (six packs total) instead. While these may look a little different to your usual nappy packs, (and say “Diapers” instead of “Nappies”), we want to reassure you that the materials, ingredients and sizing are identical to the product you already use. It's the same Pura nappy in different packaging.
As there are slightly less nappies overall per case at 132 instead of 144 (9% less), we are applying an extra 10% off of all orders with this change to make up for this difference.
Warm Regards,
The Pura Team
Takes the work out of keeping track of baby changing items!
It's always sent right on time and in expected condition. The website is easy to use and to manage my subscription if I want to make any changes or freeze it for a couple months or so. It makes the process of having baby items so much easier - we basically never run out of wipes or have to run out late at night to get some!
2 February 2026
Reply from Mypura.com
Hi Jackie,
Thanks for leaving us a review. We're glad to hear that you're finding our site easy to use along with our handy subscription service. We want to make it as convenient as possible to get the products you need when you want them!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Amazing nappies
Amazing nappies. Used for first child and now for our second. Rarely have poonamis or leaks. Supersoft nappies 😊 love knowing their are no harsh chemicals. Never had any nappy rash.
11 February 2026
Reply from Mypura.com
Hi Caroline,
Thanks for leaving us a review and for being a loyal Pura customer. We're glad to hear how well our nappies have worked for you and your family. We purposefully don't include any chemical nasties to ensure that they're as gentle on skin as possible!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Very good quality and fantastic price on regular delivery.
We have been using these for years as our toilet cleaning tissues. As a rule we do not flush them, purely because it can but be better for the sewerage. However, there are regular occasions when they do need to be put in the cistern, and they flush away like a dream.
10 February 2026
Reply from Mypura.com
Hi Ingrid,
Thanks for leaving us a review. We're thrilled that our toilet tissue wipes have been working well for you and your family, thank you for your support in helping us make a change!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Eco and absorbant
I liked the environmentally friendly aspects of this brand but kept using it until my daughter weaned as the nappies were also high absorbant and found my daughter would get nappy rash occasionally with others but never with these
27 January 2026
Reply from Mypura.com
Hi Kat,
Thanks for leaving us a review. We're glad to hear that our nappies worked so well for you and your daughter.
We purposefully use only the gentlest ingredients to ensure they're as kind as possible to skin!
We really appreciate your feedback.
Warm Regards,
The Pura Team
I love these nappies
I love these nappies. My 8 month old daughter has never had nappy rash, and I’ve found Pura do very well at containing blowouts, while staying kind to baby skin. I wouldn’t use anything else.
27 January 2026
Reply from Mypura.com
Hi Alex,
Thanks for leaving us a review. We're thrilled to hear that our nappies have worked so well for you and your family. Thank you for your support!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Exceptional customer service
Exceptional customer service,
I had to redirect the order as we were away, but mypura went beyond and refunded it instead so we don't have to worry about missed delivery.
17 February 2026
Unprompted review
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're glad to hear that our customer service were able to help and thank you for the kind words.
If there's anything you need, our friendly team is always here to help!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Does what it says on the tin!
Useful and 'does what it says on the tin'. They are flushable, despite the bad publicity surrouding wipes generally.
29 January 2026
Reply from Mypura.com
Hi Ron,
Thanks for leaving us a review. We're thrilled that you're enjoying our flushable wipes. Thank you again for supporting our mission to make a change!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Great wipes!
Used the wipes on subscription for all my babies. They are affordable whilst doing good for the planet and handy being delivered to the door
27 January 2026
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're thrilled to hear that our wipes and subscription service are working well for you and your family. We wanted to make it as convenient as possible to get the products you need delivered right to your door!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Love the nappies
Love the nappies! So comfy and all good for my children’s sensitive skin!
Great customer service too!
15 January 2026
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're thrilled to hear that you're loving our nappies and thank you for the kind words about our customer service too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Holy Blowouts!
My baby barely had blowouts in other brands of diapers. Maybe one a week if that, and only after a particularly large bowel movement. We switched to Pura diapers yesterday, and every time he has a bowel movement it has been a blowout. I'm seriously worried that one of my favorite sleepers is ruined because of this. As a side note, both times the diaper didn't hold up, it wasn't even a large amount! It was an average size bowel movement, but the diapers did next to nothing to keep it in.
Additionally, they smell a lot worse than other brands we've used when wet.
Edit: I got a note from the pura team saying that it's most likely a sizing issue, and I probably need to size up... My baby is not under the recommended weight advertised on the diaper pack, and the tape strips on the diaper have to overlap to fit around his waist as is. I seriously doubt sizing up would fix my issue here.
27 January 2026
Unprompted review
Reply from Mypura.com
Hi Savannah,
Thanks for leaving us a review. We're really sorry that you're experiencing blow outs with our diapers. We don't hear of this happening often but appreciate this doesn't help your situation. We do find that when leaks like this occur, this is usually due to the size not quite being suited to your little one, usually when it's time to size up.
If you could please reach to us at hello@mypura.com, we would be happy to help further and get this resolved for you.
Warm Regards,
The Pura Team
Have used these since birth for all 3…
Have used these since birth for all 3 of my babies. Thoroughly recommend. Subscription is so easy to alter and delivery can be the next day. Really easy to manage/change amounts needed/sizes and delivery dates. Whenever we have used any other nappy brands we have experienced nappy rashes and leaks.
20 January 2026
Reply from Mypura.com
Hi Kelly,
Thanks for leaving us a review and for being a loyal Pura customer. We're glad to hear that you're finding our subscription easy to use. It's also great to hear that our nappies are working so well for you and your family too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
This is an amazing
This is an amazing, sustainable company with such high quality products! Thank you for being so grounded in your vision and mission — I am grateful for you.
5 January 2026
Reply from Mypura.com
Hi Maria,
Thanks for leaving us a review. We're really grateful for the kind words and thank you for the support. We're thrilled that you're enjoying our products and thank you again for supporting us on our mission!
We really appreciate your feedback.
Warm Regards,
The Pura Team
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