Mypura.com Reviews 

2,269
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 185 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of products, noting nappies are soft, gentle on skin, and effective against rashes and leaks. Many appreciate the eco-friendly, non-toxic materials. The customer service team is frequently described as excellent and efficient, with delivery noted as prompt and reliable. The subscription service is also valued for its ease and convenience. However, some customers noted product performance issues. A few experienced nappies leaking, especially with specific sizes or at night. Additionally, some reviewers were unhappy with the wipes' quality, describing them as thin, tearing, or clumping, making them difficult to use.

What people talk about most

Product

Users describe positive interactions with product, highlighting that the nappies are soft, absorbent, and... See more

Quality

Customers consistently note positive experiences with quality, praising the nappies for being soft,... See more

Delivery service

People report positive experiences with delivery service, frequently highlighting its speed and efficiency.... See more

Customer service

Reviewers consistently express high satisfaction with customer service, often describing it as "fab,"... See more

Subscription

Consumers find subscription to be a positive and convenient experience, praising its ease of use for managing... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great nappies. I wish we had found Pura sooner. Our first child constantly had nappy rash, some nappies made it worse than others- the worst were the ones with more chemicals in and we finally found... See more

Company replied

Rated 5 out of 5 stars

Great nappies. Got a trial pack as I was looking for nappies that were sustainable and non-toxic. Was pleasantly surprised that they also fit very well and are leak-proof. Subscription is easy and com... See more

Company replied

Rated 5 out of 5 stars

Outstanding nappies! Honestly I couldn’t imagine using any others - EVER!! My baby’s nappies never leak even if I’ve left them on for a long duration overnight & they weigh a tonne! Theyre super absor... See more

Company replied

Rated 5 out of 5 stars

Easy to order and delivery was prompt, even over the Bank Holiday weekend. We love the fact that Pura spearheaded nappy recycling initiatives around the UK, and look forward to hopefully seeing this c... See more

Company replied


Company details

  1. Baby Store
  2. Diaper Service
  3. Toiletries Store

Written by the company

Pura. Made by parents, for parents. We wanted to give our babies the best possible start in life. When we couldn’t find diapers and wipes that we could trust to protect their delicate skin (with less impact on the planet) we created our own. Pura was born to provide all parents with clean, safe and toxin-free baby products, made more sustainably. No compromise. We’re so proud to be changing the world, one bottom at a time. Guy, Abi, Ezra and Enzo


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

2K reviews

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Asks customers to review

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Replied to 100% of negative reviews

Typically replies within 48 hours

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4.6

All reviews

(2,269)

187 reviews in the last 12 months

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Rated 5 out of 5 stars

Mypura have very good customer service

Mypura have very good customer service. I have contacted them via email quite last minute yo change an order and they almost always have managed to sort things out. They also deliver quickly and efficiently. Their nappies are great.

16 June 2026
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Reply from Mypura.com

Hi Stefan,

Thanks for leaving us a review. We're glad to hear that our friendly customer service team were able to amend any orders needed. We're thrilled that you're enjoying our nappies too!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 1 out of 5 stars

Using the term 'holy poops' in emails…

Using the term 'holy poops' in emails is completely unacceptable to the Christian consumers
Nappies are soft but size 3s leak poop every time and pee occasionally
Due to that email and the leaking I will no longer purchase these nappies ever again

10 June 2026
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Reply from Mypura.com

Hi Amp,

Thanks for leaving us a review. We're very sorry for the terminology used in our emails. Your feedback has been shared with our marketing team so we can review the language used.

We're also really sorry that you're experiencing leaks with our nappies. When this happens it's usually due to needing to size up which can quickly resolve any issues with leaks.

We look forward to hearing back from you.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Excellent service and product

Excellent service and product

27 May 2026
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Reply from Mypura.com

Hi Kimberley,

Thanks for leaving us a review. We're thrilled that you're enjoying our products, along with our service!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Perfect

Ordered wipes and nappies for the last 4 years. The new wipes are very different and very good! Didn't realise thicker wipes would be so much better.

Great online ordering, quick delivery and great customer service.

28 May 2026
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Reply from Mypura.com

Hi J,

Thanks for leaving us a review. We're thrilled that you're enjoying our wipes, along with our super speedy delivery & customer service!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

I love these nappies

I love these nappies. They are able to absorb a lot of moisture, and it is great to know our baby can thus avoid some dangerous substances at a relatively affordable price. Moreover, the company has a great return policy: all unopened nappy packages can be returned for a small charge. The Pura team manages this very swiftly, too. So I recommend this product.

2 June 2026
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Reply from Mypura.com

Hi Soare,

Thanks for leaving us a review. We're thrilled that you're enjoying our nappies!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

I love MyPura nappies

I love MyPura nappies and used them with both of my boys. They are soft, comfy and are a fair price. I love that they have no nasties and that I am also supporting the environment. Delivery is rapid so my next batch always arrives before I run out.

24 May 2026
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Reply from Mypura.com

Hi Laura,

Thanks for leaving us a review. We're thrilled that you're enjoying our nappies, along with our super speedy delivery!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Absolutely love Pura and so does my…

Absolutely love Pura and so does my baby. We made the mistake of using a popular brand from birth and it gave him horrible nappy rash. As soon as I discovered Pura nappies and wipes, I knew I had to try them. Within a week, maybe even less, his rash had gone and - touch wood - it hasn’t made an appearance since. Pura are amazing, highly recommended.

22 May 2026
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Reply from Mypura.com

Hi Amy,

Thanks for leaving us a review. We're thrilled that you're enjoying our wipes and nappies!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

I love these nappies and wipes and the…

I love these nappies and wipes and the subscription makes it so easy.

2 June 2026
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Reply from Mypura.com

Hi Phillipa,

Thanks for leaving us a review. We're thrilled that you're enjoying our wipes and nappies, along with our super handy subscribe and save service!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

So much easier

The new packaging makes it so much easier to get the wipes out individually. That is, without pulling out half of the pack. Definitely improved.

31 May 2026
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Reply from Mypura.com

Hi Ron,

Thanks for leaving us a review. We're thrilled to hear that you're enjoying our new packaging refresh and that you're finding it easier to remove one wipe at at a time!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Delivery was quick and very good value…

Delivery was quick and very good value for money. This was a recommendation so will be using again in the future.

20 May 2026
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Reply from Mypura.com

Hi Roger,

Thanks for leaving us a review. We're glad to hear that you're enjoying our speedy free next day delivery service and that you would order with us again in the future!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 4 out of 5 stars

We opted for the trial pack size 1 for…

We opted for the trial pack size 1 for my newborn. And I must say, the design, look and function was up to the mark. There were no signs of leaky poo or pee. We used it for travel purpose and are happy with it!

12 May 2026
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Reply from Mypura.com

Hi Sandeep,

Thanks for leaving us a review. We're thrilled that you're enjoying our nappies and that you have had a leak free experience with them too!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Would Recommend

Fabulous customer service and a great product - would recommend highly!

12 May 2026
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Reply from Mypura.com

Hi Tom,

Thanks for leaving us a review. We're thrilled that you have had a great experience with our friendly customer service and that you are enjoying our products too!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

The nappies are amazing

The nappies are amazing, eco friendly and the service second to none.

6 May 2026
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Reply from Mypura.com

Hi Gwen,

Thanks for leaving us a review. We're thrilled to hear that our nappies are working well for you and your little one and thank you for the kind words about our service!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 1 out of 5 stars

We loved Pura nappies but the new…

We loved Pura nappies but the new design gives my baby blisters round her back so we had to switch to another nappy provider. I’m hoping once she’s big enough we can switch to your pull ups but she’s too small for the first size of them atm

19 May 2026
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Reply from Mypura.com

Hi Aileen,

Thanks for leaving us a review. We're really sorry that your little one is experiencing irritation since moving to our new nappies. We want to reassure that aside from adding a new stretchy waistband and blowout blocker, the nappies are still the same quality and carry the same skin safe credentials as before.

We've reached out to you directly to discuss this further with you.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Amazing company !

Amazing company who I will happily recommend to all parents.

Very receptive to feedback and also more than willing to help with any issues.

Tom’s customer service is second to none so special shout out to him.

17 May 2026
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Reply from Mypura.com

Hi Jessica,

Thanks for leaving us a review and for recommending Pura!

We're thrilled that you have been happy with the customer service you have received and thank you for the lovely words!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Super service!

This super company has provided my two grandchildren with all their nappy, wipes and nappy pants over the last five years! The products are eco-friendly and good value for money. The customer service team are absolutely brilliant! They deal with any queries, quickly, efficiently and in an exceptionally friendly and polite manner! I would highly recommend MyPura ❤️!

19 May 2026
Unprompted review
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Reply from Mypura.com

Hi Sunny,

Thanks for leaving us a review and for the being a loyal Pura customer for five years now. We're thrilled to hear that our products have worked well for your grandchildren.

Thank you again for the kind words about our customer service too. We're always here to help if there's anything you need!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Quality product.

A very useful, ethically made product that's reasonably priced. Really glad to be able to bulk buy and have delivered directly.

30 April 2026
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Reply from Mypura.com

Hi Ten,

Thanks for leaving us a review. We're thrilled to hear that you're enjoying our products and speedy delivery service too!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Brilliant products and customer service

Besides the products themselves working brilliantly (Big happy baby, no leaks, or nappy rash), Pura's customer service team are excellent too. We had a slight mix up with one our deliveries, size 5 nappies instead of size 5 nappy pants, and it was rectified immediately upon them receiving my email. They even let me keep the nappies they mistakingly sent too, which I thought was very kind.

Really chuffed when them and would recommend any parent to order from them directly like we do.

28 April 2026
Unprompted review
Mypura.com logo

Reply from Mypura.com

Hi Molly,

Thanks for leaving us a review. We're thrilled that you're enjoying our products and thank you for the kind words about our customer service. We're always happy to help make things right when things don't go quite as planned!

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 4 out of 5 stars

perfect for those with allergies.

I like the products as it’s the only one that doesn’t affect my babies skin. It’s a shame it’s quite expensive. I also tried the larger pull-up ones for my older daughter, however it did end up leaking a few times.

24 March 2026
Mypura.com logo

Reply from Mypura.com

Hi Roo,

Thanks for leaving us a review. We're thrilled to hear that our products are working well for your little one's sensitive skin!

However we're sorry that you're finding our nappy pants to leak. When leaks do occur this is usually due to sizing, normally when it's time to size up.

We really appreciate your feedback.

Warm Regards,

The Pura Team

Rated 5 out of 5 stars

Using for years

31 March 2026
Mypura.com logo

Reply from Mypura.com

Hi Tegwedd,

Thanks for leaving us a review. Thank you for being a loyal Pura customer over the years!

We really appreciate your feedback.

Warm Regards,

The Pura Team

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