Very helpful assistance without being pushy. Large showroom and was given plenty of time to browse and try various sofas. When help was needed the guidance was very helpful.
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See what reviewers are saying
Great experience in store. Everything we had seen online was there to view. Very helpful staff.i would give a higher rating, but until my items arrive as stated I cannot.
Company replied
I visited Loaf in Wilmslow twice today and was made to feel very welcome and free to browse without any pushy hard sell. Gail was super helpful with sofa and fabric choices and I was pleased to place... See more
Company replied
I visited the Redbrick store initially & the Wilmslow store 3 times! Staff across both stores were very welcoming & really helpful. On all occasions they were never pushy & left you to browse in your... See more
Company replied
Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Wilmslow
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Macclesfield Road 1, SK9 1BZ, Wilmslow, England, United Kingdom
- 02031418300
4.6
Excellent
170 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 98% of negative reviews
Typically replies within 24 hours
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Reply from Loaf - Wilmslow
Hi Clair,
Thank you so much for your kind words!
We’re delighted to hear you’re happy with both the service and the products and we hope you enjoy them for many years to come.
Warmest Regards,
Paris
5 star service
After making two visits to the showroom the staff were extremely helpful with helping us choose the fabric for the new sofa, giving us enough time to make the best choices for us.
20 September 2025
Reply from Loaf - Wilmslow
Hi Matthew,
Thank you so much for your 5-star review!
We’re delighted to hear that our team could support you in finding the perfect fabric for your new sofa. It’s important to us that you feel comfortable taking the time you need to make the right choice and we’re so pleased you had a positive experience in the showroom.
We look forward to seeing you enjoy your new sofa!
Warmest Regards,
Paris
Great in store experience with your staff
Great in store experience with your staff, who couldn’t have been any more helpful. However it’s impossible to get through to customer services! You can ask for a call back and that does happen but only a day later.
15 September 2025
Reply from Loaf - Wilmslow
Hi CB,
Thank you for getting in touch and leaving us a review, we appreciate it. It's great to hear that our Shack staff have been so helpful for you.
I apologise it's not easy to reach our Customer Services team right now, we recently carried out an important system upgrade. While the changeover itself was successful, it created some disruption. The issues have now been resolved and we're working through the backlog of customer contacts as quickly as we can.
If you need anything else please do reach out to us again, we're always happy to help.
Kind Regards,
Peter.
Lovely staff…
Lovely staff easy layout for me not overwhelming and very nice when I got stabbed by a pin on a sofa label great visit
12 September 2025
Reply from Loaf - Wilmslow
Hello!
Thank you so much for your wonderful review!
I'm thrilled to hear you found our staff lovely and the layout easy to navigate. It sounds like you had quite the adventure with that pin!
We can't wait to welcome you back for another great visit soon!
Warm regards,
Jasmin
So far a very good experience
So far a very good experience, we went to Loaf at the weekend to look at their mattresses after having bought a sofa (which we love) from them a couple of years ago . Everything went according to plan last time so hopefully it will do again. We bought a new bed and mattress to be delivered in a few week’s time. The staff were all friendly and helpful and the ordering process was easy.
7 September 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Froducky,
Thanks so much for coming back to us!
We’re thrilled to hear you’re still loving your sofa and that choosing your new bed and mattress was just as smooth and easy. The team will be chuffed to know they made the experience a good one, and we can’t wait to get your new loafing set-up delivered soon.
Warmest Regards,
Paris
I’m absolutely delighted with my new…
I’m absolutely delighted with my new Squishmeister sofa from Loaf! It arrived right on time, and the delivery crew couldn’t have been friendlier or more helpful – they made the whole process completely stress-free. The team at Loaf have been fantastic from start to finish, with great communication and a really smooth experience. The sofa itself is just gorgeous – incredibly comfy, stylish, and even better than I expected. I couldn’t be happier!
29 August 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Natalie,
Thank you for shopping with Loaf! We truly appreciate your feedback.
We’re absolutely thrilled to hear how delighted you are with your new Squishmeister sofa!
It’s fantastic to know that everything from the delivery to the sofa itself exceeded your expectations.
It really means a lot to hear that our efforts helped make the experience so smooth and enjoyable for you.
Hope to hear from you soon!
Kind regards,
Manny.
Wonderful.
I wanted to express how much my husband and I enjoyed our visit to the Wilmslow showroom over the weekend. We had a truly wonderful time. We were so warmly greeted by Kane and his team, and the complimentary Prosecco was a lovely touch. We also greatly appreciated the excellent advice we received from the interior designers regarding our room plans. We will definitely be returning. Thank you again for such a pleasant experience!
30 August 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Sarah,
Thank you so much for your kind words, we're absolutely delighted to hear that you and your husband had such an enjoyable visit to our Wilmslow showroom over the weekend.
Kane and the team will be thrilled to know that their warm welcome and service made such a positive impression. We're also so pleased to hear the interior design advice was helpful, and that you enjoyed the little touches like the Prosecco, it’s all part of creating a relaxed and enjoyable experience.
We truly appreciate you taking the time to share your feedback, and we very much look forward to welcoming you back again soon.
Warmest regards,
Paris
Excellent service from Chloe at…
Excellent service from Chloe at Wilmslow. Nothing was too much trouble. Her knowledge is exceptional and she has a real eye for interior design.
I can’t wait to take delivery of my Sofa.
30 August 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Andrew,
Thank you so much for your kind words!
We’re absolutely thrilled to hear you had such a great experience with Chloe at our Wilmslow showroom. She truly is a star, and I’ll be sure to pass on your lovely feedback, she’ll be so pleased to know her knowledge and eye for design made a difference.
We’re just as excited for you to take delivery of your new sofa and hope it brings both comfort and style to your home.
If there’s anything you need in the meantime, please don’t hesitate to get in touch.
Warmest regards,
Paris
Our delivery of 2 sofas was due today &…
Our delivery of 2 sofas was due today & after receiving an email yesterday from Loaf informing us that there would be a delay it’s been completely impossible to get hold of anyone at all to find out what on earth is going on!!!! Wincanton who are the delivery company have been very apologetic but unable to assist further as they have not received the sofas at their depot. Every time I call the numbers supplied I get transferred back to wincanton!!!
Why doesn’t Loaf have a number to speak to someone on occasions like this. It’s absolutely ridiculous. PLEASE CAN LOAF REPLY ASAP. ITS VERY VERY FRUSTRATING. This is our 2nd delivery & we have spent thousands of £ with you 😡
UPDATE…..still no call but an email saying it’s now Monday 8th September!! We’ve waited long enough (as we did for the other two we bought from them!!) now at one days notice they have added another 10 days FFS!! Our old sofas are sold and have gone to make room for the new ones so no seats for bloody 10 days!!! Seriously do not deal with these people, they are top prices (which I don’t mind for good quality and service) and dreadfully poor service!! Please note the order is in the name of Suzie Hix.
UPDATE…..still not heard anything!! We are going to the shop today as cannot get through on the phone, absolutely ridiculous. DO NOT BUY FROM THIS COMPANY!!
29 August 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Paul,
Thank you for taking the time to share your feedback, I truly appreciate you bringing this to our attention.
First and foremost, I want to offer my sincere apologies for the disruption, inconvenience and frustration you've experienced. I completely understand how disappointing this must be, especially after you’ve already waited, made space in your home and placed your trust in us for a second time.
Please know that this is not the level of service we strive to deliver and I’m genuinely sorry that we’ve let you down on this occasion.
I’ve now requested your order details so that I can look into this more thoroughly and follow up with the relevant teams to understand exactly what has gone wrong and most importantly, how we can make it right. I’d really like to speak with you in more detail so we can work towards a suitable resolution together.
Once I have all the necessary information, I’ll be back in touch as quickly as possible with a clear update and plan of action.
Thank you again for your patience and understanding so far. I truly regret that this has been your experience with us, but I’ll do all I can to turn it around.
Warm regards,
Paris
Isabella at the Wilmslow store was…
Isabella at the Wilmslow store was excellent. Good communication since.
16 August 2025
Reply from Loaf - Wilmslow
Hi Jane,
Thanks so much for your lovely feedback!
We're thrilled to hear Isabella took such great care of you at our Wilmslow store. We’ll be sure to pass on your kind words, she’ll be delighted! Great to hear communication has been smooth since too.
Let us know if there’s anything else we can help with!
Warmest Regards,
Paris
Great sofa let down by after care.
The sales process was brilliant but unfortunately the experience has deteriorated since then! We are now awaiting our third (second replacement) sofa - although I’m still awaiting confirmation as no one has replied to my email of over a week ago yet! The damage seems to be done at the warehouse so there is obviously something wrong in the process there. The inconvenience of having replacement sofas each time is increased due to the arms having to be removed each time (by me as the drivers are apparently not allowed to!) as the lounge is on the first floor. If after sales matched the sales process I would highly recommend but unfortunately it doesn’t.
23 January 2025
Reply from Loaf - Wilmslow
Hi Phil,
Thank you so much for taking the time to leave us a review!
We truly apologize for the experience you had with us. We always aim to provide the best service possible, and I’m really sorry that we missed the mark on two occasions. This isn’t the experience we want for you, and we’re committed to making things right.
We’ll be reaching out to you soon to discuss how we can resolve this together.
Warm regards,
Cynthia
Excellent customer service
Excellent customer service. Easy to park, children made to feel very welcome. Plenty to entertain them - table football, sweets, choc ices. Clearly displayed items, leaflets with pricing and dimensions for most products. Not overburdened by choice like some other furniture stores. Our assistant was very helpful in choosing products and colours. Stayed open a little later to complete the sale. Hopefully the sofa quality will match our experience to date.
15 August 2025
Reply from Loaf - Wilmslow
Hi Paul,
Thank you so much for your kind words and taking the time to leave us a review.
I'll make sure this is passed on to the Wilmslow team who I believe assisted you, it'll make their day. Thank you.
Kind Regards,
Peter.
Fantastic experience
Fantastic experience, the staff were extremely helpful. There was no hard sell, just a informative and helpful approach. A great setting and we will be back.
14 August 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Stu,
Thank you so much for your wonderful review!
We're absolutely delighted to hear that you had a fantastic experience with us at Loaf!
Our goal is to ensure every visit is enjoyable and stress-free, and we can’t wait to welcome you back for another great time!
Kind Regards
Jasmin
Great service
We spent a long time in the shop and Chloe was so incredibly patient and helpful. The other members of staff also ensured our son was entertained whilst we were busy making up our minds. Great service and wonderful team!
3 August 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi KB,
Thank you so much for your wonderful feedback!
We're thrilled to hear that you had such a positive experience in-store.
It's great to know that Chloe was patient and helpful throughout, and that the rest of the team helped keep your son entertained as we know how important that can be!
We'll be sure to pass your kind words on to everyone involved. We really appreciate you taking the time to share this and hope to welcome you back again soon!
Warmest Regards,
Paris
We spent a bit of time in this location…
We spent a bit of time in this location and all the staff were friendly but we spent most of our time with Choi who help us choose colors and answered our questions on different fabrics and what would work with our olive green wall and ran us a couple quotes. Feel confident with our choice now and will be purchasing. THANK YOU!
9 August 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Stephen,
Thank you so much for your wonderful review!
We're absolutely thrilled to hear that you had a great experience in our Wilmslow store. Choi will be over the moon to know that she helped you feel confident in your choices. We can't wait to see what you decide on for your home!
Kind Regards
Jasmin
Great experience in Wilmslow on Sunday
Great experience in Wilmslow on Sunday. Chloe was the perfect balance of helpful but not pushy. Really helped us fine tune what we needed versus what we wanted. Thank you! Can’t wait for my massive pink sofa to arrive!
3 August 2025
Reply from Loaf - Wilmslow
Hi Victoria,
Thank you so much for taking the time to leave us a review,
I'm thrilled to hear that you had a wonderful experience at our Wimslow Shack and that Chloe was there to assist you with your sofa choice. We truly believe that finding the perfect piece of furniture is a significant and exciting investment, and we're always here to help you make the best decision for your order!
We can’t wait to add your lovely Squishmeister Sofa in your beautiful home!
Keep Loafing on!
Warm regards,
Cynthia
Reply from Loaf - Wilmslow
Hi Noelle,
Thank you for shopping with Loaf!
We appreciate the time taken to leave us a review.
That’s wonderful to hear, sounds like a cozy success! I'm glad the delivery was speedy and the cushions hit the mark.
Hope to hear from you soon.
Kind regards,
Manny.
Helpful friendly staff
Helpful friendly staff - I can’t remember her name but she was in university. She was very helpful and informative.
13 July 2025
Reply from Loaf - Wilmslow
Hi Catherine,
Thank you for shopping with Loaf!
We appreciate the time taken to leave us a review.
Your words have blessed us all.
We’re so happy to hear your experience at our Shack was amazing.
Hope to hear from you soon.
Kind regards,
Manny.
I have no problems with the excellent…
I have no problems with the excellent team delivering the sofa bed, Nathan and Sam were wonderful. However the quality of the clever velvet fabric leaves a lot to be desired.
I’m very upset, having waited since January this is causing me real stress.
17 July 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Jan,
Thank you so much for your feedback.
It is wonderful to hear how helpful Nathan and Sam were, but I am saddened to hear your unhappy with the Quality of the fabric.
I have popped you an email to discuss this and hopefully come to a resolution.
Warmest Regards,
Paris
Reply from Loaf - Wilmslow
Thank you for shopping with Loaf!
We appreciate the time taken to leave us a review.
Amazing to hear your experience in our Shack was swift and easy.
We take pride and care in all of our service's, to deliver a premium standard
Hope to hear from you soon.
Kind regards,
Manny.
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