Excellent service: knowledgable, attentive & super friendly. We got exactly what we came for. Thank you! Would happily recommend. Looking forward to receiving our new sofa.
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Very helpful assistance without being pushy. Large showroom and was given plenty of time to browse and try various sofas. When help was needed the guidance was very helpful.
Company replied
Great experience in store. Everything we had seen online was there to view. Very helpful staff.i would give a higher rating, but until my items arrive as stated I cannot.
Company replied
I visited Loaf in Wilmslow twice today and was made to feel very welcome and free to browse without any pushy hard sell. Gail was super helpful with sofa and fabric choices and I was pleased to place... See more
Company replied
Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Wilmslow
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Macclesfield Road 1, SK9 1BZ, Wilmslow, England, United Kingdom
- 02031418300
4.6
Excellent
170 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 98% of negative reviews
Typically replies within 24 hours
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In my wife’s opinion Choi gave us as…
In my wife’s opinion Choi gave us as good customer service as she has ever had. I thought she was friendly and helpful.
26 October 2025
Reply from Loaf - Wilmslow
Hi Diane,
Thank you so much for sharing your feedback. I’m delighted to hear that your experience with Choi stood out and that she provided such excellent customer service. It’s wonderful to know she made such a positive impression on both you and your wife.
We take great pride in our team and Choi will be thrilled to hear your kind words. They’re a true reflection of her dedication to helping our customers feel valued and cared for.
We truly appreciate you taking the time to let us know about your experience and we look forward to welcoming you back again soon!
Warm regards,
Manny.
Spectacularly unsuccessful company
You delivered me a damaged (dirty) sofa at the start of 2025. You are only now ordering a replacement sofa for me. Do I really need to point out again how poor that is? Last week’s email said you’ve now placed the order and it will take 17-19 weeks (so another four months plus before delivery). That’ll be well over a year to replace faulty goods. However, yesterday’s email says you can’t get the fabric and asks will I give the go ahead for something else. Zero information provided on what the something else might be. Who even knows which of the two latest emails is correct? Has a sofa been ordered or am I to agree to a complete mystery sofa? I have no idea. I don’t think Loaf has any idea either. Perhaps the plan is to wear me down to the point where I go away and just put up with the damaged goods. You ask that I be constructive- okay. The failure demand that has gone into this one purchase is untenable. You must overhaul your customer service and train the staff to meet a goal (i.e., help the customer) rather than complete the most immediate task on their pc screen (e.g., send customer the millionth AI-produced apology email without actually moving anything forward). I have filed all your correspondence and am now considering publishing a social media saga of one transaction with your company. If my experience is remotely representative, you won’t be trading in five years’ time and all the quirky fabric colour names and in-store notepads and measuring tapes won’t save you if you cannot successfully supply your core items to a customer.
Update- Loaf has proven exactly what I complained about by responding with yet another empty apology and empty assurance that the matter will be resolved quickly. No, it won’t. You’ve told me it’ll take another 4-5 months to get the replacement fabric plus build time from that point on. That will take us well beyond a full year to replace the sofa (you might even make it to a year and a half given the current “lead times” you’ve provided me). These times - which you provided- are clearly incompatible with your claim to resolve things quickly. Please at least be honest and don’t respond with untruths. No one is really sorry (if they were, they’d do something to fix it). Nobody is fixing things quickly (if they were, it would take a great deal less time than a year (minimum) to a year and a half (projected) to replace faulty items. More interest in service to a customer would be so much better than a bit of vacuous PR on a website to try to make the company look good. Sofas? Lovely. After sales service? All image and no substance, I’m afraid so if you chance upon a straightforward delivery, you’ll have some lovely furniture. If you’re unlucky like me, welcome to a long-term relationship with the company.
24 October 2025
Reply from Loaf - Wilmslow
Hi M V.
Thank you for taking the time to share your feedback. I completely understand how disappointing and frustrating this experience has been. Especially given how long you’ve been waiting for a replacement. I want to sincerely apologise for the delays, the confusion in our recent communication and the overall lack of clarity you’ve received.
Your replacement order was placed as advised in our previous email.
However, we’ve since been informed by our supplier that the original fabric is no longer available. That’s why you received the follow up message asking for approval to proceed with an alternative.
I am personally looking into your case to make sure it gets sorted quickly from here.
Kind regards,
Manny.
Lovely shop
Lovely shop. Clean accessible toilet was a big plus as we were the Tunnocks teacakes! Staff all really nice and helpful.
25 October 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Kevin,
Thank you so much for your lovely review!
We’re so pleased you enjoyed your visit and the Tunnock’s Teacakes, of course. It’s great to hear our team helped make your experience such a pleasant one.
Warm regards,
Cynthia
wonderful experience at your Wilmslow…
wonderful experience at your Wilmslow store, very helpful staff and welcoming.
Only suggestion, coffee or tea would be nice whilst whilst we are browsing :)
21 October 2025
Reply from Loaf - Wilmslow
Hi Sara,
Thank you so much for taking the time to share your experience at our Wilmslow store!
I’m absolutely delighted to hear that you found our team so helpful and welcoming. I’ll be sure to pass your kind words on to them.
Creating a friendly and relaxed atmosphere for our customers is really important to us. So it’s lovely to know we’re getting that right.
I also really appreciate your suggestion about offering coffee or tea while browsing. That’s a wonderful idea! We’re always looking for ways to make our in store experience even more enjoyable and I’ll certainly share your feedback with our team for consideration.
Thanks again for visiting and for your thoughtful review. I hope to welcome you back to Wilmslow again soon!
Kind regards,
Manny.
Brilliant service
Fabulous visit to the Loaf Wilmslow showroom earlier today - great advice and customer service. Cannot wait for our new soda and footstool to arrive- would highly highly recommend !
20 October 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi AW,
Thank you so much for leaving us review
We’re thrilled to hear that our Wilmslow team made your visit such a positive experience. It’s lovely to know that our team were helpful with great advice
We truly appreciate your feedback we'll be sure to pass it on to the team. We can't wait to deliver your lovely sofa and footstool to your beautiful home.
Warm regards,
Cynthia
Maisie was so professional
Maisie was so professional and knowledgeable and kind at the Wilmslow store - Thank you for helping us - recently had a house fire and need three sofas - Maisie was so patient and showing us all alternatives-Great service . The manager and other staff members were also lovely
19 October 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Susan,
Thank you so much for leaving us a review
We’re thrilled to hear that our Wilmslow team made your visit such a positive experience. It’s wonderful to know that you felt supported by Maisie and that our team remained patience and knowledgeable .
We truly appreciate you taking the time to share your experience and look forward to welcoming you back again in the future.
Best regards,
Cynthia
Squishmeister sofa bed
The staff made the experience memorable. They were very patient with me as I needed to do measurements and test the mattress! Everything explained well!
Thank you Ben and Choi
17 October 2025
Reply from Loaf - Wilmslow
Hi Ellie,
Thank you for shopping with Loaf and for your kind words!
Amazing to hear that Ben and Choi made your experience a memorable one. Taking the time to find the right mattress is important and I’m glad they could support you patiently and thoroughly throughout the process. I’ll be sure to pass along your appreciation to them!
Enjoy your new mattress and please don’t hesitate to reach out if you need anything in the future!
Kind regards,
Manny.
We had a lovely experience
We had a lovely experience, the assistant was helpful without being pushy. Allowing us space to discuss the furniture. There were lovely touches, for example, being offered water, and when finding out it was my daughter's birthday giving her a mug and recommending somewhere for finding curtains.
16 October 2025
Reply from Loaf - Wilmslow
Hi Clare,
Thank you for shopping with Loaf and for taking the time to share your experience!
I'm so happy to hear that you had a lovely experience with us. It's great to know that our team struck the right balance between being helpful and giving you the space to make your decisions. I’m especially glad your daughter felt celebrated on her birthday. I hope she enjoys the mug!
If you need any further help with furniture or home styling, we’re always here to assist. Thanks again for your thoughtful feedback.
Hope to hear from you soon!
Warm regards,
Manny.
Beautiful showroom
Beautiful showroom, lots of choice, love the large fabric samples & very helpful & knowledgeable staff.
12 October 2025
Reply from Loaf - Wilmslow
Hi Sue,
Thank you so much for your review
We’re so happy to hear you enjoyed the beauty of our shack and found the team both helpful and knowledgeable
It’s wonderful to know that our different fabrics range and product knowledge from the team helped find the perfect piece for your lovely home
Warm regards,
Cynthia
Great wilmslow store with lots of free…
Great wilmslow store with lots of free little goodies to keep the kids entertained plus a few games and even pac man! Super helpful and knowledgeable staff. A luxury retail experience. Just waiting for my new sofa to arrive, lets hope it goes as smoothly as the visit in store 😀
19 September 2025
Reply from Loaf - Wilmslow
Hi Kim,
Thank you so much for leaving us a review
We’re thrilled to hear that our Wilmslow team made your visit such a positive experience especially with the treats and that our team’s patience and product knowledge helped you
We truly appreciate you taking the time to share your experience and look forward to delivering your new sofa to you.
Best regards,
Cynthia
Great experience
Great experience - staff were so helpful, but not 'in your face' which is always appreciated! Very knowledgeable and friendly
7 October 2025
Reply from Loaf - Wilmslow
Hi Ella,
Thank you for shopping with Loaf and for taking the time to leave us such a thoughtful review!
Exciting to hear you had a great experience and that our team struck the right balance. Helpful but never overbearing. Our Shack assistants are a loving and caring bunch. I'll be sure to pass on your kind words to the staff.
Hope to welcome you back again soon!
Kind regards,
Manny.
Customer care
Customer care managed to contact me and got my order all sorted, Jasmine was very helpful.
Thank you
6 October 2025
Reply from Loaf - Wilmslow
Hello!
Thank you for taking the time to update your review, so glad that we got it sorted out!
Here to help always!
Kind Regards
Jasmin
The staff were incredibly helpful and…
The staff were incredibly helpful and friendly, they made us feel welcome and not pressured. The store is spacious with plenty of examples of furniture to see and sit on.
3 October 2025
Reply from Loaf - Wilmslow
Hi Emilia,
Thank you so much for your kind words! I’m really glad to hear you felt welcomed and comfortable in our Shack. That's exactly the experience we aim to create.
It’s great that you had the chance to explore and try out the furniture in your own time. We hope you found something you love and if there’s anything else you need or any questions pop up, just let us know and we’re always happy to help.
Kind regards,
Manny.
I regret ever buying a sofa from Loaf
I regret ever buying a sofa from Loaf. From the very first day it arrived, the cushions felt completely different to the showroom model — flat, cheap and uncomfortable. I raised this straight away, only to be told there was no issue. Months later, I suddenly received an email admitting the cushions had in fact been outsourced to a different manufacturer.
Replacement cushions were sent, but they were no better. They collapse almost instantly after sitting down, and despite hours of plumping and reshaping, they look and feel awful. This is nothing like the quality I was shown in the showroom and nothing like what I paid a premium price for.
This was my first ever brand-new sofa, and it has been a huge let-down. Loaf have admitted to swapping in inferior cushions but have failed to put it right. For a company that markets itself as a premium brand, this feels misleading and dishonest.
I would strongly advise anyone considering a purchase to think carefully before trusting Loaf — my experience has been extremely poor, and the product quality has never matched what was promised.
5 October 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Adam,
Thanks for your feedback. I’m sorry you've had such a frustrating experience with us recently.
I completely take on board your concerns about the cushion quality and the replacement not meeting the standard.
I am personally looking into your case to make sure it gets sorted quickly from here. I will contact you directly.
Kind regards,
Manny.
Lovely helpful staff in the Wilmslow…
Lovely helpful staff in the Wilmslow store with no pressure.
30 September 2025
Reply from Loaf - Wilmslow
Hi Fiona,
Thank you for sharing your feedback.
We’re so pleased to hear that our Wilmslow team made your experience a positive one and that you felt supported without any pressure. We’ll be sure to pass your kind words on to the staff there.
Warmest Regards,
Paris
Great service.
After visiting the showroom, I made my purchase over the ‘phone with Josh. Josh was friendly, knowledgeable and professional. Thank you, Josh!
29 September 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Julie,
Thank you so much for taking the time to share your review with us!
We’re thrilled to hear that you had such a smooth experience placing your order over the phone with Josh. We completely understand how important it is to have a lovely piece of Loaf in your beautiful home, and we’re so happy that you had all the information you needed to complete your order.
Keep Loafing on!
Warm regards,
A lovely morning at Loaf, Wilmslow!
Myself and my partner visited the Wilmslow store this weekend and we couldn’t have wished for a better experience. Choi and the team were all very supportive and attentive without us feeling under any pressure to buy. Overall, a very relaxed buying experience. The Tunnocks, caramel bars and lots of chilled bottled water were such a treat!
27 September 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Sarah,
Thank you so much for sharing your experience!
We’re thrilled to hear that Choi and the team at our Wilmslow store made you feel so welcome and supported without any pressure. It’s great to know you enjoyed the relaxed atmosphere (and the Tunnocks and chilled water too!).
We’ll be sure to pass your kind words on to the team, they’ll be delighted.
Warmest Regards,
Paris
I was made to feel very welcome by…
I was made to feel very welcome by Carole, who helped me choose the material and wood for the chairs I was looking at. She took time to put materials on the different chairs, so that I could imagine the final look. This gave me time to make a choice that I would not have done, just looking at them online. And of course I got to sit on them ! Thank You
25 September 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Gwenan,
Thank you so much for leaving us a review.
We’re delighted to hear that Carole was able to make you feel welcome and support you in finding the perfect chairs. It’s great to know that taking the time to see different materials on the chairs in person helped you make a choice you felt confident and happy
We’ll be sure to pass on your kind words to Carole, who will be thrilled to know her efforts made such a difference to your experience.
Thanks again for choosing Loaf we look forward to welcoming you back soon.
Best wishes,
Cynthia
Customer service above and beyond…
The staff at the Wilmslow store where exceptional, the customer service was above and beyond, nothing was too much trouble in helping me select the perfect sofa.
23 September 2025
Reply from Loaf - Wilmslow
Hi Ashley,
Thank you so much for your kind words!
We’re thrilled to hear that the team at our Wilmslow store went above and beyond to help you find the perfect sofa. We’ll be sure to share your lovely feedback with them, they’ll be delighted to know they made such a positive difference.
We hope you enjoy your new sofa and look forward to welcoming you back again in the future.
Warmest Regards,
Paris
Quality service and quality products
Quality service and quality products, free water and choccies in the show rooms are a nice touch.
24 September 2025
Reply from Loaf - Wilmslow
Hi Alan,
Thank you so much for your kind feedback!
We’re delighted to hear you’re happy with both our service and our products. It’s great to know the little touches in our showrooms, like water and chocolates, made your visit even more enjoyable.
We really appreciate you taking the time to share this and look forward to welcoming you back again soon.
Warmest Regards,
Paris
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