UPDATE: Policy was received into the spam folder. Good service, premium ok, cheaper than others, but still way too expensive. Of course it's the claim situation that's the important revie... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I called direct to get a quote. Didn't have to wait long before call was answered. Tom the advisor was extremely helpful. He explained everything clearly. He did not rush through the information... See more
Company replied
I did a review last year slating the company as they had changed underwriters who treated you as a brand new customer & had to have all pets history from Vets. I went through the complaints procedur... See more
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The call centre was excellent Tom sorted my pet insurance out as I couldn't manage with online. Went through policy with me also sending postal copy ad well as online for ease of reading. Would recomm... See more
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Company details
Written by the company
Lifetime Pet Cover began in 2014, inspired by a personal experience when a cherished family pet became seriously ill, and the existing insurance didn’t provide the support that was needed. That experience sparked a commitment to create pet insurance that puts pets and their owners first. We believe in keeping things simple and focused on quality which is why we offer only Lifetime policies, designed to provide lasting protection, with five levels of cover to suit your needs. As a team of dedicated pet lovers, we’re committed to providing reliable service and insurance you can truly count on. Our goal is simple - to be here when you need us, protect your pet and give you peace of mind.
Contact info
The Old Dairy, Western Court, Bishops Sutton, SO24 0AA, Winchester, United Kingdom
- 02037500022
- hello@lifetimepetcover.co.uk
- lifetimepetcover.co.uk
Lifetime Cover for Cats & Dogs
4.5
Excellent
1K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 85% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Reply from Lifetime Pet Cover
Good afternoon, thank you for your review, we are glad our prices met your expectations.😊
Just taken out a policy and paid.
UPDATE:
Policy was received into the spam folder.
Good service, premium ok, cheaper than others, but still way too expensive.
Of course it's the claim situation that's the important review and hopefully we won't need it.
Just taken out a policy and paid.
No confirmation documents received via email
Tried to log in and reference number refused.
Will update if I'm being too hasty.
13 June 2026
Reply from Lifetime Pet Cover
Hi Jill. Apologies for the delay in responding to your review and for the difficulty you've had with receiving your policy documents. I can see that your welcome email, which contains your policy documents, was sent on the afternoon of 13th June. It is possible it landed in your junk folder or you may have found it by now, but we will resend the email to you this afternoon. If you still don't receive it within the next few hours, please contact us on hello@lifetimepetcover.co.uk or 020 3750 0022 and a member of our customer service team will be happy to help you.
Excellent service
13 June 2026
Reply from Lifetime Pet Cover
We appreciate your kind words. We're pleased to hear that you had a positive experience with our service.
Reply from Lifetime Pet Cover
Thank you for taking the time to leave us a review - its great to hear that you found our agent friendly and helpful
Reply from Lifetime Pet Cover
Thank you for your review. We're pleased to hear that you found our online application process easy to use and that the premium met your expectations. :)
Price of cover
10 June 2026
Reply from Lifetime Pet Cover
We appreciate your feedback and are pleased to hear that the price of our cover stood out to you. Thank you for choosing Lifetime Pet Cover.
Easy to understand
Very easy process to sign up when you have decided on the cover you want.
4 June 2026
Reply from Lifetime Pet Cover
Thank you for your review. We're pleased to hear that you found the sign-up process easy once you'd chosen the cover that best suited your needs. We aim to make arranging pet insurance as straightforward as possible, and we appreciate your feedback. Thank you for choosing Lifetime Pet Cover.
Outstanding value
Outstanding value, helpful and explained all policy information clearly. Thank you Lifetime Pet Cover.
5 June 2026
Reply from Lifetime Pet Cover
Thank you for your lovely feedback. We're pleased to hear you found great value in our cover and that our team was able to explain your policy clearly. We appreciate your support and thank you for choosing Lifetime Pet Cover.
The price and cover was excellent
The price and cover was excellent
I am currently paying £109 a month for cover for Bailey
Can't believe that I have more cover and paying 1/3rd of what I have been paying
Just goes to show if you are loyal to one company they take advantage
6 June 2026
Reply from Lifetime Pet Cover
We are very pleased to hear you are happy with the cover and price for Bailey's policy! Our pricing can also increase each year at renewal but if you wish to discuss this in more detail our customer service team will be more than happy to answer any questions your may have - you can contact us on 020 3750 0022 or email us using hello@ lifetimepetcover.co.uk :)
Reasonable price for amount covered
5 June 2026
Reply from Lifetime Pet Cover
Thank you for your feedback. We're glad you feel the cover provided offers good value for money. We appreciate your support.
Very pleased with this company
Very pleased with this company. They have given all that I need for my dog and a reasonable price. Thank You.
4 June 2026
Reply from Lifetime Pet Cover
Thank you for your kind feedback. We're delighted to hear that you're pleased with our service and that we've been able to provide the cover and support you need for your dog at a reasonable price. Thank you for choosing us.
Purchase experience
I can only speak for the purchase process. Hopefully I’ll not have to review the claims process. Site was easy to navigate & understand. Options were clear and well laid out & explained. Final purchase was hassle free.
31 May 2026
Reply from Lifetime Pet Cover
Thank you for taking the time to share your feedback. We're delighted to hear that you found our website easy to navigate and that the options and information were clear and straightforward. It's great to know that your purchase experience was smooth and hassle-free. We appreciate your trust in us and hope to continue providing excellent service should you ever need our assistance in the future.
Totally terrible
Totally terrible. Avoid this company. Slow poor service, poor communication
3 June 2026
Reply from Lifetime Pet Cover
Hi, we are very sorry to hear about your experience and you found our service and communication poor. Our customers and their experience is something that is very important to us. If you would like to have any further discussions surrounding your experience please do not hesitate to contact us on 020 3750 0022 or email us using hello@lifetiepetcover.co.uk
10 out of 10 Tom!
I called direct to get a quote. Didn't have to wait long before call was answered.
Tom the advisor was extremely helpful. He explained everything clearly. He did not rush through the information and was happy to answer any questions I had. Because of Tom's exceptional customer service, I purchased the policy which was also very competitively priced.
Overall my expectations were exceeded and I would recommend Lifetime Pet cover.
2 June 2026
Reply from Lifetime Pet Cover
Thank you for your kind review, we are so pleased you found Tom so helpful and he made the process so simple. we will ensure he gets this feedback and he will be delighted to hear it.
Reply from Lifetime Pet Cover
Thank you so much for your kind words, we will pass this on, it will make our agents day!
Reply from Lifetime Pet Cover
we're glad you found the process straightforward! thank you for your review
Great Pet Insurance quote for what I…
Great Pet Insurance quote for what I need
Transparent information
29 May 2026
Reply from Lifetime Pet Cover
Thank you for your review, we are happy to hear you found the information clear and you are happy with the price.
Sorted good cover for a fraction of…
Sorted good cover for a fraction of other insurance companies. Gives me piece of mind
25 May 2026
Reply from Lifetime Pet Cover
Thank you for your feedback, we're glad to give you piece of mind for your pet!
Reply from Lifetime Pet Cover
Thank you for your feedback, we’re glad you had a smooth experience setting everything up.
Reply from Lifetime Pet Cover
Thank you for your feedback, we’re glad you had a smooth experience with us.
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