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Lifetime Pet Cover Reviews 

1,258
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 252 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the competitive pricing and excellent user experience, noting that processes are straightforward and easy to understand. Many people praise the staff and customer service for being exceptionally helpful, knowledgeable, polite, and efficient, making interactions pleasant and hassle-free. However, some customers also noted issues with the service when claims were needed, describing difficulties with underwriters and feeling that the company was not customer-focused. Reviewers reported being given the runaround, facing attempts to refuse cover, and experiencing perceived incompetence when trying to resolve issues.

What people talk about most

Price

Users describe positive interactions with price, often highlighting that the pricing is competitive and... See more

User experience

Customers consistently note positive experiences with user experience, highlighting the ease of setting up... See more

Staff

Reviewers highlight positive aspects of staff, consistently praising their helpfulness, friendliness, and... See more

Customer service

Customers had positive experiences with customer service, often highlighting helpful, polite, and... See more

Service

People report ambiguous experiences with service, with some customers praising the clear explanations,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

UPDATE: Policy was received into the spam folder. Good service, premium ok, cheaper than others, but still way too expensive. Of course it's the claim situation that's the important revie... See more

Company replied

Rated 5 out of 5 stars

I called direct to get a quote. Didn't have to wait long before call was answered. Tom the advisor was extremely helpful. He explained everything clearly. He did not rush through the information... See more

Company replied

Rated 5 out of 5 stars

I did a review last year slating the company as they had changed underwriters who treated you as a brand new customer & had to have all pets history from Vets. I went through the complaints procedur... See more

Company replied

Rated 5 out of 5 stars

The call centre was excellent Tom sorted my pet insurance out as I couldn't manage with online. Went through policy with me also sending postal copy ad well as online for ease of reading. Would recomm... See more

Company replied


Company details

  1. Pet Insurance Company
  2. Insurance Agency

Written by the company

Lifetime Pet Cover began in 2014, inspired by a personal experience when a cherished family pet became seriously ill, and the existing insurance didn’t provide the support that was needed. That experience sparked a commitment to create pet insurance that puts pets and their owners first. We believe in keeping things simple and focused on quality which is why we offer only Lifetime policies, designed to provide lasting protection, with five levels of cover to suit your needs. As a team of dedicated pet lovers, we’re committed to providing reliable service and insurance you can truly count on. Our goal is simple - to be here when you need us, protect your pet and give you peace of mind.


Contact info

Lifetime Cover for Cats & Dogs

Protect your Pet, Protect your Peace

4.5

Excellent

TrustScore 4.5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 85% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.5

All reviews

(1,258)

250 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

So easy to set up

So easy to set up. Just a couple of minutes on my phone, and I had the cover I needed for my dog, with the start date I wanted too.

22 May 2026
Lifetime Pet Cover logo

Reply from Lifetime Pet Cover

Thank you for your feedback, it’s great to hear everything was quick and straightforward to arrange and that you were able to get the cover you needed so easily.

Rated 5 out of 5 stars

Great price

Great price. Friendly service. Simple straightforward process

19 May 2026
Lifetime Pet Cover logo

Reply from Lifetime Pet Cover

Thank you for your feedback, we’re glad you found the process simple and straightforward and are happy with the price and service.

Rated 5 out of 5 stars

Clear & easy to understand what is…

Clear & easy to understand what is included in cover. Very reasonable

18 May 2026
Lifetime Pet Cover logo

Reply from Lifetime Pet Cover

Thank you for your feedback, we’re glad you found the cover clear and easy to understand and are happy with the price.

Rated 5 out of 5 stars

cHECK OUT THIS COMPANY

This company offered good lifetime cover at a very reasonable price. I found it easy to get cover started and appreciate being able to pay the premium monthly.

14 May 2026
Lifetime Pet Cover logo

Reply from Lifetime Pet Cover

Thank you for your feedback, we’re glad you found the cover easy to set up.

Rated 5 out of 5 stars

Very easy to set up

Very easy to set up, good prices..happy with outcome

14 May 2026
Lifetime Pet Cover logo

Reply from Lifetime Pet Cover

Thank you for your feedback, we’re glad you found it easy to set up and are happy with the price and outcome.

Rated 5 out of 5 stars

Riley was my first contact and he was…

Riley was my first contact and he was first rate
The second was a lady and I’m sorry I’ve forgotten her name but it may have been Grace . Anyway she was fabulous too . What a refreshing change from an insurance company

14 May 2026
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Reply from Lifetime Pet Cover

Thanks for your feedback, that’s really nice to hear. I’m glad Riley and the the team were able to help and make things a positive experience for you.

Rated 5 out of 5 stars

It was easy to set up and good value…

It was easy to set up and good value considering the cover offered. Shame about the 25% though.

13 May 2026
Lifetime Pet Cover logo

Reply from Lifetime Pet Cover

Thank you for your feedback, we’re glad you found the setup easy and good value for the cover provided.

Rated 5 out of 5 stars

Easy set up hassle free

Easy set up hassle free

17 May 2026
Lifetime Pet Cover logo

Reply from Lifetime Pet Cover

Thank you for your feedback, we’re glad you found the setup easy and hassle free.

Rated 5 out of 5 stars

Very easy process

Very easy process, excellent value for money and very impressed

16 May 2026
Lifetime Pet Cover logo

Reply from Lifetime Pet Cover

Thank you for your feedback, we really appreciate it. We’re glad you found the process easy and are happy with the value, and it’s great to hear you’re impressed.

Rated 5 out of 5 stars

Clear explanation of policy terms with…

Clear explanation of policy terms with knowledgable staff. Nothing too much trouble and all questions answered with care and concern. A great policy choice with competitive cover for over a decade. Longstanding Customer

15 May 2026
Lifetime Pet Cover logo

Reply from Lifetime Pet Cover

Thank you for your lovely feedback. It’s great to hear the team were able to answer all your questions and explain everything clearly. We really appreciate your continued support over the years.

Rated 4 out of 5 stars

Easy process and more competitive than…

Easy process and more competitive than my current insurer

13 May 2026
Lifetime Pet Cover logo

Reply from Lifetime Pet Cover

Thank you for your feedback! We’re really pleased to hear you found the process easy and that you were happy with our pricing. Thank you for choosing us to protect your pet 😊

Rated 5 out of 5 stars

Cat Insurance 🐈‍⬛

Very good price for my cats insurance 🐈‍⬛

8 May 2026
Lifetime Pet Cover logo

Reply from Lifetime Pet Cover

Thank you for your feedback! We’re really pleased to hear you found a very good price for your cat’s insurance. Thank you for choosing us to protect your pet 😊

Rated 5 out of 5 stars
Lifetime Pet Cover logo

Reply from Lifetime Pet Cover

Thank you for your feedback! We’re delighted to hear you’re happy with the peace of mind our cover provides and that you found it good value. Thank you for choosing us to protect your pet 😊

Rated 5 out of 5 stars

value for money

9 May 2026
Lifetime Pet Cover logo

Reply from Lifetime Pet Cover

Thank you for your feedback! We’re delighted to hear you found our cover good value for money. Thank you for choosing us to protect your pet 😊

Rated 5 out of 5 stars

Prices

Happy with the company and the price, I had to do a lower premium but happy with pricings

8 May 2026
Lifetime Pet Cover logo

Reply from Lifetime Pet Cover

Thank you for your feedback! We’re really pleased to hear you’re happy with the company and pricing options available. Thank you for choosing us to protect your pet 😊

Rated 5 out of 5 stars

Everything appeared straightforward and…helpful

Everything appeared straightforward and all the information needed was very clear and easy to comprehend also helpful in answering my queries

4 May 2026
Lifetime Pet Cover logo

Reply from Lifetime Pet Cover

Thank you for your feedback! We’re really pleased to hear our team were helpful in answering your queries and supporting you through the process. Thank you for choosing us to protect your pet 😊

Rated 5 out of 5 stars

excelent

excelent

we

2 May 2026
Lifetime Pet Cover logo

Reply from Lifetime Pet Cover

Thank you for your feedback! We’re really pleased to hear you’re happy with our service. Thank you for choosing us to protect your pet 😊

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