UPDATE: Policy was received into the spam folder. Good service, premium ok, cheaper than others, but still way too expensive. Of course it's the claim situation that's the important revie... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I called direct to get a quote. Didn't have to wait long before call was answered. Tom the advisor was extremely helpful. He explained everything clearly. He did not rush through the information... See more
Company replied
I did a review last year slating the company as they had changed underwriters who treated you as a brand new customer & had to have all pets history from Vets. I went through the complaints procedur... See more
Company replied
The call centre was excellent Tom sorted my pet insurance out as I couldn't manage with online. Went through policy with me also sending postal copy ad well as online for ease of reading. Would recomm... See more
Company replied
Company details
Written by the company
Lifetime Pet Cover began in 2014, inspired by a personal experience when a cherished family pet became seriously ill, and the existing insurance didn’t provide the support that was needed. That experience sparked a commitment to create pet insurance that puts pets and their owners first. We believe in keeping things simple and focused on quality which is why we offer only Lifetime policies, designed to provide lasting protection, with five levels of cover to suit your needs. As a team of dedicated pet lovers, we’re committed to providing reliable service and insurance you can truly count on. Our goal is simple - to be here when you need us, protect your pet and give you peace of mind.
Contact info
The Old Dairy, Western Court, Bishops Sutton, SO24 0AA, Winchester, United Kingdom
- 02037500022
- hello@lifetimepetcover.co.uk
- lifetimepetcover.co.uk
Lifetime Cover for Cats & Dogs
4.5
Excellent
1K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 85% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
The website prices
The website prices
Were well laid out
And the explanation
Was easy to understand
And what exactly was covered
6 July 2026
Reply from Lifetime Pet Cover
Thank you for your kind review! We're delighted to hear that you found our website pricing clear and easy to understand, and that the explanations of what's covered were helpful. We appreciate you taking the time to share your experience and look forward to helping you again in the future.
Really helpful help line and logical…
Really helpful help line and logical application form
3 July 2026
Reply from Lifetime Pet Cover
Thank you for taking the time to leave us a review. We're so pleased to hear that you had such a positive experience.
The score is low because I was the…
The score is low because I was the phone for 30mins without it being answered .
29 June 2026
Reply from Lifetime Pet Cover
Thank you for your feedback. We're sorry to hear about your experience and understand how frustrating it is to wait so long without getting through. We have had an unusually high number of calls recently, if you still need assistance, you can email us using hello@lifetimepetcover.co.uk with suitable time and time for us to call you.
Best price on comparison site
Best price on comparison site, affordable, easy, no fuss process,
30 June 2026
Reply from Lifetime Pet Cover
Thank you for your review, we are so pleased you found the process so easy and you are happy with the price of your policy!
Change of provider
Jordan was extremely helpful when setting up my insurance. Price very competitive compared to other quotes and is almost half what my current provider offered on renewal with exactly the same policy benefits.
29 June 2026
Reply from Lifetime Pet Cover
Thank you so much for your lovely review, we are so pleased you found Jordan extremely helpful, we will pass your kind words onto him :)
Was ok and changed things on my policy…
Was ok and changed things on my policy as I requested. Didn't realise there was a 2nd party involved.
25 June 2026
Reply from Lifetime Pet Cover
Thank you for your feedback. We pleased we could help with the changes to your policy. I'm sorry the involvement of a second party wasn't clearer, and we'll take your comments on board to help us improve how we explain the process.
Reply from Lifetime Pet Cover
Thank you for your kind review. We're delighted to hear everything was straightforward for you. We really appreciate your feedback and thank you for choosing us
Easy to use web site
Easy to use web site, spoke to someone on the telephone and was really helpful
26 June 2026
Reply from Lifetime Pet Cover
Thank you for your review. We're so pleased to hear you found our website easy to use and that our agent was really helpful when you called.
Phoned up got through quickly
Phoned up got through quickly . Person I spoke to was very friendly and helpful .
23 June 2026
Reply from Lifetime Pet Cover
Thank you for your review, we will pass your kind words onto our agent :)
Taking out the policy was quick and…
Taking out the policy was quick and easy and good value.
23 June 2026
Reply from Lifetime Pet Cover
We're delighted to hear that you found the process of taking out your policy quick and easy, and that you felt it offered good value. We appreciate your feedback and are pleased we could provide a positive experience.
Very helpful agent
19 June 2026
Reply from Lifetime Pet Cover
Good afternoon, Thank you for your very kind feedback, we have passed this onto our agent to make their day 😊! We are glad our agent was able to help.
Reply from Lifetime Pet Cover
Good afternoon, thank you for your response, we are glad our policies met your satisfaction 😊.
I find it a bit annoying that I am…
I find it a bit annoying that I am hassled with numerous emails to give you a review within just a couple of days of purchasing a policy!
15 June 2026
Reply from Lifetime Pet Cover
Thank you for your feedback, and apologies for the number of review requests you've received. We certainly don't want our emails to become a nuisance. We value your comments and will pass them on to the relevant team as we continue to review how and when we contact customers. Thank you for choosing us and for taking the time to let us know.
Reply from Lifetime Pet Cover
Thank you for your feedback, we have passed this onto the relevant agent, who will be happy with your response! 😊
I checked the market for my Labrador…
I checked the market for my Labrador insurance renewal which is due next month.
Having not claimed before, I got a good reassuring feeling about this company should the worst happen, having spoken with Jordan beforehand.
The application on line process is straightforward and the cover clearly stated.
18 June 2026
Reply from Lifetime Pet Cover
Thank you for taking the time to leave such a positive review. We're delighted to hear that, we are glad you felt confident choosing us.
It's great to know that Jordan was able to provide reassurance and support before you purchased your policy, and that you found our online application process straightforward with clear information about the cover available.
We appreciate your trust in us and look forward to being there for you and your Labrador should you ever need us.
Good level of cover with reasonable…
Good level of cover with reasonable excess and lower additional excess in the event of a claim too
12 June 2026
Reply from Lifetime Pet Cover
Hello, thank you for your review. We're pleased to hear that you found our policy offers a good level of cover, along with a reasonable excess amount. Unfortunately, our excess is a fixed price this also allows us to keep our prices affordable for all customers. If you wish to discuss this further, please do not hesitate to contact us.
I can only rate the process of joining…
I can only rate the process of joining Lifetime Pet Cover. They provided the level of cover I wanted at a very reasonable price. I can’t comment on claiming as I’ve not made a claim.
3 June 2026
Reply from Lifetime Pet Cover
Hi, Thank you for your review, we are glad you found the process of joining us simple and with a reasonable price 😊
Easy to do online.
17 June 2026
Reply from Lifetime Pet Cover
Thank you for your review. We're delighted to hear that you found the process easy to complete online. We work hard to make arranging cover as simple and straightforward as possible, so it's great to know that was your experience.
Thank you for choosing us, and we appreciate your feedback.
Reply from Lifetime Pet Cover
Good afternoon, Thank you for your kind feedback. We're delighted to hear that you found our team courteous and respectful, and that they were able to provide the information you needed. 😊.
Reply from Lifetime Pet Cover
Thank you for your feedback. We're pleased to hear that you found the information easy to follow, straightforward, and written so it is understandable
We believe insurance should be clear and easy to understand, so it's great to know that our documents and communications met your expectations. Thank you for taking the time to share your experience and for choosing us.
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