UPDATE: Policy was received into the spam folder. Good service, premium ok, cheaper than others, but still way too expensive. Of course it's the claim situation that's the important revie... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I called direct to get a quote. Didn't have to wait long before call was answered. Tom the advisor was extremely helpful. He explained everything clearly. He did not rush through the information... See more
Company replied
I did a review last year slating the company as they had changed underwriters who treated you as a brand new customer & had to have all pets history from Vets. I went through the complaints procedur... See more
Company replied
Very pleased. I spoke to a very helpful young gentleman over the phone who explained everything very well , answered all my questions and sorted a problem that had occurred trying to get their insuran... See more
Company replied
Company details
Written by the company
Lifetime Pet Cover began in 2014, inspired by a personal experience when a cherished family pet became seriously ill, and the existing insurance didn’t provide the support that was needed. That experience sparked a commitment to create pet insurance that puts pets and their owners first. We believe in keeping things simple and focused on quality which is why we offer only Lifetime policies, designed to provide lasting protection, with five levels of cover to suit your needs. As a team of dedicated pet lovers, we’re committed to providing reliable service and insurance you can truly count on. Our goal is simple - to be here when you need us, protect your pet and give you peace of mind.
Contact info
The Old Dairy, Western Court, Bishops Sutton, SO24 0AA, Winchester, United Kingdom
- 02037500022
- hello@lifetimepetcover.co.uk
- lifetimepetcover.co.uk
Lifetime Cover for Cats & Dogs
4.5
Excellent
1K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 85% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Very helpful customer service on the phone
I found the customer service by the person I spoke to on the phone, to be very helpful and polite. After I was struggling to complete the transaction on the internet.
15 July 2026
Reply from Lifetime Pet Cover
Thank you for your review, our agent will be very pleased to hear about your review
Very pleased
Very pleased. I spoke to a very helpful young gentleman over the phone who explained everything very well , answered all my questions and sorted a problem that had occurred trying to get their insurance through à comparaison website.
14 July 2026
Reply from Lifetime Pet Cover
We are so pleased to hear you had such a positive experience, we will pass your kind words onto our agent, thank you for your review!
Confused!
After adding all the information required I was asked to complete my banking details. After I did that I was quickly sent to another page that stated 'Payment Please continue to our payment provider to purchase your policy.' I don't even know what that means or even if the policy and standing order have been set up. Who is 'our payment provider'? There are no links to 'our payment provider'!
13 July 2026
Reply from Lifetime Pet Cover
Thank you for your feedback, and we're sorry for the confusion you experienced during the application process.
We understand how unclear that message must have been, especially after you'd already entered your banking details. The reference to "our payment provider" should have been clearer, and we appreciate you highlighting this.
We can confirm we have a live policy for your pet and policy documents have been sent, if you need any further support please do not hesitate to contact our customer service team on 02037500022 or email at hello@lifetimepetcover.co.uk
Very polite and friendly chap this am…
Very polite and friendly chap this am felt with my issue quickly would recommend .
13 July 2026
Reply from Lifetime Pet Cover
Thank you for your kind review, we will feed this back to our agent :)
Found you on web site you was cheaper…
Found you on web site you was cheaper then my last pet insurance
8 July 2026
Reply from Lifetime Pet Cover
Good afternoon, thank you for your feedback. We are glad you had found our prices to be competitive and welcome you to lifetime pet cover 😊
So far so good
8 July 2026
Reply from Lifetime Pet Cover
Good afternoon, We're pleased to hear everything is going well so far. We appreciate you choosing to insure your pet with us.
Easy to use at a fair price
10 July 2026
Reply from Lifetime Pet Cover
Good afternoon, thank you for your kind feedback! We're so pleased to hear you found the process easy and our prices fair. We really appreciate your support 😊
I phoned to get a quote and everything…
I phoned to get a quote and everything was explained clearly to me without any pressure to purchase the policy.I thought the price was competitive and the service very good ,it made it a pleasant experience.
10 July 2026
Reply from Lifetime Pet Cover
Thank you for taking the time to share your experience. We're delighted to hear that our team explained everything clearly and made the process straightforward, without any pressure. It's great to know you found our prices competitive and our service very good. We really appreciate your feedback and are pleased we could make arranging your policy such a pleasant experience.
Reply from Lifetime Pet Cover
Hi Thank you for your feedback! We're glad to hear you found it easy to arrange through Compare the Market and that you felt it offered good value. We really appreciate you taking the time to share your experience!😊
Arranged over the phone very helpful guy
9 July 2026
Reply from Lifetime Pet Cover
Good afternoon, thank you for your feedback, we are glad you had found our team to be very helpful. We will pass this feedback to them to make their day.
Very helpful and very user friendly
Very helpful and very user friendly. Also, very good value.
9 July 2026
Reply from Lifetime Pet Cover
Good afternoon, thank you for your response.
We are glad you had found setting up a policy with us helpful and user friendly 😊
Reply from Lifetime Pet Cover
Thank you for your kind review, we will pass your lovely feedback onto our agent!
The website prices
The website prices
Were well laid out
And the explanation
Was easy to understand
And what exactly was covered
6 July 2026
Reply from Lifetime Pet Cover
Thank you for your kind review! We're delighted to hear that you found our website pricing clear and easy to understand, and that the explanations of what's covered were helpful. We appreciate you taking the time to share your experience and look forward to helping you again in the future.
Really helpful help line and logical…
Really helpful help line and logical application form
3 July 2026
Reply from Lifetime Pet Cover
Thank you for taking the time to leave us a review. We're so pleased to hear that you had such a positive experience.
The score is low because I was the…
The score is low because I was the phone for 30mins without it being answered .
29 June 2026
Reply from Lifetime Pet Cover
Thank you for your feedback. We're sorry to hear about your experience and understand how frustrating it is to wait so long without getting through. We have had an unusually high number of calls recently, if you still need assistance, you can email us using hello@lifetimepetcover.co.uk with suitable time and time for us to call you.
Best price on comparison site
Best price on comparison site, affordable, easy, no fuss process,
30 June 2026
Reply from Lifetime Pet Cover
Thank you for your review, we are so pleased you found the process so easy and you are happy with the price of your policy!
Change of provider
Jordan was extremely helpful when setting up my insurance. Price very competitive compared to other quotes and is almost half what my current provider offered on renewal with exactly the same policy benefits.
29 June 2026
Reply from Lifetime Pet Cover
Thank you so much for your lovely review, we are so pleased you found Jordan extremely helpful, we will pass your kind words onto him :)
Was ok and changed things on my policy…
Was ok and changed things on my policy as I requested. Didn't realise there was a 2nd party involved.
25 June 2026
Reply from Lifetime Pet Cover
Thank you for your feedback. We pleased we could help with the changes to your policy. I'm sorry the involvement of a second party wasn't clearer, and we'll take your comments on board to help us improve how we explain the process.
Reply from Lifetime Pet Cover
Thank you for your kind review. We're delighted to hear everything was straightforward for you. We really appreciate your feedback and thank you for choosing us
Easy to use web site
Easy to use web site, spoke to someone on the telephone and was really helpful
26 June 2026
Reply from Lifetime Pet Cover
Thank you for your review. We're so pleased to hear you found our website easy to use and that our agent was really helpful when you called.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.