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Review summary

Created with AI, based on recent reviews

Evaluating 473 reviews, most reviewers were let down by their experience overall. Many people were dissatisfied with the user experience, finding the streaming experience tedious due to frequent, long, and repetitive ad breaks that often freeze or buffer. Customers also report significant issues with the app and website, including constant crashing, freezing, and problems with basic functionalities like fast-forwarding, rewinding, or resuming where they left off. The service itself is often described as poor, with many finding it unreliable and frustrating to use. People frequently mention that the marketing is misleading, as even paid subscriptions don't eliminate all interruptions, replacing ads with trailers for other content.

What people talk about most

User experience

People report negative experiences with user experience. Many reviewers describe the app as frustrating and... See more

Application

Users describe negative interactions with the app, frequently reporting issues such as freezing, crashing,... See more

Website

Clients share negative opinions on the website. Many reviewers describe the platform as awful, citing issues... See more

Marketing

Customers had negative experiences with marketing. Reviewers consistently express frustration with the... See more

Service

Reviewers highlight negative aspects of service, consistently expressing disappointment. Many describe the... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Don’t know about the paid version but the free version is absolutely unwatchable. It’s like being back in the days before video recorders when you had to sit through every over-long and tedious ad bre... See more

Rated 1 out of 5 stars

A tedious streaming experience. I use it for live channels but not all TVs apps have the live option. Those that do just show endless runs and reruns of the same programmes with the same adverts for o... See more

Rated 1 out of 5 stars

Dreadful organisation. I cancelled my subscription. Six weeks later, out of shear desperation because there is so little on any streaming channel I tried to resubscribe online, but the itvx app... See more


Company details


Contact info

1.1

Bad

TrustScore 1 out of 5

5K reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

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Rated 1 out of 5 stars

Apart from many many other things…

Apart from many many other things that's wrong with this awful app, the most frustrating thing is you can't watch live sport from the beginning and then have to wait hours and sometimes 24hrs plus for the replay to be available. Dismal. If BBC can do it why can't ITV??

22 February 2026
Unprompted review
Rated 1 out of 5 stars

Should be called ITVzzzzzzzz

Today I have decided to delete the ITVx app. I'm utterly fed up with the same ITV shows being advertised relentlessly. Of all the hundreds of shows or films they could advertise they still advertise the same 5 or 6 shows. Repeating same things on the the Live TV option as well. Very poor app.

22 February 2026
Unprompted review
Rated 1 out of 5 stars

STUPIDITY !!

STUPIDITY !!
WHY ON EARTH DO YOU RECOMMEND IDIOTIC BIMBO DATING SHOWS AND ALL YOUR OTHER REALITY CRAP SHOWS INCLUDING ROSS!
I HAVE NEVER WATCHED ANY OF THESE ANNOYING TALENTLESS RUBBISH YOU CLAIM AS ENTERTAINMENT !!
AND NEVER WILL !
I WOULD SOONER WATCH PAINT DRY !

19 February 2026
Unprompted review
Rated 1 out of 5 stars

shocking very hard to use and amount of…

shocking very hard to use and amount of ads is outrageous i use it for 2 programs but u would never catch me using it for something i would happily pay for one of the most glitchy streaming services i have ever used not to mention it likes to restart every single episode when ur half way through

12 February 2026
Unprompted review
Rated 2 out of 5 stars

Unreliable

After replacing our old tv with a smart tv we lost our ITVX premium despite the monthly payments continued from our bank account. I tried all the necessary steps to get it work without adverts. The online help message agents couldn’t locate our account.
They don't have a contact number for customer service.
Only way was to email them and we asked them to stop our subscription. When you pay for a service you would expect easy communication but NO not from ITVX

12 February 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely awful

Absolutely awful. Get in the bin. Play back errors, never saves where you were up to and so you end up trying to fast forward. Full of adverts. Again get in the bin!!!🗑️

17 February 2026
Unprompted review
Rated 1 out of 5 stars

This channel is full of affected and…

This channel is full of affected and broken people. The programmes are mainly for morons who normalise being a moron. That is why the kids are broken. Their so called parents what crap and produce crap kids with mental health issues . Reality programmes have to take responsibility and taken to task . I suppose the producers have produced affected kids too.

16 February 2026
Unprompted review
Rated 1 out of 5 stars

X = Zero

If ITVX was an equation X would equal Zero.

Rubbish, buggy, rarely capable of restarting programs, unable to deliver local news stations, the only thing that works consistently are the myriad of Ads, which is clearly where they focused all the site development money.

In these days of some really great streaming services ITVX doesn't even rate as poor.

Trust Pilot, please add a zero star option to your review page for sites like ITVX.

16 February 2026
Unprompted review
Rated 2 out of 5 stars

I pay for ITVX and I am really annoyed…

I pay for ITVX and I am really annoyed that their answer to "How do I remove something from the Continue Watching category?" is... to wind it to the end. Ha! As if that was a reasonable response!! It's certainly not beyond their ability to have a "remove from continue watching" button, easily done. Apart from that, they DO advertise occasionally even on a paid plan, they say it's "to bring you content they are contractually obliged..." or somesuch nonsense, look, the customer's expectation of "no adverts" means None. At. All. Get real, you can't hide behind small print without upsetting people. THINK harder and WORK harder for your customers, gimme a remove from continue watching button, asap, and start LISTENING and make an effort.

15 February 2026
Unprompted review
Rated 1 out of 5 stars

Worst Streaming Service

ITVX must be the worst streaming platform of most providers. It’s impossible to stream anything without the picture freezing almost every 2 minutes. Despite doing all the necessary actions to fix it, it doesn’t make the slightest difference. One consolation is that it even freezes during the adverts. Advertiser’s must love them.

14 February 2026
Unprompted review
Rated 1 out of 5 stars

Tried to watch the M6N this weekend…

Tried to watch the M6N this weekend with a friend online and it really is not worth it, I mean its totally and utterly useless , it constantly drops out freezes and then when it does work it throws up an AD DONT WASTE YOUR TIME

14 February 2026
Unprompted review
Rated 1 out of 5 stars

I never watched itvx on catch up as its…

I never watched itvx on catch up as its so frustrating. It just stops and then you can't go back to where they kicked you off. There is no resume like other better channels. I only watched it tonight as they had wuthering heights on and i wanted to recap before seeing the film and its happened again. How can other channels do a better job. Channel 4 and 5 and bbc. L

13 February 2026
Unprompted review
Rated 1 out of 5 stars

Do NOT pay for this streaming service!!

Do NOT pay for this streaming service!!
Takes ages to download, then doesn’t play a series in sequence, forgets which episodes you have watched. Sometimes plays from the beginning of one you have airway watched or skips an episode. Very confusing. You have to watch a bit of the episode to work out if it’s the right one, then when you realise it’s not, you have to watch all the adverts again!!!!!
However the adverts play perfectly!

13 February 2026
Unprompted review

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