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Review summary

Created with AI, based on recent reviews

Evaluating 473 reviews, most reviewers were let down by their experience overall. Many people were dissatisfied with the user experience, finding the streaming experience tedious due to frequent, long, and repetitive ad breaks that often freeze or buffer. Customers also report significant issues with the app and website, including constant crashing, freezing, and problems with basic functionalities like fast-forwarding, rewinding, or resuming where they left off. The service itself is often described as poor, with many finding it unreliable and frustrating to use. People frequently mention that the marketing is misleading, as even paid subscriptions don't eliminate all interruptions, replacing ads with trailers for other content.

What people talk about most

User experience

People report negative experiences with user experience. Many reviewers describe the app as frustrating and... See more

Application

Users describe negative interactions with the app, frequently reporting issues such as freezing, crashing,... See more

Website

Clients share negative opinions on the website. Many reviewers describe the platform as awful, citing issues... See more

Marketing

Customers had negative experiences with marketing. Reviewers consistently express frustration with the... See more

Service

Reviewers highlight negative aspects of service, consistently expressing disappointment. Many describe the... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Don’t know about the paid version but the free version is absolutely unwatchable. It’s like being back in the days before video recorders when you had to sit through every over-long and tedious ad bre... See more

Rated 1 out of 5 stars

A tedious streaming experience. I use it for live channels but not all TVs apps have the live option. Those that do just show endless runs and reruns of the same programmes with the same adverts for o... See more

Rated 1 out of 5 stars

Dreadful organisation. I cancelled my subscription. Six weeks later, out of shear desperation because there is so little on any streaming channel I tried to resubscribe online, but the itvx app... See more


Company details


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1.1

Bad

TrustScore 1 out of 5

5K reviews

5-star
4-star
3-star
2-star
1-star

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Rated 1 out of 5 stars

No ad subscription increased by 20%, and now includes ads!!!

So, I've been paying to not have commercials, for about three years now.
The price has just gone up to £5.99. A 20% increase, and yet, you've now started including mandatory TV ads, for programs I have ZERO interest in, and can't skip them.
Who's ridulously stupid idea was this???
I can tolerate the price increase, but I'm not tolerating the cr@p enforcment of rubbish TV shows.
Yes, this has made me very angry. If this hasn't changed by the end of March 2026, you can shove your subscription where the sun doesn't shine, and I'll just delete the app and stop watching any of your shows. There are plenty more TV shows available these days.

6 March 2026
Unprompted review
Rated 2 out of 5 stars

Awful.

I feel like I need to review ITVx because I feel outraged with them. Firstly, the app is atrocious - it freezes, goes blank mid programme, prevents you from continue watching from where you left off, takes you back to the home page mid programme, the volume malfunctions and it takes you back to terrestrial TV when you're watching a programme in the app. This is a persistent issue that makes watching programmes on the app pointless because it is so frustrating and annoying, and it's been going on since the app first appeared.

Secondly, I am furious that ITV have prevented BT customers from fast forwarding through advertisements. I can only assume that BT have been paid a substantial amount of money for this. My monthly payment as a BT customer is already too high, we have to pay a ridiculous amount of money for a TV licence, and now if I want the freedom to skip through advertisements I have to pay ITV a monthly fee to do so on the app, and don't get that option on terrestrial TV (although I have a feeling that it won't be long before they offer the chance for customers to pay a fee in order to skip through ads). This is in my opinion, disgraceful. Yet again, it is profit before people. And the laughable thing is, the app doesn't even work properly. ITV should be ashamed about this - they don't care about their customers, they care about money. I no longer watch anything on ITV, and if there is something I would like to watch I purchase on Blu-Ray because it's cheaper and I can watch it as many times as I like for free, without ads.

1 March 2026
Unprompted review
Rated 1 out of 5 stars

Ad Free Con

Paid for ad free to binge watch the first series I have sat down to in ages. Each 1 hour episode is interrupted 4 times by excessive and loud trailers for their other shows. It's totally ruined the flow of the show. I pay for ad free because I don't want interruptions of any kind, not just ads. If they must do trailers, do them at the start! Fortunately we only bought the monthly option so we have cancelled and I won't be using ITV again. Found somewhere to download it online, so ITV are doing themselves out of revenue 🤷

2 March 2026
Unprompted review
Rated 1 out of 5 stars

What the hell as happened to ITVX

What the hell as happened to ITVX . You can't search anything and you can't even get to the help page....I want to cancel my subscription ASAP but the so called ITVX help page is blank so nobody can make an complaint! I'm more than furious...BBC iplayer is so much better than ITVX and have so much more to offer! The only reason I watch itv is to catch up with emmerdale and coronation st...literally fuming with ITVX 😡😡😡

24 February 2026
Unprompted review
Rated 1 out of 5 stars

ITVX should carry a health warning

Talking of ‘contractual obligations’ if I was distributing productions I would not want a disgracefully bad service that is ITVX turning my productions into visual chop suey. Slow loading, constant scrolling, broken connections leading to fresh log ins and searches, incorrect episode returns, incorrect watched markers, and useless forward/back control amongst many frustrations. I have just watched 12 episodes of a drama with the no ads paid sub. This involved all the aforesaid problems turning the task into an annoying and time consuming experience, but I was also forced to watch 84 trailers! Repetitive trailers for productions already watched, ones I would never watch, and ones I already knew about and did not need endlessly reminding about. I have a terminal health problem. I cannot believe how I allowed ITVX to waste my precious time, and I paid for the privelege.

23 February 2026
Unprompted review
Rated 1 out of 5 stars

If I could give 1 star I would

If I could give 1 star I would.

Full of adverts constantly- even if you rewind back you have to rewatch the same run of adverts. They do not look or listen to reviews because not only on here but also on the App Store the reviews are shocking. Sort it out.

23 February 2026
Unprompted review
Rated 1 out of 5 stars

ITVX

ITVX is the worst streaming app I've ever used. The list of complaints is endless, I won't bore you with it. The latest one, today I found that my "continue watching" list has disappeared and the the latest programme, instead of being today, has reverted to May last year. Please get some professional people to work on the app.

23 February 2026
Unprompted review
Rated 1 out of 5 stars

Worst app EVER

Worst app EVER. Absolute rubbish. If you pause/rewind or fast forward it completely throws you out then starts the program from the beginning all over again. I won't use it again. The most frustrating app I have ever used. Ive now deleted it. Fix up itvx it's embarrassing for you. Dont bother downloading

23 February 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely rubbish app.AWFUL

Absolutely rubbish app.
Completely uncontrollable.
Forced restarts; repeated exposure to adverts.
Absolute customer abuse.
Take lessons from iPlayer; at least you might then get a recording to watch when you’re ready.
Avoid this insulting app to reduce frustration.

22 February 2026
Unprompted review

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