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Holborn Assets Reviews 2,587

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 186 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness and professional approach, often highlighting specific individuals for their exceptional service and dedication. The overall service is frequently described as excellent, with many people appreciating the clear explanations and personalized advice received. However, some people were dissatisfied with the contact and response times, mentioning instances where they struggled to get a reply or felt their inquiries were not adequately addressed. A few other people also felt that the company's recommendations could have been more thoroughly considered.

What people talk about most

Staff

Consumers generally express high satisfaction with the staff, highlighting their professionalism,... See more

Service

Customers consistently note positive experiences with service. Many reviewers praise the professional,... See more

Customer service

Users describe positive interactions with customer service. Many customers praise the helpfulness and... See more

Customer communications

People report ambiguous experiences with contact. Some customers praise proactive communication and quick... See more

Response time

Customers had ambiguous experiences with response times. While some reviewers praised prompt responses, quick... See more

Reviews shaping this summary

Rated 4 out of 5 stars

While most of my investment experince has been positive it was during a negative experiance that Henry Kent supported me. Henry took full control of a negative sitaution, came up with an alternativ... See more

Company replied

Rated 5 out of 5 stars

Having Anben as an advisor has been really refreshing—especially compared to others I’ve encountered in Dubai. What stood out most is his honesty and integrity. He doesn’t overpromise or tell y... See more

Company replied

Rated 5 out of 5 stars

We’ve worked with several financial advisors over the years, but Michelle and her team at Holborn Assets have truly stood out as exceptional. They are clear, transparent, and take the time to expl... See more

Company replied

Rated 5 out of 5 stars

Amanda Steyn has been nothing but exemplary. I have referred her clients which she has taken in her stride and acted with absolute professionalism. She handles queries with care. Has a knack for... See more

Company replied


Company details

  1. Investment Service
  2. Financial Consultant
  3. Financial Institution
  4. Financial Planner
  5. Pension Fund
  6. Tax Advisor

Written by the company

Holborn Assets is an independently owned, global financial advisory group established in 1998 and headquartered in Dubai. The company caters primarily to British expats with the objective of helping clients invest the right money in the right place at the right time. A holistic financial services provider, the group specialises in personal and corporate wealth management and manages over $2billion in assets under management. Key service offerings include -- Citizenship & Residency Programmes, Investments, Wills and Estate Planning, Education Planning, Pensions, Insurance, Long Term Care and SME services. The company has offices in the Middle East, UK, Europe, Africa and South Asia and currently supports a cadre of over 2200 UK and US qualified independent financial advisers.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
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1-star

Replied to 35% of negative reviews

Typically replies within 2 weeks

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Rated 5 out of 5 stars

Was very helpful, friendly

Was very helpful, fast and friendly and that is what is needed.

30 March 2026
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Reply from Holborn Assets

Thank you for your kind feedback, Magriet—we really appreciate it! We are glad you found the service helpful, fast, and friendly.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

My portfolio in save hands, I can retire with confidence

I can retire with confidence because Amanda Steyn is managing your portfolio. Amanda took over my portfolio only a few years ago, but I wish it were a decade or so earlier. Amanda makes sure your money grows. She does not fill her pocket and then tell you when your portfolio has negative growth, that that is just how the market is, like the previous portfolio managers I had. Amanda knows her products and will ensure that your portfolio benefits you first. Amanda gives good and solid advice and although I often ask if I can retire at 60, but Amanda not only knows when I can retire but also explains why, providing clear reasons for her recommendations.

25 March 2026
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Reply from Holborn Assets

Thank you for your kind review, Tanja—we really appreciate it.

We are delighted to hear you feel confident about your financial future with Amanda.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Hector gets very personally involved…

Hector gets very personally involved with his clients which helps to understand our needs. He’s also very patient in explaining how the investments work.

18 March 2026
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Reply from Holborn Assets

Thank you for your feedback, Dineo! We are glad to hear Hector’s personal approach and clear explanations made a difference. We will be sure to pass this on to him!

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Patient consultant

The consultant I’ve been given has been such a pleasure to work with and patient with me and helping my me understand my portfolio.

18 March 2026
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Reply from Holborn Assets

Thank you for your kind feedback, Karabo. We are glad to hear your consultant has been patient and helpful in explaining your portfolio—it's exactly the experience we aim to provide.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Great advisor in the UAE

Having Anben as an advisor has been really refreshing—especially compared to others I’ve encountered in Dubai.

What stood out most is his honesty and integrity. He doesn’t overpromise or tell you what you want to hear. Instead, he consistently puts his clients’ best interests first.

He’s also reliable, responsive, and clear in his communication.

I would highly recommend him for anyone in UAE looking for straightforward financial advice.

24 March 2026
Unprompted review
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Reply from Holborn Assets

Thank you for your kind words—we’re delighted to hear about your positive experience.

It’s great to know that Anben’s honesty, clear communication, and client-first approach stood out to you. Your recommendation means a lot, especially in a market like the UAE.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Everything was made very clear

Everything was made very clear - to the smallest detail. I was never left to wonder how to go about certain processes or what some terms meant

25 February 2026
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Reply from Holborn Assets

Thank you so much for your kind feedback, Amanda! We are really glad to hear that everything was explained clearly and that you felt confident throughout the process.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

I deal with Miss Amanda Steyn

I deal with Miss Amanda Steyn. She is an absolute Star . Her understanding and ability to deal with all queries and issues has really made our lives easier.

13 January 2026
Unprompted review
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Reply from Holborn Assets

Thank you for your kind words, Benjamin. We are so pleased to hear Amanda has made such a positive difference.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Amanda Steyn

Amanda Steyn has been nothing but exemplary. I have referred her clients which she has taken in her stride and acted with absolute professionalism.

She handles queries with care. Has a knack for details and a true passion for what she does.

She is always quick to provide comprehensive solutions to new clients, fight tooth and nail for unsettled ones and has made my experience nothing short of amazing.

17 March 2026
Unprompted review
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Reply from Holborn Assets

Thank you for your kind words about Amanda. We are delighted to hear how much you value her professionalism, attention to detail, and dedication to clients.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

My Experience with Geoff…

I have been working together with Geoff Dore from Holborn for about two years after being introduced to him by my friend Richard. My experience working with Geoff at Holborn Assets has been consistently positive. Geoff takes the time to understand my financial goals and risk appetite, and he explains investment options clearly and confidently. I appreciate his proactive communication. He follows up regularly, provides timely market updates, and ensures I’m comfortable with every decision we make.
What stands out most is his professionalism and genuine interest in helping me build a secure long‑term financial strategy. I feel well‑supported, informed, and confident in the guidance he provides. I would recommend Geoff to anyone seeking a reliable and knowledgeable investment advisor

19 March 2025
Unprompted review
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Reply from Holborn Assets

Thank you for your kind feedback.

We’re delighted to hear about your positive experience with Geoff and that his proactive approach and clear guidance have helped you feel confident in your financial decisions.

We truly appreciate your recommendation and look forward to continuing to support you.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Amanda Steyn

I work with Amanda Steyn, she is always helpfull and helps me plan. Thanks to Amanda I am able to get regular updates and explenations for when I do not understand. She makes sure that my planning works for me as I have a special needs boy. She puts in extra effort in all she does and makes sure that my investments are safe. I reccomend her to others on a daily basis as she fantastic in what she does.

19 March 2025
Unprompted review
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Reply from Holborn Assets

Thank you so much for your thoughtful feedback, Alice. We’re delighted to hear about your positive experience working with Amanda. She is truly dedicated to supporting her clients, and it’s wonderful to know that her guidance, clear explanations, and personalised approach are making such a meaningful difference for you and your family.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Amanda at Holborn has been extremely…

Amanda at Holborn has been extremely professional and assisted with any queries I had. She also explained multiple options and helped guide me to selecting the right option for me. I would definitely recommend Amanda and Holborn to anyone I speak too.

19 March 2026
Unprompted review
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Reply from Holborn Assets

Thank you for your feedback, Giovanni. We are glad to hear that everything was clear and that DocuSign made the process easy for you. Making things simple and straightforward is always our goal, and we appreciate you taking the time to share your experience.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Great service

Mark and his team have regular reviews with me to show me how my pension is performing and is always happy to answer all of my questions. He is an absolute pleasure to deal with.

17 March 2026
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Reply from Holborn Assets

Thank you for your kind words, Jan. We are delighted to hear that you value the regular reviews and feel well-informed about your pension’s performance. Mark and the team always aim to provide clear guidance and ongoing support, so it is great to know this is making a positive difference.

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

Holborn Assets has been a disaster for me!

Holborn Assets encouraged me to invest in Godwin Capital and other investments.

I have lost my money in all of them. Not one of them has paid me back.

Godwin has gone into administration. Same with the others.

Many disgruntled investors who have lost their life savings to Holborn over the years!

Avoid Holborn Assets!

6 March 2026
Unprompted review
Rated 1 out of 5 stars

Do not get taken in.

After many convincing sales pitches, I invested in property with Holborns. The developer went into Administration. At the same time I invested the balance (to be paid on completion) into a fund, recommended by Holborns and that also went into Administration. This investment was to be my retirement plan. Upon going through the complaints procedure, recommended by Holborns, I have received no reponse. It is apparent that they did not do their due diligence and are not prepared in any way to compensate me.

FURTHER INFORMATION AS REQUESTED.

PLOT 59 – THE GASWORKS – HEWORTH GREEN (GPB 40,190.00) & LOAN NOTE 8 GODWIN CAPITAL (GBP 30,000.00) – TOTAL GBP 70,190.00.
A deposit of GPB 40,190.00 (Reservation Fee) - Final Agreement of Sale was completed 10th September 2023. Transfer happened some months after that.
Payment of GBP 39,512.00 (Upon completion which was expected to take 2 years. This included a full furniture pack. I set aside this amount however, felt since it could take 2 years I should earn interest on this amount. Upon the advice of Holborn Assets, on 13 October 2022, I invested GBP 30,000.00 in Loan Note No 8 with Godwin Capital. This would earn me 10% per annum over 2 years – ie GBP 6000.00. 6 months prior to maturity, this company also went into liquidation

3 January 2026
Unprompted review
Rated 5 out of 5 stars

I experienced commitment

I experienced commitment, professionality and patience and was treated with respect

26 February 2026
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Reply from Holborn Assets

Thank you for your kind feedback, Petronella. We are delighted to hear you experienced commitment, professionalism, and respect — it truly means a lot to our team.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Holborn Assets

I have been with Holborn for a few years now and am very happy that my finances are being well looked after. Geoffrey Dore has always kept me in the loop with how my funds are looking and would recommend him to any potential investor.

24 February 2026
Unprompted review
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Reply from Holborn Assets

Thank you for your kind review and for trusting Holborn over the years, Gailean.

We are delighted to hear that Geoff has kept you well informed and that you are happy with how your finances are being managed. We truly appreciate your recommendation.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Clarity and good communication.

Clarity and good communication about products and performance.
Reliable access to our advisor.
Regular updates, which are well organised.

21 February 2026
Unprompted review
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Reply from Holborn Assets

Hi Carol. We are pleased to hear you value the clear communication, reliable access to your adviser, and our regular, well-organised updates. We really appreciate you taking the time to share your experience with Holborn Assets.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Holborn - definitly worth a consultation.

I have worked with Holborn for a number of years now and find they are very attentative to my needs and deliver a strong service to all my requests. They have been able to uncover policies i had forgotten about and have been very successful in consolidating my portfolio. Definitely worth a consultation

20 February 2026
Unprompted review
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Reply from Holborn Assets

Thank you for your recommendation, Fred. We are so pleased to hear you have found our team attentive and helpful over the years, and that we were able to uncover forgotten policies and successfully consolidate your portfolio. We truly appreciate your trust and support.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

The professionalism of Holborn

The professionalism of Holborn. Guidance to great investments and kindness in providing the service. I appreciate working with Mr Dore as advisor and appreciate the next steps in the journey as to safeguard my resources for my future and particularly my daughers. Holborn is professional and works with integrity and seem to have the best interest of their clients at heart.

17 February 2026
Unprompted review
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Reply from Holborn Assets

We are pleased to hear you value our professionalism, integrity, and guidance, and that you feel supported in protecting your future and your daughters’ future, Mayke. We truly appreciate your trust in Mr Dore and the team.

Vincent @ Holborn Assets Trustpilot Team

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