Hisense UKReviews 

20,629
TrustScore 3.5 out of 5

3.4

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Review summary

Created with AI, based on recent reviews

Evaluating 7,086 reviews, most reviewers were somewhat happy with their experience overall. Many customers are pleased with the picture quality and sound of their TVs, often finding them comparable to more expensive brands and easy to set up. Reviewers also appreciate the value for money and the overall design of various appliances, including dishwashers, microwaves, and fridge freezers, noting their efficiency and quiet operation. Some users have had positive experiences with quick repairs and helpful customer service when issues arose, leading to satisfaction with their purchases. However, some people were dissatisfied with customer service, describing it as terrible, non-existent, or unhelpful, with reports of long wait times, lack of resolution, and difficulties with warranty claims. There are also concerns about product quality, with some appliances failing prematurely, having design flaws like sticky hatches or poor remote controls, or not performing as expected, such as noisy air conditioners or washing machines that leak or don't spin properly. These issues often led to frustrating experiences with repairs and replacements, with some customers resorting to purchasing new appliances from different brands.

What people talk about most

Product

People report ambiguous experiences with product, with many expressing significant dissatisfaction due to... See more

Quality

Users describe ambiguous interactions with quality, with many reviewers expressing satisfaction with product... See more

User experience

Customers consistently note ambiguous experiences with user experience, with some expressing satisfaction... See more

Service

Clients share ambiguous opinions on service, with many reviewers expressing frustration and dissatisfaction.... See more

Customer service

Consumers consistently express strong dissatisfaction with customer service, describing it as terrible,... See more

Reviews shaping this summary

Rated 3 out of 5 stars

As a batch cooker and a buyer of frozen dog food I would have preferred more freezer than fridge space. The fridge doors don't shut smoothly so I've had to purchase plastic milk bottle tops for o... See more

Rated 3 out of 5 stars

The set up was easy great pictures sound not so have set up a sound bar ( more expense) the one big draw back FREELY absolute rubbish had I known how bad would not have purchased it is laggy disconnec... See more

Rated 3 out of 5 stars

I elected to set the 50 inch Smart TV up myself after I unpacked it. There's a droning voice telling me what to do. It's still there now after trying everything to get rid of it. Everything goes thr... See more

Rated 4 out of 5 stars

Purchased a HV663A60UK dishwasher and, so far, it’s working well for us. Nice layout, and the cutlery tray is so much more convenient than a cutlery basket. Installation was another matter though. My... See more


Company details

  1. Electronics Manufacturer

Written by the company

For 5 decades we have been committed to developing innovations in consumer electronics. Today, we are the No.1 TV brand in China, Australia & South Africa, and the No.2 refrigeration brand in China, employing over 80,000 people across 54 companies as well as boasting 12 research & development centres worldwide. All of which have the sole aim of delivering high quality, cutting-edge and affordable products that improve the life of our consumers.


Contact info

3.4

Average

TrustScore 3.5 out of 5

21K reviews

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3.4

All reviews

(20,629)

5,760 reviews in the last 12 months

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Rated 4 out of 5 stars

My new Hisense microwave works well and…

My new Hisense microwave works well and looks good. One feature is irritating: the clock cannot be set to 24 hours. I contacted Hisense Support and was sent a user manual showing how to change the clock to 24 hours. But this user manual is different from the one I got with the microwave and I suspect that the model has changed but the number has stayed the same. It is a small matter but I cannot understand how a manufacturer can sell a product with a 12 hour only clock. Have I been sold an old product?

1 July 2026
Unprompted review
Rated 3 out of 5 stars

Doesn't support BBC iPlayer in 4k UHD

Would be a brilliant TV if only it could support UK services like iPlayer properly. Hisense don't support HLG (Hybrid Log Gamma) for 4k UHD. This is the default mode for BBC iPlayer in native 4K. The resulting pictures are so dark as to be unwatchable. The support for Freely is very basic with no proper forward/reverse controls on the remote.

1 July 2026
Unprompted review
Rated 1 out of 5 stars

Unable to contact them about fault

The washing machine that I purchased and was delivered less than a week ago is faulty and does not turn on. I am aware that these things can happen, however I have been trying to call them for over 2 hours - there is no answer. Unsure at this point how this is going to get resolved... I can't even contact them?!?

2 July 2026
Unprompted review
Rated 1 out of 5 stars

Terrible customer care experience, poor quality product.

The TV went wrong on day two. Screen cutting out and remote not responding. Phone call with Hisense technical department confirmed remote not functioning. Was offered a new remote only which I turned down. Hisense did not seem to be bothered that the screen was blank and not responding. I wanted a refund as I had lost confidence in the product. I was told there was no fault with the tv so they would not agree to that. The view was the tv was not faulty even though I couldn’t use it. This went on for almost 14 days. Several phone calls later with the supplier and Hisense eventually hanging up on me mid sentence. What a lovely way to be treated having spent over £380. I did resolve this in the end no thanks to Hisense or Marks Electrical the supplier, another shambolic company that I had to get citizens advice involved with to assist in a refund. Horrendous experience. I would not recommend Hisense due to post purchase experience. I may have been unlucky with the TV and things go wrong we’ve all had it but I don’t need to pay good money to be treated like this. Never again.

7 May 2026
Unprompted review
Rated 3 out of 5 stars

Easy to set up picture quick is good…

Easy to set up picture quick is good but and a big butt I’m very disappointed with the reflection off the tv screen even with the front room blinds fully closed all I can see is the reflection of the bay window and blinds otherwise it would be a 4 out of 5 for me q7 65inch

1 July 2026
Unprompted review
Rated 5 out of 5 stars

Thanks to Darko

Thanks to Darko, was very clear in explaining the problem I had with my Hisense refrigerator. Thank you for the excellent service Darko.

1 July 2026
Unprompted review
Rated 1 out of 5 stars

Buyer beware......

Follow up to my previous review. They sub all repair work to a company called Pacifica. Equally difficult to talk to anyone but when i finally did was quoted £179 for repairing my freezer including parts and labour but excluding a compressor. I asked how much if it needed a compressor, They replied
"Its under our T&C’s and it’s something we don’t cover under a chargeable repair."
So basically if you buy a Hisense fridge freezer and the compressor fails (min is only 4 years old), they won't fix it so you have to buy a new one.
Won't be buying any more of this Chinese rubbish.

1 July 2026
Unprompted review
Rated 2 out of 5 stars

Beware VIDAA OS and what you’ll lose

TV picture quality is excellent as expected and we use Sonos sound system for the audio as the TV sound wasn’t brilliant. We really chose the TV for the Apple Airplay connectivity, but arw very disappointed with the proprietary VIDAA OS instead of an Android base. VIDAA has limited access to more useful Apps (eg Jellyfin) and English language Streaming services (eg Hayu), but provides about 100 foreign language TV channel Apps that I will never use. Also, the idea of Freely over Freeview is great, but the pause functionality is terrible as it basically needs a sub—menu to be accessed via the remote which then remains on the screen in order for you to be able to use it. Wish I’d stuck with LG, but we got sucked in to Hisense for the Airplay without realising what else I would lose.

28 June 2026
Unprompted review
Rated 1 out of 5 stars

Unanswered Email Complaint to Hisense

This is an email that I sent Hisense which after 6 days still unanswered

Ref Job ID 13069411

Good afternoon. I'm writing this due to poor customer service and the fact that I wrote a complaint email 6 days ago and yet to get a response.
We bought a new Hisense Fridge freezer from Argos on 01/05/2026. This was delivered on the 08/05/2026. On the 08/06/2026 we noticed the freezer was not reaching the desired temperature although the front panel said the freezer was at -22. We also didn't recieve any notification alarms from connect life. As the appliance was just outside the 30 days we were told we had to contact you so on the 09/06/26 we did that and you sent an engineer on the 11/06/2026. This is when it started going wrong.
My wife dealt with the first engineer who said there was a misaligned magnet on the freezer door and also changed the PCB board at the back. We were told the freezer was fixed and to monitor it. That same day I returned home from work a few hours later to find there was no improvement in the freezer temperature so I contacted Pacifica and Hisense again.
A few days later the same engineer returned. By this time ice had started building up at the back of the freezer inside and the fridge felt warmer than it should. This time the engineer said the appliance required 3 further parts but had to order 2 of them so nothing else could be done this time.
The next engineer visit was arranged for 22/06/2026. A different engineer this time. He turned up with the parts but after looking at the freezer for some time he said the parts in question would not fix the freezer. In fact he said there was no pressure getting to the freezer and the appliance was deemed, in his words, unrepairable. He said he would take his report back to his company and they would forward it to Hisence to recommend a return and replacement.
The report was put in on the 23/06/2026 and rejected the same day opting for a 4th engineer visit with another part on order to be replaced. We had no communication from Hisense or Pacifica. I only found out after phoning Pacifica on the 25/06/26
I would like to know why another engineer visit was being recommended by yourselves when the previous engineer deemed the appliance unrepairable?
What part were looking to replace as engineer never recommended any other parts.
This has been over 3 weeks and during that time we have thrown away over £200 of frozen foods and also over £100 of fresh food.
There has still been no official communication to say we were going to be having a 4th engineer but I did notice on the portal an appointment was scheduled for 08/06 which would be over 4 weeks from initial contact. This is all been happening during a heatwave. We have kids and have had no freezer or fridge.
Under the consumer rights act of 2015 you have every right to try to repair the product but this freezer is less than 60 days old and you already sent 3 engineers. The last one said in his report that it was unrepairable yet you still wanted to delay a replacement by sending a 4th engineer. You had your chance to repair and failed on 2 separate occasions.
We had no confidence in this fridge freezer by this time. We've spoken to Argos again and they contacted you regarding an uplift code to get this fridge freezer returned and replaced. Again you refused so Argos is collecting the appliance on th 09/06/26. They are going to provide a full refund so we can reorder. Please tell me why I should reorder another Hisense product?
What is more concerning is your customer service advisors were not at all helpful. Their apologies couldn't replace the freezer. They couldn't give me any info I didn't already know. They couldn't request a call back. They couldn't esculate it to a manager over the phone. All they could do was give me an email address so I could vent my frustration and annoyance of the situation which I did but was unanswered. After doing some digging on Hisense customer service I found a lot of similar stories online. Maybe you should concentrate on this side of the business rather than trying to delay replacement's even when one of your engineers reported the appliance as unrepairable. Warranties are there for a reason and your company exists because of the consumer. This is not the way you should be treating customers.
I would like a reply as to why you feel this is acceptable.

1 July 2026
Unprompted review
Rated 1 out of 5 stars

Bought a 55 inch TV

Bought a 55 inch TV, in November 24, so it was suppose to be under warranty..It developed a picture problem, on contacting their customer services they said looking at the pictures I sent it was not covered by their warranty as it looked like accidental damage to the internals on the screen..the TV has not moved off the stand so I do not know how it could be classed as accidental damage..there recommendation was to contact my home insurers..basically their warranty is useless, I would not recommend buying anything from them if you wish a warranty to be included also..their customer support is very unhelpful..even the after service review which is meant to improve their service to customers was really bad as it would not accept any responses either verbally or via keypad..buy a quality product from a quality supplier..

30 June 2026
Unprompted review
Rated 1 out of 5 stars

There is no way to claim on the warranty

The fridges are appalling. The door don't close properly, you have to empty all the shelves from the door to refill the 2 lifers that fits into the water dispenser. Absolute joke of a company. I also have a TV, the remote has stopped working, it is under warranty, the only people you can get in touch with people who want to sell you parts. There is no way to get in touch with them so any warranty is utterly worthless. Massive con.

1 June 2026
Unprompted review
Rated 1 out of 5 stars

RB3B250SAWE fridge freezer False Advertising – Freezer Has Cheap Plastic Rails, Not Metal Glides…

​I bought this integrated model specifically because the official Hisense marketing copy features a prominent section titled "Metal Glide Drawers" with text promising "durable metal drawer runners" designed to "store large frozen goods safely and effortlessly." The advertising picture even explicitly shows a freezer drawer full of tubs of ice cream resting on premium metal rails.
​This was a major selling point for me. Standard plastic-on-plastic freezer drawers are notorious for creating heavy friction, which causes the plastic fronts to jam, snap off, and break over time under the weight of frozen food. Because of this common issue, I specifically sought out a model advertised with durable metal runners to ensure smooth operation and long-term durability.
​Upon professional installation into my kitchen housing, I discovered that while the fridge has runners, the freezer compartment has no metal runners or glides whatsoever. It uses basic, cheap plastic-on-plastic friction rails.
​When I raised this serious misrepresentation with Hisense customer support, I was flatly brushed off with a standard response claiming the text and images are "only an illustration." A written material specification ("metal") paired with an image of ice cream in a freezer drawer is a statement of fact, not a mere illustration. To make matters worse, since sending further emails to complain about this bait-and-switch specification, I have received absolutely no reply from them.
​Because this is an integrated unit, the financial cost and physical disruption of hiring someone to rip my kitchen apart to uninstall it and reinstall a different brand means I am trapped with an inferior machine. If I was going to be left with basic, high-friction plastic rails in the freezer, I may as well have bought a much cheaper machine.
​Buyers beware: you are not getting the premium metal freezer glides promised in the description. Shocking product misrepresentation and completely silent customer service.

16 June 2026
Unprompted review

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