eSalon Reviews 

780
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Considering 53 reviews, reviewers had a great experience with this company. Many customers are delighted with the stunning and natural-looking hair color, often noting how it leaves their hair soft, shiny, and healthy. People appreciate the personalized approach, with the color being tailored to their specific requirements and lasting well. The product is also praised for its beautiful packaging and the convenience of receiving everything needed in the kit. However, some customers also noted that the color results were not always as expected, with hair sometimes turning unintended shades like neon pink, muddy blonde, or darker than desired, and some experiencing issues with grey coverage. A few other people also felt that the product was expensive, especially when considering the additional shipping costs, making them compare it to salon prices. Some reviewers were not happy with aspects of communication, such as receiving colors without confirmation or getting unclear responses regarding color adjustments.

What people talk about most

Product

Reviewers highlight positive aspects of product, with many expressing satisfaction with the custom color, its... See more

Quality

People report positive experiences with quality, often praising the natural-looking color, shine, and... See more

Staff

Consumers find staff to be ambiguous, with some reviewers praising the staff as lovely, fantastic, and... See more

Price

Customers consistently note ambiguous experiences with price, with some finding it expensive, especially when... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Stunning hair colour. Leaves hair soft and beautiful. It’s arrived on time every 6 weeks has all accessories included right down to a sticker to hang instructions. They think of everything. It is beau... See more

Rated 5 out of 5 stars

Been using eSalon now for over a year, I can’t imagine ever not using it. I have my own personal colour which I absolutely love and that you couldn’t get from box dye

Rated 5 out of 5 stars

Used for the first time recently - loved the colour and the way my hair felt soft afterwards. However, the colour didn't quite cover my grey roots along my parting 100%. Contacted my colourist, she... See more

Rated 5 out of 5 stars

This company is amazing! The hair colour is lovely and lasts for ages. They also have people who will work with you to find the right colour. The colour itself is packaged in lovely box with instruc... See more


Company details

  1. Beauty & Well-being

Written by the company

At eSalon, we believe that you should never have to fit in a box—so we made a box that fits you. Led by a team of real-life colourists at our Los Angeles Headquarters and UK facility, our award-winning custom hair colour takes into account your unique needs to create your colour, your way. Similar to the salon experience, each bottle of hair colour starts with a consultation. By taking our quiz, our licensed colourists get to know you and your colour goals before crafting a completely customised hair dye, made-to-order just for you. From the name on the bottle to the personalised instructions, we’re revolutionising at-home hair colour and taking things to the next level by giving you access to a personal colourist at every step along your colour journey. Whether you want to adjust your shade (our patented customisation technology can adjust your hair colour down to a ¼ of a shade) or want to learn how to get the best grey hair coverage, our professional colourists are here to help. It’s this attention to detail that has allowed us to win seven Allure Best of Beauty Awards and three Readers' Choice Awards to date. Over our 10 years of experience, we’ve also been able to craft 310,000+ unique, salon-quality hair colours and shipped over 12.2 million orders to clients across North America, the UK, EU, New Zealand, and Australia. In addition to our custom Colour Set, we offer professional-grade hair care (like shampoos, conditioners, stylers, and hair masks), salon-inspired tools (like application brushes and capes), and innovative colour care (like toning treatments and at-home highlighting kits). Connect with a colourist today and start crafting your unique shade.


Contact info

  • 1910 E. Maple Avenue, 90245, El Segundo, United States

  • esalon.co.uk

4.0

Great

TrustScore 4 out of 5

780 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 48 hours

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4.0

All reviews

(780)

50 reviews in the last 12 months

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Rated 3 out of 5 stars

Good product, ok service, but not what I expected

I have been struggling to figure out what score to give to this review. Yes the product is great. It left my hair shiny and healthy but the biggest issue is that it made my hair darker and I never wanted my hair to go darker. So now my very long virgin hair has been messed up because either I have to use a colour remover, wait for it to wash out or get highlights The original solutions given by the colorist were not great to be honest and also when I asked a direct question of what type of colour was I supposed to be getting I never got a real reply. It has still not explained to me why my hair ended up being so much darker when theoretically I went for a colour that it’s lighter than my natural hair colour so maybe if you want to darken your hair this is a great product. If you wanna go lighter, I will have my reservations. Something went wrong and I still cannot figure out where it went wrong. Would I try it again? Probably not. Do I regret it? Not really? I only paid £12 but if I had paid a lot more I would definitely have asked for some sort of compensation so I can get my hair professionally fixed but I only paid £12 it’s not worth it.

11 January 2026
Unprompted review
eSalon logo

Reply from eSalon

Sharim - Thank you for your feedback. 

We are so incredibly sorry to hear that your experience was not all it should have been and that your color did not turn out as you had hoped. 

Please contact help@esalon.com for further assistance. We are always happy to help in any way we can.

Rated 5 out of 5 stars

Hair dye

Stunning hair colour. Leaves hair soft and beautiful. It’s arrived on time every 6 weeks has all accessories included right down to a sticker to hang instructions. They think of everything. It is beautifully packaged too. Highly recommend this company. They keep you informed of when is is shipped and arriving. Also lots of videos for help and advice too

27 December 2025
Rated 3 out of 5 stars

Received my colour despite cancel order…

Received my colour despite cancel order so basically my card was used without permission. Colour last a week. Wont be back.

16 December 2025
eSalon logo

Reply from eSalon

Magda- Thank you for your feedback. 

We are so incredibly sorry to hear that your experience was not all it should have been. 

Please contact help@esalon.com for further assistance. We are always happy to help in any way we can.

Rated 5 out of 5 stars

Excellent

Excellent, great product and customer service. Really naturally looking colour.

30 October 2025
Rated 1 out of 5 stars

Expensive and does not cover grey hair, other natural hair dye cost so much lesser did a better job!

This product was a major disappointment. While the packaging and marketing were impressive, the actual performance was nonexistent.
​Primary Failure: The claim of 'Grey Hair Coverage' is completely false. Despite purchasing and using the recommended pre-colour usage products, the dye did not adhere to my grey hair.
​Comparison: Even the most stubborn, short grey hairs remained highly visible immediately after rinsing. A professional colourist can manage this, and even less-expensive consumer brands like Naturtint offer several weeks of coverage.
​Conclusion: This brand provided zero lasting coverage for the grey hair. The total cost of the dye and prep treatments (£20) was a complete waste." Seriously had no idea how they could be award winning product??

4 December 2025
Unprompted review
eSalon logo

Reply from eSalon

Li Ling -Thank you for your feedback. 

We are so incredibly sorry to hear that your experience was not all it should have been and that your color did not turn out as you had hoped. 

Please contact help@esalon.com for further assistance. We are always happy to help in any way we can.

Rated 5 out of 5 stars

Incredible product and I’ve been using…

Incredible product and I’ve been using this now for eight years if you take the time to follow the instructions don’t mix it on delicate carpet (what fool would!) , you get gradually more skilful and the results are amazing. My hairdresser gave me an honest critique and he was so impressed and said to keep at it.

30 November 2025
Unprompted review
Rated 1 out of 5 stars

Thanks a lot - no lid and carpet damaged

I was mixing the colour in my bathroom with the door open and there was no lid on the mixer bottle and now my carpet is completely full of black dark dots. This is such a mistake. I need to buy a new carpet now, worst shop ever. I would hope a company like yours would send the product after quality check making sure that everything as it should be.

And to Anna Corr: learn to read. I also have to paint my BATHROOM walls and doors where I mixed the colour.

29 November 2025
Unprompted review
eSalon logo

Reply from eSalon

Hanna W - Thank you so much for sharing your feedback. 

We are sorry about this poor experience with our product. This is absolutely not typical of our product or company, and we take your feedback seriously. All products are quality checked and should be sealed securely, so this is very unusual. We're terribly sorry to hear about the damage to your carpet.

Please contact help@esalon.com for further assistance. We are always happy to help in any way we can.

Rated 1 out of 5 stars

Dont risk it

Unfortunately the colour provided was not anything near what I asked for. I wanted an auburn/copper toned brown and my hair is now dark brown with just a hint of green. All instructions followed as well. Go.to your hairdresser :(

26 November 2025
Unprompted review
eSalon logo

Reply from eSalon

Natalie - Thank you for your feedback. 

We are so incredibly sorry to hear that your experience was not all it should have been and that your color did not turn out as you had hoped. 

Please contact help@esalon.com for further assistance. We are always happy to help in any way we can.

Rated 5 out of 5 stars

This company is amazing

This company is amazing! The hair colour is lovely and lasts for ages. They also have people who will work with you to find the right colour. The colour itself is packaged in lovely box with instructions and a kit that includes everything you need - gloves, shampoo, conditioner sachets, etc. I showed my colour kit to a hairdresser who was very impressed!

23 June 2025
Rated 5 out of 5 stars

Still getting a great tailor made colour experience

I have asked for my colour to be adjusted a couple of times now and my colourist has tweaked my colour in a very subtle way, so that my re-growth now is not very noticeable (apart from the greys) and I know I can tweak it again. The instructions are also very clear and easy to follow. My hair is really nourished after application too. I do find the website hard to navigate if you do want to adjust your colour but once you find it - then everything flows smoothly

15 May 2025

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