While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product for its exceptional quality, noting that it leaves their hair feeling soft, shiny, and healthy. Many appreciate the personalized approach, highlighting the excellent service and the helpfulness of the staff, who customize colors and provide expert consultations. People also value the convenience and ease of use, often mentioning how simple it is to achieve professional results at home. However, some customers also noted issues with the product's effectiveness, particularly regarding gray coverage and color longevity, with some experiencing fading after a few washes. A few reviewers also found the application process messy or reported that the color did not turn out as expected, sometimes resulting in undesirable tones or even damage to their hair.

What people talk about most

Product

Users describe positive interactions with product, consistently praising its quality, ease of use, and... See more

Quality

Reviewers mention positive feedback about quality. Customers are thrilled with the results, praising the... See more

Service

Clients share positive opinions on service, frequently praising the responsiveness and excellence of the... See more

Staff

Customers had positive experiences with staff. Many reviewers praise the helpfulness and responsiveness of... See more

User experience

Reviewers highlight positive aspects of user experience, consistently praising the ease and convenience of... See more

Based on these reviews

Rated 4 out of 5 stars

The one-on-one custom color help on my recent adjustment (Sarah?) was & is over the top. I am annoyed by the number of advertisement emails I receive. I love the advance notification re my upcoming sh... See more

Company replied

Rated 4 out of 5 stars

Something changed with my hair color over time and I had no idea how to explain what had changed and what I was looking for so I just kept sending pictures and letting Zinali decide what needed to hap... See more

Company replied

Rated 5 out of 5 stars

eSalon, has to be the best hair color company ever I use to buy box color from the drug store until I found out I had celiac's disease, then I tried hair salons, they cost a fortune. My hair dresser t... See more

Rated 5 out of 5 stars

I have been using the colour for a few years, and loving it. During a long holiday in the sun - swimming and using products to dress it up my hair colour had changed. Desparately I sent a garbled mes... See more


Company details

  1. Hair Product Store
  2. Hair Salon
  3. Home Hairdresser

Written by the company

At eSalon, we believe that you should never have to fit in a box—so we made a box that fits you. Led by a team of real-life colorists at our Los Angeles Headquarters, our award-winning custom hair color takes into account your unique needs to create your color, your way. Similar to the salon experience, each bottle of hair color starts with a consultation. By taking our quiz, our licensed colorists get to know you and your color goals before crafting a completely customized hair dye, made-to-order just for you. From the name on the bottle to the personalized instructions, we’re revolutionizing at-home hair color and taking things to the next level by giving you access to a personal colorist at every step along your color journey. Whether you want to adjust your shade (our patented customization technology can adjust your hair color down to a ¼ of a shade) or want to learn how to get the best gray hair coverage, our professional colorists are here to help. It’s this attention to detail that has allowed us to win seven Allure Best of Beauty Awards and three Readers' Choice Awards to date. Over our 10 years of experience, we’ve also been able to craft 310,000+ unique, salon-quality hair colors and shipped over 12.2 million orders to clients across North America, the UK, EU, New Zealand, and Australia. In addition to our custom Color Set, we offer professional-grade hair care (like shampoos, conditioners, stylers, and hair masks), salon-inspired tools (like application brushes and capes), and innovative color care (like toning treatments and at-home highlighting kits). Connect with a colorist today and start crafting your unique shade.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

5K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

eSalon has left me extremely…

I am extremely dissatisfied and angry with eSalon. I made one purchase only, and I still have that hair colour unused. I do not need any more products, I do not want regular shipments, and I do not want any subscription. I absolutely refuse to pay £27.95 every month for something I do not need and never wanted. This situation is unacceptable and has caused unnecessary stress and frustration. Charges like this should be made completely clear before payment, not attached in a way that customers only realise afterwards. I did not agree to ongoing monthly payments. Cancel everything immediately.i emailed you around four times yesterday morning, so why are you ignoring me and not replying?

30 March 2026
Unprompted review
eSalon logo

Reply from eSalon

Grazine - Thank you for your feedback. 

We are very sorry to hear that your experience was not all it should have been, and we are happy to work with you per our satisfaction guarantee. 

Please contact help@esalon.com for further assistance. We are always happy to help assist in any way we can

Rated 1 out of 5 stars

I wanted to receive only the end…

I wanted to receive only the end refresher, as I skipped a root dye last time and have an extra root colour on hand. I messaged that I’d need the end refresher only, and my request was denied. What a silly thing to lose a customer over something so petty.

30 March 2026
Unprompted review
eSalon logo

Reply from eSalon

Hello Emese,

Thank you for your feedback. We are so sorry to hear that your experience was not all it should have been.

Please contact help@esalon.com for further assistance. We are always happy to help in any way we can.

Have a great day! 💖️

Rated 3 out of 5 stars

Hair colour is fine

Hair colour is fine, but instructions werent personalised in any way. I have lighter bits mid to ends and natural roots. Instructions said to do roots first then ends, which isn't appropriate for my situation. Did my own research as suspected this wasnt right, and did ends first then roots. Much better result.

22 March 2026
Unprompted review
eSalon logo

Reply from eSalon

Hi Olivia - Thank you for your feedback. 

We are very sorry to hear that your experience was not all it should have been, and we are happy to work with you per our satisfaction guarantee. 

Please contact help@esalon.com for further assistance. We are always happy to help assist in any way we can

Rated 5 out of 5 stars

Blown away by the incredible results!

WOW! I can't believe how perfect my colour turned out. I was concerned this would be a gamble, but it was easy to apply, and the kit included everything I needed. I was so impressed by the presentation and detail of everything. My colour is nicer than it has ever been in a salon. I am thrilled with the results. I am a customer for life! I love it!!

11 March 2026
Unprompted review
Rated 5 out of 5 stars

I love my hair color and the…

I love my hair color and the conditioner. The ease of getting quality color at home is awesome. I do wish there were more discounts and rewards for being long time customers though. I have been with you guys since pre pandemic.

27 February 2026
Rated 4 out of 5 stars

I love the color but…

I love the color!! I love their customer service too but my only complaint is that I have just a little bit of gray hair and the color never covers it well enough

26 February 2026
eSalon logo

Reply from eSalon

Flor - Thank you for your feedback! Our team of licensed colorists loves being able to craft the ideal shade for our clients at home, and are happy to help make adjustments to your color to get it just right. Please feel free to reach out to help@esalon.com if you need any assistance in the future. Happy Coloring!

Rated 5 out of 5 stars

I'm so happy with my hair color—it…

I'm so happy with my hair color—it looks amazing! I love how convenient and affordable it is, and having it delivered right when I need it is the best. The subscription is a game changer—I never have to worry, it's just done for me. Thank you for helping me look and feel my best!

31 December 2025
Unprompted review
Rated 5 out of 5 stars

I’ve used eSalon for years

I’ve used eSalon for years. They matched my color well. I’ve also used some of their other products like shampoos and conditioners. I’ve saved so much money coloring my hair myself instead of going to a salon. Try them out. You won’t be sorry!

16 January 2026
Rated 4 out of 5 stars

Hair color update needed

Something changed with my hair color over time and I had no idea how to explain what had changed and what I was looking for so I just kept sending pictures and letting Zinali decide what needed to happen and when to stop adjusting. I just colored my hair for the second time with the most recent shade she blended and I love it! She got me back to a nice, rich shade of dark blonde.

26 February 2026
Unprompted review
eSalon logo

Reply from eSalon

Bev - Thank you for your feedback!

Our team of licensed colorists loves being able to craft the ideal shade for our clients at home, and are always happy to help make adjustments to your color. We are excited to continue working with you!

Rated 5 out of 5 stars

I needed help

I have been using the colour for a few years, and loving it. During a long holiday in the sun - swimming and using products to dress it up my hair colour had changed. Desparately I sent a garbled message asking for adjustment in the colour I wanted waiting for my return. It is wonderful. The colour has been toned perfectly and my hair is soft and shining, and easy to style. Thank you for listening and providing such a great service alongside your excellent product.

9 February 2026
Unprompted review
Rated 5 out of 5 stars

I really like Esalon

I really like Esalon. It is very convenient for me. I love the ease and use of their website. Whenever I need I a change, it is so easy to make, no questions, no hassles!
And I know in the future if I need to make a change with my color, it will not be a problem at all.

9 February 2026
Rated 1 out of 5 stars

I have just cancelled my subscription

I have just cancelled my subscription. A very convoluted process to do so. It is hard to find where to even start and it takes around 6 different clicks. Clearly set up to try to trick you into staying which left a very bad taste in my mouth and I cannot believe companies are STILL behaving in this way. Also postage of £5.95 is insane - the method they use, Royal Mail 48 Tracked, is £3.55 for this weight.

The colours are ok but I have found way better at Boots for less than half the price. The ash tones are just too weak and the colours always end up looking brassy

16 February 2026
Unprompted review
eSalon logo

Reply from eSalon

Emma -Thank you for your feedback. 

We are so incredibly sorry to hear that your experience was not all it should have been. 

Please contact help@esalon.com for further assistance. We are always happy to help in any way we can.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look