Dirstore Reviews 

These people are scammers they should close down the business!!salon furniture looks good only in pictures but in reality all fake and broken if you complaint they won’t answer no refund or any exchange so BE Careful

Ordered 3 manicure desks from DIR for over £1000. All arrived damaged with incorrect pre-drilled holes, meaning they couldn’t be assembled. The quality was shocking for the price. Returned the items, but now the company has stopped responding entirely and appears to have blocked my calls. Absolutely disgraceful customer service. Legal proceedings are now beginning. Steer well clear.

Avoid purchasing from this company at all costs. I purchased a salon chair in February 2025 for my home salon and was told over the phone that it was in stock and would be dispatched the following day after payment was made. I paid straight away and had to contact the company 4 days later as I had no notification of an impending delivery!!! When it was finally delivered a week late, the base of the chair was the wrong one….. I contacted Dir straight away and was told the correct base would be sent within 14 days……A delivery was made in May 2025 containing the same incorrect base as previously…. … move to June 2025 and I still haven’t received the chair base that I ordered and paid for. Continuous lies are told and not fulfilled and now the company does not reply to any messages!!!!

We purchased new wash basin chairs from DIRstore for our salon, All Made Up Boutique in Godstone, just 9 months ago. Unfortunately, one of the chairs became faulty (completely broke) a couple of months ago—it won't turn on, and the leg extension is stuck, which is both inconvenient and a potential trip risk. We are now left with an useable chair, which is greatly affecting our business.
When we reached out to DIRstore over two months ago when the chair first broke, the response was unhelpful, dismissive and at some times, downright rude. After appealing repeatedly for a response and solution; They sent us a replacement part that appeared used and didn't match the modern switch in our chair. It was incompatible (as confirmed by our professional handyman, who installed the chairs originally) and seemed like an afterthought. This shows a complete lack of respect for customers who have spent thousands of pounds with your company.
Despite our efforts to resolve the issue, DIRstore's customer service has been lacking. As per the Consumer Rights Act 2015, we are entitled to a repair or replacement for faulty goods. DIRstore's failure to address this adequately is disappointing.
We hope this review helps others make informed decisions.
If we receive an adequate solution and better customer service response, we would be happy to amend our review. But as it stands, we are shocked at the lack of a polite, respectful and helpful response and any solution.

Bought 2 backwash units for a salon refit. The were delivered on time and I put them in storage unopened for 2 months until we were ready to fit them. Upon opening I realised they were the wrong colour (unsure if this was my fault or their ordering system). Called the Birmingham store, no answer. Messaged through the online chat, no response. Messaged through WhatsApp and bingo they responded. They point blank won’t help as it’s outwith their “cancellation” period. I explained that I’m not wanting to cancel just to change colour but no answer to that. When I checked they had 44 seemingly in stock according to the website but they messaged me and told me they were out of stock and lo and behold their quantity available online changed to zero.
I was going to buy more items from them but after this experience and reading the other reviews I will avoid.

please DO NOT, order from this company. I have ordered a bed with electric foot pedal and chair which is all pictured in the advert ,with no optional extra. When the bed arrived there was no foot pedal, when I messaged to address this a was told it was an extra and need to pay an extra £200 and it will be 14 weeks until delivery, although this not stated anywhere!!!called to adress this and twice spoke to someone very rude and was hung up on and lied to, saying there is no picture of the foot pedal, when I have a screen shot of my listing (which has since been removed).Absolutely disgusting service . Asked to speak to a manager or for a mangaer to contact and told there is no manager and was hung up on again?? Asked for a complaints email and was given a logistics email as they apparently dont have a complaints department or a manager?. The worst customer service I've ever encountered.

Currently have a claim ongoing in court against the company as they didn’t deliver one item I had ordered from the London branch. It was a reception desk which I paid £399 for. They are rude, unprofessional and difficult on the phone and don’t respond to emails. Started legal proceedings in January and now waiting for the bailiffs to go in. DO NOT BUY FROM THESE SCAMMERS.

Shocking customer service, this place is an absolute scam or a front for something else. They have no manners and are so rude. The quality of the items are terrible over time

We purchased the Clinical Beauty Treatment Chair Apollo-2G from DIR Store three months ago, and the delivery was significantly delayed. Despite countless calls and emails, they have completely ignored our repeated requests for an invoice.

Even worse, when we managed to reach someone on the phone, the staff member’s attitude was shockingly rude and unprofessional. This level of customer service is simply unacceptable.

If you value reliability and professionalism, stay far away from this company! There are much better suppliers out there who actually respect their customers.

I purchased the Clinical Beauty Treatment Chair Apollo-2G from DIR Store three months ago, and not only was the delivery severely delayed, but despite repeated calls and emails, they have completely ignored our requests for an invoice.

To make matters worse, the staff member who occasionally answers the phone is extremely rude and unprofessional. The lack of customer service and basic business ethics is shocking.

I strongly advise against doing business with this company – save yourself the frustration and choose a more reliable supplier!

Excellent !!!!!!

I went and bought some barber chairs and equipment from Birmingham store Last week . Ali was exceptional , very friendly , helpful nothing was too much . All other staff very polite and helpfull , too . I can recommend this Store to anyone and barber chair we bought is top quality , too

Thank you very much , i will definitely will be back

Last month, I went onto DIR’s website to buy a hooded hair dryer. Once the invoice was processed online, the email I was sent advised that payment should be made via bank transfer or call to make a card payment. When I contacted the Birmingham branch to make a card payment, I was informed that they do not accept debit or credited card payments over the phone, only in store???

On 02/01/2025, I purchased a hooded dryer online. It was my intention to visit the London store to make a card payment. I called the London store to find out their opening hours as there was no information on the website but no answer. I then sent a WhatsApp message to DIR and was advised that the store would be open on 02/01/20205, from 9.00 am to 4.30 PM.

On 02/01/2025, I missed a call from DIR. I called back and was advised that they had called me regarding payment. I said that I would be visiting the London branch to make a card payment. At no point was I informed that they do not accept credit or debit card payments in the store.

When I arrived at the London Store after 11.00 am, I rang the buzzer twice but no answer. That should have been a sign that things were not going to go well. Not long after, a man came and let me into the building. I discussed the dryer I wanted to buy and pay for by credit card. I was advised that I could pay by cash or bank transfer. I said that the whole purpose of visiting the branch was so that I could make a card payment so that I had payment protection. After a wasted journey there plus an hour in the store, because the man who was assisting me had been calling his colleagues regarding my card payment being taken. My order could not be processed because a card payment could not be taken. I was advised that the issue would be sorted, and I would be contacted later that day.

Not a single call from DIR until yesterday morning. Their Birmingham branch called me regarding payment due for the invoice raised on 02/01/2025. I said that I went to their London branch on 03/01/2025, to make a card payment because I did not want to pay by bank transfer, and it ended up being a palaver, and I was advised that they could only take cash or bank transfer. The man's response was "Ok. I'll cancel the order". He then hung up before I finished talking.

I do not know how this business is being run, but it is very unprofessional, plus not accepting debit or credit card payments and expecting customers to part with money with no payment protection. Had my purchase been successful, I dread to think about dealing with DIR if there was a problem with the dryer later down the line.

I have recently had some work done in my salon and was looking for furnitures and came across DIR online to my surprise, they had everything I wanted.

I decided to go for a viewing and I found some amazing quality furnitures for my
I place my order at Birmingham branch.

I had a little issue here and there, but Aiden the customer service rep it’s very good at what he does, very patient very polite and listens to your request and deal with it.

Highly recommended. Thank you Aiden for all your help am very happy and now my salon is looking amazing and the customers love the products bought from DIR

Customer service was wonderful they quickly resolved the issue I had. Great company to purchase high quality goods from.

They are running a scam. They have someone at the store that had no clue and a front person that fires the scam they are running. They call the advance scammer, Omar, on the phone and insist that he leave a deposit of cash to get the order in a few days. They give a discount and then you never hear from them. Numerous emails and calls get ignored. Same with the Birmingham store, they are aware of the scam but they will do the same thing. I paid £550 cash and made sure they send a receipt as they made it as the printer is not working. I have reported them to the police and am just starting the process in small claims court, but they are hiding behind the scenes as that's why no one officially is at the store and they have a small day-hired guy at the store.

Absolute horrible company.
Avoid them !
I've bought my chair almost a year ago .Part of that chair was not in stock. After 6 months of waiting for that part I decided to get a refund. Still waiting .I've made a numerous phone calls ,I wrote an email. No refund .Customer service person is totally useless.Now they even do not answer phone or just hand up on me.
I think I will start a small case court. They are just a scammers.

Dir were so helpful while i was making enquiries regarding two new wash points. I first started the lines of communication via their web site chat box. Which was great. On Sunday 29th September I received a friendly and helpful iMessage from Alex the Sales Manager, explaining i could either order online or through himself. I explained i needed to just check the dimensions before i placed an order.
Thursday 3rd October 2024 10.12 Alex contacts me to see if i had checked the dimensions? I confirmed i had and asked further questions to just check that we would be able to get them into the salon due to our tight entrance. Alex confirmed that the washpoints came in sections so although may be a tight squeeze they would be ok. Stating he could send bank details for the payment.
Saturday 5th October 2024, 06.53
I make an account on the DIR website and place two backwashes in my basket.
I receive a text message ? Have you made payment.
I Ask About paying on Credit Card, reading back the texts i realise that I didn’t receive answers. May be this should have been a WARNING.
I proceeded to ask if i could transfer 50% so i could guarantee they saved the two washpoints as the website was showing only 3 left in stock.
Alex replied that was perfectly fine.
I asked for a email receipt of payment and invoice showing the remaining balance. Alex said he would deal with that Monday morning. I’m still waiting for that information.
Since then my personal heath circumstances have changed.
I have phoned, text and what’s app.
Alex has responded but is on Annual leave.
He instructed me to speak with Adam.
Adam is always busy, he reads my what’s apps but doesn’t reply.
This is creating much anxiety and frustration.
I have placed my request of cancellation and refund in writing via email to both email addresses that are found on the Dir website
All i want is communication regarding the refund.
The lack of communication is making me believe that they are con men and i have been SCAMED.

I bought a chair from them a year ago for £2100, after paying the chair never arrived and they still haven't responded to my messages or calls, I'm going to sue them, don't make the mistake of not dealing with them

Good Barber chairs. Ordered a set for one barber shop. Was impressed and ordered 5 more for another store. Will continue to replace all chairs in my other stores with DIR Barber chairs.

Please don't order from this company, four months on and they still haven’t managed to resolve what i believe to be a big order. Over 20 chairs ordered and paid for in April, arrived some damaged, some missing and minus the hydraulic stem. Service has been terrible, threatening and no care.