Dirstore Reviews 

Worst experience ever, avoid at all costs!

Ordered 4 chairs in MAY , said they would be there beginning of AUGUST. Said ok, no problem.

August comes then they said middle of SEPTEMBER
Waited until September, now saying they'll probably be here sometime in OCTOBER!!!

Customer service is absolutely disgusting, spoke to my business partner so vile , that he then tried to say she was speaking to him badly !!!

I have never , in any service capacity of any kind , anywhere in the world , seen such a vile , disgusting way to simply get 4 chairs!!

Still waiting on them now , even if they arrive , I'll NEVER use them again, we may even have to go down legal procedures just to get 4 chairs we paid for in MAY!

AVOID , AVOID , AVOID

All the bad reviews are correct, I would give 0 stars if I could. We purchased a massage bed and waited months. They never answered a single email ever. When we called, most times the phone rang out with no answer, and on the odd occassion we got hold of someone who either said we had to wait another 6 weeks or another 4 weeks due to manufacturing issues. After 6 months we cancelled the order and requested a full refund which was not given. We took this up with the bank and got the money back. It was only at this point that we were bombarded with calls from DIR and other mobile numbers asking for our bank details even though they had this information from the inital bank transfers which is suspicious.

Extremely disappointing experience with DIR

I placed my order with DIR in May 2026, and I was initially promised a delivery timeframe of 3–4 months.

After waiting the full four months, I contacted them for an update and was told the chairs would arrive by the end of August. August came and went with no delivery.

I contacted them again and was then told the delivery would be in September. Again, nothing happened.

In the middle of September, I contacted them once more and was told the chairs would arrive by the end of September. I called again today, and now I’m being told they are still waiting for their container to arrive and that there is no confirmed delivery date.

I have now been waiting approximately 6 months for my chairs, despite being given several different delivery dates. This has had a significant impact on my business, as my barbershop has remained closed and I have already lost around 2 months of trading because of the delay.

What makes the situation even more frustrating is the rude and unprofessional customer service I have experienced when trying to get straightforward updates about an order I have already paid for.

I understand that shipping and supply issues can happen, but repeatedly giving customers delivery dates that are not met, without providing clear and proactive communication, is not acceptable.

Based on my experience, I would not recommend DIR. If you are considering ordering barber chairs from them, I would strongly recommend doing your research and considering a more reliable supplier, even if it means spending a little more.

Six months of waiting, multiple promised delivery dates, and still no confirmed delivery date. Very disappointing.

I literally never leave reviews but honestly, I’d recommend you avoid buying salon equipment from here. Very poor customer service, they delivered the wrong part and it was so much hassle to arrange for collection of the wrong part and delivery or the correct item. Was still willing to go ahead with the order but then they wanted to charge me for collection from my studio (which is quite literally a 1 minute walk from my home.)
Just asked for a full refund in the end, really disappointing as installation had already been paid for with something else. Please don’t buy from here, from what I can see a few people have had the same experience.

Awful experience and very stressful. Never recieved my couch after 4 months waiting... dont reply to emails or what's app, rarely pick up phone. When they do they are rude, dismissive and put the phone down. Eventually had to get bank involved to retrieve money from them. I'd strongly advise to go elsewhere

Every negative review about this store is true. This is by far the worst store I have dealt with. I spoke to a member of staff, who I believe was the manager, and they were extremely rude, with poor communication and customer service skills. They offered no meaningful help or resolution, even though the mistake was entirely theirs—they delivered the wrong item. Instead of taking responsibility and resolving the issue professionally, they were dismissive and unhelpful.

Save yourself the time and money. I would strongly recommend avoiding this store.

Went to view salon equipment as previously purchased an electric beauty bed from this retailer . Online is advertised as showroom . When entering the building all the doors was open and could not find a single member of staff . On attempting to find a member of staff to ask about cost of an item I wanted . I was greeted by what I assume was the manager . He was aggressive in nature asking me how I entered the building . Stating I’m not allowed to just enter . I advised
Him that previously purchased items from store the door was open . Advertised as a show room online and no member of staff was visible . He continued to be rude / aggressive and made me feel intimidated . I left and stated if that’s how he treats returning customers would never spend my money in this store . I was shaking with rage 😡.
If you do not want customers in your store lock the door and do not advertise your store as a show room online . Absolutely unprofessional. Aggressive and an absolute rude man .

Absolutely terrible experience. I paid £800 for a barber chair and months later I still have nothing to show for it.

I've sent multiple emails trying to get an update and have received little to no communication. As someone about to launch a new business, this has caused unnecessary delays and stress. When you spend this kind of money, you expect a professional service, not complete silence.

From the way this has been handled, it feels like the chair is simply being dropshipped from China with no regard for customers once they've paid. If I wanted to wait half a year for a chair, I could have ordered one from AliExpress myself and saved a fortune.

I've now had to order another chair from a different company because I have completely lost confidence that this one will ever arrive. Taking £800 from a customer and then failing to provide updates, delivery, or any meaningful communication is unacceptable.

Based on my experience, I would not recommend this company.

If I could give zero stars I would. I've been ringing for TWO MONTHS, since buying my backwash, my new salon is needing to open. I have had plumbers here again and I need to get someone on the phone as no one can connect this back wash without speaking to someone in your company. No instructions included to drill ibackwash nto floor, parts are not good quality.
Nearly all calls not being answered. Its causing so much distress that they won't answer the phone. On 2 occasions you have answered in 2 months as soon as I start talking and explain the situation the phone is put down on your end.
I hate to leave a bad review but you've pushed me to this point. I'm on hold again right now as I type this review. 25 mins on hold its my 3rd phone call again today. Your customer service is shocking. You don't charge cheap prices for equipment. I'm extremely disappointed. Trading standards is next. If you answered the phone or listened you'd understand why, I need help !!
I wish I had seen your reviews before I bought anything from you. They are nearly all saying the same thing.
BTW just got the phone cut off again to me . I can't use the back wash . The pipe won't connect. Its too small. No instructions to fit it to the floor included. I've had builders, plumbers and carpenters look at this they've all said how flimsy the parts are. You should be ashamed of yourselves.
DO NOT BUY FROM THIS COMPANY, once they have your money you can't get hold of them .
Trading standards next.
I will add that yesterday when I did get through on the one occasion eventually the man was so rude, he upset me so much I was shaking. He was vile. The call was on loud speaker and everyone heard him and his discusting attitude.
I've sent a what's app also to DIR after the call , as they have this service , still no reply.
I always read reviews but sadly didn't when buying this. My mistake. Reviews speak volumes . They are gong to have a lot of complaints to trading standards by the look of it. DO NOT BUY FROM THIS COMPANY.

Worst company ever!!! DO NOT TOUCH THEM WITH A BARGEPOLL!!! Ordered backwashes and chairs from them and literally within 2 weeks they have broke! Constantly hung up on by the owner who says he’ll help but then is just rude! My salon is closed as parts were supposed to be delivered 3 days ago! Going to trading standards! WORST!!!

Bad quality and ever worse customer service. Bought 3 barber chairs from here and all 3 starting dropping to bits after 1 year.

All wheels fell off the foot rests and cannot be screwed back on due to the thread also wearing away due to cheap materials used.
Bolts drop off the chairs constantly and bases leak oil.

The customer service is non existent, I contacted customer service via WhatsApp to which they just read your messages and completely ignore you with 0 response.

If I could give less than one start I would. The worst company I have ever dealt with in my life. The backwashes that they sell perish within days of using them. When you call them to try and get the issue sorted and fixed they tell you it’s a perishable item and you need to pay for new pipes. The worst customer service I have ever experienced. Terrible company, con artists and thieves making sub standard equipment don’t spent you money with these jokers

AVOID AT ALL COSTS.
This is my experience with this company (Birmingham branch.) Do not be fooled by their reviews that are good, they go above and beyond when you’re buying the furniture & tell you to leave a good review after!
I Ordered my salon furniture & wanted to spend the extra and have a massage function in the basin chair.
I opened my salon in September and contacted them in the December to say it’s faulty. They lied to us and said that they had sent out a replacement piece for it & said it’ll be here no later than the Monday before Christmas. We’ve just been completely ignored they do not care. As soon as they have your money you don’t exist. There is 0 customer service. We’re werent asking for this world just a replacement module for their shoddy furniture.
Whenever we have called their number and actually got an answer, which was very rare, I was told “you’ll need customer service for that.” We went to the store to get our furniture there is no customer service. Just an office with a couple of computers with said phone in. We are just completely ignored.

We are now In talks with Trading standards over this.
Dir store, don’t even bother replying to this asking “send us an email & well sort it urgently” you have many many emails and correspondence about this that you have point blank chosen to ignore

DO NOT BUY FROM HERE!!! Ordered a £700 chair which never arrived. Every time I asked for an update they would tell me next month and when i asked for a refund they would keep telling me that no one is in to process it. In the end I managed to get my bank to refund me the money. This company is a scam and Im still shocked its still operating.

I’m writing this review to share my experience so other customers can make an informed decision.

I ordered a salon chair after speaking by phone with two different members of staff, both of whom confirmed the chair was in stock and would be delivered within 3–5 working days. Based on this information, I placed the order.

What arrived was not the chair I ordered. The item delivered was a completely different model, clearly labelled as such on the box.

Only after the incorrect item was delivered was I told that the correct chair would take 16 weeks — information that was never disclosed at the time of sale. Had I been told this upfront, I would not have ordered.

At the time of raising the issue, the company’s website still showed the correct chair as in stock, which directly contradicted what I was being told.

While the chair was eventually returned (with receipts), the process was stressful, confusing, and poorly handled. Communication was inconsistent, and at one point I was spoken to in a completely unacceptable manner during a phone call.

This experience caused significant stress, particularly as the purchase was for a business opening and required reliable delivery information.

I would strongly advise anyone considering ordering from this company to get all stock availability and delivery timelines confirmed in writing before purchasing, and to be cautious if time-sensitive delivery matters.

Very disappointed with DIR Store. I received a damaged salon chair and tried repeatedly to contact them, but they never responded. No replacement, no refund, no support. I wasted my money. Please avoid this company.

SCAM. Nothing turned up and no contact from company. Complete silence when trying to get hold of anyone.

I’m extremely disappointed with my experience. I ordered a chair from this seller and never received the item, despite the website claiming it would arrive within a few days. After the delivery window passed, I checked the tracking information only to find a fake delivery report saying the package had been delivered and signed for — which is impossible, because I was at my store all day and no one ever came to deliver.
I contacted the company multiple times, provided proof that nothing was delivered, and asked for either a replacement or a refund. Instead of helping, they kept repeating the same automated responses and refused to acknowledge the falsified delivery status.
At this point, it’s clear that this feels like a scam operation. I paid for a product that never arrived, received a fake delivery confirmation, and got zero support afterward.SCAMMMM

This company, particularly the representative, Omar, that I dealt with are simply dishonest.
I am a doctor and was scammed into paying a higher amount for my treatment bed on the promise that he would include a bed roll holder and a saddle stool.
It turned out that the bed roll was part of the bed and did not have another charge and no stool arrived.
It gives me no pleasure to damage a company reputation but I have sent DOZENS of messages over the last 2 months with empty promises to rectify.

BUYER BEWARE

Ordered 5 barber chairs they arrived months late. All arrived faulty and now one is completely broken. Then you get ignored when you try reach out to them about it.