Just a pleasure to buy from Alfred Enderby. That long standing businesses like this are still trading and producing an excellent product is reassuring. The tradition is what counts because it mea... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Ordered the box for my parents who love fish , who don’t live nearby -I left it too late to order for Christmas but suspect having this delivered in the new year was equally enjoyable ! Everything wa... See more
Company replied
Truly impressive quality. Taste (nothing fresher!) the smoking of both haddock and salmon—perfect! Really pleased and enjoying both. The Salmon pate we’re in the process of tasting shortly. I’m sure... See more
The taste of the fish cakes above all was wonderful. I am 70 now but grew up in Grimsby with relatives connected with landing the fish and processing. I left the town at 18 to go to university in th... See more
Company details
Written by the company
Alfred Enderby in Grimsby is one of the oldest independent traditional fish smokers in the UK. Winner of 2 & 3 stars at the Great Taste Awards 2018 & 2020 for our traditionally smoked salmon & haddock. Trust-score 4.9 out of 5. Verified Company. Restaurant quality smoked salmon & haddock, delivered to your door, order online!
Contact info
Maclure Street, DN31 3NE, Grimsby, United Kingdom
- 01472 342984
- smoked@alfredenderby.co.uk
- alfredenderby.co.uk
4.9
Excellent
1K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Tasty
The freshest, tastiest smoked haddock I have had the pleasure of purchasing!
I wish I had bought this years before!
25 March 2026
Reply from Alfred Enderby
thank you Clive for such a lovely review, we are delighted you like the product and thank you for your custom, best fishes, Patrick
Yhe smoked salmon was one of the best…
Yhe smoked salmon was one of the best we have received from you. absolutely delicious
24 March 2026
Excellent service and fast well…
Excellent service and fast well packaged delivery.
Great quality product, we really enjoyed it and will be buying again
👌
19 March 2026
Always reliable product and quality…
Always reliable product and quality delivery is always the best
12 March 2026
Wonderful Smoked Salmon
Lovely friendly staff. Delicious smoked salmon and gorgeous fish pie.
5 March 2026
Service was very good However my cold…
Service was very good However my cold smoked salmon didn’t have much flavour I was expecting some delicious flavour but it lacked anything as all StJames cold smoked salmon is what I normally purchase maybe it was just a bad batch
3 March 2026
Reply from Alfred Enderby
good morning Andrew, i am sorry you found the salmon less than perfect, Ill call you and discuss if i may explain why this may have been the case as the process we have in our traditional smokehouse is far from predictable. best fishes, Patrick
having visited your smoke house a few…
having visited your smoke house a few years ago i was thrilled to receive the somked salmon and knife which the family will enjoy tomorrow
9 March 2026
Easy to order and a joy to consume
The website is easy to use and offers a choice of delivery dates. During delivery goods are kept well chilled in protective insulated packaging most of which is recyclable.
I usually buy whole fillets of smoked salmon or haddock and I have always found the quqlity is excellent. Freshness, taste and texture are very good and the filleting is remarkable: all fillets are nicely trimmed and I have never found a bone.
17 February 2026
This was our first order, and it certainly won’t be our last.
This was our first order, and it certainly won’t be our last. Everything was carefully packaged, and DPD delivery was punctual and flawless.
Really pleased with the service!
2 March 2026
Unprompted review
Reply from Alfred Enderby
thank you Mila for taking the time to post a review and such a lovely one too, we are delighted everything works so well and thank you for your custom, best fishes, Patrick
Yummy My delivery was spot on time they said…
My delivery was spot on time they said and well packed, the smoked haddock was really fresh and smelt fantastic, had too eat some that day and it was delicious, will definitely be ordering again 😋
26 February 2026
Reply from Alfred Enderby
Dear Ron, thank you so much for taking the time to post a review, it really is appreciated, we are delighted you liked the product and thank you for your custom, best fishes, Patrick
Their products are always first class
Their products are always first class. This order was for smoked haddock which is undoubtedly the best in the country. We had family round on Sunday and made kedgeree. Beautiful.
25 February 2026
Fish cakes by post
Excellent fishcakes that are full of flavour. item was well packaged and arrived with icebags.
24 February 2026
everything....spot on!
delivered to the date required and pre notified time of arrival.
Quality of produce to the normal highest standard.
24 February 2026
Outstanding
Amazing smoked haddock !!
Delicious and very large fillets
Packaged perfectly
19 February 2026
Great customer service and packaging
Great customer service and packaging, first class.
17 February 2026
Excellent
The usual, excellent quality products. Salmon and smoked haddock to die for
5 February 2026
Reply from Alfred Enderby
thank you Peter for your continued support, lovely review thank you and we are of course delighted you love the product, best fishes, patrick
Reply from Alfred Enderby
Thank you Marilyn for your review, succinct and perfect, thank you for your custom, best fishes, Patrick
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.