I recently transferred a pension into AJ Bell from another provider as I wanted to access the 25% tax free element as a lump sum - something my current provider could not do. I was very pleased with t... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Very new to investing and dreaded the worst when I got locked out of my account after forgetting details, but a simple call, utilising other more secure methods, made it easy to regain access. The per... See more
Company replied
I'm just grateful for the good service that I received from AJBELL today, about transferring my ISA from a different provider. Thank you, AJBELL and Harry, who assisted me today. I'm recommending your... See more
Company replied
Switched to AJ Bell because both the website and app are really clear and simple to navigate. Their customer service is quick, polite and responsive. Fees are reasonable and there's a wide selection... See more
Company replied
Company details
Written by the company
AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.
Contact info
4 Exchange Quay, M5 3EE, Salford, United Kingdom
- ajbell.co.uk
4.9
Excellent
16K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Reply from AJ Bell
Good afternoon,
We're delighted to hear that you received proactive and easy-to-understand guidance in finding the products you needed.
Thank you for your kind words!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Answered promptly and resolved my query
15 July 2026
Reply from AJ Bell
Good afternoon,
Thank you for your feedback! We're delighted to hear that your query was handled promptly and resolved to your satisfaction.
We really appreciate you taking the time to share your positive experience.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Got stuck filling form out on-line and…
Got stuck filling form out on-line and got all the help I needed
15 July 2026
Reply from AJ Bell
Good afternoon,
We're so glad we could assist you with the online form! Thank you for taking the time to leave us your positive feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes
Christian
Jess was very knowledgeable and…
Jess was very knowledgeable and obtained help when required
15 July 2026
Reply from AJ Bell
Good afternoon,
We're so pleased to hear that our team member was knowledgeable and effectively sought assistance when needed.
Thank you for your kind words!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Quick response and problem explained and resolved
Quick response and explaining the reason for my query clearly and accurately.
15 July 2026
Reply from AJ Bell
Good morning,
We're so pleased our team provided a quick response and clearly and accurately explained the reason for your query.
Thank you for your feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Customer service
Prompt phone answering and enquiry re money transfer sorted. Helpfull agent
14 July 2026
Reply from AJ Bell
Good morning,
Thank you for your review! We're delighted to hear that your phone call was answered promptly and that our agent was helpful in sorting out your money transfer enquiry.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Excellent Customer Service
Very new to investing and dreaded the worst when I got locked out of my account after forgetting details, but a simple call, utilising other more secure methods, made it easy to regain access. The person I was on the phone with was precise, friendly and did their work with haste. Fantastic stuff!
14 July 2026
Reply from AJ Bell
Good morning,
Thank you for taking the time to leave us a review!
We're really pleased to hear that regaining access to your account was a smooth and easy process, and that our team member was precise, friendly, and efficient.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Aj bell app is the best it's colourful…
Aj bell app is the best it's colourful not like Hargreaves lansdown which looks black and white like a spreadsheet I am able to take my investments a lot more seriously with a bit of fun and passion with an bell colourful app only issue I had with aj bells app is cancelling a sell limit aj bell is an excellent 👍 company I am so proud of myself and them
14 July 2026
Reply from AJ Bell
Good morning,
Thank you for your fantastic feedback! We're so pleased you enjoy the vibrant and engaging design of our app, which helps make investing a more enjoyable experience for you.
We also appreciate you highlighting the issue you encountered with cancelling a sell limit, and we'll take that onboard.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Excellent customers service
Excellent customers service. Answered all my queries regarding using my account. It’s a pleasure to speak to someone with a great command of their subject and such a pleasant and helpful approach
14 July 2026
Reply from AJ Bell
Good morning,
We are so pleased to hear you had such a positive experience with our team.
Thank you for your kind feedback regarding our excellent customer service and helpful approach.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
EASY TO DO
I had been putting this off because a previous experience with another provider had been long and complicated. This time it was all online, the transfer was quick and easy to do. There was good communication about the progress of the transfer.
14 July 2026
Reply from AJ Bell
Good morning,
We're so pleased to hear that your experience with us was quick and easy, especially after a complicated past transfer.
We appreciate you highlighting our good communication throughout the process.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Reply from AJ Bell
Good morning,
We appreciate your kind words. We're glad you had a positive experience with our team and found our service to be courteous, efficient, and accurate, leading to a successful completion.
Thank you for your feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Angel dealt with my enquiry quickly and…
Angel dealt with my enquiry quickly and knew the answers to my questions.
14 July 2026
Reply from AJ Bell
Good morning,
We're so pleased our team member dealt with your inquiry quickly and was able to answer your questions.
Thank you for your kind feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Good customer service
My call was answered quickly, and appropriate advice was given to me.
14 July 2026
Reply from AJ Bell
Good morning,
We're delighted to hear that your call was answered quickly and that you received appropriate advice.
Thank you for your positive feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
very competant CS representative who…
very competant CS representative who resolved our issues in a timely fashion. Our previous week call was poor and frustrating
14 July 2026
Reply from AJ Bell
Good morning,
We're glad to hear our representative was able to resolve your issues efficiently.
We appreciate you sharing your experience, and we are always working to improve our service.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Reply from AJ Bell
Good afternoon,
We're so pleased you found our customer services extremely helpful and friendly.
Thank you for your kind words and for taking the time to share your feedback! We truly appreciate it.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Really helpful and practical…
Really helpful and practical advice...twice in an hour or so.
14 July 2026
Reply from AJ Bell
Good afternoon,
We're so pleased you found our advice helpful and practical, and that we could assist you so quickly.
Thank you for your kind words!
If you have any further queries, please don't hesitate to get in touch.
Best wishes
Christian
The telephone operator guided me…
The telephone operator guided me through the online application form and it went straight through.
7 July 2026
Reply from AJ Bell
Good afternoon,
We're so pleased our telephone operator was able to guide you through the online application form and that it went through smoothly.
Thank you for your feedback!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Great customer service
Answered the phone really quickly, efficient, professional help and advice. Would throughly recommend.
14 July 2026
Reply from AJ Bell
Good afternoon,
We're so pleased to hear your call was answered quickly and that you received efficient, professional help and advice.
Thank you for your thorough recommendation!
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
Very simple and understandable process
13 July 2026
Reply from AJ Bell
Good afternoon,
Thank you for your feedback! We are so pleased to hear that you found our process straightforward and easy to understand.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
I had an account enquiry which was…
I had an account enquiry which was dealt with very quickly with zero fuss
Many thanks
Scott
14 July 2026
Reply from AJ Bell
Good afternoon Scott,
We're so glad to hear that your account enquiry was handled quickly and efficiently. We appreciate you taking the time to share your positive experience with us.
If you have any further queries, please don't hesitate to get in touch.
Best wishes,
Christian
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.