1st Central Insurance Reviews 

189,073
TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 30,011 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently find the pricing very competitive and reasonable, often noting it as the cheapest option available, even for renewals. The process of signing up, managing accounts, and renewing policies is frequently described as easy, straightforward, and hassle-free. Many appreciate the helpful and polite staff, highlighting a first-class service that efficiently resolves issues and makes them feel valued. However, some customers noted issues with customer service, describing experiences with rude advisors, communication difficulties, and frustrating interactions with chatbots. A few also felt that making policy changes could incur unexpectedly high fees, and that the website or online account access sometimes presented technical difficulties.

What people talk about most

Price

Consumers generally express satisfaction with the pricing, often finding it to be very good, competitive, and... See more

User experience

People report positive experiences with user experience, finding the app and website easy, convenient, and... See more

Service

Clients share positive opinions on service, with many expressing satisfaction with the ease of obtaining... See more

Website

Users describe positive interactions with the website, finding it easy to navigate and use for tasks like... See more

Customer service

Customers had ambiguous experiences with customer service, with some reviewers reporting very helpful and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Had a phone call with them before decided whether to go with them or not and they were helpful and polite. Certainly much cheaper than my existing provider by a considerable amount. The signing up pro... See more

Company replied

Rated 4 out of 5 stars

All the support I needed to renew my policy. And the cost for the coming year was only slightly higher than last year. Only improvement I would suggest is to be given the option of a paper copy of my... See more

Company replied

Rated 4 out of 5 stars

I am 83 and find not having paper copy of my policy not what I want. But the operators made things much easier for me thank you,Martin Turner

Company replied

Rated 4 out of 5 stars

It’s still the cheapest option available, but when they offered a continuation, they offered worse terms than when I applied again using a new email address.

Company replied


Company details

  1. Auto Insurance Agency
  2. Home Insurance Agency
  3. Insurance Agency

Written by the company

Get a car insurance quote from 1st CENTRAL and you won’t be disappointed. As experts in UK motor insurance, 1st CENTRAL provides cheap car insurance for new drivers and experienced drivers, along with a high standard of customer service. Our friendly support teams are on hand to help you with your car insurance quote. We can customize your affordable car insurance policy with optional extras including Legal Cover, Personal Accident Cover, Hire Car, Excess Protect and RAC Breakdown Cover.

Who We Are

Written by the company

We offer Defaqto 5-Star rated car insurance
Our car insurance provides quality cover and includes a comprehensive range of features and benefits including a courtesy car, £1500 of key cover and 90 days driving in Europe, as standard
We’re competitive on price
We’ve got some very smart people in our pricing team (and some clever technology) monitoring the market to make sure we’re always giving the best price possible. We’re pretty hot on fraud too, which helps us keep our premiums lower.
We’re not all talk
If you make a claim, we’ll look after you. You'll be assigned a Personal Claims Advisor, enjoy free collection and delivery of your vehicle, a 5 year warranty on all repairs, mobile repairs and estimates where possible, and like for like vehicle replacement.
We’re nice people
All of this is backed up by support from our friendly call centre. Our call centre is open at sensible times including weekends and our claims line is open 24/7, 365 days a year.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

189K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(189,073)

28,791 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great communication great value

Great communication great value

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We appreciate your five-star review! We are so glad you found our communication great and our service to be of great value.

Emily

Rated 5 out of 5 stars

The insurance fee is really affordable

The insurance fee is really affordable, so glad to be part of this great community

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so pleased to hear that you find our insurance fee affordable and that you're glad to be part of our community. Thank you for your positive feedback!

Emily

Rated 5 out of 5 stars

Very helpfull and quick servi

Very helpfull and good service price also good ,nice explain

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so pleased to hear you found our service helpful and our pricing good. We appreciate you mentioning the clear explanations as well. Thank you for your wonderful feedback!

Emily

Rated 5 out of 5 stars

Excellent service and a competitive…

Excellent service and a competitive price. The process was quick, simple, and easy to follow. My policy documents were available straight away, and I’m very pleased with the overall experience. I would definitely recommend 1st Central

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so pleased to hear you received excellent service and a competitive price. We're glad the process was quick, simple, and easy, and that your policy documents were available straight away. Thank you for recommending us!

Emily

Rated 5 out of 5 stars

Very good service

Very good service

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 5 out of 5 stars

Great company and a good price

Great company and a good price

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found our company great and our pricing good. We truly appreciate your positive feedback!

Emily

Rated 5 out of 5 stars

Competitively priced

Quick, efficient and competitively priced

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found our service quick, efficient, and competitively priced. We truly appreciate your positive feedback!

Emily

Rated 5 out of 5 stars

Simple easy

Simple easy , cheap

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 5 out of 5 stars

.Very

.Very. Good

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 5 out of 5 stars

Very easy and straightforward

Very easy and straightforward

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found everything very easy and straightforward. Thank you for your positive feedback!

Emily

Rated 5 out of 5 stars

Easy set up,very straightforward

Easy set up,very straightforward

16 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found the setup easy and straightforward. Thank you for your positive feedback and kind words.

Emily

Rated 5 out of 5 stars

ry happy with price savings money

Very happy with price savings money. Helpful and more for value for money 💰

16 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so pleased you're happy with the price savings and found our service helpful and great value for money. Thank you for your wonderful feedback!

Emily

Rated 3 out of 5 stars

i do not like the fact the insurance is…

i do not like the fact the insurance is on auto renewal,and i couid not see how to switch off this system on my computer .perhaps you could tell me how this is done.

16 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We appreciate you sharing your feedback regarding the auto-renewal system. We are truly sorry to hear about the difficulty you experienced in trying to switch this off online. We are always working to improve our systems and will take your comments into consideration.

Emily

Rated 5 out of 5 stars

Taking out a new policy

Straight forward policy documents.

16 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're glad to hear that our policy documents are clear and easy to understand. We appreciate your feedback.

Emily

Rated 1 out of 5 stars

absolutely impossible to contact

absolutely impossible to contact have been trying for two days to add a temporary driver, impossible to log into account constantly being blocked, or saying I do not exist, ask the BOT to add a temporary driver it says it does not understand, ITS A CAR INSURANCE

16 July 2026
Unprompted review
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We appreciate your feedback and sincerely apologise for the difficulties you've experienced trying to contact us and add a temporary driver. We understand your frustration with the account login issues and the chatbot not understanding your request. We're sorry for the inconvenience this has caused.

Emily

Rated 5 out of 5 stars

Quick an easy

16 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 5 out of 5 stars

Easy to use website and better price…

Easy to use website and better price than i had been offered

16 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so pleased you found our website easy to use and that our pricing was better than what you had been offered elsewhere. Thank you for your wonderful feedback!

Emily

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look