1st Central Insurance Reviews 

189,029
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 30,011 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently find the pricing very competitive and reasonable, often noting it as the cheapest option available, even for renewals. The process of signing up, managing accounts, and renewing policies is frequently described as easy, straightforward, and hassle-free. Many appreciate the helpful and polite staff, highlighting a first-class service that efficiently resolves issues and makes them feel valued. However, some customers noted issues with customer service, describing experiences with rude advisors, communication difficulties, and frustrating interactions with chatbots. A few also felt that making policy changes could incur unexpectedly high fees, and that the website or online account access sometimes presented technical difficulties.

What people talk about most

Price

Consumers generally express satisfaction with the pricing, often finding it to be very good, competitive, and... See more

User experience

People report positive experiences with user experience, finding the app and website easy, convenient, and... See more

Service

Clients share positive opinions on service, with many expressing satisfaction with the ease of obtaining... See more

Website

Users describe positive interactions with the website, finding it easy to navigate and use for tasks like... See more

Customer service

Customers had ambiguous experiences with customer service, with some reviewers reporting very helpful and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Had a phone call with them before decided whether to go with them or not and they were helpful and polite. Certainly much cheaper than my existing provider by a considerable amount. The signing up pro... See more

Company replied

Rated 4 out of 5 stars

All the support I needed to renew my policy. And the cost for the coming year was only slightly higher than last year. Only improvement I would suggest is to be given the option of a paper copy of my... See more

Company replied

Rated 4 out of 5 stars

I am 83 and find not having paper copy of my policy not what I want. But the operators made things much easier for me thank you,Martin Turner

Company replied

Rated 4 out of 5 stars

It’s still the cheapest option available, but when they offered a continuation, they offered worse terms than when I applied again using a new email address.

Company replied


Company details

  1. Auto Insurance Agency
  2. Home Insurance Agency
  3. Insurance Agency

Written by the company

Get a car insurance quote from 1st CENTRAL and you won’t be disappointed. As experts in UK motor insurance, 1st CENTRAL provides cheap car insurance for new drivers and experienced drivers, along with a high standard of customer service. Our friendly support teams are on hand to help you with your car insurance quote. We can customize your affordable car insurance policy with optional extras including Legal Cover, Personal Accident Cover, Hire Car, Excess Protect and RAC Breakdown Cover.

Who We Are

Written by the company

We offer Defaqto 5-Star rated car insurance
Our car insurance provides quality cover and includes a comprehensive range of features and benefits including a courtesy car, £1500 of key cover and 90 days driving in Europe, as standard
We’re competitive on price
We’ve got some very smart people in our pricing team (and some clever technology) monitoring the market to make sure we’re always giving the best price possible. We’re pretty hot on fraud too, which helps us keep our premiums lower.
We’re not all talk
If you make a claim, we’ll look after you. You'll be assigned a Personal Claims Advisor, enjoy free collection and delivery of your vehicle, a 5 year warranty on all repairs, mobile repairs and estimates where possible, and like for like vehicle replacement.
We’re nice people
All of this is backed up by support from our friendly call centre. Our call centre is open at sensible times including weekends and our claims line is open 24/7, 365 days a year.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

189K reviews

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4.4

All reviews

(189,029)

28,791 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I found what I wanted

I found what I wanted

16 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so glad to hear you successfully found what you were looking for! Your positive feedback truly brightens our day.

Emily

Rated 5 out of 5 stars

It is so easy to navigate the website

It is so easy to navigate the website, totally uncomplicated. Response is always 100%. Very happy.

16 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so pleased you found our website easy to navigate and that you're happy with our response times. Thank you for your positive feedback!

Emily

Rated 5 out of 5 stars

Good

Ok insurance

16 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 1 out of 5 stars

Avoid

Website kept crashing and once finally completed quotation it hadn't registered my 3 points on my licence. 2 weeks in to my policy they added £350 to my policy as I didn't tell the truth. I explained and complained with no joy. Asked to cancel but that would have cost £200. Steer clear

2 July 2026
Unprompted review
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are truly sorry to hear about your frustrating experience with our website, the issue with your license points, and the subsequent policy adjustment. We appreciate you bringing this to our attention and will review your feedback to improve our processes.

Emily

Rated 5 out of 5 stars

Fantastic service and quick online

Fantastic service and quick online . Also had great customer service when I had to call reguarding an enquiry. Great process and offers really happy

16 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're delighted to hear you had such a positive experience with our service and found our online process quick. We're also glad our customer service team was helpful with your enquiry.

Emily

Rated 4 out of 5 stars

Took me two frustrating days

Took me two frustrating days. Form filling was fine simple to follow.adds were clear but getting from basket to buy was a nightmare. Shut it twice. Gave up in frustration tried next day. After two blips at basket stage all was OK .maybe a glitch
When it worked it was fine just very time osuming having to refill the firm three times.

16 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We appreciate you taking the time to share your experience. We are truly sorry to hear about the difficulties you encountered with the purchasing process, especially the repeated issues at the basket stage. We understand how frustrating it must have been to spend so much time on this, and we regret any inconvenience caused. We are actively investigating this potential glitch to prevent future occurrences and improve our customer journey.

Emily

Rated 5 out of 5 stars

Very easy from start to finish

Very easy from start to finish, great price for my age cheapest quote I could find. First class service

16 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so pleased you found our service easy from start to finish, and that we could offer you such a great price. Thank you for your wonderful feedback!

Emily

Rated 5 out of 5 stars

This insurance is easy to access

Fast efficient easy to source

16 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're happy to hear that our service was fast, efficient, and easy to source. We appreciate your positive feedback!

Emily

Rated 4 out of 5 stars

So far so good

Initial purchase and set up great. Proof of the pudding will be if I need to make a claim.Pleased so far

16 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so glad to hear that your initial purchase and setup went smoothly! We appreciate your kind words and look forward to providing excellent service should you ever need to make a claim.

Emily

Rated 5 out of 5 stars

Easy to renew.

Easy to renew.
Competetive price.9

16 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that your renewal was easy and that you found our pricing to be competitive. We truly appreciate your positive feedback!

Emily

Rated 4 out of 5 stars

Quick and simple to set up

It was quick and simple to set up a new policy and I saved a fair bit of money.

8 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so pleased you found setting up your new policy quick and simple, and that you were able to save money. Thank you for your positive feedback!

Emily

Rated 4 out of 5 stars

Never made a claim so experience is…

Never made a claim so experience is limited. Could be cheaper. Otherwise OK.

16 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks for your feedback! We're glad to hear that everything has been okay for you so far. We appreciate you taking the time to share your thoughts.

Emily

Rated 5 out of 5 stars

Absolutely magical

Absolutely magical. Been with them for years

16 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so happy to hear you've had such a magical experience with us over the years! We truly appreciate your loyalty.

Emily

Rated 5 out of 5 stars

Easy online set up and competitive,

Easy online set up and competitive,

16 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so pleased to hear that you found our online setup easy and our pricing competitive. Your positive feedback is greatly appreciated!

Emily

Rated 5 out of 5 stars

So easy to use x

16 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found our service easy to use! Thank you for taking the time to leave us a five-star review.

Emily

Rated 5 out of 5 stars

Excellent service with an East to…

Excellent service with an East to understand website and application process

16 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased you found our service excellent and our website and application process easy to understand. We appreciate your positive feedback!

Emily

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