1st Central Insurance Reviews 

188,864
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 30,011 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently find the pricing very competitive and reasonable, often noting it as the cheapest option available, even for renewals. The process of signing up, managing accounts, and renewing policies is frequently described as easy, straightforward, and hassle-free. Many appreciate the helpful and polite staff, highlighting a first-class service that efficiently resolves issues and makes them feel valued. However, some customers noted issues with customer service, describing experiences with rude advisors, communication difficulties, and frustrating interactions with chatbots. A few also felt that making policy changes could incur unexpectedly high fees, and that the website or online account access sometimes presented technical difficulties.

What people talk about most

Price

Consumers generally express satisfaction with the pricing, often finding it to be very good, competitive, and... See more

User experience

People report positive experiences with user experience, finding the app and website easy, convenient, and... See more

Service

Clients share positive opinions on service, with many expressing satisfaction with the ease of obtaining... See more

Website

Users describe positive interactions with the website, finding it easy to navigate and use for tasks like... See more

Customer service

Customers had ambiguous experiences with customer service, with some reviewers reporting very helpful and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Had a phone call with them before decided whether to go with them or not and they were helpful and polite. Certainly much cheaper than my existing provider by a considerable amount. The signing up pro... See more

Company replied

Rated 4 out of 5 stars

All the support I needed to renew my policy. And the cost for the coming year was only slightly higher than last year. Only improvement I would suggest is to be given the option of a paper copy of my... See more

Company replied

Rated 4 out of 5 stars

I am 83 and find not having paper copy of my policy not what I want. But the operators made things much easier for me thank you,Martin Turner

Company replied

Rated 4 out of 5 stars

It’s still the cheapest option available, but when they offered a continuation, they offered worse terms than when I applied again using a new email address.

Company replied


Company details

  1. Auto Insurance Agency
  2. Home Insurance Agency
  3. Insurance Agency

Written by the company

Get a car insurance quote from 1st CENTRAL and you won’t be disappointed. As experts in UK motor insurance, 1st CENTRAL provides cheap car insurance for new drivers and experienced drivers, along with a high standard of customer service. Our friendly support teams are on hand to help you with your car insurance quote. We can customize your affordable car insurance policy with optional extras including Legal Cover, Personal Accident Cover, Hire Car, Excess Protect and RAC Breakdown Cover.

Who We Are

Written by the company

We offer Defaqto 5-Star rated car insurance
Our car insurance provides quality cover and includes a comprehensive range of features and benefits including a courtesy car, £1500 of key cover and 90 days driving in Europe, as standard
We’re competitive on price
We’ve got some very smart people in our pricing team (and some clever technology) monitoring the market to make sure we’re always giving the best price possible. We’re pretty hot on fraud too, which helps us keep our premiums lower.
We’re not all talk
If you make a claim, we’ll look after you. You'll be assigned a Personal Claims Advisor, enjoy free collection and delivery of your vehicle, a 5 year warranty on all repairs, mobile repairs and estimates where possible, and like for like vehicle replacement.
We’re nice people
All of this is backed up by support from our friendly call centre. Our call centre is open at sensible times including weekends and our claims line is open 24/7, 365 days a year.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

189K reviews

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4.4

All reviews

(188,864)

28,662 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Your company came back quickly with a…

Your company came back quickly with a good price, but was a bit awkward to choose addons as every time I tried to pick one it would go back to the start

14 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're glad to hear you found our pricing competitive. We apologize for the difficulty you experienced when trying to select add-ons and appreciate you bringing this to our attention. We'll look into improving that process.

Emily

Rated 5 out of 5 stars

Service was great am happy am with 1st…

Service was great am happy am with 1st central

14 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you had a great experience with our service. We truly appreciate your positive feedback!

Emily

Rated 1 out of 5 stars

My Experience with First Central: Policy Voided and Cancelled

I am extremely disappointed with my experience with First Central after being a customer for seven years.

My policy was voided following a modification that I was not aware had affected my insurance. I was then informed that my policy had been voided and cancelled, and that I effectively had no insurance policy in place. This came as a complete shock.

In my opinion, the situation was not handled fairly, and I do not feel that I was given clear or adequate information before such serious action was taken. After seven years as a loyal customer, I expected much better communication and customer service.

As a result of my experience, I have referred my complaint to the Financial Ombudsman Service for an independent review.

Based on my experience, I would urge anyone considering a policy with First Central to carefully review the policy terms and disclosure requirements, particularly regarding vehicle modifications, before purchasing cover. I personally would not recommend this insurer and will be cancelling any remaining policies my family holds with them. I will also be sharing my experience with family and friends so they can make an informed decision before choosing this company.

27 June 2026
Unprompted review
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thank you for sharing your feedback. We are very sorry to hear about your disappointment and the frustrating experience you had with your policy after being a long-standing customer. We understand your concerns regarding the handling of your policy modification and the communication you received. We take your comments seriously and will use them to improve our services.

Emily

Rated 5 out of 5 stars

Super company

Super company

14 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks very much for your feedback. We are always here to help our customers especially when they need us most.

Emily

Rated 4 out of 5 stars

Really good

Really good

14 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks very much for your feedback. We are always here to help our customers especially when they need us most.

Emily

Rated 5 out of 5 stars

Very easy to use and setup up account

Very easy to use and setup up account. Clear cummication with documents x

14 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so pleased you found our account setup easy to use and that our communication regarding documents was clear. Thank you for your positive feedback!

Emily

Rated 5 out of 5 stars

Good Value For Money

My first time with this Company, but it was a very easy and straight forward procedure. I felt I was getting ripped off by my existing insurance provider. It was no problem downloading the various documents from my account. I would not hesitate in recommending this Company.

14 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so happy to hear that your first experience with us was easy and straightforward. It's great to know you found our process simple and would recommend us!

Emily

Rated 4 out of 5 stars

It would have 5* if I could of paid the…

It would have 5* if I could of paid the deposit from natwest but it would not take payment

14 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We appreciate your feedback and are truly sorry to hear about the payment issue you experienced with NatWest. We understand how frustrating this must have been. We are actively investigating this to ensure a smoother process for all our customers.

Emily

Rated 5 out of 5 stars

Very precise and clear instuctions…

Very precise and clear instuctions which was so helpful

14 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thank you for your wonderful feedback! We are so pleased to hear that you found our instructions to be precise and clear. We always strive to make things as helpful as possible.

Emily

Rated 5 out of 5 stars

You have some very good deals but they…

You have some very good deals but they are hidden and your customer services need to get them right

14 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We appreciate your feedback and are glad you found some great deals. We are always working to make our offers more visible and improve our customer service.

Emily

Rated 5 out of 5 stars

As with any insurance it's all about…

As with any insurance it's all about the price,yous were the cheapest so you get my business

14 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We appreciate you choosing us for your insurance needs and are glad we could offer a competitive price that met your expectations.

Emily

Rated 5 out of 5 stars

Easy to set up

14 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased you found the setup process straightforward. Your positive feedback truly brightens our day, and we appreciate your review!

Emily

Rated 5 out of 5 stars
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found our service excellent and our pricing great. We truly appreciate your positive feedback!

Emily

Rated 5 out of 5 stars

Thanks

Very helpful

10 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks very much for your feedback. We are always here to help our customers especially when they need us most.

Emily

Rated 5 out of 5 stars

The representative was knowledgeable…

The representative was knowledgeable and helpful. When not sure of an answer to any questions I had she ensured that she found the answers promptly.

14 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We appreciate your wonderful feedback! We're so glad to hear that our representative was knowledgeable and ensured all your questions were answered promptly.

Emily

Rated 1 out of 5 stars

Appalling frustrating customer service…

Appalling frustrating customer service not listening to my concern

14 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are truly sorry to hear that your experience with our customer service was frustrating and that you felt your concerns were not heard. We appreciate you bringing this to our attention.

Emily

Rated 5 out of 5 stars

i renew my insurance with 1st central…

i renew my insurance with 1st central as the price was good and also you could talk to some one on the phone and this is what i like.
thank you.
kevin.

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're delighted to hear that you renewed your insurance with us and found our pricing to be good. We also appreciate your positive feedback about our phone service.

Emily

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