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Review summary

Created with AI, based on recent reviews

Looking at 1,550 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for their helpfulness and positive attitude, making interactions pleasant and productive. Many people appreciate the personalized and understanding approach of the customer service team, often highlighting their efficiency and quick responses. However, some people were dissatisfied with the app, mentioning difficulties with the new version, such as issues with editing meals, accessing old food lists, or the scanner being inaccurate. Some reviewers also noted problems with product delivery and receiving automated responses from customer service instead of direct human interaction.

What people talk about most

Product

Customers had ambiguous experiences with product. While some reviewers found the product to be good, praising... See more

User experience

Consumers find user experience to be ambiguous. Many reviewers praise the app for revolutionizing their diet,... See more

Customer service

Reviewers highlight ambiguous aspects of customer service. Many customers praise the prompt, helpful, and... See more

Application

People report ambiguous experiences with the app. Many customers praise the app for its user-friendliness,... See more

Staff

Users describe positive interactions with staff, consistently highlighting their helpfulness, efficiency, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Have been using Zoe Daily 30+. Very happy with product but needed to change delivery date of next consignment. I found the online access a bit difficult to get through to contact someone. However,... See more

Company replied

Rated 4 out of 5 stars

Having felt negative about the new version of the app, I’ve found it more useful as I’ve used it more, and I’m enjoying logging my food and finding it easy to stick too. The support team have been gre... See more

Company replied

Rated 5 out of 5 stars

The new Zoe app is excellent. Tonnes of information, recipe inspiration and encouragement at my fingertips. Seeing my food choices score building each day is very motivating and is making me much... See more

Company replied

Rated 5 out of 5 stars

Im seeing serious benefits after 60 days of mindfulness eating. Improved energy, better sleep and a clearer brain! The app really helps you stay focussed away from unhealthy eating and maintaining a... See more

Company replied


Company details

  1. Fitness and Nutrition Service
  2. Nutritionist
  3. Weight Loss Service
  4. Wellness Program

Written by the company

ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.


Contact info

4.1

Great

TrustScore 4 out of 5

14K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great response from Zoe to a nutritional question

My question about milk was answered promptly and with a lot of detail. Most helpful !!

3 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Susan,

Thanks for taking the time to share your experience. We will continue to be here to assist members via the AskZiggie in-app feature, and our customer support team will be available via app and email.

Please reach out if you need any further assistance.

Best,

The ZOE Team

Rated 1 out of 5 stars

Trying to cancel

Trying to cancel monthly product delivery was a nightmare. Ai used to contact you and it was hell trying to get the right reply and information. Humans please

3 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Sharon,

Thanks for sharing your experience. We deeply apologize for the difficulty you experienced. If you require any additional assistance, we advise logging in to your membership portal to make changes or cancellations to your subscription.

You can also reach back out via email and request "human support" to immediately be transferred over to our support team.

Best,

The ZOE Team

Rated 5 out of 5 stars

Very speedy resolution to my query.

2 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Christine,

Thanks for taking the time to share your experience. We are glad our support team was able to get back to you in a timely manner.

If you require any additional assistance, please reach back out to us.

Best,

The ZOE Team

Rated 5 out of 5 stars

The Zoe team really care ....

The Zoe team really care and try to help in every way they can. Mike was very patient and helpful.

31 March 2026
Unprompted review
ZOE logo

Reply from ZOE

Thank you for the lovely review! We are so glad to hear you’ve had such a positive experience with our team. We’ll be sure to pass your kind words along to Mike - he’ll be delighted to know he could help. Our members are at the heart of everything we do, and we’re thrilled to have you with us on your health journey!

Best wishes,

The ZOE Team

Rated 5 out of 5 stars

Prompt and helpful

25 March 2026
Unprompted review
ZOE logo

Reply from ZOE

Thank you for the review! We’re delighted to hear you found our support prompt and helpful. We're always here to ensure your experience is as smooth as possible. Thanks for being part of the ZOE community!

Best wishes,

The ZOE Team

Rated 3 out of 5 stars

Simple cancel request

I just wanted to cancel my subscription. Instead of canceling it on my behalf I was told to go onto the website. I wasn't able to do it right away because I didn't know the password and had to reset it and then logon again.
That was a waste of time when the rep could have just done it on my behalf.

10 March 2026
Unprompted review
ZOE logo

Reply from ZOE

We’re sorry the cancellation process was frustrating! To ensure your account security, we require members to manage subscriptions through their own secure login. We understand the extra steps of a password reset can be a hassle, and we appreciate your patience while navigating that process. Thank you for being part of the ZOE community.

Best wishes,

The ZOE Team

Rated 2 out of 5 stars

I like the product

I like the product. I eat it every day. I like the tone of the emails. I am not sure if I am dealing with a bot but the simple business of reordering the product has already taken about four confusing emails

1 April 2026
Unprompted review
ZOE logo

Reply from ZOE

We’re glad to hear you’re enjoying the product and our emails! We’re sorry for the confusion surrounding your reorder; while we use technology to help manage queries, we want the process to be seamless. If you request to speak to a human you will get through to our very helpful team. Thank you for taking the time to leave a review.

Rated 5 out of 5 stars

Had technical issues chat bot was…

Had technical issues chat bot was helpful in resolving issue

1 April 2026
Unprompted review
ZOE logo

Reply from ZOE

We’re so glad to hear the chatbot was able to resolve your technical issues quickly! We’ve designed our digital tools to provide prompt, effective support so you can get back to focusing on your health. Thank you for the positive feedback and for being a part of the ZOE community.

Best wishes,

The ZOE Team

Rated 5 out of 5 stars

A rapid response immediate email replies

Such a great rapid response from the customer team - really helpful at solving my technical issue - no drama just common sense 😍

31 March 2026
Unprompted review
ZOE logo

Reply from ZOE

We’re thrilled to hear you had such a seamless experience! We aim for "no drama" support, and it’s great to know our team’s common-sense approach got your technical issue sorted quickly. Thank you for the lovely feedback and for being such a valued part of the ZOEverse!

Best wishes,

The ZOE Team

Rated 4 out of 5 stars

I love the simplicity of the logging…

I love the simplicity of the logging BUT please please please could you also allow either a macro % split summary or the ability to sync with other apps like MFP or Garmin

1 April 2026
Unprompted review
ZOE logo

Reply from ZOE

We’re thrilled you’re enjoying the simplicity of logging! We appreciate the suggestion regarding macro splits and syncing with platforms like Garmin or MFP. While we focus on a food quality approach, we know how valuable data integration is for our members. We’ve shared this with our product team as we continue to refine the app. Thanks for your helpful review!

Best wishes,

The ZOE Team

Rated 5 out of 5 stars

My issue was dealt with on yime

1 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Thank you for the feedback! We’re glad to hear your issue was resolved on time. We aim to provide prompt and efficient support so you can stay focused on your health journey. Thanks for being part of the ZOEverse!

Best wishes,

The ZOE Team

Rated 5 out of 5 stars

I had a query and contacted Zoe via…

I had a query and contacted Zoe via email. I received very prompt and super efficient assistance from Sam. Also, very professional.

1 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Thank you for the lovely feedback! We’re so glad to hear that Sam provided you with prompt, professional, and efficient support. We take great pride in our team, and we’ll be sure to pass your kind words along to him. Thanks for being part of the ZOEverse!

Best wishes,

The ZOE Team

Rated 2 out of 5 stars

App good, gut health test, meh

The app itself is quite good, with some nice food tracking features and guidance but at the end of the day it should be good because it isn't cheap and there are free alternatives. My issues really begin with the gut health test and I'm somewhat sceptical of the output. Firstly it took three weeks to get my results, which is not what I'd expect for a hundred pound test. Secondly it gave me a very low "gut health score" and then proceeded to recommend I eat a range of foods that I already eat on a regular basis. So not much practical help for me but of course the first thing they want to do at this point is sell a very expensive food supplement and more tests. This raises red flags for me. Maybe my gut health is poor but at the end of the day I want a bit more for my £250 than a list of foods the app already should know I eat and more bills to "improve my score." Honestly to me it seems like the whole gut health test and score is a funnel to sell more things while they get their research participants to pay for the privilege of giving their data. My advice, stick with just the app.

1 April 2026
Unprompted review
ZOE logo

Reply from ZOE

We appreciate your honest feedback. Our gut health scores are based on the latest peer-reviewed science, and if you are already eating the recommended foods, it’s a great sign you’re on the right track! It acn take time for your microbiome to catch up to any changes in your diet so hopefully with your obviously sustained, personalised diet, you'll see and feel ongoing improvements!

The three-week turnaround accounts for the rigorous laboratory analysis required for such deep biological data and is reflects the high industry and lab standard for the calibre of labs we use.

Please be assured that our goal is to provide long-term health insights, not just to sell supplements. While we offer additional tools, the core app is designed to help you master your unique biology independently. Please reach out to hello@joinzoe.com if you’d like to discuss your specific results in more detail.

Best wishes,

The ZOE Team

Rated 5 out of 5 stars

Do Not Hesitate to Contact

Follow joining Zoe, I needed to make contact with a query about the sample test. Although it was initially followed up by an AI response (I think) I requested further help and was then designated a person (Daisy) for further information. She was very informative and efficient in her approach and I was more than satisfied with the result.

1 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for your feedback. We appreciate you taking the time to share your experience, and we are glad our team was able to support you and help resolve your query.

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Daisy was super helpful today

Daisy was super helpful today. I have an ongoing problem that had been left unresolved for several months and Daisy solved it in a few minutes!

31 March 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for your feedback. We appreciate you taking the time to share this, and we are glad our team was able to help resolve the issue for you quickly.

Kind Regards,

ZOE Support Team

Rated 5 out of 5 stars

Fast caring customer support

The response I had to a query from Fin at Zoe’s support team was efficient, very quick and more than I had expected.
I felt that Fin cared which is especially important when you are querying something which can affect your wellness and health. The team didn’t use technology as an excuse not to solve an issue but circumvented it by taking a human and practical approach. This is not always the case these days.

31 March 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for your feedback. We appreciate you taking the time to share your experience, and we are glad our support team was able to help quickly and resolve your query with a practical approach.

Kind Regards,

ZOE Support Team

Rated 3 out of 5 stars

Zoe daily 30+

I have tried the zoe daily 30+ and unfortunately won't be getting it again. For me it is too overpowered with rosemary and thyme which i find very unpleasant

31 March 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Rachael,

Thank you for taking the time to leave us a review about Daily30. We are sorry to hear the mix didn't sit well with you. The mix does contain rosemary and thyme in addition to over 30 other hand-picked ingredients.

If you require any assistance with canceling your subscription, please email us at hello@joinzoe.com.

Best,

The ZOE Team

Rated 5 out of 5 stars

Helpful and caring!

Helpful and checked in after they’d replied just to make sure everything was ok!!

30 March 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Kath,

Thanks for taking the time to share such lovely feedback! We are happy to hear our team was able to assist you. If you require any additional assistance, please reach back out to us.

Best,

The ZOE Team

Rated 1 out of 5 stars

Daylight robbery

I had the initial buzz of getting my gut health tested
After a while I tried to log in and it couldn’t find me so I assumed my time was up.
I had started to notice £50 coming out of my Amex but was busy I forgot.
By the time I realised I had almost paid for an additional years.
I contacted customer service and said this. Basic response was you should have cancelled sooner.
Ok but you never once emailed me to say welcome to a new year. We will be drawing £50/month so felt slightly cheated.

I asked for it to be cancelled and took the hit.
Only to get the £9.99 taken again

I contacted then again flatly explaining I wanted to cancel. Cancel what was the response you have two items.
Cancel everything but still they take money. Hence I am here. Daylight robbery dressed up. Stop taking my money I haven’t been logged in for over 18 months.

30 March 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Ant,

Thank you for taking the time to share your experience. So sorry to hear you had difficulty logging into the app. If this is still an issue, please reach back out to us.

As outlined in our Terms & Conditions ZOE subscriptions are billed in advance for a set term (4 months or 12 months). Cancellations apply from the next billing period and do not take effect immediately or mid-term.

These terms are presented clearly during the sign-up process to ensure transparency before purchase. We also sent renewal reminder emails two weeks prior to the renewal.

Best,

The ZOE Team

Rated 5 out of 5 stars

Excellent service from Daisy and all…

Excellent service from Daisy and all the team so swiftly attending to a delivery
Thank you

27 March 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Lydia,

Thank you for taking the time to share your experience. We are pleased to hear that Daisy was able to assist you in such a swift and efficient manner. If you require any additional assistance, please reach back out to us.

Best,

The ZOE Team

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