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World First Travel Insurance Reviews 

12,228
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 273 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being exceptionally helpful, polite, and understanding, particularly when dealing with complex medical conditions. Many highlight the excellent customer service and the thorough, sensitive approach to providing bespoke cover. People frequently find the prices competitive and reasonable, especially compared to other providers, making quality insurance accessible. However, some people mentioned occasional issues with the website, such as difficulty editing existing quotations or saving customer details for future use, requiring them to restart the process. A few other people also felt that while the cover was good, the price was a bit higher than they would have preferred, even if still acceptable given their specific needs.

What people talk about most

Price

People report positive experiences with price, often finding quotes to be reasonable and competitive compared... See more

Staff

Customers had positive experiences with staff, consistently describing them as polite, understanding, and... See more

Service

Reviewers highlight positive aspects of service, particularly praising the helpfulness and efficiency in... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting helpful, sympathetic,... See more

Website

Reviewers mention positive feedback about the website, highlighting its ease of use and navigation for... See more

Reviews shaping this summary

Rated 5 out of 5 stars

This company was so helpful in getting my travel insurance. They were very polite, understanding of my health issues that needed more details from my recent diagnoses. I was very happy at the price I... See more

Rated 5 out of 5 stars

World First Travel Insurance was the only company that I could buy a policy with online. All the other companies I tried required me to telephone them once I reached a certain point with my online app... See more

Rated 5 out of 5 stars

I don't go away very often, but I've used World First a number of times. Several of my holidays have been quite complex, but I've always been able to get insurance that meets or exceeds my needs. The... See more

Rated 5 out of 5 stars

Getting holiday insurance from World First was a straightford process and the lady i spoke to was incredibly helpful and understanding even when presented with a long list of health issues. The pric... See more


Company details

  1. Travel Insurance Company
  2. Insurance Agency
  3. Insurance Company

About World First Travel Insurance

Written by the company

When we launched in 1973, our aim was to make travel insurance fairer. We succeeded! Today we provide cost-effective cover to all sorts of people, going to all sorts of places. And our flexible options make it easy to get the policy that's perfect for your plans. Get a quote now

What can you expect from World First?

Written by the company

New cover for COVID-19
All policies automatically include our COVID-19 cover. See our website for more details.
Choose your level of cover
With multiple levels of cover to choose from, you only ever pay for what you need.
Cover for medical conditions
Sophisticated medical screening means we can cover thousands of conditions, for less than you may find elsewhere.
Your cover, your way
Create a policy that's perfect for your plans with flexible extras like cover for gadgets, cruises and even winter sports.
Go explore!
We cover all sorts of holidays - whether it's a weekend break or the adventure of a lifetime.
Getting active?
All policies include cover for more than 150 sports and activities - such as tennis, bungee jumping and surfing.
UK customer service team
Our friendly customer service team is based right here in the UK.

Count on it...

Here’s what we can promise you.

Here’s what we can promise you.
  • 14-day money back guarantee
  • No credit or debit card fees
  • 24/7 access to English-speaking emergency medical assistance helpline
  • Members of the Association of Travel Insurance Intermediaries (ATII) and the British Insurance Brokers Association (BIBA)

Contact info

4.8

Excellent

TrustScore 5 out of 5

12K reviews

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4.8

All reviews

(12,228)

248 reviews in the last 12 months

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Rated 5 out of 5 stars

Cost and service ⭐️⭐️⭐️⭐️⭐️!

I’ve never claimed on travel insurance but Word First always seems the best choice for cost. I took out another policy this year and was offered a 20% discount by a REAL PERSON! It’s easy to apply on line but you can always talk to someone if need be. Highly recommended!

7 February 2026
Rated 5 out of 5 stars

USA travel insurance

I was looking for a competitive quote for a week’s travel to the USA. Having looked at various sites, world first travel insurance was far the best overall package. Using their site to choose and payment accepted, the documents just took a couple of minutes to receive.

29 January 2026
Rated 5 out of 5 stars

So straightforward!

I was dealt with sympathetically and efficiently by a very polite young man. I didn’t have to wait, the phone was answered quickly and I was just impressed with your service.

2 February 2026
Rated 5 out of 5 stars

Good value for holiday confidence

Getting holiday insurance from World First was a straightford process and the lady i spoke to was incredibly helpful and understanding even when presented with a long list of health issues. The price was very fair and good value. I know my wife and i can travel with confidence in a couple of months safe in the knowledge that in the unlikely event of our needing help it is just a phone call away. We have used World First several times and have always been satisfied.

30 January 2026
Rated 4 out of 5 stars

First class service

Having called for a quote the agent I had was excellent very precise and professional even calling me back so when I was told the cost I had no hesitation in buying immediately.

21 January 2026
Rated 5 out of 5 stars

World First

World First. My go to every time after my BC Diagnosis. 1st class service & reasonably priced.

29 January 2026

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