I have been a member of WHICH for a considerable number of years on and off. Today I bought a Hisense H32A4QTUK recommended by WHICH. What WHICH didn’t tell me before I bought their recommendation wa... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
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I get very frustrated with WHICH. When you see how many members it has & how much the membership charges are you would think that at least they could afford to keep their recommendations up to date bu... See more
Company replied
Have been a subscriber for a while! But they do not really show much interest in gaining an actual consumer insight comment in the way they have set up their contact page options. We may not hav... See more
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I am so sad to see the British stalwart of consumer reviews and testing scoring so low. I joined for information and reviews about hearing aids. Essentially there was none outside of generic advice gi... See more
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Company details
Information provided by various external sources
Which? has been championing the cause for consumers since 1957, asking probing questions of businesses and manufacturers, and pursuing the answers that put you in the driving seat
Contact info
Marylebone Road, NW1 4DF, London, United Kingdom
- 01992 822 800
- support@which.co.uk
- www.which.co.uk
2.1
Poor
724 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
In the pocket of their tradesmen...
Not what they claim they are. It is a rip off and lot of older people who believe in this will be getting ripped off.
In fact, there is a case to say that if a tradesman says they are "Which approved", run a mile and save your money. It almost certainly means you will pay over the roof and might get usual service and tricks and cons.
Basically, the tradesmen they "approve" are not 100%. They charge higher much higher prices for carrying "Which" logo. In my experience, these folks profit immensely. Which has no liability towards the consumer. They will never take consumers side if a tradesmen has created extra work by scaring the customer, or things like that. e.g. Electrical works where fusebox replacement is concerned.
16 October 2025
Unprompted review
Reply from Which?
Hello Mr P,
Thank you for taking the time to share your thoughts. I'm sorry to hear that you have had a negative experience with our Trusted Trader scheme.
The aim of our Which? Trusted Trader scheme is to ensure that consumers can have confidence that any trader who is endorsed by us has been thoroughly assessed and meets Which?’s high expectations.
We take all complaints about our traders seriously and will investigate your complaint. We would be grateful if you could contact us at trustedtraders@which.co.uk so we can gather more details about your complaint.
We also offer a free dispute resolution service for customers of our endorsed traders. If you would like to use this service, please contact us at trustedtraders@which.co.uk
Kind regards,
Which? Support
More than just reviews
I was amazed to learn of all the areas which? has to offer. I thought they just did reviews but having heard Which? referenced on TV and at the supermarket so much i checked the out online. I was amazed to learn how much they do to advocate for consumer rights and safety for all consumers in the uk. On top of that they self fund with services to remain independent. I used their legal services for a home kitchen installation issue that went wrong. Trader had stopped responding to me. The legal team who were very qualified helped me get my trader back and the worl done. Im just shocked how helpful this company is and so vital in this day and age given everyone seems to be just out to get your money for low quality items or service. Easy to use service and the fact its a charity 10 out of 10. I give a little money to charity each month woth no expectation of a return, just the good feels of doing something good. Having my Which subscription is the same but I get help to make better and safe personal decisions.
2 October 2025
Unprompted review
Reply from Which?
Hello Alan,
Thank you for taking the time to leave such a positive review. It’s wonderful to hear that you have had a great experience. We always aim to provide clear, impartial advice, and it’s great to know this makes a difference.
We’ll be here whenever you need us next.
Thanks again for your support.
Kind regards,
Which? Support
You have to py to get info from WHICH…
You have to py to get info from WHICH which I fail to understand when companies boast they are recommended by them. My experience Nationwide Anglia say they are the best bank according to WHICH when my experience with Nationwide Anglia was they acted totally inappropriately in respect to failing to properly pay direct debits within my agreed terms. Octopus Energy proudly boast they are the only energy company recommended by Which. My experience was that Octopus Energy they approached me in my local shopping center saying they were the best according to WHICH and would save me money only to then quote me a higher price than my supplier with whom I have no problems.
So I ask myself and trust others will do so also, what is the point of paying to get recommendations from WHICH that in all probability will turn out to be bad advice. Me thinks WWHICH might be a bit of an expensive waste of time which given the poor reviews they attract perhaps like me others are finding out not to waste time on WHICH
15 October 2025
Unprompted review
Reply from Which?
Hi George,
Thank you for taking the time to share your thoughts. I’m really sorry to hear that you’ve felt frustrated with your experiences and our services. I completely understand how it can feel confusing and disappointing when a company’s performance doesn’t match expectations, especially when it’s one we have recommended.
At Which?, our goal is to provide independent, unbiased guidance to help members make informed choices. Our recommendations are based on thorough research, testing, and surveys to reflect what works best for most people. That said, every member’s experience can be different, and sometimes the way a service works in practice doesn’t align perfectly with the research or marketing materials.
We also know that some products or services may perform differently depending on individual circumstances, location, or specific agreements — which is why we always encourage members to consider our guidance alongside their own needs and experiences. Our aim is to give you the information and tools to make the best decision for your situation, rather than guarantee a perfect outcome in every case.
We really appreciate your feedback, as it helps us review and improve our processes, guidance, and communications. If you’d like to talk through your experiences in more detail or get support on specific products or services, our Member Services team is always happy to help. You can contact them at 029 2267 0000.
Thank you again for your honest review. We value hearing from members like you, as it helps us continue improving and supporting people in making informed choices.
Kind regards,
Which? Support
Dreadful service
I’ve subscribed to Which? Legal for a long time but in recent months the service has been diabolical. £9 a month but I’ve been unable to get any response at all to my emails in recent weeks so I’m cancelling my membership before I waste any more money.
21 September 2025
Unprompted review
Reply from Which?
Hello Gwydion,
Thank you for your review. I'm sorry that you have not been able to reach our team. You can contact Which? Legal by telephone, or through our live chat service when needed. I've included a link below to our contact page:
https://legalservice.which.co.uk/our-service/contact-us/
Many thanks,
Which? Support
akward to cancel and find subscriptions
Ironic for a company that is supposed to help consumers its tricky to cancel subscriptions.
I was with the magazine, digital and legal, id actual forgotten i was on the legal subscription. You go to cancel but i could only find online how to cancel the digital magazine. I had to contact support and spent 20 mins saying i'd like to cancel , they cancelled one but i had to prompt them about the legal. They also ask each time why i'm cancelling and offer you a 50% reduction.
All i want is, when you take money send me an email not just take it out once a year or month. Also all subscriptions should be easily to cancel in on place on the website, not scattered around.
Its a good source of information, although i found their reviews increasingly biased towards certain brands. And the one time i used Legal it really sounded like the woman couldnt wait to get me off the phone after 10minutes.
Wont go back as cancelling is too time consuming and complicated.
12 September 2025
Unprompted review
Reply from Which?
Hello Paulr,
We're sorry to hear you found cancelling your subscription frustrating. Subscriptions can be managed through the 'My Account' section of our website, or cancelled via Live Chat or by phone. When a member contacts us, we’ll follow their request, and our advisers can also check for any other active subscriptions to make sure nothing is missed.
We do ask why members choose to cancel so we can learn and improve, though there’s no obligation to share a reason. Renewal reminders are always sent ahead of annual subscriptions, and monthly subscriptions follow a regular schedule on the same date each month. All payments will appear on your bank statement, and information about how and when you’ll be charged is included when you join. If you’re ever unsure about your payments or account, our Member Services team will be happy to help.
Our reviews and Best Buys are based on independent testing, with the reasons for each recommendation explained in the article. We're especially sorry to hear you felt unsupported during your call with our Legal team. We aim for every interaction to feel helpful and respectful, and your feedback has been shared with the team so we can learn from your experience.
Thank you for taking the time to share your views. If you’d like to discuss anything further, our Resolutions team will be glad to help. Their contact information can be found on our website here: https://www.which.co.uk/help/what-to-do-if-you-have-a-complaint-ap33W3d1OJKD
Kind regards,
Which? Support
Total waste of time.
Couldn't even login for ages. Pathetic. the item I wanted to find out about wasn't even costed and it was a total waste of my time.
12 September 2025
Unprompted review
Reply from Which?
Hello Clive,
Thank you for sharing your experience. We're sorry to hear about the difficulties you faced logging in and not finding the information you needed. We understand how frustrating this must have been, and your feedback is valuable in helping us identify where our service can be improved.
We’re always looking for ways to make our content and site easier to use for our members. If you’d like, you can share more details about your experience using our site, as well as the product or topic you were searching for. We can review your experience and pass your suggestion for the product to our research team to help enhance our service. You can find our contact information here: https://www.which.co.uk/about-which/get-in-touch-aBnhv8z1Uslr
Kind regards,
Which? Support
A really positive business
A really positive business. It’s nice to know that what they say is what they genuinely think and not just because they have been paid to say it
1 September 2025
Unprompted review
Reply from Which?
Hello Tom,
Thank you for taking the time to leave such a positive review. It’s wonderful to hear that our approach resonates with you. We always aim to provide clear, impartial advice, and it’s great to know this makes a difference.
We’ll be here whenever you need us next.
Thanks again for your support.
Kind regards,
Which? Support
I get very frustrated with WHICH
I get very frustrated with WHICH. When you see how many members it has & how much the membership charges are you would think that at least they could afford to keep their recommendations up to date but frequently this does not happen. I'm in the market for a simple smartphone but when I do a bit of digging into their top recommendation (DORO 8200) I found that it will only receive security updates until April next year! How can a phone with only 7 months of usable life (& costs over £200) be a "best buy"? I've had this problem a number of times when looking at "best buy" phones.
9 September 2025
Unprompted review
Reply from Which?
Hello Dick,
Thanks for taking the time to leave a review. I'm sorry to hear you feel disappointed with our phone recommendations.
We test and review products independently, awarding Best Buys based on their performance at the time of testing. The Doro 8200 achieved strong results in our assessments, which is why it was recognised. Doro’s website confirms that regular software updates will continue until April next year, and updates may still be released after, though they could be less frequent.
We aim to keep reviews available while the information remains relevant, and we monitor changes to ensure our content reflects current consumer needs and interest.
If you would like tailored support in choosing a phone that meets your requirements, our Member Services team will be happy to help. You can find their contact details here: https://www.which.co.uk/about-which/get-in-touch-aBnhv8z1Uslr
Kind regards,
Which? Support
Know the limitations of which tech support
I subscribed to which tech support. I read the 'how can the tech support team help me' and thought that it offered a comprehensive service. What the 'headlines' fail to make clear is that you have to make an appointment even in an emergency. I had what appeared to be a scam from microsoft locking my computer with an unbelievably loud alarm sounding and a message to ring microsoft and 'do not turn off your computer'. I was unsure whether to turn the computer off and needed urgent assistance - not an appointment in three days time. Luckily I was still subscribing to Curry's whateverhappens so got the problem dealt with in about 5 minutes with them. One can only discover the limitations to the which service if you search through terms and conditions, and one does not expect to have to do that when dealing with a company such as which. Words such as 'think of us as your own personal IT service ... where all you have to do is phone' gives a clear impresssion that you they would react immediately in an emergency. Thus the advert is misleading. Also, how can one log in to a service if the computer is locked. Some issues such as data and buying advice are not urgent issues and understandably could be scheduled to an appointed time - but my situation was both worrying and urgent and the service was of no assistance.
5 September 2025
Unprompted review
Reply from Which?
Hello Lorraine,
Thanks for leaving a review. We’re sorry to hear your experience has been disappointing.
Our Tech Support service is designed to provide assistance via phone, email, or remote fix across a wide range of topics. Details of the types of issues we can support are outlined in the ‘How can your Tech Support team help me?’ section, which is part of the Common Questions on our website. The full membership terms and conditions are located close to this section, so the scope and limits of the service are transparent and available in the same area before purchase.
Members can book an appointment with a specialist via the ‘How can I book an appointment for 1-to-1 support?’ section, also in Common Questions. We ask a few initial questions to start diagnosing the issue, then arrange a suitable time for support, ensuring our experts can give focused attention to each problem.
The phrase about being your ‘own personal IT department’ forms part of a full description that explains you can phone or email us to get help with everyday issues or more complex problems, such as removing viruses. This wording is intended to highlight the breadth of topics our team can support and the simple ways members can contact us.
We understand that situations which feel urgent can be stressful. Feedback such as yours helps us review how we present and explain our services, so new members can understand the support available and how to access it.
Kind regards,
Which? Support
A company you can trust
The services/reviews they offer is unlike any company i know of. There social media offering is also great.
6 September 2025
Unprompted review
Reply from Which?
Hello Gordon,
Thanks for leaving a review. We're delighted to hear that you find our services and reviews trustworthy, and that our social media content adds value for you. We’ll continue working to provide reliable guidance and support that you can count on.
Kind regards,
Which? Support
WITCH, THAT IS THE RIGHT NAME FOR THIS COMPANY .
£: 40.00, JUST FOR ONE PIECE OF INFORMATION ! ! ! WHAT A RIP OFF, I CAN NOT TRUST THEM AGAIN, AND I WILL NEVER USE THEM AGAIN . . .
15 August 2025
Unprompted review
Reply from Which?
Hello Luciano,
Thanks for leaving a review. We’re sorry to hear your experience has been disappointing.
Our subscription costs are provided at the point of joining and are a fixed fee, independent of how often the service is used. Many members appreciate the range of content and services available through their subscription, though we recognise our services didn't meet your expectations. If you’d like us to review your case in more detail or share further thoughts on how our service could be improved, our Resolutions team will be happy to assist. You can find their contact information here: https://www.which.co.uk/help/what-to-do-if-you-have-a-complaint-ap33W3d1OJKD
Kind regards,
Which? Support
I have found Which? worth its weight in Gold ..!
I have found Which? a great help when looking for information on products before I buy giving both pros and cons. Technology changes by the month and keeping up with the techie side can be very confusing, I love to know what I’m buying before I buy and listening to a sales person who job it is to sell, cannot be depended on.
Also Which? has a LAW advice department who has HUGHLY helped me this month when all other avenues failed me. What I can say is I have found my subscription to Which? well worth investing in and highly recommend them. 5*****
13 August 2025
Unprompted review
Reply from Which?
Hello Belfastkitti,
Thanks for taking the time to leave a review. We’re so pleased to hear you’ve found our reviews and advice helpful, especially when navigating the fast-changing world of technology. It’s great to know our pros and cons have helped you make informed choices, and that our Legal team has been able to support you when you needed it most. Your recommendation means a lot to us, and we’re glad your subscription has been a worthwhile investment.
Kind regards,
Which? Support
They’ve lost their reputation
They’ve lost their reputation, not really any coming back from that with services that are supposed to support and help consumers and they’re as bad.
Legal protection is an absolute joke.
A shame but one more place that now only cares about £££
They’ve ended now. Once their rep has gone the wonderful thing that was Which! And did care is now gone.
1 August 2025
Unprompted review
Reply from Which?
Hello Kali,
Thanks for taking the time to leave a review. I'm sorry to hear you’ve had a negative experience with our Legal team.
We remain fully committed to supporting and helping consumers. Our funding comes from the subscriptions and services our members use, keeping our work free from commercial and government influence. The money we raise goes straight back into providing independent advice, rigorous product testing, and campaigning to protect consumer rights.
If you’ve not already been in touch with our Resolutions team, they can look into your experience further. You can contact them using the details on this page: https://www.which.co.uk/help/what-to-do-if-you-have-a-complaint-ap33W3d1OJKD
Kind regards,
Which? Support
Don’t trust their recommendation’s
I have always used which to find ‘good quality’ items. They recommend Samsung dishwashers so on this basis I bought one. Nothing but problems. I have had to have the engineer out 6 times in 1.5 years for a brand new dishwasher! I’ve decided to scrap it and go back to the beko brand I had for 10 years with no problems whatsoever. What a waste of £600. My engineer says Samsung are renown for problems and are not good at all. Therefore I conclude these Which reviews must be FAKE!! Or bribery. Whichever I won’t be trusting recommendations from them
4 August 2025
Unprompted review
Reply from Which?
Hello Cate,
Thanks for taking the time to leave a review. I'm sorry to hear you’ve had a negative experience with a dishwasher we recommended.
We buy every product we test, just like a consumer would, and put it through rigorous, independent assessments. For dishwashers, this includes cleaning and drying performance, energy and water use, ease of use and more. We do not accept payment in exchange for reviews or recommendations — all our product ratings are based solely on our own testing. You can read more about how we test dishwashers here: https://www.which.co.uk/reviews/dishwashers/article/how-we-test-dishwashers-aaVzw8e0VrkY
Separately from our product testing, we research dishwasher brand reliability by surveying thousands of owners about their experiences. We look at the proportion of machines that developed a fault in the first seven years and give each brand a reliability score based on this and other factors. Our reliability results reflect the combined experiences of many owners and this research covers a range of brands, including Samsung. You can view how they and other brands performed: https://www.which.co.uk/reviews/dishwashers/article/top-dishwasher-brands-az7Lo1Y4Odze
If you’ve not already been in touch with our Resolutions team, they can look into your experience further. You can contact them using the details on this page: https://www.which.co.uk/help/what-to-do-if-you-have-a-complaint-ap33W3d1OJKD
Kind regards,
Which? Support
Keep away from their trusted traders
I hired a trader named Handy Property Services—endorsed by Which?—to refurbish my kitchen, and it turned out to be an absolute nightmare. He caused extensive damage: chipped units and worktops, installing them incorrectly and damaging my new appliances - dishwasher, oven and microwave all damaged, drilling right through panels, damaging tiles (some of which are now loose), and leaving the kitchen in a poor and unfinished state. The cost to rectify the damage will be significant.
Despite initially agreeing to make good on the issues, the trader has now ceased all contact and is refusing to carry out any further work. I reported the matter to Which?, provided all the requested evidence, and asked them to take action or at least publish my review. However, they've failed to do anything. I’ve called repeatedly for an update—no one is ever available to speak, and despite leaving my details and sending multiple follow-up emails, I’ve had no response.
I’m extremely disappointed. I’ve always held Which? in high regard and trusted their endorsements, but in this case, I feel completely let down.
18 July 2025
Unprompted review
Reply from Which?
Hello Zolesha,
We're sorry that you have had to leave a review about our traders. We take all complaints about our traders seriously and will investigate your complaint. We would be grateful if you could contact us at trustedtraders@which.co.uk so we can gather more details about your complaint.
We also offer a free dispute resolution service for customers of our endorsed traders. If you would like to use this service, please contact us at trustedtraders@which.co.uk
Kind regards,
Which? Support
Harder to get useful information
I am so sad to see the British stalwart of consumer reviews and testing scoring so low. I joined for information and reviews about hearing aids. Essentially there was none outside of generic advice given elsewhere. The reviews of providers like Specsavers or Boots were possibly relevant. But nothing about hardware. So I unsubscribed after a few days.(Don't worry Which. I don't want my 14 day cooling off refund).The thing is, Which's financial advice is pretty good. And it still leads consumer rights campaigns. But some previously included things like legal advice are extra. It's such a shame
28 July 2025
Unprompted review
Reply from Which?
Hello,
Thanks for leaving a review. We understand that choosing a hearing aid provider can feel overwhelming, so our research is designed to help people find a provider that suits their individual needs. We gather detailed feedback from Which? members about their experiences with major retailers like Amplifon, Hidden Hearing and Specsavers. This includes ratings across important areas such as comfort, value for money, aftercare and support, along with typical pricing information. Our focus is on providers rather than individual devices, as the quality of service and ongoing care often plays a key role in overall satisfaction.
It’s great to hear that you find value in our financial guidance and consumer rights work. To provide greater flexibility, members have the option to access services like Which? Money and Which? Legal independently, without needing a full Which? subscription.
We appreciate your feedback as it helps us continue to develop and improve the content we offer.
Kind regards,
Which? Support
A DATA GATHERING SCAM
I felt quite guilty considering the posting of a negative review on Trustpilot.I was amazed to see only 10% had 5 stars! I suppose it simply shows that I had come to the correct conclusion, that "WHICH" is simply a Data Gathering SCAM. "Which" in my experience NEVER answer emails. My most recent involvement was when they emiled requesting my experience with my energy provider, I wasted time writing a report on my Electricity suppliers who were awful! Multiple statements all disagreeing with one another. multiple phone calls complaining, when I was lied to, promised multiple fixes & promised compensation which never arrived. When I came to send this report the email address provided by "Which" did not work - server error. I have never been able to contact them.Now they want me to rejoin - no chance!
Obviously "Which" considers it it necessary to be seen to respond to negative reviews by posting a few previously prepared remarks.
Paragraph One us NOT an apology, It is themselves they are sorry for having lost a Data Source
Paragraph Two us a summary of how they want the public to view the way they operate their racket.
Paragraph Three essentially says they agree with my record of my experience, EXPRESSES NO APOLOGY, and makes it absolutely clear they intend do to nothing, they don't even know (or care) if I have contacted them! WHICH HAS PROVED TO BE IMPOSSIBLE. They then give their "Can we rescue you as a Data Source" link.
So nothing has changed, I want nothing more to do with them and hopefully they will STOP emailing me.
14 January 2025
Unprompted review
Reply from Which?
Hello Peter,
Thanks for your review. I'm sorry to hear you've had a negative experience with us.
Member feedback plays an important role in helping us understand the challenges people face with products and services. This information plays an important role in shaping and informing the reports and articles we produce. As above all, feedback is collated and analysed to help us champion the rights of consumers as a whole.
I understand the email address you were given didn’t work, and that you’ve not heard back from us on previous messages. If you've not already been in touch with our Resolutions team, they can look into your experience. You can contact them using the details on this page:
https://www.which.co.uk/help/what-to-do-if-you-have-a-complaint-ap33W3d1OJKD
Kind regards,
Which? Support
Used to trust this organisation
Used to trust this organisation, referring to them to help me make informed decisions when choosing various products or companies. Recently tho I have found that their reccomendations are for some of the worst products and companies on the planet. Now if Which back a product or company that is all the info I need, I avoid them. I dont trust anything this organisation says anymore.
14 July 2025
Unprompted review
Reply from Which?
Hello Nigel,
Thanks for your review. I'm sorry to hear you've had a negative experience with our recommendations.
Our product and service recommendations are based on our rigorous testing and independent research. For services, we collect feedback from thousands of consumers who have experience with those products and companies, helping to ensure our recommendations reflect real experiences and are relevant to everyday needs.
If you want to share a specific experience you had or learn more about how a particular recommendation was reached, please contact our Member Services team. Their contact details are available here: https://www.which.co.uk/about-which/get-in-touch-aBnhv8z1Uslr
Kind regards,
Which? Support
wouldn't refund mistaken renewal
wouldn't refund mistaken renewal.
I've already been in touch. They refused.
1 July 2025
Unprompted review
Reply from Which?
Hello Alex,
Thank you for your review. I'm sorry to hear you've had a negative experience with us.
If you've not already been in touch with our Resolutions team, they can investigate this further for you. You can contact them using the details on this page: https://www.which.co.uk/help/what-to-do-if-you-have-a-complaint-ap33W3d1OJKD
Kind regards,
Which? Support
I've contacted them 4 times now to…
I've contacted them 4 times now to cancel my subscription - twice by email and twice via the live chat. The last time they apologised for the delay and said they'd be in touch within 3 days and it's been 4 days. I've cancelled other services recently with other companies and it's not been this hard work, feel like I need to be vigilant they're not just delaying so they can take an extra month's subscription.
30 June 2025
Unprompted review
Reply from Which?
Hello Roise,
Thank you for your review. I'm sorry to hear you've had difficulty cancelling your subscription and have not received a follow-up as expected.
If you've not already been in touch with our Resolutions team, they can look into this further for you. You can contact them using the details on this page:
https://www.which.co.uk/help/what-to-do-if-you-have-a-complaint-ap33W3d1OJKD
Kind regards,
Which? Support
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