Waggel Reviews 

14,396
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Looking at 3,791 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being exceptionally helpful, kind, and knowledgeable when dealing with policy questions. Consumers find the overall service remarkably efficient, noting that setting up new coverage and managing policies is extremely smooth and hassle-free. However, some customers also noted frustrations regarding unexpected price increases over time or suddenly higher monthly costs. A few reviewers expressed dissatisfaction because certain claims were turned down or experienced lengthy delays during the approval stage. People mentioned feeling stressed when trying to navigate pre-existing condition exclusions and complex reimbursement requirements.

What people talk about most

Claim

Consumers find claim experiences to be mixed, as opinions vary significantly regarding the processing times... See more

Service

Reviewers highlight positive aspects of service, noting prompt pre-authorisations and quick claims processing... See more

Customer service

Customers consistently note positive experiences with customer service, praising the team for great... See more

Price

Users describe ambiguous interactions with price, often highlighting great initial value alongside steep... See more

Payment

Customers had ambiguous experiences with payment. While some reviewers report speedy service, prompt... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Wow! Libbie is a superstar! Not often you can say dealing with insurance claims is straightfoward, informative and actually a pleasure. However, Libbie at Waggel has been incredibly patient, knowledge... See more

Rated 5 out of 5 stars

My dog requires a scale and polish. Received an estimate from the Vets and submitted a pre-authorisation claim online. Easy to complete. Provided a brief history of previous dental check-ups. The fol... See more

Rated 4 out of 5 stars

I have made my first claim for my 15 year old cat after having had to take her to an out of hour emergency vet, because she suffered from sudden blindness . It took a lot longer than expected for tha... See more

Rated 5 out of 5 stars

We had to make a claim for our dog Olly they walked us through everything nothing too much trouble lovely people to talk to as you would expect will renew next year thank you all so much


Company details

  1. Pet Insurance Company

About Waggel

Written by the company

Less stress, more love.

At Waggel, we’re just as obsessed with pets as you are - and we understand better than anyone why you want the best for them. That’s why we created a pet insurance policy that’s simple, clear and packed with everything your pet might need (and then some). No sneaky surprises, no confusing jargon - just one Lifetime policy that’s got your back from puppyhood to your pet’s golden years.

Our Lifetime pet insurance covers the big stuff like dental care, cancer and diabetes. But it’s not just about the policies. It’s about you and your pet feeling safe and supported every step of the way.

With over 15 years of insurance experience under our belts, we’re here to make sure you’re always in good hands with a personally assigned UK-based vet nurse to help manage your claims. This means you’ll never be left on hold for hours and can wave goodbye to mountains of paperwork.


Why Waggel?

We’re here to take the hassle out of pet insurance. No endless options, just one simple Lifetime policy that you can customise to fit your budget and needs. Here’s what sets us apart:

  • One policy, endless love. Our Lifetime policy covers a range of conditions and costs, from dental care to cancer.
  • No surprises, just clarity. Transparent pricing, easy-to-understand policy wording and a smooth claims process.
  • Your pet’s personal cheerleaders. You’ll have a dedicated claims handler with you every step of the way - because we know how important it is to feel supported when you need it most.
  • Giving back. We partner with charities to support dogs and cats in need because there’s nothing better than spreading the love.

Contact info

  • 1st Floor, 5 St Helen's Pl, London, EC3A 6AB, London, United Kingdom

  • www.waggel.co.uk

4.5

Excellent

TrustScore 4.5 out of 5

14K reviews

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4.5

All reviews

(14,396)

3,603 reviews in the last 12 months

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Rated 5 out of 5 stars

Waggle for no fuss pet insurance cover

Waggle was recommended to me by a friend. The website was easy to navigate and straightforward to obtain a quote. Waggle recognise that even more mature dogs can benefit from insurance cover. Was satisfied with the experience.

31 July 2026
Unprompted review
Rated 5 out of 5 stars

Excellent Service and user experience

Unfortunately we lost our dear Beagle Jasper on Monday after quite the battle with Cancer. Waggle have been incredibly supportive throughout and recently when claiming have been no trouble to deal with at all and despite having a backlog due increased claims cases - I feel my claims were dealt with very quickly indeed. The website is a doddle to use and updated regularly - I haven’t had the need to speak to anyone directly but email and website communications are prompt and helpful.
Will definitely be back should we decide to embark on another doggo relationship.

30 July 2026
Rated 1 out of 5 stars

Same as all the other insurers

Same as all the other insurers. The ownership for my cat has been transferred since 2020 but has been continuously through waggle with no interruption. I took over care in 2023 and because I uttered the word to my vet that she had problems since she had entered my care covered denied as a pre-existing condition. Very poor show waggle.

23 July 2026
Waggel logo

Reply from Waggel

Hi Clara,

Thank you for taking the time to leave a review.

We're sorry to hear you're disappointed with the outcome of your claim. When we assess claims, we rely on your pet's full clinical history and the terms of the policy to determine whether a condition is considered pre-existing.

If you believe the decision doesn't accurately reflect your pet's medical history, you can dispute the outcome by logging into your Waggel account, going to Claims. If your vet is able to provide a supporting statement explaining why the condition should not be considered pre-existing, this will help us carry out a full reassessment.

We appreciate your feedback and will ensure any additional information you provide is reviewed carefully.

The Waggel Team

Rated 4 out of 5 stars

New to Waggel.

I found the website informative and easy to navigate. I have tranferred from my previous contract as it was too expensive. I have found the offers of Waggel to be ideal for the coverage I was looking for. I now have my two pets covered for less than I was paying previously just for my dog. Options are good so I was able to choose the best option for my pets and for my finances.

29 July 2026
Rated 2 out of 5 stars

The website was easily navigated and…

The website was easily navigated and insurance was put in place, the direct debit set up and cover began. But then the emails began, numerous emails with various details of reason to deny the claim 🤔 this has really put me off and I have cancelled the direct debit/policy 🤷🏻‍♀️ I won't pay for a service which has already told me won't pay out...

22 July 2026
Waggel logo

Reply from Waggel

Hi Sharon,

Thank you for sharing your feedback. We’re sorry to hear that your experience has left you feeling disappointed.

When a policy is taken out, we send customers information about their cover, including the policy terms, conditions and any important exclusions, so they have a clear understanding of what is and isn’t covered. This information is provided to help customers make informed decisions about their pet’s insurance and does not mean that a claim has automatically been declined.

All claims are assessed individually against the terms of the policy and the information available at the time of the claim.

We appreciate that receiving policy information can be overwhelming, and we’re sorry this has impacted your experience. If you would like us to review the information provided or discuss your concerns further, please contact our Customer Service team on hello@waggel.co.uk and we’ll be happy to help.

Thank you again for taking the time to share your feedback.

The Waggel Team

Rated 3 out of 5 stars

Excessive increases

Overall, I have had a positive experience with this pet insurance. I never encountered any major issues when submitting claims, and my reimbursement requests were processed successfully. The claims process was straightforward, and I have generally been satisfied with the service.

However, I am disappointed by the significant increase in renewal premiums. I started my policy three years ago at approximately £50 per month. During the following years, I made only relatively modest claims, so I initially assumed that the substantial premium increases were related to those claims and did not question them.

This year, however, I did not make any claims at all, yet my renewal quote increased from around £130 to approximately £180 per month. Seeing such a large increase despite having no claims has been very disappointing.

One important point for prospective customers is that, once your pet develops a medical condition, changing to another insurer can become difficult because pre-existing conditions are often excluded from new policies. For that reason, I would encourage anyone considering this insurance to think carefully before choosing a provider. While the premiums may seem very competitive at the beginning, they can increase dramatically over time, as my experience has shown.

30 July 2026
Unprompted review
Waggel logo

Reply from Waggel

Hi Rana,

Thank you for taking the time to share your feedback. We’re pleased to hear that you’ve had a positive experience with our claims process and that your claims have been handled successfully.

We understand your concerns regarding the increase in your renewal premium. Pet insurance premiums can change over time and are reviewed annually based on a range of factors, including your pet’s age, breed, location, changes in veterinary costs, and the overall cost of claims within the insured population. This means premiums can increase even where an individual policyholder has not made a claim during the previous policy year.

We appreciate your point about changing insurers once a pet has developed a medical condition. We always encourage customers to carefully consider their cover options and policy terms before making a decision, as continuity of cover can be an important consideration for ongoing conditions.

Thank you again for sharing your experience and for being a Waggel customer. We’ll continue to review customer feedback as we work to improve our service.

The Waggel Team

Rated 3 out of 5 stars

Average Service

Very pleased that my claim came through. Unfortunately it took way longer than expected. Hopefully future claims will be a quicker process!

21 July 2026
Waggel logo

Reply from Waggel

Hello Iain,

Thank you for sharing your feedback. We’re pleased to hear that your claim was successfully processed, and we appreciate your patience while it was being reviewed.

We understand that waiting for a claim outcome can be frustrating. Your claim was submitted on 14/07/2026 and processed on 22/07/2026, which was within our usual processing timeframe of up to 14 working days. While we always aim to complete claims as quickly as possible, some claims may require additional checks to ensure they are assessed accurately.

We appreciate your feedback and hope any future claims are handled as smoothly and efficiently as possible.

The Waggel Team

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