Wow! Libbie is a superstar! Not often you can say dealing with insurance claims is straightfoward, informative and actually a pleasure. However, Libbie at Waggel has been incredibly patient, knowledge... See more
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About Waggel
Written by the company
Less stress, more love.
At Waggel, we’re just as obsessed with pets as you are - and we understand better than anyone why you want the best for them. That’s why we created a pet insurance policy that’s simple, clear and packed with everything your pet might need (and then some). No sneaky surprises, no confusing jargon - just one Lifetime policy that’s got your back from puppyhood to your pet’s golden years.With over 15 years of insurance experience under our belts, we’re here to make sure you’re always in good hands with a personally assigned UK-based vet nurse to help manage your claims. This means you’ll never be left on hold for hours and can wave goodbye to mountains of paperwork.
Why Waggel?
We’re here to take the hassle out of pet insurance. No endless options, just one simple Lifetime policy that you can customise to fit your budget and needs. Here’s what sets us apart:
- One policy, endless love. Our Lifetime policy covers a range of conditions and costs, from dental care to cancer.
- No surprises, just clarity. Transparent pricing, easy-to-understand policy wording and a smooth claims process.
- Your pet’s personal cheerleaders. You’ll have a dedicated claims handler with you every step of the way - because we know how important it is to feel supported when you need it most.
- Giving back. We partner with charities to support dogs and cats in need because there’s nothing better than spreading the love.
Contact info
1st Floor, 5 St Helen's Pl, London, EC3A 6AB, London, United Kingdom
- www.waggel.co.uk
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Very prompt insurance claim
Just had to claim for my dog who was diagnosed with mitral valve disease, the claim was successful and the process so quick and easy. I was informed by Waggel of every step during the process which was very quick to resolve! Recommend this insurance for your best friend 🐕
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Greedy insurance company
Greedy insurance company, doesn’t pay claims on advertised timelines, ignores complaints for as long as they can they don’t give a crap that your dogs not well.
They lie online on the website stating clearly we NORMALLY pay claims within 7 days, however if you ask anyone at waggel or complain they say we settle claims in 14 days, the website is badly managed, the company can’t sort out the claims form that’s broken and the company is one big scam, Andrew leal, CEO borrows cash at an alarming rate checks companies house avoid waggel choose pet plan, they raise premiums just because you had a claim unlike waggel who tried to recoup their money from the policyholder who claimed

Reply from Waggel
Easy to get a quote online following…
Easy to get a quote online following questions. Reduced rate when took their added service. Gave options for different yearly limits and excess. Gave months free.
New customer.
Waggel was recommended. Would have liked to pay annually. I do not like monthly payments.
Unsure about having to contact online vet prior to visiting vet. I would have thought that a phone call to my vet would provide sufficient triage.
Insurance with rewards
Straightforward and transparent. Vet guidance included. Biscuit app free of charge so both you and the owner are rewarded.
As always very helpful.
As always very efficient, friendly service, making caring for my elderly dog less stressful. Repayment of my claim was actioned the same day I submitted it... Thank you 😊
Was quick and easy to navigate the…
Was quick and easy to navigate the site. and the price was unbeatable.
Happy dog with care means happy owner…
Happy dog with care means happy owner too. And we are happy. Woof.
I have insurance with waggel and am not…
I have insurance with waggel and am not happy at all. Unbeknown to me when applying for the insurance we put that my dog was of mixed breed which she is mastiff crossed with a dutch herder. When claiming for an xray to be done we were told that the breed was incorrect. We apparently pressed a mixed breed such is of 3 dogs or more. We were not aware of this at the time of doing the form and now im being told i have to pay double the amount albeit we did another form to see how much it would cost and its not as much as they are saying now. They are still daying we have to pay the higher amount which i feel is most definitely incorrect. Going from 57.99 to over 125 to me is wrong. Like i say after soing the form again it came uo with 100...confused is not the word. I am currently fighting them about this.
So no i would not recommend them at all.

Reply from Waggel
I was pleased that candy will be…
I was pleased that candy will be insured again. The service was very good. Thank you.
I am disappointed with the receiving of…
I am disappointed with the receiving of codes, I have tried 3 times now and after receiving a code via email I cannot get back to put in the code, it just asks me again to put in email address to receive code!
So easy to set up and awesome pricing…
So easy to set up and awesome pricing for 3 dogs x
Hassle free from start of my claim to…
Hassle free from start of my claim to when the claim was settled. Would certainly recommend Waggel after my own perfect experience
Easy and fast on website it only took…
Easy and fast on website it only took few clicks to get my pet insurance thank you so much for piece of mind for my naby knowing shes safe
Great customer service
Great customer service. I accidentally got my pet’s birth year wrong and after sending a direct message out of hours, they got back to me via email the next day and sorted it out really quickly.
Unjustified 50% price hike at renewal despite zero claims!
Very disappointed with Waggel. I’ve been with them for years, but this year’s renewal was a total slap in the face. My monthly premium surged by £35 more per month making it more than £100 per month - a massive 50% increase - even though I didn’t submit a single claim over the entire past year!
I previously lowered my cover limit and even adopted their internal vet triage requirements to help keep costs reasonable, yet they still hit me with a huge increase. It feels like loyal customers who rarely claim are just penalised to subsidise their algorithms.
There is zero reward for loyalty, and you are effectively locked in if your pet has any past medical history. Extremely frustrating experience - shop around before committing to them.

Reply from Waggel
Extortionate
We’ve been with this pet insurance company for quite a while, and while they’ve generally paid our claims, the service hasn’t always been as good as it should be. We have paid our vet up front and on more than one occasion have had to wait well beyond a reasonable timeframe to be reimbursed.
My biggest complaint, however, is the huge increase in our renewal premiums.
Our 13-year-old Weimaraner’s monthly premium has increased from £64.88 to £110.30. We only claimed for one ongoing condition that started in October last year and has only used around half of the annual claim limit. When I called to question the increase, I was given the usual explanations about age, postcode, inflation and rising veterinary costs. I understand that premiums will increase over time, especially with an older dog, but this level of increase is excessive and simply isn’t justified, particularly when there are no additional benefits included.
Even more disappointing is our 8-year-old Rottweiler’s premium, which has increased from £43.94 to £75.51 despite us never making a single claim for them.
Loyal customers shouldn’t be penalised like this. Reasonable annual increases are understandable, but these hikes feel completely disproportionate. Sadly, it’s left us seriously questioning whether we can continue with this insurer.
Very disappointing.

Reply from Waggel
I give 3 with reservation
I give 3 with reservation, as I've only just joined. It may go up or down.
Good - very quick to reply to emails, and very competitive initial cost. Not so good - rules told after taking out the policy. Apparently I have to ask their online vet before taking them to my vet - if I don't do this I'll be 'fined' £50. What if it's an emergency? Also, they say I have to get a note from my vet every year to say they have checked their teeth - will my vet do this, free? So, we'll see! They replied promptly to this, in an emergency you just go straight to the vet, so that's good! Still not sure about the dental check - the vet does check their teeth every year at booster time, but not sure if that's enough for them as I'mnot sure if they put it in writing?. Anyway, up one star!

Reply from Waggel
Satisfied...
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