TUI Reviews 

197,526
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 46,866 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly friendly, helpful, and knowledgeable, making the booking process effortless and enjoyable. Many people highlight the excellent service, noting the ease of arranging holidays, including special assistance and personalized options. Reviewers appreciate the wide choice of destinations and the assurance that everything is taken care of for a good holiday experience. However, some customers also noted issues with communication regarding cancellations and flight changes. These experiences involved unexpected alterations to confirmed travel plans and challenges when customers needed to adjust their bookings.

What people talk about most

Staff

Users describe positive interactions with staff, consistently praising their helpfulness, friendliness, and... See more

Holidays

Customers consistently note positive experiences with holidays, with many expressing satisfaction with their... See more

Booking process

Consumers find the booking process to be positive, with many describing it as easy, straightforward, and... See more

Service

Reviewers highlight positive aspects of service, with many praising the top-class service from staff,... See more

Customer service

Customers had positive experiences with customer service, often praising helpful and friendly agents who went... See more

Reviews shaping this summary

Rated 5 out of 5 stars

First time using TUI, we had an amazing holiday at TUI Blue Victoria in Santo Tomas, Menorca. The hotel was beautiful. Incredibly friendly, helpful staff, nothing was too much trouble. Amazing enterta... See more

Company replied

Rated 5 out of 5 stars

We went in to book our first family holiday at the Belfast branch in Castle Court and got taking to a lovely woman called Donna. She was absolutely amazing and very professional, helping us find a fam... See more

Company replied

Rated 5 out of 5 stars

Staff are friendly and very helpful. Try and ask for same sales staff that lve had before as she always listen to what you want and does her up most to hit my budget.Im never rushed and I'm given time... See more

Company replied

Rated 5 out of 5 stars

A booking was made in the Dereham TUI shop and then a follow up yesterday to help sort out a new smart phone because the trip involved a Ryanair flight. Now that only digital boarding passes are perm... See more

Company replied



Company details

  1. Tour Operator
  2. Airline
  3. Cruise Line Company
  4. Travel Agency

Written by the company

You can have confidence you’ve made the right choice when you book with TUI. We’re here to make holidays feel easier from the start, with transparent pricing, luggage and transfers included, and 24/7 support whenever you need us. Every trip is ATOL‑protected and supported by ABTA guidance, giving you trusted reassurance from the moment you book. We focus on building more into every holiday. That means clear choices, helpful guidance, and key essentials sorted long before you travel. Our teams bring real expertise whether it’s matching you to the right destination, helping families find the right resorts, or offering support for travellers who may benefit from a little extra assistance. Many of our hotels also provide activities and kids’ clubs led by trained experts, creating experiences that work for everyone. Our hotels are chosen with care, featuring the things people tell us make their break feel special: family‑friendly rooms, swim‑up or private‑pool options, foodie‑approved dining, and resorts with waterparks, slides or relaxing pools depending on where you choose to go. From booking boarding and beyond we focus on removing stress and amplifying the joy , so you get more peace of mind, more value, and more of that holiday feeling sooner.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

198K reviews

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Asks customers to review

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4.6

All reviews

(197,526)

43,027 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Laura from TUI is fab!

I was so pleased that Laura answered the phone when I had to call as I couldn’t process my booking online. Not only was she extremely lovely, she was knowledgeable, listened to my needs ( disabilities) professional, helpful..and everything in both !
Mum and me are really looking forward to the trip knowing we are in safe hands.. thanks again Laura

28 July 2026
Rated 3 out of 5 stars

We couldn’t book online as we were…

We couldn’t book online as we were travelling the next day, it was last minute booking.
The woman on the phone said it was adults only, it wasn’t, nice enough place, we felt she was only saying she had been to the hotel herself!
There is a section that is adults only, but the Princess in La Palma is not.

16 July 2026
Unprompted review
Rated 1 out of 5 stars

Bad holiday

Giving 1 star is generous compared to how TUI treated my complaint regarding so many issues experienced on my recent holiday in Gran Canaria’s Maspalomas and Tabaiba hotel. It cost over £6k for a week and it was a terrible experience with so many issues. Despite spending over £30k in the past 3 years on TUI holidays when things go wrong they do not want to know so we will now look elsewhere.

13 July 2026
Unprompted review
Rated 5 out of 5 stars

Used TUI for many years

Used TUI for many years. Cant fault the service from initial booking to boarding the plane. Staff are really helpful. Pleased that TUI continue to operate flights out of Cardiff to keep my local airport going.

27 July 2026
Rated 5 out of 5 stars

Third Tui holiday

Third Tui holiday, they never disappoint. Outstanding value for money, incredible food, great facilities, perfect family memories.

22 July 2026
Unprompted review
Rated 3 out of 5 stars

Family holiday in a Tui Magic life…

Family holiday in a Tui Magic life hotel. Nice enough but no way near the quality of similar prices TUI hotels we’ve stayed at in Egypt and Turkey.
Chosen for the family activities, for me specifically the cycling. Guides were nice enough but tended to speed off quite a bit. Few got left behind on a number of occasions, either need to improve the vetting before rides or ride at a better pace.
The grounds at the hotel were tatty and the sea view ruined by the litter in all the bushes.
The staff at the hotel were very rude especially the bar staff, not at all friendly and clearly didn’t want to be there.
Pool was nice enough, always enough sun beds, food and rink also ok, usual all inclusive stuff.

20 July 2026
Unprompted review
Rated 1 out of 5 stars

Not the quality experience I expected…

Not the quality experience I expected considering they charge more than other site for same hotels and similar bookings. Absurd trying to sell £3 headphones after a 6k+ holiday. The transferred included was also absurd, as flight got to Turkey 1am took nearly another 1hr for bags to come out and then was having to wait at the bus park for another 1hr waiting for other people going to other parts and other areas of analya to join the coach. This is with having 4yrs and 6yrs old on the trip. The booking did not also put our rooms next to each other despite being 4 kids on the booking. I won’t be booking with this firm in the future nor worth the premium they charge, only thing positive is cleaner plane than the likes of Ryan air and bigger baggage allowance which isn’t something that was needed.

3 August 2026
Unprompted review
Rated 5 out of 5 stars

We asked one of the staff in the…

We asked one of the staff in the Shrewsbury store to find us a few holidays that suited our needs and budget .
We were sent 5 options by email and chose a holiday in Crete.
Turned out to be a fantastic hotel and we had a lovely holiday .
We enjoyed it so much that we are going back to the same place next year !

3 August 2026

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