Tooth Fairy App Reviews 

1,553
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 281 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the dedicated medical staff and professional dentists for being exceptionally helpful, welcoming, and reassuring during all virtual consultations. People note that the overall service is extremely prompt and efficient, making tracking teeth straightening progress very easy while giving great peace of mind. Some reviewers were not happy with communication difficulties and appointment experiences during their treatment journey. Consumers frequently mentioned that reaching medical professionals directly on the phone was quite challenging, while others experienced unexpected scheduling delays or felt that initial consultations resembled sales pitches.

What people talk about most

Staff

Customers consistently report satisfaction with the staff, highlighting their helpful, professional, and... See more

Service

People report positive experiences with service, highlighting the high level of care and professionalism... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting that team members are helpful,... See more

User experience

Users describe positive interactions with user_experience, highlighting a straightforward and efficient... See more

Product

Customers consistently note positive experiences with product, highlighting that aligners are very useful and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Tia has always been helpful and reassuring when I needed help and advice. My experience with Toothfairy has been really good even though I am at the early stages, I am looking forward to the end... See more

Rated 5 out of 5 stars

Amazing consultation. Lovely lady spoke so professionally and told me all the details I had all my questions answered without me having to ask. I cannot wait to start my treatment with toothfairy.

Rated 5 out of 5 stars

My experience today with Tooth fairy was excellent, offering great advice with a very sympathetic tone, From start to finish this Lady was so caring I was able to speak to her about my pain , she w... See more

Rated 5 out of 5 stars

I was assisted by Dr Shazray who was friendly, non judgemental and very informative! There advise is very helpful and really put my mind at ease - i dont have access to a dentist surgery and so had i... See more


Company details

  1. Dentist
  2. Cosmetic Dentist
  3. Dental Clinic
  4. Emergency Dental Service
  5. Orthodontist
  6. Teeth Whitening Service

Written by the company

Founded by dentists, we have patented technology to make dental treatments more affordable and convenient. Our services include offering premium clear aligners to straighten your teeth, with safe supervision by a real dentist, as well as on-demand dental care, during pain or toothaches to help manage your symptoms. We are fully healthy regulated and use licensed UK dentists to serve you. -Winner of app of the year - Dental Industry Awards -Winner of Outstanding Benefit - Cover Awards -Winner of digital solution of the year - Digital Health Awards -Top 100 fastest growing companies UK- Financial Times


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

2K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 13% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(1,553)

276 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Dr Shazray was amazing.

Dr Shazray was amazing.

Clear concise knowledge and instructions while making sure I understood what was goimg in and why.

Answered every question I had and reassured me throughput the entire process.

Was empathic and genuinely concerned about my dental issue, reviewing my problem thoroughly.

Could not have asked for a better first experience.

Service was gold standard. Highly reccommend Dr Shazray and his colleagues!

Thank you for listenning to me and making sure I was as comfortable as can be.

23 March 2026
Unprompted review
Rated 5 out of 5 stars

Friendly staff and easy process

The process of getting my aligners was very straightforward and the staff were very helpful around getting them for me. Everything was done in good time in the clinic and I’m already seeing good progress.

21 March 2026
Unprompted review
Rated 5 out of 5 stars

Amazing service

Amazing service. Dr Shazray was extremely prompt and issued the prescription needed. Highly recommend this service.

16 March 2026
Unprompted review
Rated 5 out of 5 stars

Great and honest virtual appointment

Great and honest virtual appointment, although they said my teeth would not be perfect even with their aligner straightening, they have impressed me enough to go for an in person appointment and 3D scan for more information.

9 February 2026
Unprompted review
Rated 2 out of 5 stars

Be aware, the scan is free but you have to pay to see the results.

I had no issues with booking my initial appointment for the free consultation and scan in Birmingham. On arrival, initial impressions weren't great. As you walk in there is no signage to tell you that the clinic is upstairs. I was called up and from her seat the receptionist called to ask me for my name when I was half way up some fairly steep stairs (I noticed the same for all patients), they obviously had such a high turn over time was of the essence. I then had to wait half an hour after my appointment time with no notice of this until 25 mins had passed.

Within the consultation I was asked to fill out a form (could I not have done this while I was waiting?) and there was little direction within the room and I was left holding my iPad of info.

The dentist who did my consultantation seemed well informed and know exactly what she was talking about, despite also seeming in a hurry and so bashing the scanner about my gums.

On leaving the consultantation room I was asked by the receptionist to pay £99. I honestly had no idea what she was talking about and had to ask her to repeat several times and also to clarify what the £99 was for. After some back and forth she said 'all patients get the same email, it says this' and showed me a sample email. I pointed out to her that I had not received that email, as I had already showed the email I did receive which said 'free scan'. Perhaps it was a glitch in their system and I was meant to receive another email with this content, but I did not. When I refused to pay before speaking to ToothFairy, the receptionist asked me to sign something before I left. Luckily I read it carefully as it said 'I consent to paying £99 for the scan'. I obviously did not sign. She was visibly annoyed with me for pointing this out. In fairness to her, she was young and perhaps to give benefit of the doubt perhaps didn't know how to handle customers.

On leaving the clinic, I wrote to Toothfairy who told me this £99 cost was on their website. I retraced my steps in booking the appointment and saw the £99 cost at no point from the initial click, through to booking, through to the email I received, including all the TS&Cs. In response, they simply sent the same screenshot of a different area of their site where it was mentioned.

It wasn't such a big issue for me to pay the £99 but Toothfairy refused to accept that this was slightly misleading or apologise. They said I did receive free scan so what was the problem....from my point of view, there is no point in having a scan you need to see the results of and at no point was I informed I couldn't see the scan or that I'd have to pay to see it. They also quoted me a different price via email than the one advertised on their site.

My feeling is that they are under the impression they are offering a cheaper service so they can cut corners with customer service, whilst forgetting that this is still a pretty huge investment for most people and most cosmetic treatments at this cost come with a certain level of professionalism.

I cannot comment on the functionality of the aligners as I didn't feel a valued customer by Tooth Fairy, and I wasn't keen to return to the clinic really, so I have decided to take my business elsewhere.

30 January 2026
Unprompted review
Rated 1 out of 5 stars

Had a video call booked in

Had a video call booked in, waited on the call but nobody joined and not had any follow up. Seen this on numerous reviews for this company. Not a good start.

24 February 2026
Unprompted review

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