Absolutely phenomenal both in service and in quality of products. First time buying and after delivery I quickly did a follow up purchase, genuinely beautiful jewellery made to a high quality and cust... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
So far so good, had a few issues with me being silly putting my address in correctly but customer service responded to my worries immediately, Ciara in particular has been extremely helpful. We go to... See more
Company replied
I'd been looking for ruby earrings in local jewellery shops and online for a while when I found the diamond store site. The design of the earrings stood out in it's simple elegance , the rubie... See more
Company replied
I decided to go with the diamond store for my proposal to my partner. Oliver has been fantastic throughout the whole process - explained everything in detail, provided reassurance and gone the extra m... See more
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Company details
Written by the company
Award winning UK online jeweller with over 6000 items of jewellery that all come with a full 5 year guarantee and stunning luxury packaging.
Contact info
Suite 17410, 20-22 Wenlock Road , N1 7GU, London, United Kingdom
- 0345 084 1200
- customerservice@thediamondstore.com
- www.thediamondstore.co.uk
4.5
Excellent
40K reviews
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Excellent customer service amazing…
Excellent customer service amazing quality great value for money highly recommended
18 October 2026
Reply from The Diamond Store London
Thank you so much for your wonderful review and kind recommendation. We are delighted to hear that you were so pleased with our customer service, the quality of our jewellery and the value for money.
Your feedback means a great deal to us, and we truly appreciate you choosing The Diamond Store. We hope to have the pleasure of assisting you again in the future.
Warmest wishes,
Victoria
My purchase was nothing like it was…
My purchase was nothing like it was portrayed. It was very tiny
18 October 2026
Reply from The Diamond Store London
Thank you for taking the time to share your feedback. We truly appreciate you bringing this to our attention, and we are very sorry to hear that you were not entirely happy with your purchase.
We aim to provide as many photographs of our jewellery being worn as possible to help customers gain an accurate impression of each piece, including its size and proportions. However, we appreciate that your experience has not quite matched your expectations, and we will take your comments into consideration as we continue to review and improve our products and services.
I have also reached out to you personally to see whether there is anything further I can do to assist. We would welcome the opportunity to help if possible.
Warmest wishes,
Victoria
Great Quality
Great service item was delivered within a couple of days and very happy with the quality of the item I ordered
18 October 2026
Reply from The Diamond Store London
Thank you so much for your lovely review. We are delighted to hear that you were happy with our service, the speedy delivery and the quality of your beautiful jewellery.
Your kind feedback means a great deal to us, and we truly appreciate you choosing The Diamond Store.
Warmest wishes,
Victoria
My first engagement ring was very small…
My first engagement ring was very small due to financial difficulties sio I am truly please with the one I purchased from you. Thank you so much.
18 October 2026
Reply from The Diamond Store London
Thank you so much for sharing such a lovely review. We are truly delighted that your beautiful ring has brought you so much happiness and that you are pleased with your choice.
It means a great deal to us to have been a part of such a special moment, and we hope your gorgeous ring brings you joy for many years to come.
Warmest wishes,
Victoria
Very happy and quick delivery next day…
Very happy and quick delivery next day because they have stock. 🤩👍
18 October 2026
Reply from The Diamond Store London
Thank you so much for your lovely review. We are delighted to hear that you are happy with your purchase and that your beautiful jewellery arrived the very next day.
We are always pleased when we can dispatch an in-stock piece so quickly, and we truly appreciate you choosing The Diamond Store.
Warmest wishes,
Victoria
The experience was amazing
The experience was amazing, I ordered and it arrived the next day which is amazing. Fast and quick process packaging was beautiful. Everything was neat and elegant.
18 October 2026
Reply from The Diamond Store London
Thank you so much for your wonderful review. We are delighted to hear that you had such a lovely experience with us, from the speedy next-day delivery to the beautiful, elegant packaging.
Your kind words mean a great deal to us, and we are so pleased that every detail made your order feel special. Thank you for choosing The Diamond Store.
Warmest wishes,
Victoria
Reply from The Diamond Store London
Thank you so much for your lovely review. We are delighted to hear that everything went smoothly and that you are happy with your gorgeous ring.
Thank you for choosing The Diamond Store. We hope you enjoy wearing your beautiful ring for many years to come.
Warmest wishes,
Victoria
Superb packaging
Superb packaging, surprisingly early delivery and excellent quality jewellery 🫶
18 October 2026
Reply from The Diamond Store London
Thank you so much for your wonderful review. We are delighted to hear that you were pleased with the beautiful packaging, speedy delivery and quality of your jewellery.
Your kind words mean a great deal to us, and we truly appreciate you choosing The Diamond Store.
Warmest wishes,
Victoria
Beautiful items
Bought a necklace, bracelet and earrings for my granddaughters 21st. Beautiful. So pleased with them. Delivery was super quick. Packaging excellent. Thank you.
18 October 2026
Reply from The Diamond Store London
Thank you so much for your lovely review. What a beautiful way to celebrate your granddaughter’s 21st birthday! We are absolutely delighted to hear that you are so pleased with the gorgeous necklace, bracelet and earrings, and that you were happy with our speedy delivery and elegant packaging.
Thank you for choosing The Diamond Store for such a special occasion. We hope your granddaughter treasures her beautiful jewellery for many years to come.
Warmest wishes,
Victoria
Reply from The Diamond Store London
Thank you so much for your wonderful feedback! We are absolutely delighted to hear that you had such an amazing experience with The Diamond Store.
Your kind words mean a great deal to us, and we truly appreciate you choosing us.
Warmest wishes,
Victoria
Reply from The Diamond Store London
Thank you so much for your lovely review. We are delighted to hear that you were happy with our service and love the look of your gorgeous ring.
Thank you for choosing The Diamond Store. We hope you enjoy your beautiful ring for many years to come.
Warmest wishes,
Victoria
Fantastic
I have made afew purchases from the diamond store in the last couple of years and I cannot fault the service or the quality of the jewellery.
I recently received an excellent level of service from Eliza regarding a repair, Eliza was great, very communicative and dealt with the issue perfectly along with her colleagues In the repairs department.
I will be purchasing again without hesitation
Thank you
21 October 2026
Unprompted review
Reply from The Diamond Store London
Thank you so much for your wonderful review and for your continued loyalty to The Diamond Store. We are delighted to hear that you have been consistently happy with the quality of our jewellery and the service you have received.
It is especially lovely to hear your kind words about Eliza and our repairs team. We will be sure to share your feedback with them, as it will mean a great deal to know their care and communication made such a positive difference.
Thank you again for your continued support. We look forward to welcoming you back to The Diamond Store in the future.
Warmest wishes,
Victoria
I have had brilliant service from The…
I have had brilliant service from The Diamond Store the whole time I’ve been a customer. My latest dealing was with Faith in customer service who was exceptionally good and fast to respond to my order. I truly appreciated the assistance and what was ultimately the best customer care I’ve experienced in recent times. Thank you.
21 October 2026
Unprompted review
Reply from The Diamond Store London
Thank you so much for your wonderful review and for your continued loyalty to The Diamond Store. We are truly delighted to hear that you have consistently received such excellent service.
It is especially lovely to hear your kind words about Faith and the care she provided. We will be sure to share your feedback with her, as we know it will mean a great deal to her to hear how much you appreciated her prompt responses and support.
Thank you again for your continued trust in us. We look forward to assisting you with your future purchases.
Warmest wishes,
Victoria
bracelet exchange
I had to exchange a bracelet for a larger size. this was dealt with over the phone by Kevin, who was polite & helpful. The replacement arrived in just over 24 hours from our conversation.
20 October 2026
Unprompted review
Reply from The Diamond Store London
Thank you so much for your lovely review. We are delighted to hear that Kevin was able to assist you with your bracelet exchange and that you found him polite and helpful.
It is wonderful to know that your replacement arrived so quickly. We will be sure to share your kind feedback with Kevin, who will be very pleased to hear it.
Thank you for choosing The Diamond Store.
Warmest wishes,
Victoria
The product s are brilliant
The product s are brilliant , delivery quick and efficient ,good value
14 October 2026
Reply from The Diamond Store London
Thank you so much for your lovely review. We are delighted to hear that you are happy with the quality and value of our jewellery, along with our quick and efficient delivery.
Your feedback means a great deal to us, and we truly appreciate you choosing The Diamond Store.
Warmest wishes,
Victoria
Reply from The Diamond Store London
Thank you so much for your lovely feedback. We are delighted to hear that you were pleased with our fast and reliable service.
Thank you for choosing The Diamond Store. We truly appreciate your kind words and hope to welcome you back again in the future.
Warmest wishes,
Victoria
Fantastic service dry efficient and well presented packaging on arrival I am Enjoying my diamond studs
Fantastic thank you
14 October 2026
Reply from The Diamond Store London
Thank you so much for your lovely review. We are delighted to hear that you are enjoying your beautiful diamond studs and were pleased with our service and presentation.
Thank you again for choosing The Diamond Store. We truly appreciate your kind words and hope you enjoy wearing your gorgeous earrings for many years to come.
Warmest wishes,
Victoria
Reply from The Diamond Store London
Thank you so much for your lovely review. We are delighted to hear that you love your beautiful ring and were pleased with the speedy delivery.
Thank you again for choosing The Diamond Store. We hope you enjoy wearing your gorgeous ring for many years to come.
Warmest wishes,
Victoria
I chose the item I purchased online but…
I chose the item I purchased online but telephoned the Diamond Store to make sure it was in stock. I spoke to Harley who was very helpful and informative and steered me to point of purchase. The item arrived securely within 24 hours.
I am delighted with my purchase !
13 October 2026
Unprompted review
Reply from The Diamond Store London
Thank you so much for your wonderful review. We are delighted to hear that you are so happy with your purchase and that your order arrived safely within 24 hours.
We will be sure to pass your lovely feedback on to Harley, who will be thrilled to know that her help and advice were appreciated.
Thank you again for choosing The Diamond Store. We hope you enjoy your beautiful jewellery for many years to come.
Warmest wishes,
Victoria
Amazing service
Super helpful customer care team, especially Faith and brilliant delivery times and quality.
20 October 2026
Unprompted review
Reply from The Diamond Store London
Thank you so much for your lovely review. We are delighted to hear that you were so pleased with the quality of our jewellery, speedy delivery and the service you received.
We will be sure to pass your kind words on to Faith, who will be thrilled to know that her help was appreciated.
Thank you again for choosing The Diamond Store. We truly appreciate your support and hope to welcome you back again in the future.
Warmest wishes,
Victoria
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