TAG Heuer Reviews 

944
TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Looking at 329 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the friendly and knowledgeable staff in the physical stores, noting that employees always provide exceptionally attentive guidance during visits. Many people really appreciate the smooth purchasing process and the broad selection of beautiful timepieces available to browse. Some reviewers were not happy with excessively long repair times and the communication difficulties encountered when dealing with customer support. Others also pointed out unexpected technical problems with smartwatch battery life, along with occasional quality concerns regarding certain products. A few consumers additionally mentioned frustrating experiences involving missing items or unhelpful responses from the company.

What people talk about most

Product

Reviewers mention ambiguous feedback about product quality and performance. While many consumers praise the... See more

Staff

People report positive experiences with staff, highlighting their professionalism, helpfulness, and extensive... See more

Service

Consumers find service to be ambiguous, with opinions sharply divided regarding repair and maintenance... See more

Customer service

Users describe ambiguous interactions with customer service, as opinions are sharply divided. While many... See more

Quality

Clients share ambiguous opinions on quality regarding these luxury timepieces. While many reviewers praise... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Watch was returned for repair of a broken stem. I was expecting about a month and ended up taking 4 months. I checked a couple times and received polite responses and apologies, but information I was... See more

Rated 3 out of 5 stars

Ordered my second Tag Heuer connected e5 after having the e4 and I was so looking forward to its arrival today. The 40mm version comes with the small smallest strap and it is ridiculously small. Ra... See more

Rated 5 out of 5 stars

My first TAG Heuer purchase, and what a great experience! ❤️ I received such a warm welcome the moment I walked into the TAG Heuer boutique at Gardens Mall, Mid Valley, KL. I initially went i... See more

Rated 5 out of 5 stars

I visited the Tag Boutique in Harrods today - exceptional service on every level. Unlike the mens, the choice of watches for women is somewhat limited - come on Tag a few more for us ladies please!... See more

Company replied


Company details

  1. Watch Store
  2. Watch Manufacturer

Written by the company

Since 1860, TAG Heuer has been relentlessly pushing the boundaries of precision — born in the Swiss Jura Mountains, forged by an uncompromising pursuit of excellence. Every timepiece is engineered with one purpose: to enhance human potential. From the groundbreaking oscillating pinion patent of 1887 that revolutionized mechanical chronograph precision, to the most Avant-Garde innovations of today, the Maison never stops challenging what is possible. The legendary TAG Heuer Carrera — the ultimate Swiss luxury motorsport watch — is built for those who chase victory with unwavering determination. The iconic TAG Heuer Aquaracer defines the reference in Swiss sport and diving watches, engineered to conquer the unknown. The mythic TAG Heuer Monaco dares to redefine what a Swiss luxury watch can be — bold, disruptive, destined to become legend. And the TAG Heuer Formula 1 channels the raw adrenaline of the racetrack into racing watches built for those who master every second. Every TAG Heuer timepiece is more than an instrument of time. It is a testament to grit, daring ambition, and the drive to surpass our limits. And it all begins in Switzerland.


Contact info

  • Rue Louis-Joseph-Chevrolet 6, 2300, La Chaux-de-Fonds, Switzerland

  • www.tagheuer.com

3.6

Average

TrustScore 3.5 out of 5

944 reviews

5-star
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1-star

No recent history of asking for reviews

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Replied to 85% of negative reviews

Typically replies within 2 weeks

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3.6

All reviews

(944)

440 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Amazing Watch and Service

I bought "his" and "hers" watch at the Crystal shopping center at City Center in Las Vegas. Compared the price to that of Orange County, where I am from, and it was the same. I was shocked. As a result, I was impressed at both the price, and the customer service. Amazing watch. I purchased the Car Auto, 36 Ste Pink Bra with diamonds and the Car Auto, 41 Ste Blk/Red.

28 March 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Dr. Lucas Dyer,

Thank you for taking the time to share your positive experience at our Crystal shopping center boutique in Las Vegas.

We are delighted to know that both the service and your visit met your expectations, and that you found the right TAG Heuer timepieces.

We hope you will enjoy wearing your TAG Heuer timepieces and that they will mark many memorable moments.

Respectfully,
The TAG Heuer Team

Rated 1 out of 5 stars

SCAM TAG CONNECTED WATCHES

Have a tag smart watch calibre connected 3. It stopped charging. Sent it off for repair. They came back with no spare parts and I could consider upgrading. Keep in mind I spent 3000aud on this watch 3 years ago. What a JOKE. They are offering me $300 store credit to upgrade and spend 3000 again. DO NOT buy tag huer connected watches. Absolutel waste of money and a joke. My 600 garmin and 800 samsung do a much better job. Would often have trouble syncing with apps. TOTAL SCAM. and considered i own a few Tag Heuers, it now stops here with TAG. I love my Monaco's, BUT NEVER AGAIN TAG.

28 March 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Logan Stojcevski,

We sincerely regret that your experience with your TAG Heuer Connected did not fully meet your expectations.

Your feedback is invaluable and has been shared with our dedicated team, constantly innovating our TAG Heuer Connected watches. We invite you to stay tuned for our future advancements.

Should you wish to discuss your situation further, we invite you to contact our Client Care team via your TAG Heuer mobile app through Settings > Contact Customer Care, or through our website: https://www.tagheuer.com/contact/.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Personal " Thank you " to Kari Sands…

Personal " Thank you " to Kari Sands and all staff from
TAG Heuer Blue Water Shopping Centre !
Excellent and professional service!

27 March 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Yuli Popov,

Thank you for sharing your wonderful experience at the TAG Heuer boutique in Blue Water Shopping Centre.

We are delighted to hear that Kari Sands and our team provided you with excellent and professional service. Your appreciation motivates us to continue delivering exceptional experiences.

We hope your TAG Heuer timepiece accompanies you through many defining moments.

Respectfully,
The TAG Heuer Team

Rated 1 out of 5 stars

Sent an enquiry email I received no…

Sent an enquiry email I received no response just a survey request

26 March 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Ian Holmes,

Thank you for taking the time to share your feedback.

We confirm that your enquiry was received on March 23rd, 2026, and that our Client Care team responded on March 24th, 2026. We kindly invite you to check your inbox, including your spam folder, in case our reply was not received.

Should you need any further assistance, please do not hesitate to contact us again via the following link: https://www.tagheuer.com/contact/.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Excellent attentive staff with Nikita starring

Excellent attentive staff with Nikita excelling. She was engaging, interested and displayed a patient approach to our enquiries.

25 March 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear David Perry,

Thank you for sharing your wonderful experience with us.

We are delighted to hear that Nikita provided you with such attentive and engaging service, showcasing her patience and interest in your enquiries. We hope your new TAG Heuer timepiece accompanies you through many defining moments.

We look forward to welcoming you back to our boutique in the future.

Respectfully,
The TAG Heuer Team

Rated 1 out of 5 stars

Bad service!

Original service was bad - to get the strap to the correct length for my wrist I ha to go and get the tools to change the strap! The watch doesn't connect consistently with the iPhone and service response is slow, almost pathetic, and of zero help! I may throw the ting in the garbage because I have had it more than the 14 days and apparently that is the return limit. As an aside, the box it the watch came in was big enough for a wall clock!

6 March 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Mike Stephen,

We thank you for taking the time to share your feedback.

We are truly sorry that your recent experience, particularly concerning our service, did not meet your expectations.

Should you wish to discuss your situation further, our Client Care team remains at your disposal. We invite you to contact us directly via your TAG Heuer mobile app through Settings > Contact Customer Care, or through our website: https://www.tagheuer.com/contact/.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

It was easy to find the product

It was easy to find the product

22 March 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Mary Edusei,

Thank you for sharing your positive experience with us.

We are delighted to know that you found it easy to locate the TAG Heuer creation you were looking for.

We hope it brings you joy and elegance in every moment.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Customer Service helping with a rare watch strap

Im search of an original replacement watch strap for an over 10 year old limited edition TAG Heuer wrist watch I contacted the customer service. I got a response within 12 hours and immediate and very friendly help including an offer for a truly fair price. For me, this is top notch customer support.

20 March 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear André Jenczmionka,

Thank you for sharing your wonderful experience with us.

We are delighted to know that our Client Care team was able to assist you promptly and effectively with your TAG Heuer timepiece.

We hope your cherished watch continues to bring you joy for many years to come.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

I went to the Tag Heuer boutique

I went to the Tag Heuer boutique. They explained everything to me in detail. I chose a Carrera watch, but it was already sold. The guys took my address and promised to arrange delivery! I'm looking forward to it!

21 March 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Rustem,

Thank you for sharing your wonderful experience with us.

We are delighted to hear that our team provided detailed assistance during your visit to the TAG Heuer boutique.

We hope your new TAG Heuer Carrera will soon be with you, accompanying you through many memorable moments.

Respectfully,
The TAG Heuer Team

Rated 1 out of 5 stars

Golf course are out dated

Golf course are out dated , Sky picture completely false , Application is unusable , Subscription fee lost , Go away … Choose Garmin

1 March 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Bruno,

We sincerely apologize for the experience you had with your TAG Heuer Connected and we regret that the application did not meet your expectations.

We suggest you contact our Client Care team: https://www.tagheuer.com/contact/ for assistance regarding these aspects.

Respectfully,
The TAG Heuer Team.

Rated 5 out of 5 stars

Thank you so much

Thank you so much, Raina, for your excellent service! 🙌
Highly recommended - very accommodating and helpful.
Eid Mubarak! 🌙✨ 🤲
@Mall of Emirates

20 March 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Jeowi Manalo Padilla,

Thank you for sharing your wonderful experience with us at the Mall of Emirates boutique.

We are delighted to hear that Raina's excellent service made your visit memorable.

We look forward to welcoming you back very soon.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Just had wonderful service at the…

Just had wonderful service at the Cheshire oaks shop.Found exactly what I was looking for.many thanks to the lady who assisted myself and my husband.would highly recommend.

20 March 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Sir/Madam,

Thank you for sharing your wonderful experience with us at the Cheshire Oaks boutique.

We are delighted to hear that our dedicated collaborator assisted you and your husband in finding the perfect timepiece you were looking for.

We look forward to welcoming you back very soon.

Respectfully,
The TAG Heuer Team

Rated 1 out of 5 stars

TAG Watch Repair

I dropped my watch for repair at TAG Heuer store in Millenia Mall, Orlando, FL on Nov 22nd 2025. They said it will take 12 weeks. Right now its 16 weeks and they are yet to send the watch back to me. The website says the watch will be repaired by 13th March but there is no update or any details. I reached out to them 3 days back but, no response. I called the main TAG number but the call gets disconnected after an initial message. Horrible customer service after making me pay the entire repair cost upfront.

19 March 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Murali Mudaliar,

We thank you for taking the time to share your feedback.

We are truly sorry that your recent experience, particularly concerning our service, did not meet your expectations.

Should you wish to discuss this matter again, we invite you to reply to your most recent communication with our Client Care team, or to contact us directly through our website: https://www.tagheuer.com/contact/ .

Respectfully,
The TAG Heuer Team.

Rated 1 out of 5 stars

Premium price for a bad product

When you buy a premium product you expect it to last longer than the warrenty period. I took meticulous care of my watch and yet the bezel shifted so the numbers don't align. I sent it in for a quote and they came back with $925. Why would I spend a thousand dollars on a watch that cost me five thousand and didn't last more than a few years. Also the terms of the repair were unreasonable. You have to pay upfront before the repair will begin... they already have your watch... why do you need to pay up front.

5 March 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Sir/Madam,

We sincerely apologize for the experience you had with your TAG Heuer timepiece and we regret that the repair terms did not meet your expectations.

We suggest you contact our Customer Care team: at https://www.tagheuer.com/contact/, for assistance regarding these aspects.

Respectfully,
The TAG Heuer Team.

Rated 5 out of 5 stars

Edited response to "They never contacted me back".

Edited 3-13-26.

My sincere and complete apologies to TAG Heuer customer service. I searched my email more thoroughly and their response went to my Spam folder. They contacted me within 2 days of my original request. I will be getting back in touch with them. TAG, please forgive my lack of diligence in searching for your response and giving you a poor rating on this site initially.

Original post 3-12-26

I went through their website and emailed since I couldn't find a phone number call in terms of a repair, and I never heard back from anyone in the company. I have waited over a week, and as of today TAG sent me a form email asking how the service was, so it's apparent they have my correct email address. Granted the repair was on a watch about 20 years old and was going to be a very small amount of money. I hope that did not color their decision on whether to get back in touch with me.

2 March 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Sir/Madam,

We appreciate your thoughtful update and understanding regarding the communication with our Client Care team.

We are pleased to know that our response was received and that your request has been addressed.

We remain at your disposal should you need further assistance with your TAG Heuer timepiece.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Simple. Accurate and easy to use!

Simple.accurate and easy to use!

11 March 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear John,

We are pleased to read that your TAG Heuer timepiece offers simplicity, precision, and ease of use.

We value your appreciation of the experience delivered by our Maison.

We look forward to accompanying you through many moments with your timepiece.

Respectfully,
The TAG Heuer Team

Rated 2 out of 5 stars

Slow

Time after time (no pun intended) they are SO slow to perform any work.

9 March 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Steve,

We thank you for taking the time to share your feedback.

We are truly sorry that your recent experience, particularly concerning our service, did not meet your expectations.

Should you wish to discuss this matter again, we invite you to reply to your most recent communication with our Customer Care team, or to contact us directly through our website: https://www.tagheuer.com/contact/.

Respectfully,
The TAG Heuer Team.

Rated 5 out of 5 stars

Process was smooth and efficient.

10 March 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Vijay Moosai,

Thank you for taking the time to share your feedback.

We are delighted to know that you enjoyed your experience and that everything went smoothly.

We hope your TAG Heuer timepiece will be present for many memorable moments.

Respectfully,
The TAG Heuer Team

Rated 1 out of 5 stars

Avoid The E5 watch

Bought a Tag Heuer E5 28th October. Would recommend as an attractive toy but not for serious use as wearable tech. The watch tracks heart rate at 15-20bps above a Garmin / Apple and on a walk at the weekend the watch had me at 1,000m below sea-level for the first 2 miles. You have to take the watch off your wrist and put it back on in the hope of resetting the sensors and don't bother with Tag Heuer customer services, once you've bought your watch they couldn't care less. Avoid The E5

8 March 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Robert Young,

We thank you for taking the time to share your feedback.

We are sorry that your experience with your Connected Calibre E5 did not meet your expectations. Your comments have been noted and shared with our Product Team for their review.

Should you wish to discuss this matter further, we invite you to contact our Client Care team through your TAG Heuer mobile app via Settings > Contact Customer Care, and our team will be pleased to assist you.

Respectfully,
The TAG Heuer Team

Rated 1 out of 5 stars

Poor repair process

This is a beautiful watch we have had for 30 years. We have taken it in for repair and they have sent it to Tag and it has only ever taken 2 months. This time, it has been in for 6 months and still has not been completed. I do not recommend you ever buy one of these watches because it will not get repaired in a timely manner.

2 March 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Chris Snively,

We thank you for taking the time to share your feedback and appreciate the many years you have shared with your TAG Heuer timepiece.

We are sorry to read about your experience and regret that the repair has taken longer than expected.

Should you wish to discuss this matter further, we invite you to reply to your most recent communication with our Client Care team, or to contact us directly through our website: https://www.tagheuer.com/contact/.

Respectfully,
The TAG Heuer Team

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