TAG Heuer Reviews 

944
TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Looking at 329 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the friendly and knowledgeable staff in the physical stores, noting that employees always provide exceptionally attentive guidance during visits. Many people really appreciate the smooth purchasing process and the broad selection of beautiful timepieces available to browse. Some reviewers were not happy with excessively long repair times and the communication difficulties encountered when dealing with customer support. Others also pointed out unexpected technical problems with smartwatch battery life, along with occasional quality concerns regarding certain products. A few consumers additionally mentioned frustrating experiences involving missing items or unhelpful responses from the company.

What people talk about most

Product

Reviewers mention ambiguous feedback about product quality and performance. While many consumers praise the... See more

Staff

People report positive experiences with staff, highlighting their professionalism, helpfulness, and extensive... See more

Service

Consumers find service to be ambiguous, with opinions sharply divided regarding repair and maintenance... See more

Customer service

Users describe ambiguous interactions with customer service, as opinions are sharply divided. While many... See more

Quality

Clients share ambiguous opinions on quality regarding these luxury timepieces. While many reviewers praise... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Watch was returned for repair of a broken stem. I was expecting about a month and ended up taking 4 months. I checked a couple times and received polite responses and apologies, but information I was... See more

Rated 3 out of 5 stars

Ordered my second Tag Heuer connected e5 after having the e4 and I was so looking forward to its arrival today. The 40mm version comes with the small smallest strap and it is ridiculously small. Ra... See more

Rated 5 out of 5 stars

My first TAG Heuer purchase, and what a great experience! ❤️ I received such a warm welcome the moment I walked into the TAG Heuer boutique at Gardens Mall, Mid Valley, KL. I initially went i... See more

Rated 5 out of 5 stars

I visited the Tag Boutique in Harrods today - exceptional service on every level. Unlike the mens, the choice of watches for women is somewhat limited - come on Tag a few more for us ladies please!... See more

Company replied


Company details

  1. Watch Store
  2. Watch Manufacturer

Written by the company

Since 1860, TAG Heuer has been relentlessly pushing the boundaries of precision — born in the Swiss Jura Mountains, forged by an uncompromising pursuit of excellence. Every timepiece is engineered with one purpose: to enhance human potential. From the groundbreaking oscillating pinion patent of 1887 that revolutionized mechanical chronograph precision, to the most Avant-Garde innovations of today, the Maison never stops challenging what is possible. The legendary TAG Heuer Carrera — the ultimate Swiss luxury motorsport watch — is built for those who chase victory with unwavering determination. The iconic TAG Heuer Aquaracer defines the reference in Swiss sport and diving watches, engineered to conquer the unknown. The mythic TAG Heuer Monaco dares to redefine what a Swiss luxury watch can be — bold, disruptive, destined to become legend. And the TAG Heuer Formula 1 channels the raw adrenaline of the racetrack into racing watches built for those who master every second. Every TAG Heuer timepiece is more than an instrument of time. It is a testament to grit, daring ambition, and the drive to surpass our limits. And it all begins in Switzerland.


Contact info

  • Rue Louis-Joseph-Chevrolet 6, 2300, La Chaux-de-Fonds, Switzerland

  • www.tagheuer.com

3.6

Average

TrustScore 3.5 out of 5

944 reviews

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1-star

No recent history of asking for reviews

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Replied to 85% of negative reviews

Typically replies within 2 weeks

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3.6

All reviews

(944)

440 reviews in the last 12 months

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Rated 5 out of 5 stars

Found the staff

Found the staff, very friendly and very knowledgeable of the product there was a lot of choice it was a very difficult decision but they helped me find the right one for me
I just want to say a big thank you 👍🏻

17 April 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Mr S Hackney,

Thank you for taking the time to share your feedback.

We are delighted to know that our team provided you with such friendly and knowledgeable guidance, helping you find the right timepiece.

We hope your TAG Heuer watch will accompany you through many memorable moments.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Very happy with my instore visit

Had to take my Tag Heuer watch in for a new battery. Sherry was very helpful and friendly. Fully explained the process to me and happily showed me a watch that I asked about. If you visit the Sydney Boutique, ask for Sherry.

17 April 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Christine T,

Thank you for taking the time to share your experience with us.

We are delighted to know that Sherry provided you with such attentive and friendly guidance during your visit to our Sydney boutique.

We hope to have the pleasure of welcoming you again soon.

Respectfully,
The TAG Heuer Team

Rated 1 out of 5 stars

Extremely poor customer service and low quality products

I bought a connected watch in early March, and from day one the battery was draining in just 6 hours, completely unacceptable for a brand new product.
I contacted customer service straight away, and after multiple back-and-forth messages, they told me to send it in for repair. A repair? For a brand new watch that arrived faulty? It should have been replaced immediately.
Now it’s mid-April and I still haven’t received it back. The delay is unreasonable, and the customer service has been extremely poor throughout.
For the price they charge, the quality is disappointing and the overall experience has been frustrating. I wouldn’t recommend this brand based on my experience.

16 April 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Sir/Madam,

Thank you for taking the time to share your feedback.

We are sorry to read about your experience with your Connected watch. We confirm that your timepiece has now been returned to you on April 27th, 2026 following its assessment by our technical team.

We hope it is now performing to your expectations and remains a pleasure to use. Should you require any further assistance, we invite you to contact our Client Care team via your TAG Heuer app (Settings > Contact Customer Care) or through our website: https://www.tagheuer.com/contact/

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Super experience

13 April 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Manygalati Manygalati,

Thank you for taking the time to share your feedback.

We are delighted to know that you enjoyed your experience.

We hope to have the pleasure of welcoming you again soon.

Respectfully,
The TAG Heuer Team

Rated 1 out of 5 stars

Think twice before you buy it!

Think twice before you buy it!

30 March 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Elton Spinelli,

Thank you for taking the time to share your feedback.

We are sorry to read that your experience did not meet your expectations.

Should you wish to share more details, we remain at your disposal and invite you to contact our Client Care team via our website: https://www.tagheuer.com/contact/.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Lorena at Bicester Village

Lorena was extremely knowledgeable and took the time to clearly explain how the watch works. She was never pushy and gave me the space to make my own decision about whether to proceed. Lorena allowed me to look at the watches I was interested in at my own pace, which made the experience very comfortable and enjoyable. I would happily return and purchase more watches from Lorena in the future.

12 April 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Anthony,

Thank you for taking the time to share your experience with us.

We are delighted to know that Lorena provided you with such attentive and thoughtful guidance, allowing you to enjoy your visit at your own pace.

We hope to have the pleasure of welcoming you again in the future.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Simply Amazing

Simply Amazing. Carlos and his team are the best of the best. They are knowledgeable and enthusiastic about the brand and its rich history. They are warm and inviting making you feel like family. I have owned many other brands but TAG is by far my favorite. Not only are they innovative and stylish but I truly love their culture. Well done TAG and Family.

12 April 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Michael Garro,

Thank you for taking the time to share your feedback.

We are truly delighted to read your kind words and to know that Carlos and his team made your experience so memorable and welcoming.

We sincerely appreciate your loyalty and your appreciation of our Maison, and we look forward to welcoming you again soon.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

First proper watch purchase

First proper watch purchase and I don’t regret it. I very much appreciated Kiet and the time he took to go through the options and to make sure I was comfortable with it.

11 April 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Cale Powers,

Thank you for taking the time to share your experience with us.

We are truly honoured that you chose our Maison for your first watch purchase, and are delighted to know that Kiet made this moment so positive and reassuring.

We hope your TAG Heuer timepiece will be the timekeeper of many memorable moments to come.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

I visited the TAG Heuer boutiques at…

I visited the TAG Heuer boutiques at Lotte Department Store Jamsil and the main branch Avenuel, where I received assistance regarding the Carrera model (from Advisor HEO and Manager JOO). As someone who was not very familiar at first, I was impressed by their kindness and extensive knowledge. Their proactive and welcoming approach made me develop a strong affinity for TAG Heuer, and it left me with the impression that it is a brand I would definitely like to own someday, even if not immediately.

11 April 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Kihyun,

Thank you for taking the time to share your experience with us.

We are delighted to know that you received such attentive and knowledgeable guidance from our team in our boutique in Seoul, and that your visit left such a positive impression.

We hope to have the pleasure of welcoming you again in the future.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

5 stars for Customer Care only, not for the Richmond Hill service facility.

I am giving this 5-star review exclusively because of the work of Customer Care. It has nothing to do with the service facility in Richmond Hill, Ontario.

The Customer Care team, especially Laura and Kyle, the Technical Manager for LVMH Watch and Jewelry, handled the case professionally, understood the issue, and ensured it was resolved. Without their involvement, I do not believe this case would have been fixed properly.

The Richmond Hill service facility, however, was a completely different story. My watch was tied up there for more than five months and had to be returned twice. After the first service, it returned with a day display issue. After the second service, it returned with a minute hand issue that had never existed before. Both of these problems arose while the Canadian service facility in Richmond Hill was handling the watch. This should never happen if the watch is serviced by qualified technicians and subjected to proper quality control before being returned to the client.

In my opinion, the final successful outcome was achieved only because Customer Care pushed the matter through and made sure the workshop finally did the job properly.

So, to be absolutely clear, this 5-star rating is for Customer Care only. It is not a positive review of the Richmond Hill service facility. Based on my experience, that workshop does not reflect the standard one would expect from an official TAG Heuer service center.

4 April 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Kenan Kaplan,

Thank you for taking the time to share your detailed feedback.

We are pleased to read your kind words regarding our Client Care team and will be sure to share your appreciation with Laura, Kyle, and the wider team.

We are however sorry to learn that your experience with the service facility did not fully meet your expectations.

We hope your TAG Heuer timepiece will continue to accompany you for many years to come.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

I like the innovative of TAG Heuer

I like the innovative of TAG Heuer, and also the value given to customer, for luxury brand of about same price, i can get good deal with TAG Heuer.

11 April 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Alvin Soong,

Thank you for taking the time to share your feedback.

We are delighted to know that our approach and the spirit behind our creations resonate with you.

We remain at your disposal should you wish to learn more about our collections or discuss your preferred models.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Great place to buy your Tag

Exceptionally skilled staff with great knowledge and attitude, it’s been overall a very pleasant experience !

10 April 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Andras Csermak,

Thank you for taking the time to share your positive feedback.

We are delighted to know that our team made your experience so pleasant and provided you with attentive guidance throughout your visit.

We hope to have the pleasure of welcoming you again soon.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Great website

Great website, products and service.

10 April 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Edmond DiClemente,

Thank you for taking the time to share your positive feedback.

We are delighted to know that you appreciated your online experience, as we continuously aim to provide the highest standards, both online and in our boutiques.

We hope a TAG Heuer Carrera will mark many memorable moments.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Tag Heuer Store Derby

I went to the Tag Heuer store in Derby earlier today on the 9th of April. I walked just looking to have a little browse. After my experience in the Rolex AD a few months ago, I wanted to look for my next time piece. The member of staff called Kerry was incredibly helpful and knowledgeable and let me try on the titanium Aqua Racer. I will certainly be back on my next trip to Derby, and I think I might even buy my first Tag Heuer.

9 April 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Will,

Thank you for taking the time to share your experience with us.

We are delighted to know that Kerry provided you with such attentive guidance during your visit and that your time in our Derby boutique left a positive impression.

We look forward to welcoming you during your next visit and hope your new diving watch, the TAG Heuer Aquaracer, will mark many memorable moments to come.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Smooth Transaction

Efficient in the ordering process

9 April 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Shahrin Ahyok,

Thank you for taking the time to share your feedback.

We are delighted to know that you found your online experience seamless and enjoyable, as we continuously aim to provide the highest standards, both online and in our boutiques.

We hope your TAG Heuer Formula 1 will accompany you through many memorable moments.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

TAG heuer at Cheshire Oaks…

TAG heuer at Cheshire Oaks congratulations on being the No1 for customer service. We visited many shops in Chester and Cheshire Oaks today and you stood out landing a purchase from me.

4 April 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Andrew Bates,

Thank you for taking the time to share your positive feedback.

We are delighted that our team made such a strong impression during your visit.

We hope you will enjoy wearing your TAG Heuer timepiece and look forward to welcoming you again soon.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Bicester Village Tag Heuer

Bicester Village.

Tag Huer.

Did see great deals online via Tag Huer website. Did send an enquiry and Eric whatsapped myself.

Great conversations, watch photos.

Arranged a vist Friday.

Fraser welcomed us and showed us watches as Eric with other customer, super helpful.

Then seated with Eric who went through watches, styles, prices.

My son for 21st birthday chose a carrera and sale completed.

Thank you all Tag Huer Bicester, Eric - just brilliant.

James, Rosalyn & James Jnr

3 April 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear James OToole,

Thank you for taking the time to share your experience with us at our Bicester Village boutique.

We are delighted to read that Eric and Fraser provided you with such attentive guidance throughout your visit, and that this special moment led to the choice of a TAG Heuer Carrera for your son’s 21st birthday.

We hope this timepiece will mark many memorable moments, and we look forward to welcoming you again soon.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Love the website

It was easy to find what I needed and easier to purchase. I do love going into the stores to shop but online does have it's perks.

3 April 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Ruben Martinez,

Thank you for taking the time to share your positive feedback.

We are delighted to know that you found your online experience seamless and enjoyable, as we continuously aim to provide the highest standards both online and in our boutiques.

We look forward to welcoming you again soon, whether online or in one of our boutiques.

Respectfully,
The TAG Heuer Team

Rated 5 out of 5 stars

Very simple to use

Very simple to use - does exactly what you expect - transaction time is zero - great service.

2 April 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Sir/Madam,

Thank you for taking the time to share your feedback.

We are delighted to know that your experience was smooth and efficient, and that everything met your expectations.

We hope your TAG Heuer timepiece will mark many memorable moments.

Respectfully,
The TAG Heuer Team

Rated 2 out of 5 stars

TAG Heuer Customer Service

Sent my watch to TAG for repair and service. Acknowledged by them 27.10.25 with an expected turnaround of up to 9 weeks taking it to 29.12.25. Received an email saying delayed until 13.2.26. Still nothing. After many emails eventually got it back 1.4.26, 22 weeks in total. Went to TAG shop at Cheshire Oaks to collect it and was told they didn't have it. Suggested I come back tomorrow. After 30 minutes of messing about including me showing them Royal Mail's photograph of it being handed to them they eventually found it. Not good.

1 April 2026
Unprompted review
TAG Heuer logo

Reply from TAG Heuer

Dear Mark Killen,

Thank you for taking the time to share your feedback.

We are sorry for the longer-than-expected delay in servicing your watch and truly appreciate your patience throughout this process. We are pleased to know that your timepiece has now been returned to you.

We trust you are pleased to have your watch restored, and that it will continue to accompany you through many memorable moments to come.

Respectfully,
The TAG Heuer Team

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