Watch was returned for repair of a broken stem. I was expecting about a month and ended up taking 4 months. I checked a couple times and received polite responses and apologies, but information I was... See more
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Since 1860, TAG Heuer has been relentlessly pushing the boundaries of precision — born in the Swiss Jura Mountains, forged by an uncompromising pursuit of excellence. Every timepiece is engineered with one purpose: to enhance human potential. From the groundbreaking oscillating pinion patent of 1887 that revolutionized mechanical chronograph precision, to the most Avant-Garde innovations of today, the Maison never stops challenging what is possible. The legendary TAG Heuer Carrera — the ultimate Swiss luxury motorsport watch — is built for those who chase victory with unwavering determination. The iconic TAG Heuer Aquaracer defines the reference in Swiss sport and diving watches, engineered to conquer the unknown. The mythic TAG Heuer Monaco dares to redefine what a Swiss luxury watch can be — bold, disruptive, destined to become legend. And the TAG Heuer Formula 1 channels the raw adrenaline of the racetrack into racing watches built for those who master every second. Every TAG Heuer timepiece is more than an instrument of time. It is a testament to grit, daring ambition, and the drive to surpass our limits. And it all begins in Switzerland.
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Rue Louis-Joseph-Chevrolet 6, 2300, La Chaux-de-Fonds, Switzerland
- www.tagheuer.com
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Found the staff
Found the staff, very friendly and very knowledgeable of the product there was a lot of choice it was a very difficult decision but they helped me find the right one for me
I just want to say a big thank you 👍🏻

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Very happy with my instore visit
Had to take my Tag Heuer watch in for a new battery. Sherry was very helpful and friendly. Fully explained the process to me and happily showed me a watch that I asked about. If you visit the Sydney Boutique, ask for Sherry.

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Extremely poor customer service and low quality products
I bought a connected watch in early March, and from day one the battery was draining in just 6 hours, completely unacceptable for a brand new product.
I contacted customer service straight away, and after multiple back-and-forth messages, they told me to send it in for repair. A repair? For a brand new watch that arrived faulty? It should have been replaced immediately.
Now it’s mid-April and I still haven’t received it back. The delay is unreasonable, and the customer service has been extremely poor throughout.
For the price they charge, the quality is disappointing and the overall experience has been frustrating. I wouldn’t recommend this brand based on my experience.

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Reply from TAG Heuer
Lorena at Bicester Village
Lorena was extremely knowledgeable and took the time to clearly explain how the watch works. She was never pushy and gave me the space to make my own decision about whether to proceed. Lorena allowed me to look at the watches I was interested in at my own pace, which made the experience very comfortable and enjoyable. I would happily return and purchase more watches from Lorena in the future.

Reply from TAG Heuer
Simply Amazing
Simply Amazing. Carlos and his team are the best of the best. They are knowledgeable and enthusiastic about the brand and its rich history. They are warm and inviting making you feel like family. I have owned many other brands but TAG is by far my favorite. Not only are they innovative and stylish but I truly love their culture. Well done TAG and Family.

Reply from TAG Heuer
First proper watch purchase
First proper watch purchase and I don’t regret it. I very much appreciated Kiet and the time he took to go through the options and to make sure I was comfortable with it.

Reply from TAG Heuer
I visited the TAG Heuer boutiques at…
I visited the TAG Heuer boutiques at Lotte Department Store Jamsil and the main branch Avenuel, where I received assistance regarding the Carrera model (from Advisor HEO and Manager JOO). As someone who was not very familiar at first, I was impressed by their kindness and extensive knowledge. Their proactive and welcoming approach made me develop a strong affinity for TAG Heuer, and it left me with the impression that it is a brand I would definitely like to own someday, even if not immediately.

Reply from TAG Heuer
5 stars for Customer Care only, not for the Richmond Hill service facility.
I am giving this 5-star review exclusively because of the work of Customer Care. It has nothing to do with the service facility in Richmond Hill, Ontario.
The Customer Care team, especially Laura and Kyle, the Technical Manager for LVMH Watch and Jewelry, handled the case professionally, understood the issue, and ensured it was resolved. Without their involvement, I do not believe this case would have been fixed properly.
The Richmond Hill service facility, however, was a completely different story. My watch was tied up there for more than five months and had to be returned twice. After the first service, it returned with a day display issue. After the second service, it returned with a minute hand issue that had never existed before. Both of these problems arose while the Canadian service facility in Richmond Hill was handling the watch. This should never happen if the watch is serviced by qualified technicians and subjected to proper quality control before being returned to the client.
In my opinion, the final successful outcome was achieved only because Customer Care pushed the matter through and made sure the workshop finally did the job properly.
So, to be absolutely clear, this 5-star rating is for Customer Care only. It is not a positive review of the Richmond Hill service facility. Based on my experience, that workshop does not reflect the standard one would expect from an official TAG Heuer service center.

Reply from TAG Heuer
I like the innovative of TAG Heuer
I like the innovative of TAG Heuer, and also the value given to customer, for luxury brand of about same price, i can get good deal with TAG Heuer.

Reply from TAG Heuer
Great place to buy your Tag
Exceptionally skilled staff with great knowledge and attitude, it’s been overall a very pleasant experience !

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Reply from TAG Heuer
Tag Heuer Store Derby
I went to the Tag Heuer store in Derby earlier today on the 9th of April. I walked just looking to have a little browse. After my experience in the Rolex AD a few months ago, I wanted to look for my next time piece. The member of staff called Kerry was incredibly helpful and knowledgeable and let me try on the titanium Aqua Racer. I will certainly be back on my next trip to Derby, and I think I might even buy my first Tag Heuer.

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Reply from TAG Heuer
TAG heuer at Cheshire Oaks…
TAG heuer at Cheshire Oaks congratulations on being the No1 for customer service. We visited many shops in Chester and Cheshire Oaks today and you stood out landing a purchase from me.

Reply from TAG Heuer
Bicester Village Tag Heuer
Bicester Village.
Tag Huer.
Did see great deals online via Tag Huer website. Did send an enquiry and Eric whatsapped myself.
Great conversations, watch photos.
Arranged a vist Friday.
Fraser welcomed us and showed us watches as Eric with other customer, super helpful.
Then seated with Eric who went through watches, styles, prices.
My son for 21st birthday chose a carrera and sale completed.
Thank you all Tag Huer Bicester, Eric - just brilliant.
James, Rosalyn & James Jnr

Reply from TAG Heuer
Love the website
It was easy to find what I needed and easier to purchase. I do love going into the stores to shop but online does have it's perks.

Reply from TAG Heuer
Very simple to use
Very simple to use - does exactly what you expect - transaction time is zero - great service.

Reply from TAG Heuer
TAG Heuer Customer Service
Sent my watch to TAG for repair and service. Acknowledged by them 27.10.25 with an expected turnaround of up to 9 weeks taking it to 29.12.25. Received an email saying delayed until 13.2.26. Still nothing. After many emails eventually got it back 1.4.26, 22 weeks in total. Went to TAG shop at Cheshire Oaks to collect it and was told they didn't have it. Suggested I come back tomorrow. After 30 minutes of messing about including me showing them Royal Mail's photograph of it being handed to them they eventually found it. Not good.

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