Swell UK Ltd Reviews 

2,880
TrustScore 2 out of 5

2.1

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Review summary

Created with AI, based on recent reviews

Evaluating 400 reviews, most reviewers were unhappy with their experience overall. Many people faced significant delays in customer service responses, often finding it difficult to get through or achieve resolution. Deliveries were frequently delayed, arriving much later than expected, even with express shipping, and many received damaged, incorrect, or incomplete products. However, some customers also noted poor packaging, which often led to damaged goods, and a lack of order confirmation or tracking. Conversely, a small portion of people were satisfied with timely deliveries and the quality of certain products, with a few even finding customer service helpful.

What people talk about most

Product

Consumers find product quality and accuracy to be ambiguous, with many reporting issues such as missing... See more

Order

Reviewers mention ambiguous feedback about order, with many expressing significant dissatisfaction due to... See more

Delivery service

Users describe ambiguous interactions with delivery service, with many customers reporting consistently late... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing significant dissatisfaction.... See more

Response time

Customers consistently note negative experiences with response times, frequently reporting long waits for... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I ordered Giant Orange Sulawesi Snails from Swell UK, which were supposed to be around 5 cm in size. Unfortunately, the delivery was delayed, which was already disappointing. But the biggest issue w... See more

Rated 2 out of 5 stars

Purchased a new tank online and received it around 5 days after. After 2 weeks when I done a water change water started coming out the bottom, I had a leak. I urgently went to my local shop and bought... See more

Rated 2 out of 5 stars

The filter pump in my heavily stocked fish pond unexpectedly failed last Thursday morning. So needing a replacement pretty quickly, I ordered one from Swell UK and paid extra for next day delivery. Th... See more

Rated 2 out of 5 stars

The item took the best part of two weeks to arrive after ordering, and when it did arrive, it was damaged and very poorly packed. In fairness, Swell did offer a 20% discount, but the damage c... See more


Company details

  1. Pet Store

Information provided by various external sources

Swell UK are the UK's leading retailer of Aquarium and Pond Products. The pond range includes pond pumps, pond filters, pond liners, fish food, pond treatments and more for every range of pond whether you have a small feature pond or a large koi carp pond. Our aquariums cater for all the fishkeeper's needs from fish tanks, pumps and lighting to treatments and aquarium decor.


Contact info

2.1

Poor

TrustScore 2 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 7% of negative reviews

Typically replies within 1 month

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2.1

All reviews

(2,880)

400 reviews in the last 12 months

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Rated 1 out of 5 stars

Awful customer service

I have been trying to sort a damaged item under warranty and it would be easy and faster to send a pigeon, that I grew from an egg. Its painful! Come on guys..... 3-4 days for an email reply is unacceptable or sitting on hold for hlurs to speak to someone 🤔

16 February 2026
Unprompted review
Rated 1 out of 5 stars

Well where to start

Well where to start! First of all don’t make my mistake and do your research! Ordered a £600 aquarium. Did not have my colour in stock. I emailed and called to give alternative choices. Called multiple times and emailed and received nothing but very poor service. Finally came to the conclusion that I had to go elsewhere so requested a refund and guess what? No refund! Avoid at all costs! Now going through fraud case

9 February 2026
Unprompted review
Rated 1 out of 5 stars

Don’t deliver things when they say they…

Don’t deliver things when they say they will. Don’t communicate. Don’t reply quickly to communications. Incorrect items delivered. Don’t answer the phone when you call to address this. Have tried a few times now as the prices are competitive, but they are too unreliable and I won’t be using them again.

12 February 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic service

I have always visited the retailer to buy my tropical fish, I have kept tropical fish for over 60 years.
This is the first time ordering fish on line , the delivery was excellent , kept informed of time of delivery and arrived bang on time.
The packaging was excellent , the water was still 24c , the fish looked really happy.
When released the fish settled straight in .
I will be ordering my fish this way in future
Well done Swell , very happy customer , and very happy fishes.

11 February 2026
Unprompted review
Rated 1 out of 5 stars

RUN! Do not order!

RUN!! Do not order!! Absolutely rubbish company. Poor service from the start. Ordered a whole aquarium and stand set up- not cheap. I was told numerous emails that I was required to be home to accept delivery. I took a day off my job- unpaid. No delivery. Two months on I still have no aquarium and no refund!!! They acknowledged it was delivered elsewhere, not to me and still will not give me my refund! I have bought elsewhere and am all set up. I will Never order from them again!!!

11 February 2026
Unprompted review
Rated 1 out of 5 stars

Selling FIsh they do not have!

After waiting over a week for delivery of Marine fish, I ordered off their website, and being told they had been dispatched on multiple occasions, I finally received a call from their "breeder" who informed me that they did not have 80% of the fish I had ordered, but would ship those he did have.
One breed he said he had not even seen any of for over a year, even though they were selling them as in stock online!
Swell need to stop selling things they do not have in stock, improve their customer service and fix their phone system and website, which both seem to not work when trying to contact them.

Have contacted them again via their email, the only way you can actually get through to them it would seem, to request a refund! Wonder how long it will be before I get a response this time??

11 February 2026
Unprompted review
Rated 1 out of 5 stars

Poor service

I’m now on day 17 of waiting for an order that was advertised as arriving within 3–5 working days, and my experience with Swell UK has been extremely poor throughout.

I’ve received multiple generic automated emails that don’t address my actual issue, and when I was told my order was finally on its way, I stayed in all morning. Only part of the order arrived. I was then told I would “just have to be in” whenever the rest eventually turns up, which is completely unreasonable.

The phone lines are just as frustrating — you wait around 20 minutes listening to a message about how busy they are, only for the call to cut off with no option to speak to anyone.

I was told the delay was because they were out of aspen. I asked for the aspen to be refunded so the vivarium and the rest of the order could be sent. Despite this, the remaining items still haven’t arrived and I haven’t received the refund I was promised.

The lack of real communication, the constant automated replies, and the ongoing delays have caused a lot of frustration. A 10% discount code doesn’t come close to resolving the inconvenience or acknowledging the poor service.

I’ve now requested collection of the item that did arrive, a full refund, and for my complaint to be handled by an actual manager rather than an automated system. After this experience, I won’t be ordering from Swell again.

25 January 2026
Unprompted review
Rated 1 out of 5 stars

Avoid this company

Avoid this company, placed 2 orders with this company spending over 1k with them, first the order was late after paying extra for fast delivery, customer services lied about the order being dispatched, some fish arrived dead, some didn't even arrive, customer services is an absolute joke, take days to reply, Avoid answering questions, worst experience i have had with a company.

7 February 2026
Unprompted review
Rated 1 out of 5 stars

‼️packaging was appalling and tank not sealed

‼️packaging was appalling for a fragile glass product which could have easily got damaged as there is nothjng to cushion the bottom glass panel which all the weight goes on. Avoid purchasing any of their own brand tanks as i purchased one that is made in china and the glass panels did not come sealed properly with the sealant not closing off gaps properly which could cause future leaks.

6 February 2026
Unprompted review
Rated 1 out of 5 stars

Useless avoid and use another company

Purchased live coral sand for my aquarium and upon receiving the order found that , both bags were burst due to the lack packaging, contacted swell to complain and I asked for the good’s to be exchanged,a member of the team arranged for the burst bags to be collected.
Upon receiving the replacement bags of live coral sand I found them both to be damaged again ,due to the lack of packaging with the contents leaking all over the paper thin box, which was completely sodden ( noticed by the delivery driver) who dumped it on the doorstep hiding the damage before taking his picture and making a swift getaway.
Contacted swell again , then gave up…

6 November 2025
Unprompted review
Rated 1 out of 5 stars

Ordered some ‘in stock’ items for next…

Ordered some ‘in stock’ items for next day delivery. After a few days of not receiving them, I took to online reviews to see if other people had experienced the same and unfortunately they had.

Called customer service (who were lovely) but was told I couldn’t cancel or collect and it had already been booked for collection via the courier.

It’s now almost a week and I’m still yet to recieve products that were advertised as next day delivery.

Don’t order from here unless you’re comfortable waiting.

5 February 2026
Unprompted review
Rated 1 out of 5 stars

My son purchased a tank in October

My son purchased a tank in October, the built in lights stopped working. We contacted swell and was asked to send a video and photos of the issue. They eventually responded after chasing them to agree there was an issue with the lights. They Then said that we would have to remove the light panel completely arrange for a courier to collect it snd take to them, wait for their team to test them and then see what they can do. We advised them that this is not possible as the fish and corals has already been without the vital blue lights for over a week, resulting in some dying and now to have no lights would mean the fish would die. We have received no response to any of the further emails, ive called the shop the lines are not working as the staff are training apparently. Its ridiculous and awful customer service. The tank needs replacing and my son should be compensated for the corals and fish hes already lost due to this company ignoring his emails. He saved so hard for this and I feel like hes been ripped off.

4 February 2026
Unprompted review
Rated 1 out of 5 stars

Won’t use this company again.

The accessories of the fish tank were difficult to assemble - several pieces missing. A filter unit does not need to be made of lots of cheap plastic tiny pieces.
Unsightly, unnecessary filter unit which was not featured on the lovely coloured pics I ordered from.
Main problem was rudeness of the staff when I phoned to request to return for refund.
Original lady was so rude I couldn’t believe she was representing this company.
Eventually I spoke to Lindsey who was really kind and helpful and authorised return.
Refund didn’t arrive, phoned again, spoke to gentleman - again obnoxious behaviour.
Told me to wait 14 days, then phone again.
Told me I should have spoken to him before returning item.
I did receive refund.
I will never purchase from this company again, seems like I’m not the only one.

10 January 2026
Unprompted review
Rated 1 out of 5 stars

Absolute rubbish

Absolute rubbish. Ordered bearded dragon kit for £250… tortoise kit came through instead that is only worth £130! Rang yesterday, manager promised today to collect. Heard nothing.. rang today and apparently someone is on leave so can’t collect until tomorrow now leaving me out of pocket massivelyand having to pay to hold my beardy for longer whilst I wait for replacement . Same order came through with Viv and stand.. Viv plastic stripe that holds the glass in place… snapped. Marks on the front of it also. Cabinet has two broken hinges so cannot put the doors on. Emily the manager was so rude to me yesterday and didn’t even seem apologetic for the huge mistake they made. Massive complaint gone in

3 February 2026
Unprompted review
Rated 3 out of 5 stars

Aquael Leddy 60 54L Day and Night Aquarium - Swell UK

I was so excited to set up the Aquael Leddy 60 54L Day and Night aquarium – it’s always been the one I had my eye on, with its lovely design and those clever LED lights that change from bright day to gentle night mode. And I have to say, now that I’ve got it up and running, it really is everything I hoped for! The build feels sturdy, it looks fantastic in my living room, and my remaining fish seem so much happier in their new home.

Sadly though, getting to this point was really tough. When the first tank arrived, the delivery had clearly been handled very roughly and it was completely smashed to pieces – glass everywhere, it was heartbreaking to see. I spent quite a while going back and forth with customer services to get it sorted, and it took a whole week for the replacement to come through. Those seven days were so stressful because I couldn’t get my fish properly settled, and I’m so sad to say that two of them didn’t make it through the wait.

To be fair, they did send the new tank out at no cost to me, which I appreciate. The only thing that was a bit of a downer is they didn’t offer to come and collect the damaged one – I had to figure out how to safely dispose of all that broken glass and plastic myself, which was a bit of a worry.

It’s been a bit of a rollercoaster, but I do love the tank itself. I just really hope they can make some changes to how things are delivered and handled when something goes wrong – especially when live pets are involved, it makes such a big difference.

29 January 2026
Unprompted review
Rated 1 out of 5 stars

Avoid avoid avoid

Avoid avoid avoid. Purchased a Vivexotic Repti-Home Large Grey (PT4170) 115 x 37.5 x 42cm from Amazon in December, delivered badly damaged & was told I could have 10% discount. I decided to return, to then be told they could not organise collection & I needed to organise this myself, as i live in Northern Ireland. Item returned my myself on 23rd Jan & still nothing in terms of notification it was received or of a refund of item & postage paid, which they stated they would honour. Had to message again to be asked for the tracking details again, despite it already being given on 23rd Jan. I have now had to raise a complaint with Amazon to resolve. Absolute shambles of a business, who clearly don't have a clue

1 January 2026
Unprompted review
Rated 1 out of 5 stars

Stay away from this company

Stay away from this company. They sell goods they can't deliver. I ordered an aquarium set from them, and delivery was supposed to be within 7 days. For the first few days, there was no contact from them to arrange delivery on a pallet, and no response to emails. After a week, I managed to reach them by phone, which is also very difficult (a good hour of listening to nonsense on the auto secretary). It turned out the order was stuck and no one had addressed it until now. During our long conversation, they managed to reach the manufacturer of the aquarium. The manufacturer said they no longer had that model, so I requested a refund. A few days later, I didn't receive a refund notification, so I had to call them again... finally, I managed to get my money back today. Ordering from Swelluk cost me a lot of stress, disappointment, and wasted time on calls and emails. I highly do not recommend their services to anyone, stay away.

14 January 2026
Unprompted review

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