Smyths Toys Superstores Reviews 

4,599
TrustScore 2.5 out of 5

2.3

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Review summary

Created with AI, based on recent reviews

Considering 525 reviews, most reviewers were unhappy with their experience overall. Many people expressed significant dissatisfaction with customer service, often finding it unhelpful, difficult to reach, and unresponsive to issues. Customers frequently encountered problems with delivery, including late arrivals, incomplete orders, or items delivered to incorrect addresses. Some people also received products in poor condition or found them unsuitable for their intended purpose. However, some customers noted positive experiences with staff, describing them as helpful and knowledgeable. A few other people also felt that delivery was quick and reliable, with items arriving undamaged and on time. Additionally, some reviewers appreciated the wide selection of toys.

What people talk about most

Product

Users describe ambiguous interactions with product, with some customers expressing disappointment over faulty... See more

Order

Clients share ambiguous opinions on order experiences, with some reviewers expressing satisfaction with the... See more

Staff

Consumers find staff to be ambiguous, with many reviewers praising employees for being polite, helpful, and... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service, with many customers reporting significant issues... See more

Customer service

Customers consistently note negative experiences with customer service, expressing extreme disappointment... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Me and 2 of my friends, one of them being 18 were stopped at the door and told “you people” can only come in in2s. One would have to stand outside because they don’t want teenagers messaging around. C... See more

Rated 1 out of 5 stars

Purchased a pram for £500 , delivery was quick and arrived fine . Found out today it's on sale for £100 less ?! Contacted Smyths customer service to be told we have to travel 1h20 to get a refund and... See more

Rated 1 out of 5 stars

Had the grandchildren for the day ordered 2 packs of digital minecoins one each. Short time later received only 1 digital redemption code. Tried ringing customer services and was directed to on lin... See more

Rated 1 out of 5 stars

I purchased one single item for £49.00 and got a free next day delivery. The delivery app was useless, it showed as despatched and I waited in all day. Then I called them to be told they tried to deli... See more


Company details

  1. Toy Store

Information provided by various external sources

With over 110 fun-filled stores throughout the UK and Ireland, Smyths Toys Superstores is a leading provider of fun and games for kids of all ages! Our stores are bursting with a huge range of toys, video games, bikes and baby products, all at the most competitive prices.


Contact info

2.3

Poor

TrustScore 2.5 out of 5

5K reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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2.3

All reviews

(4,599)

775 reviews in the last 12 months

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Rated 1 out of 5 stars

Stroller - customer service

I purchased a stroller from smyths, we had the stroller for around 3/4 months. In this time the front wheels were faulty. I took it back and it got sent off to be checked, which come back as no fault. Smyths would not do anything to help this situation as they believed nothing to be wrong with the pram. However, the front wheels randomly falling off when going up/down a curb or into a doorway seems to me as unsafe. Would not order again.

6 July 2026
Unprompted review
Rated 1 out of 5 stars

Very disappointed with Smyths Toys.

Very disappointed with Smyths Toys.
We bought a bouncy castle, assembled it at home, and realised it wasn't suitable for us because we didn't know it had to run continuously with the blower on. We carefully packed everything back into the original packaging and returned it the next day with the receipt.
The refund was refused simply because the box had been opened, even though the item had never been used.
Be sure you're 100% happy before opening any product, as Smyths Toys may not accept returns once the packaging has been opened.

5 July 2026
Unprompted review
Rated 1 out of 5 stars

Awful company now 328.00 out of pocket…

Awful company now 328.00 out of pocket so was expecting my daughters bday presents with dhl 1st delivery was delayed and couldnt take off work so 2nd delivery i thought ill just set a safe place well wouldnt let me didnt think for one minute they would leave over 300.00 worth of stuff on front door for everyone to see well that went but weirdly there was one parcel berween bins which i got from smyths same delivery guy well got hold of smyths spoke to someone that shouldnt even be in the job she was that rude basically saying they cant do a thing as the parcels were left at a same place i literally do not understand how in gods name is your front step a safe place this shop is diabolical stay clear they were gifts for my daughter and now i have to re purchase somewhere else

1 July 2026
Unprompted review
Rated 1 out of 5 stars

Terrible condition and no packaging…

Terrible condition and no packaging inside. They handle your goods so poorly and when they arrived it looked like they just threw them into a box. There was no bubble wrap or anything. These are expensive and you would think they would handle with care. Customer support couldn't care and sent a ai generated message.

1 July 2026
Unprompted review
Rated 5 out of 5 stars

I bought a car seat in Carrickmines and…

I bought a car seat in Carrickmines and as usual the staff were great, Zara new everything about all the car seats and was able to advise me and and she fitted the seat in my car. A young man called Davy carried the box to my car and opened it and took the empty box away for me, he was so helpful and kind id give 10 stars it the option was there.

3 July 2026
Unprompted review
Rated 1 out of 5 stars

Check you are getting your preorder…

Check you are getting your preorder bonus gifts when collecting video games at Smyths Toystore.
I was scammed by getting only half of the gift for purchasing StarFox for the Nintendo Switch 2.
This happened at their Biggleswade store. It if not the first time this has happened there either.
Order number UK290295050

24 June 2026
Unprompted review
Rated 1 out of 5 stars

Delivered my package to wrong address

Delivered my package to wrong address. Tried to call me a liar and privided geocoded/gps proof and proof via photo. Explained the geocoding was not my house and the front door colour was not the same. Offered no redress or refund. Have had to make a formal comlaint under consume rights act 2015. Terrible service and advise all to stay away from this shambles of a business they dont know how to treat honest customers correctly.

30 June 2026
Unprompted review
Rated 1 out of 5 stars

First order, never again

First order, never again.

I ordered an item for collection, money taken, order confirmed no problems so it seemed.

Received an email this morning saying they are unable to secure stock, check the website, they are still advertising 5+ available for pickup.

not a good first experience, do better

30 June 2026
Unprompted review
Rated 1 out of 5 stars

Absent customer service

They sell collectible toys yet regularly send damaged items. Fine, but worse is the after-sales service where you have to go through several stages of contact until you can get through to a real human, and then you may as well not have as they're almost as useless.

30 June 2026
Unprompted review
Rated 1 out of 5 stars

Awful customer service

I’m so frustrated at this.
I ordered £60 worth of goods from Smyths online.
The courier they used left the parcel at my front door in my block of flats and it has gone missing.
After I spoke to the help team, they said the courier left it at my front door with a picture and this is proof of delivery??? and it was my responsibility to ensure I was in to receive the parcel.
Under the consumer rights act 2015 this is wrong and just poor customer service.
So i’ve just gotta say goodbye money for there mistake?
Absolutely awful service

30 June 2026
Unprompted review
Rated 1 out of 5 stars

Smyths parcel delivered to the wrong address

I ordered a number of toys online from their UK store for a five year olds birthday. Received all the relevant emails about the parcel being dispatched and the dispatch company successfully delivering the parcel.
Was then contacted by the child’s Mum to say the parcel never arrived. After a lot of difficulty I contacted the courier company who sent me a photo of the parcel being delivered to a man&a property I didn’t recognise. The courier company - Yodel - couldn’t have cared less that they delivered the parcel to the wrong address.
Now Smyths are insisting it was delivered to the right address and sent me the same photo of it being delivered to the wrong address. Totally exasperating dealing with Smyths and Yodel.
Avoid if you can, totally unreliable courier service and useless customer service

4 May 2026
Unprompted review
Rated 5 out of 5 stars

All in All a very pleasant experience

My son and daugter in law chose the travel system that they wanted and and we went to purchase it for them from the shop in Luton. The staff were brilliant. Approached by a member of staff who helped us find what we were looking for and went to get it for us so we could pay. Whilst waiting another member of staff who was arriving for her shift saw us waiting and said she would be back out to help us shortly.
Items arrived at the desk all paid for with the first member of staff and the second member of staff loaded it all on to the trolley for us to take to our car.
Upon reaching the downstairs I thought we would have to go through the tills again to exit the building NO the very kind security guard let us through the entrance and offered to take the trolley back for me once loaded.
Its so nice to encounter people who actually seem to enjoy their work who were really polite, helpful and not pushing a sale on you.

28 June 2026
Unprompted review
Rated 1 out of 5 stars

Hi just to let everyone know out…its terrible

Hi just to let everyone know out there,for people thats wanting a trampoline for their kids make sure you have been on steroids for the last 3 years to put it together. I got a 12foot by 8 foot trampoline and I wouldn't recommend this service is absolutely diabolical. This trampoline is terrible

27 June 2026
Unprompted review
Rated 1 out of 5 stars

Smyth’s in Slough is corrupt

Smyth’s in Slough is corrupt. They show 15+ stock updated at 11pm and when the shop opens at 10am everything is gone. Staff are buying and selling to their friends.

26 June 2026
Unprompted review
Rated 1 out of 5 stars

Purchased a pram for £500

Purchased a pram for £500 , delivery was quick and arrived fine . Found out today it's on sale for £100 less ?! Contacted Smyths customer service to be told we have to travel 1h20 to get a refund and buy another one ??! Surely they could just refund the difference?! Ridiculous customer service , won't be buying from them again . Unhappy customer.

25 June 2026
Unprompted review
Rated 5 out of 5 stars

Nearly didn't buy from them because of…

Nearly didn't buy from them because of the reviews here so was motivated to leave our own - bought a water table on line and arrived less than 48 hours later. Would recommend and happily purchase from again online

19 June 2026
Unprompted review
Rated 2 out of 5 stars

Support with assembly

I did an on line order yesterday to collect today for a toddler tricycle. As I was taking my granddaughter out. On arrival to collect, I asked if someone was able to assist me with the assembly. I was told no and that they wasn’t allowed as they were not insured. I then suggested that I would open the parcel and that maybe it would be a simple erection that I could do myself. I was then informed that if I opened the box, I wasn’t able to return. No good will whatsoever. I was even prepared to pay an additional fee, without success. What the hell has happened to common sense and a little bit of good will. 😡

24 June 2026
Unprompted review

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