ROX - Diamonds & Thrills Reviews 1,215

TrustScore 4.5 out of 5

4.7

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional knowledge, patience, and friendly demeanor, making the purchasing process enjoyable and pressure-free. Many highlight the outstanding customer service, noting that employees go above and beyond to personalize the experience, offer helpful guidance, and ensure satisfaction with the product. The overall service, from initial interaction to aftercare, is frequently described as excellent and seamless. However, some customers were dissatisfied with issues related to product durability, specifically regarding stones falling out of rings. These reviewers mentioned concerns about the quality of the craftsmanship and the company's handling of repairs for items outside of warranty, feeling that the blame was unfairly placed on them.

What people talk about most

Product

Clients share positive opinions on product. Many customers praise the good quality of products, with some... See more

Staff

Reviewers highlight positive aspects of staff. Customers consistently praise the staff for being... See more

Service

Consumers consistently express high satisfaction with the service provided. Many reviewers highlight the... See more

User experience

Customers consistently note positive experiences with user experience. Many reviewers found the service easy... See more

Customer service

Customers had positive experiences with customer service. Reviewers frequently highlight the excellent... See more

Based on these reviews

Rated 5 out of 5 stars

We visited Rox to buy an eternity ring as a 60th birthday gift and we’re absolutely delighted with the service we received from Samantha at the Newcastle store. She went out of her way to keep us u... See more

Rated 5 out of 5 stars

Upon entering the store, Cynthia and her colleague acknowledged and greeted me in a friendly manner. Cynthia asked me what I was looking for and informed me about the classification/grade o... See more

Rated 5 out of 5 stars

Fantastic experience when purchasing diamond earrings in Liverpool store. Jessica was amazing, so friendly, knowledgeable & patient while I decided. Myself, sister & mum were all treated to fizz witho... See more

Company replied

Rated 5 out of 5 stars

Looking forward a special something for my 25th wedding anniversary so visited Rox in Liverpool where I was served by Jess. Jess is an absolute credit to the company, she was patient, attentive, profe... See more


Company details

  1. Jewelry Store
  2. Jeweler
  3. Watch Store

Written by the company

Award winning luxury retailer ROX is one of the UK’s most exciting and inspiring jewellers, with exceptional customer service and daring designs at the heart of the company. ROX brings you breathtaking diamonds, luxury watches and contemporary cutting edge designer jewellery straight from the catwalk.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 33% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Excellent service

Excellent service. I ordered a Tag Heuer watch at 2pm on Wednesday. Watch delivered by 10:20 the following day. Chloe responded to my questions promptly. Bracelet strap adjusted to my size. Thrilled and a great price.

16 April 2026
Unprompted review
Rated 5 out of 5 stars

Had great experience with them customer…

Had great experience with them customer service was excellent and really helpful with everything I needed

25 March 2026
Unprompted review
ROX - Diamonds & Thrills logo

Reply from ROX - Diamonds & Thrills

Hello Liam
Thank you so much for your review!
We are so thrilled you had a great experience with us and it was a pleasure to assist.

Rated 1 out of 5 stars

Stay away at all cost, don’t waste your money

Stay away at all cost!

My husband bought my engagement ring in good faith that he was buying a high quality ring. One of the side diamonds had fallen out, I was devastated. Then the main diamond had fallen out. We phoned rox to explain what had happened to be told it’s because you haven’t had the ring cleaned which was so insulting as we had only had it for 2.5 years and the first side stone had fallen out after a month of having the ring.
We had a specialist look at the ring and he said the band has been made faulty and weak and this needs to go back to the company that made the ring as it was made faulty the the first place.

We took the ring back to Rox which they confirmed the band and setting will need replacing and quoted a lot of money for this to be replaced!

This is absolutely absurd that Rox can sell faulty goods and charge customers to fix just because it’s out of warranty.

Just to Note from your below unsatisfactory and insulting response, the first side stone fell out after one month. I stopped wearing the ring after the big stone fell out in 2019. So you are saying after one month of wear the stone is ok to fall out?
I have been wearing my grandmas engagement ring which is over 80 years old and never had a problem.

Plus a time limit on collection was never mentioned.

24 March 2026
Unprompted review
ROX - Diamonds & Thrills logo

Reply from ROX - Diamonds & Thrills

Dear Holly,
We are sorry to read your 1-star review.
Our records show that the ring was originally purchased almost 10 years ago in December 2016.
When you dropped off the ring to us in December 2025, we found that both the centre stone and a side stone were missing and the mount was in a significantly worn condition and scuffed. Our workshop noted that the settings had become heavily worn over time, which compromises the security of the stones. Based on this assessment, a full remount was recommended at a cost of £700, as this would provide a more durable and appropriate long-term solution than attempting multiple repairs.
You were not happy with our recommendation and you asked us to return the ring without any work being carried out back in January. You said that you would collect it but we didn't receive any further communication from you until your visit to collect the ring yesterday.
While we appreciate your concerns, however, the condition of the ring is consistent with general wear over an extended period rather than a fault. Please can you send me the fault report from the specialist you mention in your review? We strongly dispute that the ring we sold you almost 10 years ago is faulty.
If you would like to proceed with the remote or discuss alternative options, we would of course be happy to assist.

You can contact us on the below emails:
help@rox.co.uk
liverpool@rox.co.uk

Rated 5 out of 5 stars

I recently had the pleasure of being…

I recently had the pleasure of being assisted by Jess at Rox Diamonds & Thrills, and I can confidently say the experience was exceptional from start to finish. Jess demonstrated a rare combination of professionalism, knowledge, and genuine warmth that made the entire process both enjoyable and stress-free.

If you’re visiting Rox Diamonds & Thrills in Liverpool, I highly recommend asking for Jess—you’ll be in excellent hands.

17 March 2026
Unprompted review
ROX - Diamonds & Thrills logo

Reply from ROX - Diamonds & Thrills

Hello Rosaleen
Thank you so much for your review!
Jess will be delighted to read this and we will ensure it is passed along to the store.
We look forward to welcoming you back in to store again.

Rated 5 out of 5 stars

Helen made our experience so easy

Helen made our experience so easy! We live in Spain but whilst living in the UK my partner purchased my engagement ring at Rox! Helen communicated to us via WhatsApp, sending me pictures of the matching wedding ring. Our visits to the UK were very fleeting but the service was excellent 💕 We were recognised whenever we went in and everything worked out great! We are now back in Spain with two stunning wedding rings! I would highly recommend Helen and our Rox experience, a very personal touch 💕

12 February 2026
Unprompted review
ROX - Diamonds & Thrills logo

Reply from ROX - Diamonds & Thrills

Hello Kathryn

Thank you for your review!
We are so pleased we could assist with your special purchase and you enjoyed your visit to the Newcastle store.
We hope that you will visit us again when you are next in the UK or we would be so happy to assist via our online website.

Rated 5 out of 5 stars

Amazing customer service - thank you Jo.

Amazing customer service. Was served by the manager Jo.. what a great personal experience she offers.. welcoming, personal and friendly.

17 December 2025
ROX - Diamonds & Thrills logo

Reply from ROX - Diamonds & Thrills

Thank you so much for your kind review!
We are so pleased you had such a great experience in store with Jo.
She will be delighted to read this.
We look forward to helping you again in the future.

Rated 5 out of 5 stars

Outstanding service

Good quality products, my husband and I have purchased jewellery from Rox a few times before. Beautifully packaged and excellent delivery.

30 January 2026
ROX - Diamonds & Thrills logo

Reply from ROX - Diamonds & Thrills

Hello Irene
We are so pleased to read your review, thank you.
We look forward to you shopping with us again in the future.

Rated 5 out of 5 stars

Chloe and Jill perfect ambassadors for Rox

The customer service from Chloe and Jill was fantastic. They did everything you would expect and more. As good an experience as I have ever had with an online purchase.

30 January 2026
ROX - Diamonds & Thrills logo

Reply from ROX - Diamonds & Thrills

Thank you so much for your review!
Always a pleasure to assist and we hope that we can help again with future purchases.

Rated 5 out of 5 stars

Excellent service

Great product choice on the website. Easy to navigate . Excellent service from the web team . My purchase arrived promptly . Packaging was fabulous . Thank you ROX

27 January 2026
Unprompted review
ROX - Diamonds & Thrills logo

Reply from ROX - Diamonds & Thrills

Thank you so much for your kind review!
We look forward to helping you again in the future.

Rated 5 out of 5 stars

First class experience

First class experience on choosing a replacement necklace, friendly, helpful, listening and so much more, beautiful item too.
Also ordered a bracelet online which was easy, quick delivery and lovely packaging

18 January 2026
ROX - Diamonds & Thrills logo

Reply from ROX - Diamonds & Thrills

Thank you so much for your review!
We are so pleased we could help with your special purchase and hope we can help again in the future.

Rated 5 out of 5 stars

Ordered online and was delivered next…

Ordered online and was delivered next day, really happy with the speed of delivery and service!

22 January 2026
ROX - Diamonds & Thrills logo

Reply from ROX - Diamonds & Thrills

Thank you so much for your review!
We are so pleased you had a great experience online and hope that we can help again in the future.

Rated 5 out of 5 stars

Eternity ring

Having been a customer of Rox previously when I bought my engagement, I decided to go back again for my eternity ring. It was a lovely experience I felt very valued as a customer ( even though it had been many years ago) Excellent value and quality from a trusted and professional jewellers

16 January 2026
ROX - Diamonds & Thrills logo

Reply from ROX - Diamonds & Thrills

Thank you so much for your review Pamela.
Pleasure to assist and we hope you love wearing your new ring.
We hope we can help you again in the future.

Rated 5 out of 5 stars

Diamond necklace

We called into Liverpool shop before Xmas looking for a diamond necklace and the young lad called Euan was really good ,lots of patients with us getting a few different ones out and explaining about each necklace and diamond , they offered us a drink and we purchased a 1 carrot gold necklace , but they offered us this before they new we were going to buy one , what a gorgeous shop and staff they really were lovely and friendly

10 December 2025
Unprompted review
ROX - Diamonds & Thrills logo

Reply from ROX - Diamonds & Thrills

Hello Joanne
Thank you so much for your kind review!
We are so pleased we could assist with your purchase and we hope you will come back and visit us again in store soon.

Rated 5 out of 5 stars

The most fun shopping ever!

Fantastic experience when purchasing diamond earrings in Liverpool store. Jessica was amazing, so friendly, knowledgeable & patient while I decided. Myself, sister & mum were all treated to fizz without any pressure to buy. I’d popped in to look, I left with beautiful earrings which I’ve worn almost every day since! It was a really fun experience & I would definitely recommend the company & Jessica!

2 August 2025
Unprompted review
ROX - Diamonds & Thrills logo

Reply from ROX - Diamonds & Thrills

Hello Ann
Thank you so much for your review!
Jess will be soo delighted to read this and it has already been passed along to the store so thank you.
We hope to welcome you back again soon.

Rated 3 out of 5 stars

Tight knot in bracelet

Oredering was easy, delivered on time and nicely wrapped, unfortunately the bracelet arrived with a very tight knot in it. Will have to take it to a jewellers to see if they can get it out without breaking it.

20 December 2025

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