Seemed to be "the way to go" as we have no direct family. The online application was pretty straightforward with no tricky questions to puzzle over. The welcome pack and certificate arrived shortl... See more
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Review summary
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What people talk about most
Reviews shaping this summary
What a wonderful experience I had with making and planning my pure cremation.. I had recently lost my mum and your agent Linda Potter was Empathetic knowledgeable and caring..She wasn’t pushy to comp... See more
Company replied
Very lovely guy on the phone, David, took lots of time to talk to me and answer any questions and explained everything in detail. Have no details of the £100 gift card as yet, not sure it's been 6 wee... See more
Company replied
Very happy with the whole experience. I spoke to a polite knowledgeable young man who answered all my questions. I told him I wanted a no fuss funeral . He took all my information then read everything... See more
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Company details
About Pure Cremation
Written by the company
About Pure Cremation
Pure Cremation is Britain's most-chosen funeral plan provider – and the only provider of a pure cremation. Our funeral plan includes everything you need for a dignified, respectful funeral – so there’s nothing else that family need arrange or pay for. A pure cremation means your funeral, your way – guaranteed. We are delighted to have more 5-star customer reviews on Trustpilot than any other funeral provider.
A pure cremation is just like a traditional funeral, but without a ceremony at the crematorium. That means family can arrange a much more personal send-off, and it means our plans are much more affordable – less than half the cost of a traditional funeral.
FREE GUIDE FUNERAL PLANS FAQ'S Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority. Registered address: Charlton Park Crematorium, Charlton Down, Andover, SP110TA. Tel: 01264 319 319. Registered in England and Wales No. 09906976.Contact info
Charlton Park Crematorium, SP11 0TA, Andover, United Kingdom
- 0800 033 77 37
- planningahead@purecremation.co.uk
- www.purecremation.co.uk
4.8
Excellent
35K reviews
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They were welcoming
They were welcoming, caring and understanding. Been so helpful and I’m delighted to have chosen them. Such a relief to know my children won’t have the worry and will be able to grieve without it.
9 August 2026
Reply from Pure Cremation
Thank you for your review. It's nice to know that you found our team welcoming and understanding. We're also glad that you feel relieved and confident that your children won't have the worry of needing to make arrangements.
Kind regards,
Pure Team
the service is the best great service…
the service is the best great service with my wife ashes thank you very much
30 July 2026
Reply from Pure Cremation
Thank you for this wonderful review. It was a privilege to support you following the loss of your wife, and it's good to know that we could offer the very best service for you both.
Kind regards,
Pure Team
Explained in great detail and made the…
Explained in great detail and made the experience so easy
1 August 2026
Reply from Pure Cremation
Thank you for taking the time to share your feedback. We're so pleased that we were able to make your experience easy.
Kind regards,
Pure Team
It was very nicely executed. I wish them all the best for future.
It was short and simple. they were profesionl and courtious.
7 August 2026
Reply from Pure Cremation
Thank you for this lovely feedback.
Kind regards,
Pure Team
All information was easy to understand…
All information was easy to understand and application was simple.
8 August 2026
Reply from Pure Cremation
Thank you for sharing your experience. It's good to know that you found all the information easy to understand.
Kind regards,
Pure Team
Very help
Very helpful. Explained everything throughly. We are very pleased with the service we got.
3 August 2026
Reply from Pure Cremation
Thank you for this brilliant feedback. It's really good to know you are pleased with the helpful service you received.
Kind regards,
Pure Team
It seems all okay
It seems all okay, but the ultimate result will only be known when I am no longer here so remains to be seen I guess. So far so good.
8 August 2026
Reply from Pure Cremation
Thank you for your review. We're glad that everything so far has met your expectations.
Kind regards,
Pure Team
A very helpful service
A very helpful service, professional advice and assistance to purchase a funeral plan for my mother.
8 August 2026
Reply from Pure Cremation
Thank you for taking the time to share this. We're pleased that you found us helpful and professional while arranging the plan.
Kind regards,
Pure Team
Easy to do simple sign up
Easy to do simple sign up
But would have been easier if i had known before filling in the form that i needed a nominated name to add
8 August 2026
Reply from Pure Cremation
We're glad that our sign-up process was easy for you! We also appreciate your feedback about providing your nominee's details upfront, and we will look at how to make this clearer upfront.
Kind regards,
Pure Team
very easy to book and relitivery…
very easy to book and relitivery affordable person i rang was extremally helpful
1 August 2026
Reply from Pure Cremation
Thank you for your review. We're glad you found the plan affordable and the team so helpful.
Kind regards,
Pure Team
Was very easy to do online
Was very easy to do online. Very kind, professional and experience staff on the telephone. Well done
8 August 2026
Reply from Pure Cremation
Thank you for your great feedback! We're so pleased that you found the online process easy and that our team were kind and professional.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for choosing us!
Kind regards,
Pure Team
It was dealt calmly with lots of…
It was dealt calmly with lots of information but no pressure.
1 August 2026
Reply from Pure Cremation
We're so glad to hear that our team provided you with clear information and a comfortable experience without any pressure. Thank you for your review.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for your positive review.
Kind regards,
Pure Team
Simple process with full information
Simple process with all details clarified in documents and/or by your representative
24 July 2026
Reply from Pure Cremation
Thank you for taking the time to leave a review. We're glad we could make the process of setting up your plan so simple.
Kind regards,
Pure Team
I love the fact that they do everything…
I love the fact that they do everything for you and you haven’t got to worry even delivering the ashes thank you Pure Cremation
1 August 2026
Reply from Pure Cremation
Thank you for your wonderful feedback. We're pleased that knowing everything you need is included in the plan, including the hand return of the ashes.
Kind regards,
Pure Team
I filled my nominated representative…
I filled my nominated representative (daughter) form out online but when I got the documents her name wasn't on them , also my address was wrong . I will update this review if the issues are corrected
8 August 2026
Reply from Pure Cremation
Thank you for raising this with us. We're sorry to learn of your experience. We can see that our team is already looking into this and working to ensure the correct details are recorded. They’ll be in touch with you shortly with an update. If there is anything more we can help with, please let us know. You can reach us on 0800 033 7737 or by email at customercare@purecremation.co.uk.
Kind regards,
Pure Team
A stress free application
A stress free application, so easy and not 100’s of multiple questions. Excellent quality experience. Many thanks 🙏
29 July 2026
Reply from Pure Cremation
We're so pleased to hear that you found the application process easy and stress-free. Thank you for sharing your positive experience with us.
Kind regards,
Pure Team
Very understanding at a difficult time…
Very understanding at a difficult time for me and our family and help me choose the right package for us
8 August 2026
Reply from Pure Cremation
We're truly grateful for your kind words and are glad we could provide support during a challenging time for your family. Thank you for your feedback.
Kind regards,
Pure Team
Brilliant funeral plan very affordable…
Brilliant funeral plan very affordable prices would highly recommend
8 August 2026
Reply from Pure Cremation
Thank you for your 5-star feedback and recommendation!
Kind regards,
Pure Team
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