ProAV has been my preferred kit supplier for well over a decade. Jordan Ashmore in particular always makes sure he gets what you need as soon as possible, and has even invited me to the ProAV headquar... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I was in the market for a significant purchase, but as someone with limited experience in high-end cameras, I really needed guidance. Carl and Jordan couldn’t have been more helpful — their advice h... See more
I required a SWIT LB-PD065C equivalent for Panasonic battery for my Panasonic HC-X1 4K Professional ENG camcorder, and, as far as I'm aware, PROAV was the only place where I could purchase it from... See more
I required a replacement battery for my Panasonic HC-X1 4K professional ENG camcorder, by SWIT. PROAV were the first place I would know stock the item that I needed, and at a really great price.... See more
Company details
About Proactive UK LTD
Written by the company
Proactive UK LTD are one of the leading suppliers of professional video equipment in the UK. We pride ourselves on our customer service, aiming to develop long term relationships with our clients.
Established in 1998, Proactive are fully authorised and accredited by all of the manufacturers we represent. We are more than just an online equipment supplier. Our in house educational training events from ProAV Academy and our online ProAV TV product reviews on Youtube, provide a valuable and informative resource for our customers to keep learning throughout their careers.
We have a fully equipped showroom where customers can see and compare the latest video production equipment. Our customers are the core of our business, and all feedback is incredibly important to us.
Special OffersUsed / Ex-Demo Equipment
ProAV TV
Contact Us
Contact info
Unit 1 & 2 Eastman Way, HP2 7DU, Hemel Hempstead, United Kingdom
- +44 [0] 1442 292929
- sales@proav.co.uk
- www.proav.co.uk
4.8
Excellent
3K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 75% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
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A fantastic team and service at Pro Av… Pico Pro Slider
A fantastic team at Pro Av professional, polite and excellent customer support. I ordered an Ifootage Pico Pro slider from them. They kept in touch all the way through delivery and got back to me regarding questions promptly. In the process of enjoying my slider. Excellent company to buy from and deal with highly recommended. Big thank you to the team at Pro Av looking forward to a long term relationship 👍💪❤️🇬🇧
8 May 2026
Unprompted review
Waiting over 3 weeks for a mic and all…
Waiting over 3 weeks for a mic and all I get is excuses …. Never again! I was sold next day delivery and it’s been 3 weeks
29 April 2026
Unprompted review
Reply from Proactive UK LTD
Hello William,
Thank you for sharing your feedback, and I’m genuinely sorry for the experience you’ve had.
The original lead time shown at checkout was 10–14 days, and the next‑day delivery option applies once an item is dispatched. Because the microphone wasn’t in stock, we ordered it directly from the manufacturer, but their unexpected delays meant we couldn’t meet the timeframe you were expecting for which we are very sorry.
I’m glad we were able to speak with you directly and process your refund straight away. While I know this doesn’t undo the inconvenience, we appreciate you giving us the chance to resolve it, and we’re reviewing this situation internally to prevent similar issues in the future.
Best Regards,
Kevin Eaton
Finding the camera I wanted online…
Finding the camera I wanted online happened to be with a local business…
In stock and honestly priced. What’s not to like?
Easily booked online. PROAV Emailed availability and reservation. Delivered next day.
21 April 2026
Really impressed
Really impressed - Extremely helpful customer service, quick responses and helped me with a student discount with no hassle, which I really appreciated. Highly recommend!
20 April 2026
Unprompted review
So pleased I found this company
So pleased I found this company. We had an issue with the courier, we were able to solve. I found the experience to be pleasant, I found Jordan to be excellent at his job. Cannot fault Proactive UK. I’m also in the market for some lighting, so will be giving them a look. Cheers 👋🏻
20 April 2026
Unprompted review
Fast delivery and items are exactly as…
Fast delivery and items are exactly as described. Price was competitive as well
7 April 2026
Great service & prices, but read the specs carefully!
Great service and some great prices, but I was caught short by the transparency of one of the listings. I ordered two Black Magic converters, an HDMI-to-SDI and an SDI-to-HDMI. When received, one of them came with a PSU and one didn't. Checking back through the listings, the only difference was that the letters "PSU" appeared at the end of the model number of one of them - there were no words explaining that the other unit explicitly did not come with a PSU. The fact that both devices were about the same price gave me a false sense of security, so it's basically my fault for not checking closely enough, but a bullet point saying "Does not come with PSU" would have helped a lot.
1 April 2026
Reply from Proactive UK LTD
Thank you for taking the time to share this feedback. I understand how the PSU detail could have been clearer and having looked at the product page can agree with your point about the “PSU” note being easy to miss. We’ll review how we present this information on our listings so it’s more obvious in future.
Thanks again for helping us improve the experience. If there is anything we can do to help in future please do get in touch.
Face cam 4k purchase
Face cam 4k delivered next day as requested and for a decent price, very happy with purchase, there’s a reason this company gets good reviews and it is justified, thanks loads.
Dan
25 March 2026
excellent as always
25 March 2026
Excellent
Clear, and helpful on the phone; website easy to use; delivery as promised; item as described and in perfect condition. I call that excellent.
24 March 2026
Unprompted review
Excellent service!
Easy and painless to order, superfast delivery. Recommended. AAAA++++
19 March 2026
In Proactive UK LTD I found the product…
In Proactive UK LTD I found the product I was interested in and it was in stock, unlike other stores. Also, fast dispatch of goods, which is very good when you really need it for tomorrow.
5 March 2026
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