Proactive UK LTD Reviews 

2,572
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 133 reviews, reviewers overwhelmingly had a great experience with this company. Consumers consistently praise the exceptional service, mentioning that orders arrive extremely fast and packages are securely handled with great care. People also appreciate the very competitive prices across a wide range of products and find the team to be extremely knowledgeable, friendly, and always ready to assist. However, some customers also noted occasional issues with delayed deliveries or courier problems, leaving them waiting longer than expected for their gear. A few reviewers experienced specific problems such as missing accessories in their parcels, damaged items upon arrival, or difficulties navigating the website.

What people talk about most

Delivery service

Reviewers highlight positive aspects of delivery service, consistently praising the exceptionally fast... See more

Product

Consumers find product quality and availability to be exceptional, expressing immense satisfaction with their... See more

Service

Reviewers mention positive feedback about service, expressing deep satisfaction with the helpful,... See more

Price

Users describe satisfaction regarding the prices, often highlighting competitive costs and great deals... See more

Order

People report high satisfaction with the order process, highlighting prompt deliveries and secure packaging.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

ProAV has been my preferred kit supplier for well over a decade. Jordan Ashmore in particular always makes sure he gets what you need as soon as possible, and has even invited me to the ProAV headquar... See more

Rated 5 out of 5 stars

I was in the market for a significant purchase, but as someone with limited experience in high-end cameras, I really needed guidance. Carl and Jordan couldn’t have been more helpful — their advice h... See more

Rated 5 out of 5 stars

I required a SWIT LB-PD065C equivalent for Panasonic battery for my Panasonic HC-X1 4K Professional ENG camcorder, and, as far as I'm aware, PROAV was the only place where I could purchase it from... See more

Rated 5 out of 5 stars

I required a replacement battery for my Panasonic HC-X1 4K professional ENG camcorder, by SWIT. PROAV were the first place I would know stock the item that I needed, and at a really great price.... See more



Company details

  1. Photo Shop
  2. Camera Store
  3. Cinema Equipment Supplier

About Proactive UK LTD

Written by the company

Proactive UK LTD are one of the leading suppliers of professional video equipment in the UK. We pride ourselves on our customer service, aiming to develop long term relationships with our clients.

Established in 1998, Proactive are fully authorised and accredited by all of the manufacturers we represent. We are more than just an online equipment supplier. Our in house educational training events from ProAV Academy and our online ProAV TV product reviews on Youtube, provide a valuable and informative resource for our customers to keep learning throughout their careers.

We have a fully equipped showroom where customers can see and compare the latest video production equipment. Our customers are the core of our business, and all feedback is incredibly important to us.

Special Offers

Used / Ex-Demo Equipment

ProAV TV

Contact Us

Contact info

4.8

Excellent

TrustScore 5 out of 5

3K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 75% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.8

All reviews

(2,572)

130 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

After having a problem with Proactive…

After having a minor problem with Proactive regarding one of their suppliers, the Managing Director of proactive stepped in and was very helful and polite, sorting the problem out and offerring a partial refund in this case. More than happy with the outcome and and manner in which it was handled.

11 May 2026
Unprompted review
Rated 5 out of 5 stars

Easy Transaction!

I was pleased to find the exact product I wanted at a good price and the next day delivery service, especially as it was by DPD who usually give a one hour delivery slot

6 May 2026
Rated 5 out of 5 stars

A fantastic team and service at Pro Av… Pico Pro Slider

A fantastic team at Pro Av professional, polite and excellent customer support. I ordered an Ifootage Pico Pro slider from them. They kept in touch all the way through delivery and got back to me regarding questions promptly. In the process of enjoying my slider. Excellent company to buy from and deal with highly recommended. Big thank you to the team at Pro Av looking forward to a long term relationship 👍💪❤️🇬🇧

8 May 2026
Unprompted review

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