As always first class service from Polarn O Pyret. Prompt delivery within 48 hours. My latest purchases are winging their way to Canada as I write this review!!! The children love the clothes & design... See more
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See what reviewers are saying
I have managed to buy some lovely clothes for my 7-year old grandson to keep him going for the next few years thanks to your very competitive sale offers. POP clothes are well designed, of good qualit... See more
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I noticed what seems like an issue with how gift cards are handled during checkout. I had a 600 SEK gift card and added enough items to exceed the free shipping threshold before applying it. Ho... See more
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Excellent products, so I buy regularly. The only issue so far is that the wind fleece has very tight cuffs, which can make it hard for little people to take off. If it's attached to a shell jacket,... See more
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Company details
Written by the company
We create children’s clothing made to be loved, worn, washed, and passed on – from one child to the next. We call it design that lasts. Since 1976, our ambition has been to make high-quality, comfortable clothing that lets children be children. Our garments are designed for play, with soft fabrics and thoughtful construction – nothing that scratches, pinches, or gets in the way of everyday adventures. Function and safety are at the core of everything we do. Inspired by outdoor and sportswear, our outerwear is made to handle real life – climbing trees, crawling on the ground, and playing in all kinds of weather. Every detail, from materials to the smallest seam, is carefully tested to ensure durability, functionality, and above all, safety. We believe that the little details make a big difference. Whether it’s a well-considered fit, a durable fabric, or a small design feature that children love, each garment is created with care. Our iconic stripes, introduced in 1976, remain a timeless part of our collection and a symbol of our heritage. Sustainability is a natural part of our philosophy. We use organic and recycled materials and continuously work to improve our impact on the planet. But for us, the most important aspect is longevity – our goal is for every garment to be worn by at least three children. For us, the customer experience is just as important as the product itself. We strive to offer a smooth and reliable shopping experience, with clear communication, fast delivery, and easy returns. Our customer service team is always here to help – whether you have questions about products, orders, or anything else. We truly value our customers and all the feedback we receive. Your reviews help us improve and ensure that we can continue to deliver both great products and a great experience. Thank you for being part of our journey.
Contact info
Hälsingegatan 40, 113 43, Stockholm, Sweden
- Please contact us through our contact form, and we'll be happy to assist you further.
- www.polarnopyret.com
4.6
Excellent
8K reviews
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Reply from Polarn O. Pyret
Hi Anne Marie,
Thank you for your kind feedback! We’re so happy to hear that you’re pleased with our products and service.
Best regards,
Polarn O. Pyret
5* always
Experience here is always great. I haven’t got a bad thing to say about this brand. The children’s wardrobes are full of their clothes, jackets, accessories, socks! One jacket we owned for almost 1 year, the zip broke and they took it back, repaired it free of charge and sent it back to me. The customer care are always kind lovely. The loyalty scheme is great. I love P.OP
28 May 2026
Reply from Polarn O. Pyret
Hi Carrie,
Thank you so much for your wonderful feedback! We’re so happy to hear that you’ve had such a great experience with us, it really means a lot. Welcome back!
Best regards,
Polarn O. Pyret
The best kinds brand
I have dressed both of my kids with PoP already for 17 years from the age 2 till 10 (plus matching pyjamas for the whole family). Definitely one of my favorite brands of all times with excellent quality and sustainability!
26 May 2026
Reply from Polarn O. Pyret
Hi Ines!
Thank you so much for your kind words. We are so proud to be one of your favourite brands!
We hope we’ll have the opportunity to continue providing sustainable, durable clothing and matching sets for your whole family! We look forward to welcome you back in the future!
Warm regards,
Polarn O. Pyret
Nice clothes, high quality
Keep going! I cannot imagine my grandchild’s wardrobe without your brand 😊 i’m particularly fond of your animal-print pyjamas and soft pink and purple tone dresses for babies and toddlers. Tiny floral-print fabrics are also lovely!
26 May 2026
Reply from Polarn O. Pyret
Dear customer,
Thank you so much for your lovely review!
It truly means a lot to hear that you appreciate our clothes. We’re so happy you enjoy our animal prints, soft colours and floral patterns!
Best regards,
Polarn O. Pyret
Good quality clothes which my children…
Good quality clothes which my children love. The colours and brightness last multiple washes. The delivery service is great too.
26 May 2026
Reply from Polarn O. Pyret
Thank you for your kind words ! We’re so happy to hear that you’re pleased with the quality, colours and delivery!
Kind regards,
Polarn O. Pyret
Reply from Polarn O. Pyret
Thank you for the kind review! We are so glad to hear that you are please with the service and shipping.
Looking forward to welcoming you back!
Kind regards,
Polarn O. Pyret
Easy to navigate web site with easy to…
Easy to navigate web site with easy to see clothes and how they may fit
25 May 2026
Reply from Polarn O. Pyret
Thank you for your feedback!
We’re so glad to hear that you found our website easy to navigate and helpful when choosing sizes.
We look forward to welcoming you back!
Kind regards,
Polarn O. Pyret
POP are always excellent
POP are always excellent, the service and the products are of such great quality and lasts so well.
25 May 2026
Reply from Polarn O. Pyret
We are so happy to hear you consistently enjoy our excellent service and high-quality products.
Thank you for your wonderful feedback!
Best regards,
Polarn O. Pyret
Great experience!
I made a wonderful purchase, the goods were delivered in reasonable time and in perfect condition. Really appreciate the quality. I only buy POP goods because they are durable and I have 2 kids so the clothes goes from one to another. Thank you!
25 May 2026
Reply from Polarn O. Pyret
We are so happy to hear you had such a wonderful experience with your recent purchase! We truly appreciate your kind words and are delighted our durable clothing works perfectly for your family.
Thank you once again for sharing your experience with us!
Best regards,
Polarn O. Pyret
quick delivery and always good quality
25 May 2026
Reply from Polarn O. Pyret
Thank you for your lovely feedback, we’re so happy to hear that you’re satisfied!
Looking forward to welcoming you back again!
Kind regards,
Polarn O. Pyret
Reply from Polarn O. Pyret
Thank you for your lovely feedback, we’re so happy to hear that you’re satisfied!
Looking forward to welcoming you back again!
Kind regards,
Polarn O. Pyret
Reply from Polarn O. Pyret
Thank you for your lovely feedback, we’re so happy to hear that you’re satisfied!
Looking forward to welcoming you back again!
Kind regards,
Polarn O. Pyret
Excellent service
Excellent service, very fast delivery and lovely clothing with great quality.
12 May 2026
Reply from Polarn O. Pyret
Thank you for your lovely feedback, we’re so happy to hear that you’re satisfied!
Looking forward to welcoming you back again!
Kind regards,
Polarn O. Pyret
Everything!
11 May 2026
Reply from Polarn O. Pyret
Thank you for your lovely feedback, we’re so happy to hear that you’re satisfied!
Looking forward to welcoming you back again!
Kind regards,
Polarn O. Pyret
Free delivery for VIP customers
I love that as an VIP customer I don’t have to think about ”fri frakt” threshold. Because sometimes I do purchase clothes that would value quite high and you for sure get free delivery anyway, but sometimes I forget to order one item that doesn’t meet the free delivery criteria due to lower price and it is great that I don’t have to worry if I forgot something and can order it separately with no additional cost.
12 May 2026
Reply from Polarn O. Pyret
Thank you for your lovely feedback, we’re so happy to hear that you’re satisfied!
Looking forward to welcoming you back again!
Kind regards,
Polarn O. Pyret
Reply from Polarn O. Pyret
Hi!
Thank you so much for your positive feedback !
We always strive to create durable, high-quality clothing, so we are happy to hear that you’re happy with your purchase.
You’re always very welcome back!
Warm regards,
Polarn O. Pyret
Reply from Polarn O. Pyret
Thank you for your lovely feedback, we’re so happy to hear that you’re satisfied!
Looking forward to welcoming you back again!
Kind regards,
Polarn O. Pyret
Stay on well!
7 May 2026
Reply from Polarn O. Pyret
Thank you for your lovely feedback, we’re so happy to hear that you’re satisfied!
Looking forward to welcoming you back again!
Kind regards,
Polarn O. Pyret
Super fast delivery and supreme quality
Super fast delivery and supreme quality! In the beginning I only bought for my kids but now I also buy for myself. Best wool base layer and pyjamas!
14 May 2026
Unprompted review
Reply from Polarn O. Pyret
Hi!
Thank you so much for your kind words 💛
It truly means a lot to hear that you appreciate our products!
We’re happy to hear that you’ve enjoyed our wool base layers and pyjamas – and that you’ve found favorites not just for your kids but for yourself as well.
Thank you again for taking the time to share your experience with us!
Kind regards,
Polarn O. Pyret
Poor communication and missing parcel – No responsibility taken
I am extremely disappointed with the service from Polarn O. Pyret. I placed an order (GB15327354) and was promised a separate email with a tracking number upon dispatch. That email never arrived.
I only received the tracking details 10 days after the delivery attempt, and only because I proactively reached out to ask where my order was. Because I wasn't provided with the tracking information beforehand, I had no way to reschedule the delivery or manage the "Safeplace" option while I was away during the Easter break.
The parcel was left unattended in an unauthorized location for days without my knowledge and is now missing. Despite explaining this clear communication failure to their customer service, they refused to take any responsibility, claiming the delivery was "completed." and ignored every word i said, just repeating their point.
As a retailer, you have a duty to ensure the customer can track their delivery, especially when you explicitly promise to provide those details. I am now forced to escalate this through my bank. Very poor experience for a first-time customer.
2 April 2026
Unprompted review
Reply from Polarn O. Pyret
Thank you for taking your time to share your experience!
We completely understand how frustrating it must have been not to receive the tracking information in time, especially while you were away. Unfortunately, tracking details are sent directly by the carrier, and we are sorry that this did not reach you as expected.
After a thorough review, including delivery confirmation, images and location data from the carrier, we can confirm that the parcel was delivered in line with the selected delivery method and preferences. As stated in our terms and conditions, we’re unable to take responsibility for parcels delivered to a designated safe place or left at the property with the recipient’s consent. For this reason, our decision remains unchanged.
We’re very sorry that this experience did not meet your expectations, and that we have not been able to offer the resolution you were hoping for.
Kind regards,
Polarn O. Pyret
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