On the Beach Reviews 

97,119
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Looking at 19,206 reviews, reviewers had a great experience with this company overall. Customers frequently praise the straightforward booking process and competitive pricing options, noting how easy it is to manage reservations and secure great deals. Many people also share that their trips are wonderfully organized, providing smooth travel arrangements and memorable destinations from start to finish. Some reviewers were not happy with customer service, mentioning that reaching a human representative was extremely difficult when dealing exclusively with automated chat systems during problems. Consumers additionally pointed out that package costs sometimes unexpectedly increased after initial browsing sessions or when alterations to travel dates became necessary.

What people talk about most

Booking process

Customers had ambiguous experiences with booking_process. Many consumers praise the straightforward... See more

Holidays

People report ambiguous experiences with holidays, reflecting a wide range of differing opinions. While some... See more

Price

Consumers find price to be ambiguous, with some reviewers reporting great bargains and straightforward... See more

Service

Reviewers highlight ambiguous aspects of service, experiencing a mix of helpful interactions and frustrating... See more

Customer service

Customers consistently note negative experiences with customer service, highlighting that speaking to an... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Staff were nice and friendly Reception staff always helpful Food was plentiful and hot even though a little repetitive but was always something for everyone Lots of sunbeds All inclusive... See more

Company replied

Rated 4 out of 5 stars

The hotel was very clean with modern rooms. All staff were extremely helpful and made our holiday amazing. The food was outstanding with lots of choice and as we booked Coral the Faro restaurant was b... See more

Company replied

Rated 4 out of 5 stars

Overall the holiday was great. The only downside was we were given the wrong rooms on arrival. It clearly stipulated rooms with a sea view but ours were on the ground floor looking over the outside ba... See more

Company replied

Rated 4 out of 5 stars

The website and app are very easy to use and the booking experience was quick and simple. I do have an issue with how the pricing is done. It's obvious that once you have browsed a holiday and... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of the UK’s leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it.

We were one of the first online travel agents in the UK to have complete financial protection through ATOL, because we know how important peace of mind is to our customers when they book their holiday. That means, when booking a flight inclusive package holiday through us, you'll have complete peace of mind that your money is safe.

Visit our site

On the Beach Holidays

Written by the company


Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., United Kingdom

  • www.onthebeach.co.uk
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3.8

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TrustScore 4 out of 5

97K reviews

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3.8

All reviews

(97,119)

18,896 reviews in the last 12 months

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Rated 1 out of 5 stars

An absolute disaster

An absolute disaster. Zero communication. There’s no helpline. Only a bot replies to messages… I submit a ticket and, two days later, I just get a message saying my case has been closed without any further information… the absolute worst

16 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi,

Thank you for contacting us regarding your booking. I had had a look and can see an email was sent regarding the reason for cancellation. If you would to discuss any further, please reach out to us so we can address any concerns and find a suitable solution together.

Thanks for bringing this to our attention.

On the Beach

Rated 5 out of 5 stars

I'm looking forward to my 63rd holiday with On the Beach

As usual with On the Beach, my booking experience was a breeze. The price is perfect. Everything I need (flights, luggage, transfer, hotel) is all done with a simple click of my mouse.
I'm looking forward to my 63rd holiday with On the Beach

17 August 2026
On the Beach logo

Reply from On the Beach

Thanks Tony — brilliant to hear booking was a breeze and the price hit the spot. We're delighted to be part of your 63rd holiday with us. Have a fantastic trip! 🌞

The Team at On the Beach

Rated 1 out of 5 stars

Worst company I have ever used

Worst company I have ever used, impossible to make a complaint, AI chat bots everywhere, left high and dry in resort with no assistance

Having read the response below I find
It laughable, we did contact the in resort team who didn’t help stating we should have contacted them
Sooner despite us contacting them via
WhatsApp on the day we arrived

6 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Craig,

Thank you for reaching out. We understand that you have been experiencing difficulties communicating with a travel advisor and have only been able to access the chatbot.

Please be assured that we have an in-resort team available to assist you directly. You can contact them via the dedicated in-resort team phone number or through WhatsApp for more personalised support.

Additionally, once you return from your trip, we encourage you to fill out our feedback form https://help.onthebeach.co.uk/hc/en-gb/requests/new?ticket_form_id=31071760293265 to share your experience and any concerns you may have.

We are here to help and ensure your experience is smooth and enjoyable.
Thanks, on the beach.

Rated 2 out of 5 stars

We stayed at Sol House magaluf in…

We stayed at Sol House magaluf in Majorca. The food was good. Fresh and varied. Close to the beach. The entrance was clean enough. The room however was awful. Rotten wooden door, skirting boards coming off. Mould in the bathroom and bedroom. The door to the balcony didn’t lock. The room got cleaned once out of 3 nights, bins only emptied once. No water left. Certainly not the service or rooms we have seen from other 4 star hotels within Majorca. Even more depressing when we visited friends at The Tangerinne hotel which was a 3* and theirs was beautiful and a spacious room. Definitely chose the wrong hotel, nothing like the pictures.

16 August 2026
On the Beach logo

Reply from On the Beach

Hi there,
Thank you for taking the time to share your feedback with us. We’re truly sorry to hear that your experience at the hotel did not meet your expectations, especially regarding the condition and cleanliness of your room. We understand how disappointing and frustrating this must have been for you.

As your holiday has now ended, if you would like us to investigate your concerns further, please submit your feedback using the feedback form on our website. This will allow our dedicated team to review your booking and raise the issues with the hotel on your behalf.

Thank you again for bringing this to our attention. We appreciate your feedback and are sorry your stay was not as enjoyable as you had hoped.

Kind regards,
On the Beach Team

Rated 5 out of 5 stars

can’t fault it to be fair!

Really straightforward user journey flowed nicely too. Holiday was confirmed within a couple of minutes of payment and I like the feature of being able to share the countdown app

16 August 2026
On the Beach logo

Reply from On the Beach

Thanks Jenny — delighted booking was quick and you enjoyed the countdown app 😊 Book with us again soon. The Team at On the Beach

Rated 5 out of 5 stars

Very good to choose and book

Very good to choose and book, straight forward, no worries about anything.

16 August 2026
On the Beach logo

Reply from On the Beach

Thanks Delia — glad booking was straightforward! The Team at On the Beach

Rated 1 out of 5 stars

Absolutely shocking customer service is non existent

Absolutely shocking there is zero customer service long story short I booked a holiday and did it incorrectly which is my fault so I re booked 20 mins later thinking it will be fine I can just cancel the wrong booking so booked it correctly then cancelled the incorrect one little did I know there was a huge cancellation fee that they state is for the airline so I called easyJet they was as helpful as can be and cancelled the flights because it was in a cooldown period less than 24 hours trying to get through to on the beach to explain this is rediculous there’s no number to call to speak to an actual person just so generated messaging you raise a ticket and just get fobbed off that way absolutely shocking

Message to there reply yeah it wasn’t clear upon booking also the issue is the customer service your company have it’s non existent but as soon as you get a bad review you can reply to that like I say your company states that the flights are non refundable how ever the operators that you use such as easy jet cancelled it with zero fee so you are profiting of something that isn’t chargeable you really need to have a look into your customer service in my opinion it’s absolutely shocking

16 August 2026
On the Beach logo

Reply from On the Beach

Hi James,

Thank you for reaching out and sharing your experience — I completely understand how frustrating this must have been. Please allow me to clarify: our standard cancellation fee is £50 per person, and all flights are non-refundable as soon as the booking is confirmed as detailed in our terms and conditions.

Your full cancellation request has been received and has been processed.

Additionally, flights must be fully paid before we can process cancellations, which is why the fee was applied in this case. I’m truly sorry if this wasn’t made clear earlier.

Kind regards,

On the Beach

Rated 3 out of 5 stars

We've holidayed with OTB for 2 years in…

We've holidayed with OTB for 2 years in a row.
We found it very hard this year as there were problems with the flights and we needed to speak or even message with a human, this was very difficult to achieve. Hence we had unnecessary stress. Fortunately the reps at the hotel were more than excellent and put things right with the return flights, which the airline were saying at this point were cancelled. I'm not sure we would use OTB again which is a shame

16 August 2026
On the Beach logo

Reply from On the Beach

Hi, 

Thank you for taking the time to leave your review. We're very sorry to hear that your holiday experience this year was stressful due to flight issues and the difficulty you had reaching a member of our team. We completely understand how frustrating this must have been.

We appreciate your loyalty in choosing us for two years running, and we are sorry to hear you are unsure about booking with us again. If you would like us to investigate your concerns further, please submit your feedback through the feedback form on our website so our dedicated team can review your booking and the challenges you faced.

Thank you again for sharing your thoughts with us. We hope to have the opportunity to welcome you back in the future and provide a smoother experience.

Thanks,
OntheBeach

Rated 3 out of 5 stars

Hotel was not great

On the beach are great but the hotel I stayed at was rated 4/5 stars and it was more like a 3 star. The hotel staff were not very friendly except a very few. The food didn’t taste very nice so had to spend additional money to eat out for dinner every night yet we had booked all inclusive. The alcoholic drinks were cheap non branded and didn’t taste great so again had to go to the local bar to get decent drinks. Room service like cleaning the rooms, making beds etc was every second day but even then they didn’t fill up toilet paper and had to go to reception on more than one occasion to ask for basic room service to be delivered. The kids wrists bands was awful kept cutting the kids and when they played in the pool they kept cutting each other. And if you loose your wristbands is an additional fee of €25. On arrival had to pay a damage deposit of €100 but when checking out they didn’t even check the room so don’t really understand why they needed the deposit in the first place. If you want to use any towels for the pool they charge you €10/€15 for each one as well. Cheaper to go to the local shop and buy them. My friends room smelled really mouldy as well. In the room there is a kettle but no tea bags/ coffee etc and you have to supply you own stuff. They have many additional restaurants you can book for dinner as part of their hotel but we was not able to book any of them as everything was fully booked all week. The hotel was a real let down.

14 August 2026
On the Beach logo

Reply from On the Beach

Hi, Tina

Thank you for sharing your feedback regarding your recent stay. We are pleased to hear that you found booking with On the Beach straightforward.

We understand your disappointment with the hotel’s rating compared to the actual experience, and we regret that the service, food quality, and amenities fell short. Your comments about the room service, wristbands, deposit policy, and additional charges are very concerning.

We also acknowledge the inconvenience caused by the lack of availability in the hotel’s restaurants and the condition of your friend’s room. This is not the standard we expect for our customers, and we sincerely apologize for the frustration this caused during your holiday.

Thank you again for bringing these matters to our attention. We hope to have the opportunity to restore your confidence in On the Beach in the future.

Kind regards,
OntheBeach

Rated 3 out of 5 stars

The private transfers did not…

The private transfers did not materialise. We had to share a mini bus with three other parties who also had private transfers. So a return mini bus transfer for 11 costs £157 and 4 private transfers costed around £370. No one agreed to share and we had no choice. We have all been ripped off. We should be refunded the difference.
Hotel was ok, food ok. Drinks not branded. House keeping ok. Staff ok

16 August 2026
On the Beach logo

Reply from On the Beach

Hi, Thomas

Thank you for taking the time to share your feedback. We are very sorry to hear about the issues you experienced with your private transfers. We understand how frustrating it must have been to pay for private transfers and then be required to share a minibus with other parties. This is not the level of service we expect for our customers.

We take your comments seriously and will be investigating this matter with our transfer provider to understand why this occurred.
We also note your comments regarding the hotel, food, drinks, and housekeeping. While we are pleased that the hotel was satisfactory overall, we regret that certain aspects did not meet expectations.

As your holiday has now ended, we kindly ask that you submit your concerns using the feedback form on our website. This will allow our dedicated team to review your booking and investigate the issues you've raised.

Thank you again for bringing these concerns to our attention. We value your trust and will work to resolve this matter promptly.

Kind regards,
OntheBeach

Rated 1 out of 5 stars

Awful hotel!!

Awful hotel!!
As soon as we arrived, we realised that pictures on website were AI generated or Photoshop because it looked totally different.

Bathroom looked filthy, shower had a curtain instead of a door, full of mould and limestone, se as the sink, the mirror was bad as well. Most of time we did not have hot water and had to shower us and kids with cold water and no pressure.
The air conditioner was filthy and smelly, therefore, baby got sick and required medical attention, next day.
We paid for all inclusive- food was awful!! There are no words to describe how bad it was!
The chef was very arrogant and rude. The food was mostly the same, every day - undercooked or not cooked at all, meat was pink every day, poor selection of cooked food (unlike pictures advertised), very poor dessert selection (same tasteless jelly and flat mousse- EVERY DAY!)- unlike the pictures advertised , tasteless watermelon, green apples and very hard pears - again, every day!
Electricity was cut due to wildfire few kilometres away and their kitchen and dining area got full of heavy heat and smoke- we were forced to eat inside that area as we were not allowed to go outside and have food by the bar area - when the hotel manager was asked for update, he became very agitated and aggressive towards my husband - therefore we were forced to eat somewhere else as it was unhealthy for both us and our children.
There were mosquitoes every night, no help given from hotel staff with this issue therefore we had to buy sprays and other solutions against them as there were too many.

Both receptionist and manager had no interest in sorting any issues raised, but they raised their shoulders and became rude when questioned.

All sun beds by the sea were outdated and discoloured unlike the pictures advertised

The pool area doesn’t look as advertised, nor the bar area - all look outdated and unkempt

We stayed there for 7 nights and on every evening Saturday to Thursday, the lifeguards by the pool closed the pool by 18:00 in a very rude way. They used their whistle and shouted at us “Everyone, get out of the pool, the pool is closed from now!” and forced us to leave when outside there were over 30 degrees and children could stay out safely. But on our last day, Friday night, they kept the pool open until after 19:00 as “there are still kids playing”. Children were eager to play in the pool every night as it was cooler and there was no other play area apart from the beach.

The beach was full of stones and no sand at all, therefore not a lot of play area for children.

This is not a 4 star hotel and we definitely paid to much for being treated as someone who bothered both the hotel manager and the receptionists.

I do not recommend it! Just stay away!

8 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Andeera,

Thank you for taking the time to share your detailed feedback. We are truly sorry to hear that your holiday experience did not meet your expectations and that you encountered so many issues during your stay, including concerns about cleanliness, food quality, staff behavior, and the health of your baby. We understand how upsetting and disappointing this must have been for you and your family.

As your holiday has now ended, we would like to help by having our dedicated team investigate your concerns further. Please submit your feedback using the feedback form . https://help.onthebeach.co.uk/hc/en-gb/requests/new?ticket_form_id=31071760293265 This will allow us to review your booking in detail and work with the hotel to address the issues you raised.

Thank you again for bringing this to our attention. We appreciate your feedback and are sorry that your experience was not as expected.

Kind regards,
On the Beach Team

Rated 1 out of 5 stars

Having booked with this company was…

Having booked with this company was happy to hear I had price promise on my holiday that I could claim at anytime upto 2 months before my holiday but to my horror I received an email informing me that my airline had made a change to flights, but this was not a problem until I checked my price promise only to find that I was no longer entitled to this as i had made a change, this not being the case I then tried to contact on the beach to ask why I was no longer entitled to this offer as had not made any change myself it had been the air line, but with no response from this company only an idiot chat bot that was unable to help, I'm left disappointed and angry as this is not the first time this company has lied about perks and then backed out . Shocking company would never recommend (part 2) after hearing back from one, they still will not give me my price promise back, only to say sorry that flights have changed,which they haven't. Please do not use this company, booked 2 holidays this year and both been messed up from one, will never use this company again

14 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Heather,

Thank you for sharing your feedback.

We’re truly sorry to hear that your experience with your recent bookings did not meet your expectations and that you feel your price promise was not honoured. We understand how frustrating this must have been for you.

We would appreciate the opportunity to look into your situation further and help find a satisfactory resolution. If you would be willing to contact us directly through our live chat or customer service channels, we will prioritise reviewing your case and assist you as best we can.

Thank you again for your feedback, and we hope to have the chance to make things right.

Kind regards,
On the Beach

Rated 5 out of 5 stars

It’s such a easy process to book with…

It’s such a easy process to book with on the beach I have used them for the last 4 years and never had any problems that’s the reason I keep coming back and you save a fortune which is also really good. Can’t complain about anything so another happy holiday for my family

13 August 2026
On the Beach logo

Reply from On the Beach

Thanks Lindsey — brilliant to hear you've trusted us for four years and that your family had another happy holiday. Saving you a fortune and making booking easy is what we aim for. We look forward to helping with your next trip 😎

The Team at On the Beach

Rated 1 out of 5 stars

How do I access my holiday booking to…

How do I access my holiday booking to check in for our flights with Ryanair/EasyJet ????

7 August 2026
On the Beach logo

Reply from On the Beach

Hey Elaine,

To check in for your Ryanair or EasyJet flights, you’ll need to log in or create an account directly with the airline. For Ryanair, just head over to the MyRyanair website or app, log in, and enter your Ryanair flight reference number to link your booking and check in. For EasyJet, you’ll want to give them a call on 0330 551 5151 (tel:03305515151) to manage your booking and check in. If you need any help with this or anything else, just let us know — we’re here to make your holiday as smooth as possible!

Thanks
On The Beach

Rated 1 out of 5 stars

Booked twin room by mistake and haven’t…

Booked twin room by mistake and haven’t been able to change booking to double room even though there’s doubles available

16 August 2026
On the Beach logo

Reply from On the Beach

Hi there,

Thank you for reaching out to us. I understand your concern regarding the room type. Unfortunately, as your booking was made on a non‑refundable basis, we are unable to amend the reservation from a twin room to a double room, even though double rooms are currently available.

We sincerely regret any inconvenience this may cause. While we cannot make changes to the existing booking, please note that the twin room remains confirmed and ready for your stay.

Thank you again for taking the time to provide your feedback. We appreciate your understanding.

Kind regards,

On the Beach

Rated 5 out of 5 stars

Great holiday agents to deal with I…

Great holiday agents to deal with I changed my booking 3 times as looking at some bad reviews at hotels I was looking at until I found the correct one but had no issues changing my booking with on the beach I have used these for years and always been helpful great service guys

16 August 2026
On the Beach logo

Reply from On the Beach

Thanks for your kind words! We're so glad we could help when you changed your booking three times and that our team has been helpful over the years. It’s great to hear you found the right hotel — we look forward to helping with your next holiday 🙂 The Team at On the Beach

Rated 4 out of 5 stars

Great Holiday Eventually

Great hotel (Mardan Palace), but a bit tired now. Facilities and staff are great. For the second time booking through OTB we were given a room that was not what we had booked. After the room move and got into a routine the holiday turned a corner. The biggest issue with OTB is when things are not going well, it is impossible to get hold of someone other than an automated WhatsApp message that just takes you round and round in circles. This is the reason I will probably not be booking with OTB again, there needs to be an avenue of support when required. Everything worked out this time, but it took a lot of time out of my holiday.

16 August 2026
On the Beach logo

Reply from On the Beach

Thanks Lee — we appreciate you taking the time to leave this. We're glad you enjoyed Mardan Palace and the staff, but sorry to hear about the room mix‑up and the frustrating WhatsApp experience. We're pleased everything settled after the room move, and we'll pass your feedback on about needing better real‑time support. We hope you'll give us another try in future so we can deliver the smoother experience you deserve. Safe travels 😊

The Team at On the Beach

Rated 1 out of 5 stars

We booked to go on an all inclusive…

We booked to go on an all inclusive package, with another family of 4 with the 2x adults 2x children the price were pretty much identical, for 2027. And after going through the email confirmation I’m down as half board and the family were going with is all inclusive, and there’s no way of contacting them other than through an ai chatbot online, it’s been very frustrating to say the least!!

16 August 2026
On the Beach logo

Reply from On the Beach

Hi Benjamin,

Thank you for sharing your feedback.

We're truly sorry to hear about the confusion regarding your booking being listed as half board instead of all-inclusive, and we completely understand how frustrating it must have been trying to get in touch with us.

Our live chat starts with a virtual assistant designed to help route your query to the right team as quickly as possible, especially during busy times. We appreciate that this can sometimes feel impersonal or difficult when you want to speak to someone directly. If you still need assistance, please try returning to the live chat and selecting the options that best match your issue, and an agent will be with you as soon as possible.

If you would like us to look into the booking details and help resolve the board basis discrepancy, please reach out to us again through live chat or our official contact channels. We're here to help and want to make sure your holiday experience is as smooth as possible.

Thank you again for your patience and for bringing this to our attention.

Kind regards,
On the Beach

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