Online Mortgage Advisor Reviews 

943
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 232 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the extremely knowledgeable staff and professional advisors for providing clear guidance, answering all questions thoroughly, and successfully securing great mortgage deals. People also mention that overall communication is consistently prompt and helpful, making the entire application process remarkably smooth and entirely stress-free. Some reviewers were not happy with communication, mentioning significant delays, unreturned messages, and a deeply frustrating lack of timely updates regarding their applications. A small portion of consumers felt completely ignored when dealing with challenging situations where advisors were ultimately unable to assist them further.

What people talk about most

Staff

People report positive experiences with staff, highlighting that agents are extremely helpful, professional,... See more

Service

Customers shared overwhelmingly positive experiences with the service, highlighting professional, prompt, and... See more

Customer service

Consumers find customer service to be exceptionally helpful and professional, consistently praising the clear... See more

Response time

Clients share positive opinions on response time, frequently praising the quick replies and around-the-clock... See more

User experience

Reviewers mention positive feedback about user experience, noting that the entire journey was exceptionally... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Sheridan and Jenna were so instrumental in helping us get our mortgage offer. I first began chatting to Sheridan nearly 1 year ago to test the waters on what we could expect with the mortgage process.... See more

Company replied

Rated 5 out of 5 stars

We contacted David Farrel about equity release having found him listed by the equity release council. He outlined everything clearly but with no pressure at all, giving us very sound advice and guidan... See more

Company replied

Rated 5 out of 5 stars

Amazing service from start to finish. Got decision in principle in less than 3 hours and mortgage offer in less than a month. Luke Naylor was very knowledgeable, friendly, polite and found me bet... See more

Company replied

Rated 5 out of 5 stars

 I lcannot recommend Natalie enough, owe to Self Employment and rather complex Financial structure. Natalie held our hand and guided us through the process. We’re both professionalism and support... See more

Company replied


Company details

  1. Mortgage Broker

Written by the company

We are an FCA-authorised and award-winning mortgage broker, serving customers nationwide since 2013. At Online Mortgage Advisor (OMA®), we connect you with specialist advisors from our team who focus on your exact type of mortgage situation, ensuring you get the best possible advice. We are on a mission to be the most-loved for mortgages, and our passion is understanding our customers and exceeding their expectations. Our website provides helpful tools, insightful guides, and informative content to empower borrowers to make the best possible decisions. We've proudly helped over 600,000 customers secure the right mortgage, often stepping in when other lenders or brokers have been unable to assist.


Contact info

4.9

Excellent

TrustScore 5 out of 5

943 reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 83% of negative reviews

Typically replies within 24 hours

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4.9

All reviews

(943)

229 reviews in the last 12 months

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Rated 5 out of 5 stars

Farzin has been absolutely amazing with…

Farzin has been absolutely amazing with his help getting us a mortgage. He has been efficient, reliable and very professional. We couldn’t thank Farzin enough for all he’s done. A huge credit to your team

2 December 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

We have had a fantastic experience

We have had a fantastic experience, Richard and Victoria are a great team, Richard’s knowledge of the mortgage market and the personal recommendations he made fit our circumstances perfectly and Victoria organisation meant we went from mortgage application to offer in 1 week. We could not recommend online mortgages more, great service from start to finish and we will be coming back for our remortgage when we get there!

17 November 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Great company

We went to online mortgage advisor after being unable to get a mortgage, due to our age a previous history and being self employed, David Farrel was nothing short of amazing from the very beginning, nothing was too much trouble and he was so helpful, knowledgable, professional and pleasant to work with.
We now have a mortgage offer in place and we can’t thank David enough. I would absolutely recommend this company.

1 September 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Fast and easy mortgage approval process

Got a decision in principal in an hour and a half from the initial phone call. When the full application was submitted, I got a mortgage offer in just over a week. They are a knowledgeable, thorough and professional company. Will be using again for other properties.

24 November 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Anyone needing any mortgage advice…

Anyone needing any mortgage advice please consider using Alex Ford
073804512665
Alex has just helped me with a remortgage
From the start he has been first class
Very prompt with answering any missed phone calls or emails
Alex has a very good phone manner and is easy to understand and is patient and explained anything you might not understand in detail
And got a very good fixed rate
So I’m giving Alex ⭐️⭐️⭐️⭐️⭐️
I’m very pleased Alex was recommended to me 👏

14 November 2025
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good afternoon,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Great help fast at work was always…

Great help fast at work was always honest can't fault

23 October 2025
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good afternoon,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ Five stars are not enough!

⭐️⭐️⭐️⭐️⭐️ Five stars are not enough!

I purchased a property at auction with a very tight 20-day completion deadline. I initially planned to take out a bridging loan and spoke with several brokers who all gave me different quotes. However, once I discussed my case with Luke at Online Mortgage Advisor, everything changed.

Luke quickly understood the complexities of my situation — including the property type, flying freehold, and my Visa status, all of which limited the number of available lenders. Despite these challenges, he analysed my conditions thoroughly and, on his first attempt, found the right lender offering the highest LTV compared with anyone else and by securing a mortgage instead of a bridging loan, I ended up saving at least £3,000, something that wouldn’t have been possible without their guidance. Chloe was equally efficient, gathering all the required information promptly and keeping everything moving without delay.

His efficiency, expertise, and professionalism were outstanding. Luke will be the first person I contact for my next mortgage, and I cannot recommend him highly enough. Truly exceptional service.

19 November 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good afternoon,

Thank you for taking the time to leave such positive feedback!

We're thrilled to hear Luke and Chloe have been able to help with such a tight deadline!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Farzin has been an incredible support

Farzin has been an incredible support in helping us secure one, then a lender to move to another. His communication with us, estate agents, and lenders was seamless, ensuring we got the best possible deal. He went above and beyond to resolve unexpected challenges from building surveys and their impact on lender approvals. We’re truly grateful for his expertise and dedication. I highly recommend this company—and especially Farzin—for anyone looking for exceptional mortgage advice and service!

18 November 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

I am so glad I enquired and went with…

I am so glad I enquired and went with OMA. I was daunted by the whole process but they helped all the way, managed to get us what we needed and communicated so well with us and our needs. I would massively recommended these to anyone and couldn’t thank Richard, Victoria and Donna enough for their time spent on helping us in our journey.

17 November 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Outstanding, efficient service

If I could have given more than 5 start i would have. The service I received fromJenna Boal and Sheridan Repton has been outstanding from the very beginning. Ensuring that everything was clearly explained, contacting me when they said they would, keeping me fully updated and liaising with everyone else to ensure everything completed on time. The peace of mind they've given during a stressful process cannot be underestimated and I honestly don't know what I would have done without them. The fees are reasonable and they absolutely deserve every penny. I would definitely use them again and thoroughly recommend them.

17 November 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Better impossible

Just when I thought things couldn’t get any better, my consultant Sheridan proved otherwise. She did the possible and the impossible to complete my process, which had been long and very difficult. In the end, everything was finalized with no issues. Great service — I really recommend them!”

13 November 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Hi Pedro,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Thank you Donna! ☺️

I have had the pleasure of having Donna Ambler's assistance with my income protection needs and honesty, the set up of it all couldn't have been easier. Donna has to be one of the most loveliest people and simplifies the process without making you feel out of your depth. She has a wonderful way about her that makes you feel like you're talking to a friend! Thank you Donna for all of your help, patience and support with this. You are amazing!!!

13 November 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Hi Sharon,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Absolutely incredible

Absolutely incredible, we are first time buyers with no idea what to expect or where to start. Jean Pierre made this process so easy and quick. We had our decision in principle within 48 hours of first picking up the phone asking about a mortgage. I would absolutely recommend these as brilliant professional advisors.

11 November 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Hi Morgan,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Roxanne is amazing

Roxanne is amazing - worked so hard and kept me informed throughout the whole process - would definetly recommend … fabulous

12 November 2025
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Hi Tanya,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Returning customer

This is the second time I’ve worked with Sheridan and Jenna and they been great both times. Sheridan really knows how to find a good deal and made the whole remortgage process super smooth. Communication was spot on and everything got sorted quickly and efficiently. Definitely recommend him if you’re looking for a mortgage advisor who actually gets things done! Thank you so much once again!

12 November 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good afternoon,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Donna is your insurance go to person

Donna was always aiming for the best interest for our family. I would strongly advise to talk to Donna about your needs and she will find the right solution. Warm, friendly and always ready to advise. I haven’t spoken to any advisor who is better than Donna.

2 October 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Hi Marek,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Brilliant team to work with

Brilliant team to work with, made our first hurdle a breeze and has always been able to answer any questions. Couldn't of asked for better so far! Been such a big part of my future bringing mine and my partners dreams come true

11 November 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Hi Natasha,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

10/10 no notes at all!

Donna has made making understanding this while experience so easy. Her warm and friendly energy puts you at ease instantly and her knowledge about the services is unmatched. Couldn’t recommend her enough.

11 November 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Hi Daniel,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Exceptional service

Farzin provided an exceptional service from the beginning of the process and found a good mortgage with an excellent rate of interest.
The process of applying for a mortgage was made so much less stressful and the advice provided was excellent and easy to understand. I could not recommend Farzin highly enough.

11 November 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Hi Veronica,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Excellent to deal with!

Luke found us an equivalent deal with a specific lender that would except one years tax return. Process was really simple and Luke responded very quickly to any queries we had whether it was by phone or email. Cheers guys!

6 November 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

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