Straight forward to read and adjust any car insurance requirements on their website prior to the purchase.Not the cheapest but competitive.No body knows how good an insurance company is until you unfo... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Emma called politely and professionally apologised for the stress caused, admitted they should have done better. She has rectified the account, nothing owing and while systems can get in the way every... See more
Company replied
I am blown away by the prompt processing of my pet insurance claim. My cat had her surgical procedure on 19th June. The claim was submitted by the vet, 8 days later on Saturday 27th June. By Tuesday 3... See more
Company replied
After someone drove into my car contacted LV and once I got through, they were helpful, polite and understanding. The repair was organised and car picked up as not drivable. Repairers got car repaired... See more
Company replied
Company details
Written by the company
LV= General Insurance, part of the Allianz Group, help over 4.5 million customers to look after the things they love such as cars, homes and pets. LV= Life and Pensions help support over a million customers and members to protect futures, families and finances through products such as life insurance and retirement solutions. 💚
Contact info
County Gates, BH1 2NF, Bournemouth, United Kingdom
- lvgicares@lv.co.uk
- www.lv.com
4.5
Excellent
86K reviews
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A simple and trouble free process
Clear and competitive quote recieved quickly , very easy to arrange the motor insurance online with no complications
15 June 2026
Reply from LV=
Thanks for insuring with us, glad to hear you found our website easy to use.
Reply from LV=
That's great feedback David, we're glad it went smoothly!
Reply from LV=
Thanks for getting in touch, we're so pleased we could help :)
Good price and service.
23 June 2026
Reply from LV=
Thanks for your feedback, it's good to hear we were competitive for you.
Took a long time to give me a decent offer.
I changed my car & the initial quote was far too high. I didn't need breakdown on the renewal. I got a year with the new car. Eventually I renewed with LV as they came up with an acceptable offer but I took a whole day sorting through comparison sites all cheaper quotes to get them to match up. Don't get me wrong LV are a good insurance company but they don't reward loyal customers. Age UK through them was thw turning loint in getting a reasonable quote. Now less than in 25-26. No breakdown. No work insurance needed all helped to reduce it down.
16 June 2026
Reply from LV=
Hi Pauline, thanks for letting us know about this. Sometimes a new quote can appear cheaper than an existing quote because the details entered are not exactly the same. These details include the driver(s), the car make and model, your address, what you use your car for, the amount of voluntary excess you select and more. However, if all the details you've entered are exactly the same, and you're still getting a different quote, then please email us at LVGICares@lv.co.uk and we'll look into it for you. ^Lia
Reply from LV=
Thanks for leaving us a review, Hugh glad to hear you found our website easy to use.
I’m impressed so far.
I have dealt with LV before when my elderly father had a car accident. They allowed me to deal with things and they were very easy to deal with. I have used them this year for my insurance and compared to my previous insurer I have saved several hundred pounds. Strongly recommend.
23 June 2026
Reply from LV=
That's great! Thanks for your comment, glad it went smoothly for you :)
All advisors helpfull
All advisors helpfull, sorted everything oit, and got the cheapest insurance with them
23 June 2026
Reply from LV=
Thank you for your kind words, Ahmed, we're pleased we could help!
Reply from LV=
Thank you for your kind words Steven, it's good to hear we were competitive for you. ^Nic
Reasonable Price
Easy to purchase on line with clear information & options to select. Reasonable price in current market.
22 June 2026
Reply from LV=
Thanks for taking the time to feed this back Stuart ^Nic
Reply from LV=
That's great! Thanks for your comment Sandra ^Nic
Clear information competitive prices
22 June 2026
Reply from LV=
Thanks for taking the time to feed this back Wendy ^Nic
Website simple to navigate
Website simple to navigate , competitive pricing for multi car policy.
15 June 2026
Reply from LV=
That's great! Thanks for your comment Dirk, glad to hear the website was easy to use! ^Nic
Better and more regular communication…
Better and more regular communication and progress updates, via an app or via email. Faster approval of repairs.
22 June 2026
Reply from LV=
Thanks for getting in touch about your experience. We're sorry you feel this way. We appreciate your feedback, and we’ll review our processes to see where improvements can be made. ^Nic
Fantastic customer service from LV.
I don’t know where to start apart from fantastic customer service, they were so helpful when my car was crashed in too. The care and support from the team was excellent…it’s five stars 🌟 from me and more, I would highly recommend LV Insurance. Thank you all so much 😇
22 June 2026
Reply from LV=
Thank you for your kind words Mel, glad to hear our team members are great! ^Nic
I am very busy but LV IS WORKING for…me
I am very busy but LV IS WORKING for me and i can only say i got my insurance without any problems
i give them 10 out of 10
22 June 2026
Reply from LV=
It's always nice to hear lovely feedback like this Alan, your comments made us smile. ^Nic
The most awful insurance company
The most awful insurance company
I made my claim for an accident that happened on August 2025 and they have never contacted me for any news they were interested to charge me £500.00 upfront which it wasn’t my fault for the accident and they have never contacted me with any news i have trying to contact them in many occasions and they have left me waiting for each time 1 hour and 40 minutes and never responded i hade to make another claim and told them all the details and still the same story so if I could rate them it will be - 100 they are rubbish
22 June 2026
Unprompted review
Reply from LV=
Hi Alfred, thanks for getting in touch. We’re really sorry to hear about this and would like to look into it for you. Please send an email to LVGICares@lv.co.uk and we'll get the right team in touch with you. ^Nic
Reply from LV=
That's great! Thanks for taking the time to comment. ^Joe
Reply from LV=
We love to hear this :) ^Joe
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