LifeDirect Reviews 145

TrustScore 4.5 out of 5

4.6

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Rated 5 out of 5 stars

My experience was great, very quick to respond and gave all the details I needed. Helped me through the process on my First Home Lone as well as keeping me on track.

Rated 5 out of 5 stars

I dealt with Life direct for both my home loan and life/income insurance over the last month and received exceptional service for both products. I dealt with Clinton Lawson and Meg Scotson for... See more

Rated 3 out of 5 stars

Overall the experience was ok. The broker was personable and professional. The broker kept me well informed and was very clear about the steps I needed to take to get the policy approved. I wouldn'... See more

Company details

  1. Insurance Agency

Written by the company

LifeDirect was launched in 2005 as a way for Kiwis to compare and buy insurance from NZ’s largest insurers online. If you’re looking for insurance, head on over and start a free quote online to compare policies without hassle.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

145 reviews

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Hasn’t replied to negative reviews

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Rated 5 out of 5 stars

My experience was great

My experience was great, very quick to respond and gave all the details I needed. Helped me through the process on my First Home Lone as well as keeping me on track.

17 March 2026
Unprompted review
Rated 5 out of 5 stars

Home loan and life/income insurance

I dealt with Life direct for both my home loan and life/income insurance over the last month and received exceptional service for both products.

I dealt with Clinton Lawson and Meg Scotson for our home loan and both were absolutely amazing and went above and beyond to ensure we were able to meet our deadlines and got a great rate. I would 100% recommend Life Direct to anyone looking for a home loan. We never felt out of the loop at any point and received exceptional support.

I also took out life/income insurance with Life Direct and again could not fault the experience. It was profession, well explained and gave me an number of options I could choose from. I dealt with Steven Hillary and was very happy with the outcome.

27 February 2026
Rated 2 out of 5 stars

Misleading Info to make you sign up for an insurance

I was looking for health insurance cover (and nearly found one with NIB) when LifeDirect contacted me. They drew me away from NIB saying their plans are expensive, less beneficial for my needs etc. Then they suggested a Southern Cross plan and told me it would be cheaper. We had many calls, I asked all the important questions and thought I was in good hands. I signed up for a plan that I was told would cost $190 per month. Now the Insurance told me that it’ll be way more than that and that LifeDirect has giving me false information. However, LifeDirect won‘t help me to get the plan that I signed up for, stating they did not know about the price increase. Massive disappointment.

25 November 2025
Rated 5 out of 5 stars

Carol

Carol, who helped me change over insurances, was incredible helpful and persistent! I really appreciated her supplying me with all the options available and I am saving $250 a week for the same cover. Amazing result! Thanks Life Direct

20 November 2025
Rated 3 out of 5 stars

Communication

Overall the experience was ok. The broker was personable and professional.
The broker kept me well informed and was very clear about the steps I needed to take to get the policy approved. I wouldn't hesitate to work with the broker again.
An area to improve: In taking the steps above I found it difficult getting some specific information about the policy. The communication channel went silent. In the end i took a leap of faith on that specific matter of cover [cancer medication schedule].

14 November 2025
Rated 2 out of 5 stars

It was a painfully slow process with…

It was a painfully slow process with frustratingly little information in communications. I initially got in touch months ago listing that I wanted to get income protection (including redundancy cover) and mortgage protection. It took weeks to get the first responses and suggestions from the advisor, i agreed as a assumed that it would cover everything I asked for (I never received a clear breakdown of what would be covered after asking) and when I got the confirmation documents it turned out that it did not include redundancy cover... so I had to go through the process again. it took about 5 months for me to eventually get everything in place which is insanely slow. Makes me worry if I ever have to claim?

31 October 2024
LifeDirect logo

Reply from LifeDirect

Hi there,

Thank you for taking the time to review LifeDirect. We're really sorry to hear you had such a frustrating experience - that’s definitely not what we want for our clients.

We understand how important it is to get things sorted quickly and to have clear communication along the way, and it sounds like we missed the mark here. Feedback like this helps us improve our processes.

Thanks again for your feedback, and we sincerely apologise for this drawn out process. If there's anything else we can do for you, please don’t hesitate to get in touch.

Rated 5 out of 5 stars

Great Customer Service

Ben was kind enough to let us know that payments weren't coming through before the policy expired by default.

Having been recently experienced a lapsed policy with a passing of a loved one, its extremely comforting to receive great service.

9 December 2024
Unprompted review
Rated 5 out of 5 stars

We 3 operators helping us make some…

We 3 operators helping us make some really good informed decisions around the crossover to another company - efficient and knowledgeable.

And finally settling into another much more cost effective Insurance plan to meet our up to date needs.

The team were great communicators and were able to kindly walk us through the journey of our choice with friendly reminder emails was great!

I have already had other staff we work with have used L/Direct to make positive choices and change.

A highly recommended organization :)
Congratulations to you all !!! So...

Have a safe festive Merry Christmas and New Year!!!

11 November 2024
Rated 5 out of 5 stars

Easy

Very easy to navigate, which made the whole process simple. Great follow up from the team.

11 November 2024
Rated 5 out of 5 stars

Very fast and easy

Very fast and easy. It was a pleasure to deal with you, I`ve got almost instant call back and my policy was ready in next couple of days. Customer support was friendly and answered all my questions. Highly recommended.

23 October 2024

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