Serum IVF Reviews 

185
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 30 reviews, reviewers overwhelmingly had a great experience with this company. People frequently praise the professional, dedicated, and welcoming staff for providing truly exceptional care and ongoing support throughout their entire fertility journey. Consumers highlight the thorough medical testing and highly personalized treatment plans that successfully helped them achieve their long-awaited family goals. Clients also deeply appreciate the clear explanations, gentle reassurance, and untiring availability of the medical team to answer any lingering questions. Many reviewers emphasize that the clinic consistently goes above and beyond to ensure complete comfort and respect at every single step. Overall, visitors describe the atmosphere as warm and genuinely kind, making a stressful process feel entirely manageable.

What people talk about most

Service

Users describe positive interactions with service, highlighting the exceptional care, compassion, and... See more

Staff

Reviewers highlight positive aspects of staff, praising their exceptional medical expertise, warmth, and... See more

Customer service

Reviewers mention positive feedback about customer service, noting that every email and question was answered... See more

User experience

Consumers find user experience to be positive from start to finish. Reviewers feel thoroughly understood,... See more

Product

Customers report deeply positive experiences with the service, highlighting compassion, dignity, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Very professional. Polite with great hospitality. Honest with helpful medical suggestions and their patients interest at heart. They always made sure my wife is well taken cared for. They made sure w... See more

Company replied

Rated 5 out of 5 stars

Serum was a positive experience from start to finish. We saw a few different doctors who helped come up with a plan for and carried out our treatment. We visited for initial assessment at Easter and t... See more

Company replied

Rated 5 out of 5 stars

After experiencing recurrent miscarriages while trying for our third child, we turned to Serum for help. Doctors in our home country had not been able to find any explanation, but at Serum they di... See more

Company replied

Rated 5 out of 5 stars

Our experience with Serum was extremely positive from start to finish. Not only is the staff incredibly professional, dedicated and resourceful, everyone is so lovely and approachable too. Every time... See more

Company replied


Company details

  1. Fertility Clinic

Written by the company

Serum IVF Center welcomes, embraces and guides women and their partners through their infertility journey since 1989. Our passion and commitment to our mission has made us pioneers in the infertility field with years of experience treating patients from all corners of the world. SERUM IVF is known internationally for our innovations and friendly holistic approach. Every single person is unique for us.


Contact info

4.8

Excellent

TrustScore 5 out of 5

185 reviews

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4.8

All reviews

(185)

28 reviews in the last 12 months

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Rated 5 out of 5 stars

IVF Experience.

They are very professional and kind.
From the moment my wife and i met them in London to going to Greece and doing IVF they was always helpful day and night.
Sofia and Penny are brilliant.
I do not write many reviews but they helped us from the start and still do even now when we have a 2 year old, they ask how he is doing and how we are doing like a extended family.
I owe Sofia and Penny so much (Do not mean money) for helping me and my wife accomplishing our dream on having a child.

15 January 2022
Unprompted review
Rated 5 out of 5 stars

I wish I'd found Penny sooner

I wish I'd found Penny sooner, we were treated at two other clinics in the UK before going to Serum. We had several failed IUI and IVF cycles, at our first visit to Serum Penny found the problem my tubes were blocked two cycles later I was finally pregnant something I never thought was going to happen after so much failure. I'm now a proud mummy to twins, my family is complete. Penny and team we will always be eternally grateful to you for helping us achieve our dreams x

15 January 2022
Unprompted review
Rated 5 out of 5 stars

Our forever Serum family- Treated like a women needing care not a number.

I will never be able to express the love I have for Serum IVF. I spent 7yrs having IVF in the UK with no success. I turned to Serum after 8 unsuccessful cycles and their caring and fresh approach helped me create my little girl. I would not be a Mummy without them. Eternally grateful and cannot recommend them highly enough! I get a lump in my throat every time I think of Serum. They wanted this to work just as much as I did. They totally understood all the love I had to give and the frustration and heartbreak I had already had on my journey to conceive.
Every step of the way I felt their support and love. They tailor made a protocol which was individual for me. So many clinics don’t do that. Many clinics just expect you to fit into a box. Serum IVF treat the person.
Please don’t be daunted by travelling abroad- it couldn't be easier and I also fell in love with the city of Athens. Forever in our hearts.
I will always continue to recommend Serum IVF. Not because they made it happen but because of the understanding nature, professionalism and wonderful care they gave me.

15 January 2022
Unprompted review
Rated 5 out of 5 stars

Serum staff are the most caring and dedicated people

After being verbally abused by a U.K. clinic, then ripped off by a 2nd we found Serum.
Wow what a difference. We were cared for from the 1st email, given so much support and help and achieved our dream of becoming parents. Serum is run by totally dedicated staff who do everything possible for clients who are more like family to them.

15 January 2022
Unprompted review
Rated 5 out of 5 stars

Serum Miracles

With Serum, you’re not a number, you become part of a family who treat you individually. They offer their expertise with compassion and understanding. The team are so knowledgeable and make you feel at ease, no question goes unanswered or unexplained.
We were a no-hope family following English consultations, we have 2 beautiful children thanks to the Serum team. We can’t thank them enough

15 January 2022
Unprompted review
Rated 5 out of 5 stars

Serum are undoubtedly the best

Serum are undoubtedly the best. Having endured a horrible infertility journey in the UK we ventured to Athens. Penny and her team were outstanding. We didn’t feel like a number or feel like they just saw the £ signs.
Our treatment program was personal and the support team were on hand all the way.
We were also lucky enough to have the unique and magical Thimios by our side.

We have two lovely boys that wouldn’t exist if it wasn’t for their compassion, dedication and expertise.

Eternally grateful to be part of the serum family xx

15 January 2022
Unprompted review
Rated 5 out of 5 stars

After failed attempts at ivf in England…

After failed attempts at ivf in England I researched a new clinic. I came accross serum and could not find one bad review. We took the risk and went!
Firstly penny and the treat treated us like family and they wanted to fulfill our dreams as much as we did.
We now have our dream baby girl who is now nearly 5 years old.

Forever grateful to serum

Gabby and joe xx

15 January 2022
Unprompted review
Rated 5 out of 5 stars

You are not just a number, you are part of their family!

After 6 failed IVF’s at 4 different clinics. Serum helped tweak and change the protocol to enable us to get the best quality embryos and managed to have 6 blastocyst on day 5 when all other clinics I failed to reach day 4.
Their constant care and compassion is such a beautiful experience, especially when you are on this constant rollercoaster of emotions.
You are not just a number at Serum, you are part of their family and I wish I had known about them from the beginning.
Highly recommend.

15 January 2022
Unprompted review
Rated 5 out of 5 stars

The kindest clinic

The kindest, most responsive clinic I’ve ever experienced. We were treated like human beings and friends from the very first consultation we had with Sofia and Giannis. They were honest and open with us, didn’t try to sell us unnecessary dubious tests and procedures, and positive and pragmatic about sending us home with a baby. I will always have fond memories of my visits to Serum in Athens and cannot thank the team enough for helping us to have our son, who has just turned two. I would, and have, recommend Serum to anyone looking for a kind and compassionate IVF clinic.

15 January 2022
Unprompted review
Rated 5 out of 5 stars

This is the best clinic in Europe if…

This is the best clinic in Europe if not the world. I have been dealing with Serum since January 2021 after dealing with consultants in the UK and their care, professionalism, responsiveness, knowledge and forward thinking is outstanding. This clinic truly cares about getting you pregnant. They tailor everything to suit you, so it’s not a one size fits all like other clinics. The new clinic is so beautiful and calming and just feels so welcoming. Honestly look no further Penny and the team are just amazing, they go above and beyond (earth angels) I wish I could give 100 stars.

12 January 2022
Unprompted review
Rated 5 out of 5 stars

It is known worldwide

I went to serum clinic after a neighbour recommended it to me and I am pleased I did.I just had my second baby and they are healthy & happy. She had had numerous failed IVF’S in the Uk & she was successful first time in serum. Peny & team are one big family and they treat you like a family.They can do anything to help you. Peny has a wealth of knowledge & experience and she is extremely meticulous. They are all competent in their individual fields from the cleaner to the director.They are very professional; effective communicators; friendly and helpful.
During the pandemic; I lost so much money due to the tests and travel confusion and Peny helped me to get the treatment despite not having enough money. You can contact Peny anytime and she takes time to listen to you and help you sort out your problem. I have whattsapped her when i desperately needed to speak to her and she had no problem with that. I recommend them highly.
I was amazed at how well known the clinic is all over the world. There were people from Africa and Indonesia etc; it’s excellent services speaks for itself.

Bless you Peny & team
Marcia

10 January 2022
Unprompted review
Rated 1 out of 5 stars

Horrendous Experience

NOTE SERUM RESPONSE IS UNFOUNDED AND DEMONSTRATES THEIR ATTEMPT AT INTIMIDATION

In November 2019 I invested my health and future in Serum. Subsequently, I have sought a second opinion based on my age and circumstances and identified that Serum recommended things that are not recommended for me or women of my age (44-45 years). In the year and a half of enlisting with Serum, my fertility has reduced by 75% and now there is very little probability of conceiving my own genetic child.

These are my concerns:
1) I was under the impression that I would be seen and consult with a qualified medical professional. There was no transparency or agreement that my main care provider (Penny Abatzi) holds a degree in Biochemistry and was not a qualified medical doctor or health care provider.
2) Ms. Abatzi performed my Clinical consultations, protocols, prescribing, transvaginal scans, unblocking a blocked fallopian tube with a catheter, and embryo transfers. I would not have agreed to these procedures if known that they were not being carried out by a qualified medical professional.
3) After persistence and demands I finally had a consultation with Dr. Lefteris Meridis in January 2021. Before this time I did not meet and discuss my case with anyone in Serum other than Penny Abatzi.
4) When I met Dr Lefteris Meridis he was not knowledgeable about my case. He was not aware:
a) I had a blocked fallopian tube which was unblocked using a catheter.
b) Ovulation was missed 3x missed under Serum care and IUI performed on 2 occasions and egg collection on 1 occasion when the dominant follicle had been released.
c) IUI was carried out on the side which had the dominant follicle on the blocked side
5) On 5 occasions (that I know) was prescribed medication to which I am intolerant. Including: Intralipids / 3x Antibiotics / Melatonin
6) On more than 3 occasions Penny Abatzi said that IUI was as effective and in many cases more effective than IVF. I did not receive nor can find any evidence to support this response for women over the age of 40.
7) Cetrotide was prescribed but I was not told to take it during 1 cycle. Ovulation was missed resulting in being treated with IUI for 3 cycles. When Penny Abatzi was questioned she told me that 'Cetrotide' damages eggs. I did not receive nor can find any evidence to support this response. Notably, I had Cetrocide previously prescribed and a dose available to me at home at the time.
😎 My prescriptions were signed off by the front desk using a photocopy of the doctor's signature. I have no evidence that any doctor had seen/verified the prescription. I have never consulted with Doctor Koutoulakis Giannis who is listed as prescribing my medication.
9) Prescribing errors - for example: Prescription collected in the UK had 5 trigger shots prescribed when I had signed up for 2 treatment cycles.
10) Medical records are incomplete - there is no record of a) Unblocking of fallopian tube by Penny Abatzi on 19th November 2019. b) Documented record of who completed transfers and egg retrieval.
11) A cyst was aspirated with no prior discussion or consultation. IVF was carried out with only one egg available for collection.
(Email extract from Penny Abatzi September 21st 2020)
"As I have told you your egg was of perferct quality. The cyst aspiration has no impact on the egg quality.
The fact that your embryo developed perfectly to even a Blastocyst also proved that the quality of the egg was excellent.
However the chromosomes of the embryo were not correct so this embryo though it could give you a pregnancy it would never give you a baby home as nature would reject it at some point of development"
11a) Serum did not provide any evidence to support that 'cyst aspiration has no impact on the egg quality. The Second opinion sought stipulated that IVF is not recommended after a cyst aspiration and that there is a relationship between the presence of an ovarian cyst and poor outcome of in vitro fertilization
11b) The egg did not reach blastocyst stage
11c) Chromosomal tests were not conducted on the embryo therefore the 'correctness' of the chromosomes could not have been determined.
12) No follow up or suggestions provided after repeated implantation failure
I am really angry, and feel mislead and deceived by Serum and have wasted time, oppourtunity and money.
I require clear explanation and evidence supporting each of the above points.
I am allowing you to settle these questions privately before sharing my experience of your service procedures and rationale as supposed to raise my concerns publicly.
I would appreciate it if you can respond to me by Monday 5th July 2021
Yours sincerely
Cindy Ledgerwood

24 November 2021
Unprompted review
Serum IVF logo

Reply from Serum IVF

Attention: we would like to inform you that legal actions has been undertaken against this person for committing serious criminal offenses related to the repeated and serial spread of false news on the internet e.t.c and slanderous defamation of the Center, medical Personnel and Administration. What it is said is completely false, inaccurate and non-existent. This person has committed similar crimes against others.
Thank you for your attention IVF Serum

Rated 5 out of 5 stars

IVF Serum is a reassuring breath of fresh air

Penny and IVF Serum are a reassuring breath of fresh air in an industry that is sadly overly commercialised, frequently pushes expensive, unproven ‘add on’ treatments and generic data.

I was hoping for a sibling for my daughter, without a partner assisted fertility seemed like the answer. I worked with several London clinics and felt thoroughly dispirited.

IVF Serum was recommended to me by a friend who had previously had a long, and failed fertility journey but was successful with Penny at IVF Serum. IVF Serum saw her and her partner as individuals. They worked to identify the problem and then a way to resolve.

Penny makes an effort to meet people in person and is then available to speak to people throughout the process. A stark contrast to the London clinics, where the consultants disappear after the initial consultation.

IVF Serum is meticulous in its planning and approach, while maintaining their personal, honest and kind approach. When I visited the NHS for my antenatal appointments the midwife commented on how extensive and thorough the documentation was.

I was due to have my treatment early 2020 just when the covid pandemic was coming to light. Penny was in constant contact and advised me to come out to Greece earlier than planned. Her foresight and calm approach meant that my hopes to widen my family were successful even in an incredibly challenging year when many others sadly had to put their hopes on hold.

I whole heartedly recommend IVF Serum and their Director Penny Abatzi.

11 August 2021
Unprompted review
Rated 5 out of 5 stars

I wish I would’ve found Serum sooner

After trying 2 of the top IVF clinics in the UK, several unsuccessful rounds, at a friend’s recommendation I had a consultation with Penny and have never looked back. Serum gave me personalised protocols, listened wholeheartedly and I felt completely taken care of. Even with my being in the UK, correspondence was never an issue, they always respond to queries whilst before, during and after a cycle. After several failed attempts, they were able to prescribe a protocol that worked and gave me renewed hope and faith again. I cannot recommend Serum enough, and there are literally thousands across the world who would agree with me. Go ahead and research them, you have nothing to lose and so much to gain.

21 January 2021
Unprompted review
Rated 5 out of 5 stars

I had given up all hope until I met…

I had given up all hope until I met Penny and straightaway I knew she was going to help me get my baby. Penny and her team are so unique in that they are professional but have real compassion for their patients. Immediately you feel part of a family and you feel safe. I had been waiting a long time for children with multiple failed treatments it seemed hopeless but Penny never gave up even when I gave up myself. She went above and beyond. Penny and her team are cutting edge they are so advanced.
Thanks to their commitment to me I am just one of her thousands of success stories. Thank you will never be enough.

6 September 2020
Unprompted review
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