identibase Reviews 

Reply from identibase

Jul 31, 2026

Thank you for taking the time to leave such a wonderful review!

We’re delighted to hear that you received fast, efficient, and professional service from our team. Providing prompt, knowledgeable, and friendly support is exactly what we strive for, so it’s fantastic to know that your experience reflected the high standards we aim to deliver every day.

Our team works hard to ensure that every customer receives the help they need as quickly and efficiently as possible, while maintaining a professional and personal approach. It’s always rewarding to hear when those efforts are recognised.

Your kind feedback means a great deal to everyone at Identibase and encourages us to continue providing the highest level of customer care to pet owners across the UK.

Thank you again for your lovely review and for choosing Identibase. We truly appreciate your support, and if you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jul 31, 2026

Thank you so much for taking the time to leave such an amazing review!

We're absolutely delighted to hear about your positive experience with our Customer Care team and that we were able to help transfer Rory's details into your name. We understand how important it is to ensure your pet's microchip information is accurate, so it's wonderful to know that everything was resolved for you smoothly.

It's particularly fantastic to hear your kind words about Daisy. We'll certainly make sure your lovely feedback is passed on to her. She'll be absolutely thrilled to know that she made such a positive impression, especially so early in her career with us. To hear that she took the time to understand the issue, clearly explained what had happened, communicated throughout the process, and resolved everything effectively is exactly the level of service we strive to provide. Calling her a "stand out star" is incredibly high praise, and we're sure it will mean a great deal to her.

We're also pleased to hear that everyone you spoke to was friendly and helpful, and that you didn't have to wait long to get through to us. We know how important it is to provide prompt, professional support, and your comments are wonderful recognition of the hard work our whole team puts in every day.

Thank you once again for your fantastic review and for placing your trust in Identibase. We wish you and Rory many happy, healthy years together, and we hope you never need to rely on Rory's microchip for anything other than routine checks. However, if you ever need any further assistance, please don't hesitate to get in touch – we'll always be here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jul 31, 2026

Thank you for taking the time to leave your feedback.

We're sorry to hear that you were disappointed with our charging structure, and we'd like to provide some additional context, as there is an important distinction between exercising a data protection right and using the services of a pet microchip database.

At Identibase, we fully recognise and comply with our obligations under the UK GDPR and the Data Protection Act 2018. Individuals have the right to have inaccurate personal data corrected, and exercising that statutory right is not something we charge for. However, the services provided by a DEFRA-compliant pet microchip database involve considerably more than simply correcting a piece of personal data.

Identibase provides the initial registration of a pet completely free of charge, and that registration remains on our database for the lifetime of the pet unless a change is required. We chose this model because we believe there should be no financial barrier to getting a pet registered in the first place. Some other databases charge an upfront registration fee instead; different databases operate different pricing models.

When changes are requested, there is significant work involved behind the scenes. We don't simply edit a line on a screen. As a DEFRA-compliant database responsible for millions of pet records, we must maintain secure systems, protect customer data, carry out identity and verification checks where required, process and validate changes accurately, maintain audit trails, provide customer support by phone, email and live chat, invest in cybersecurity and system resilience, and continue meeting the regulatory standards expected of a UK pet microchip database. These are substantial ongoing operational costs.

It's also important to clarify that our subscription services provide considerably more than unlimited changes to your pet's details. They include a range of additional pet protection benefits, including enhanced missing pet support and reunification services designed to help maximise the chances of lost pets being returned to their keepers. Those services require ongoing staffing, technology and operational investment, which is why they are offered as subscription products.

We absolutely agree that keeping microchip details up to date is essential for animal welfare, which is precisely why we invest heavily in maintaining a secure, compliant national database and support service. We regularly encourage customers to review their details, and we continue to provide free initial registration so that pets can be registered without cost.

We respect that customers may prefer a different pricing model, and there are a number of DEFRA-compliant databases available in the UK. However, we do feel it is important that reviews accurately reflect the legal position and the fact that our charges relate to the operation of our database and associated services, rather than charging people to exercise their statutory data protection rights.

Thank you again for sharing your views. We genuinely value constructive feedback and will continue working to provide a secure, reliable, and supportive service for pet owners.

Warm regards,

Ben
Identibase

Reply from identibase

Jul 31, 2026

Thank you so much for taking the time to leave such a wonderful review!

We're delighted to hear that Peanut's microchip is still working perfectly after eight years. It's completely understandable to wonder from time to time whether a microchip is still in place and functioning, so it must have been incredibly reassuring to hear it scan immediately during his recent health check at the vets.

Microchips are designed to provide a permanent form of identification for pets, and having them routinely checked during veterinary visits is an excellent way to ensure everything is working as it should. It's fantastic to hear that Peanut's chip was detected straight away, giving you continued confidence that, should he ever become lost, he can be identified quickly and reunited with you.

Keeping your contact details up to date alongside a working microchip is one of the most important steps any pet owner can take, and we're proud to play a part in helping keep pets safe and improving the chances of successful reunification should the unexpected happen.

Thank you again for sharing your experience. We're so pleased that Peanut's microchip continues to provide you with that valuable peace of mind, and we wish you both many more happy, healthy years together.

Warm regards,

Ben
Identibase

Reply from identibase

Jul 31, 2026

Thank you so much for taking the time to leave such a heartfelt and wonderful review!

We're absolutely delighted to hear how positive your experience with Identibase has been so far. It’s lovely to know that having your boy microchipped has given you the reassurance and peace of mind that so many pet owners value. We completely understand how adventurous and curious cats can be, especially when they enjoy exploring the outdoors—even if it’s just to enjoy their favourite grass! It certainly sounds like your cheeky boy likes to keep you on your toes.

Knowing that your pet is microchipped and that your details are registered can make all the difference should the unexpected ever happen. While we hope you never need to rely on it, we're proud to provide a service that helps reunite thousands of pets with their families, giving owners that extra confidence every time their much-loved companion heads out to explore.

We're also delighted to hear your kind comments about your experience with our Customer Care team. Providing compassionate, understanding, and knowledgeable support is incredibly important to us, and it's wonderful to know that the advisor you spoke with took the time to listen to your situation and made you feel understood. We'll be sure to share your lovely feedback with the team, as recognition like yours means a great deal to everyone here.

Thank you again for your fantastic review and for placing your trust in Identibase. We truly appreciate your support and wish you and your cheeky boy many happy, healthy, and safe adventures together for years to come. If you ever need any assistance or have any questions in the future, please don't hesitate to get in touch – we're always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jul 31, 2026

Thank you for taking the time to leave such a lovely review!

We’re delighted to hear that you found our team to be informative and knowledgeable. Providing clear, accurate, and helpful advice is something we pride ourselves on, so it’s wonderful to know that your experience reflected the high standard of service we aim to deliver.

We understand how important it is for our customers to receive information they can trust, whether they're updating their pet's details, asking about our services, or simply looking for guidance. It's fantastic to hear that our team was able to answer your questions and leave you feeling well informed.

Your kind feedback means a great deal to everyone at Identibase and serves as wonderful recognition of the professionalism and dedication our advisors show every day. Comments like yours encourage us to continue providing the friendly, knowledgeable, and reliable support that pet owners deserve.

Thank you again for your kind words and for choosing Identibase. We truly appreciate your support, and if you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jul 24, 2026

Thank you for taking the time to leave your feedback. We're genuinely sorry to hear that you were disappointed with your experience, particularly as we appreciate how distressing it is when a beloved pet goes missing.

Firstly, we're very sorry that you found yourself in that situation, and we sincerely hope your cat was found safe and well.

We would, however, like to provide some additional context regarding the service you purchased, as we feel this is important for other readers.

The service you signed up for was our enhanced Missing Pet Protection (IdentiAlert) subscription. This service provides considerably more than simply allowing you to report a missing pet. Once activated, it immediately initiates enhanced reunification support, including sending alerts to registered keepers within a 5-mile radius of where your pet was reported missing, as well as notifying participating pet professionals, such as veterinary practices and other relevant organisations, within a 20-mile radius. These immediate actions are designed to maximise the chances of a lost pet being reunited with its keeper as quickly as possible.

During the purchase process, customers can choose to pay either annually or by monthly instalments. From your account, it appears that you selected the monthly payment option, which forms part of a 12-month agreement. This information is presented during the purchase journey and is included within the terms and conditions accepted when the subscription is taken out.

You also mention the cooling-off period. Under consumer legislation, where a customer asks for a service to begin immediately and that service has been provided, the right to a full refund during the cooling-off period does not generally apply once the service has been used. In your case, the enhanced missing pet services were activated and the alert process commenced following your request. As a result, the subscription had already begun delivering the benefits of the service.

We understand that no one wants to think about contracts when their pet is missing, and we genuinely sympathise with how emotional those circumstances can be. However, the enhanced reunification service we provide carries significant operational costs, and we're proud to offer it because it has helped reunite over 70% of reported missing pets with their keepers. Maintaining the technology, alerting systems, partnerships, and customer support required to deliver this service does come at a cost, which is why it is offered as a subscription.

We always welcome constructive feedback and will continue looking at how we can make our communications as clear as possible. Thank you again for sharing your experience, and we sincerely hope your cat is now safely back home.

Warm regards,

Ben
Identibase

Reply from identibase

Jul 24, 2026

Thank you so much for taking the time to leave such a wonderful review!

We're delighted to hear that Luke was able to help you access your account and check that your dog's microchip details had successfully migrated to Identibase. We understand that experiencing login issues can be frustrating, especially when you're simply trying to confirm that your pet's information is correct, so it's fantastic to know that Luke was able to get everything resolved for you within just a couple of minutes.

Providing prompt, friendly, and knowledgeable support is exactly what we strive for, and it's great to hear that Luke's efficiency and professionalism made the whole process quick and stress-free. We'll be sure to pass your kind comments on to him – he'll be delighted to know that his assistance made such a positive difference.

Your feedback means a great deal to the whole team and encourages us to continue delivering the high standard of customer service that pet owners deserve. We're committed to making sure our customers have confidence that their pets' details are accurate and accessible whenever they need them.

Thank you again for your wonderful review and for choosing Identibase. We truly appreciate your support, and we wish you and your dog many happy, healthy years together. If you ever need any further assistance or have any questions in the future, please don't hesitate to get in touch – we're always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jul 24, 2026

Thank you for taking the time to leave such a wonderful review!

We’re delighted to hear that Alex dealt with your enquiry so professionally and efficiently. Providing a prompt, knowledgeable, and friendly service is exactly what we strive for, so it’s fantastic to know that your experience reflected these values.

We understand how important it is for our customers to have their queries resolved quickly and accurately, and it’s great to hear that Alex was able to assist you in such a positive manner. Our team takes great pride in delivering excellent customer care, and feedback like yours is always appreciated.

We’ll be sure to pass your kind comments on to Alex, who will be delighted to know that their professionalism and swift assistance made such a positive impression. Recognition like this means a great deal to the whole team and encourages us to continue delivering the highest standard of service to every pet owner who contacts us.

Thank you again for your lovely feedback and for choosing Identibase. We truly appreciate your support, and if you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jul 24, 2026

Thank you for taking the time to leave such a wonderful review!

We’re absolutely delighted to hear that you found our representative so helpful and that your call was answered quickly. Providing prompt, friendly, and knowledgeable support is exactly what we strive for, so it’s fantastic to know that your experience reflected this.

It’s especially pleasing to hear your comment about being able to speak to a real person. We understand how important it is for our customers to have access to a knowledgeable advisor who can listen, understand their individual circumstances, and provide the help they need without unnecessary delays. We believe that personal service still matters, and we’re proud that our team is here to offer that support whenever it’s needed.

Your kind feedback means a great deal to everyone at Identibase and is wonderful recognition of the dedication our Customer Care team shows every day. Comments like yours inspire us to continue delivering the friendly, professional, and personal service that pet owners deserve.

Thank you again for your fantastic review and for choosing Identibase. We truly appreciate your support, and if you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jul 23, 2026

Thank you for taking the time to leave such a wonderful review!

Firstly, welcome to Identibase! We're delighted to have you and your two rehomed cats registered with us.

It's great to hear that transferring the details of one of your cats into your keepership was straightforward. We’re sorry that you experienced a few issues when adding your second cat following their new microchip, but we're pleased that our team was able to resolve everything for you quickly.

We're especially delighted to hear your kind comments about our Customer Care team. Providing prompt, polite, and knowledgeable support is exactly what we strive for, whether customers contact us by phone or email. It's fantastic to know that your emails were responded to in a timely manner and that your queries were resolved efficiently, helping to make the process as smooth as possible.

We understand that welcoming rehomed pets into your family is an exciting time, and ensuring their microchip details are accurate and up to date is an important part of keeping them protected. We're so pleased we could help get everything in place for you.

Thank you again for your lovely feedback and for choosing Identibase. Your kind words mean a great deal to the whole team, and we wish you and your two cats many happy, healthy years together. If you ever need any further assistance or have any questions in the future, please don't hesitate to get in touch – we're always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jul 23, 2026

Thank you for taking the time to leave your feedback. We were genuinely sorry to read your review, particularly after speaking with you directly to resolve your concerns.

Firstly, we're pleased that we were able to discuss the matter with you and reach a resolution. Having reviewed your account, we can confirm that the Alert service was taken out by you over two months ago on our monthly payment option. This service is provided on a 12-month agreement, with the monthly payments covering the ongoing protection and benefits included within the service. It was not a service that had only recently been added to your account.

We would also like to clarify that there is absolutely no requirement for customers to subscribe to one of our premium services. Our pet microchip database remains available without a premium subscription, and any additional protection services we offer are entirely optional. We never require customers to purchase these services in order to keep their pets registered.

During our conversation, although the service had been active for over two months and was subject to the agreed 12-month terms and conditions, we made the decision as a gesture of goodwill to refund your most recent monthly payment, cancel your subscription immediately, and waive the remainder of the 12-month agreement. This was an exception to our normal terms because we wanted to resolve the matter fairly and positively for you.

For this reason, we are disappointed by the content of your review, as it does not reflect either the service that was originally agreed or the goodwill resolution that was offered and accepted. We always aim to treat our customers fairly and compassionately, and on this occasion we went beyond our contractual obligations in an effort to bring the matter to a satisfactory conclusion.

We appreciate that you have recently experienced difficult personal circumstances, and we genuinely wish you well in your recovery. However, we also feel it is important that other readers have an accurate understanding of what happened.

If there is anything further you would like to discuss, our Customer Care team will always be happy to speak with you.

Warm regards,

Ben
Identibase

Reply from identibase

Jul 31, 2026

Thank you for taking the time to leave your feedback.

We're sorry to hear that you remain unhappy with your experience, and we'd really like the opportunity to resolve this for you.

Following your initial enquiry, we contacted you directly and provided evidence showing when the subscription was taken out, together with the relevant timeline of events recorded on your account. Since sending this information, we haven't received a response from you, so unfortunately we haven't been able to continue our investigation or discuss the matter further.

We genuinely want to help and would welcome the opportunity to explain exactly what we can see on your account, including when the subscription was activated, how it was set up, any communications that were sent, and answer any questions you may still have. We believe that by talking through the timeline together, we can hopefully clear up any misunderstandings and work towards a satisfactory resolution.

Customer satisfaction is extremely important to us, and if there is something we've missed or if you have further information you'd like us to consider, we're more than happy to review it. Our aim is always to resolve concerns fairly, openly, and professionally.

We'd be grateful if you could respond to our previous email or contact our Customer Care team so that we can continue assisting you. We remain committed to resolving this matter and look forward to hearing from you.

Warm regards,

Ben
Identibase

Reply from identibase

Jul 23, 2026

Thank you for taking the time to leave your feedback.

We're sorry to hear that our email caused you concern, and we'd like to provide some additional context.

The email you received was a periodic reminder encouraging you to check that your pet's microchip details were still accurate and up to date. Sending these reminders is considered good practice, as both DEFRA and animal welfare organisations recommend that pet owners regularly review their registered details to ensure they remain correct. Keeping contact information current is one of the most important factors in helping reunite lost pets with their families.

We'd also like to reassure you that there was absolutely no requirement to take out a subscription as a result of receiving this reminder. The purpose of the email was simply to encourage you to review your details. As with many websites, we do display our optional products and subscription services alongside our standard services, but these are entirely optional and are there for customers who wish to take advantage of the additional pet protection benefits they provide.

Our aim is always to help pet owners keep their records accurate while offering additional services for those who feel they would benefit from them. We certainly never want customers to feel under any obligation to purchase a subscription simply because they have received a reminder to review their details.

Thank you again for taking the time to share your feedback. If you have any questions about your account or our services, we'd be more than happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jul 23, 2026

Thank you for taking the time to leave such a wonderful review!

We’re absolutely delighted to hear that you received brilliant customer service and found our team to be so friendly and helpful. Providing a welcoming, professional, and supportive experience for every customer is at the heart of everything we do, so it’s fantastic to know that we delivered exactly that for you.

Our team works hard to ensure that every interaction is as straightforward and positive as possible, whether we're answering questions, updating pet details, or providing guidance and reassurance. It's wonderful to hear that their friendly approach and willingness to help made such a positive impression.

Your kind feedback means a great deal to the whole team and serves as fantastic recognition of the care and dedication our advisors show every day. Comments like yours motivate us to continue delivering the high standard of customer service that pet owners deserve.

Thank you again for your lovely review and for choosing Identibase. We truly appreciate your support, and if you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jul 23, 2026

Thank you for taking the time to leave such a lovely review!

We’re delighted to hear that Paris was able to resolve the issues you experienced with the transfer of your Animal Tracker account quickly and efficiently. We understand that account transfers can sometimes raise questions, so it’s fantastic to know that Paris was able to make the process straightforward and provide the support you needed.

Providing prompt, knowledgeable, and friendly customer service is exactly what we strive for, and it’s wonderful to hear that your experience reflected these values. Our aim is to ensure every customer feels supported and confident that everything has been taken care of correctly.

We’ll be sure to pass your kind comments on to Paris, who will be delighted to know that her assistance made such a positive impression. Recognition like yours means a great deal to our team and encourages us to continue delivering the highest standard of customer care.

Thank you again for your fantastic feedback and for choosing Identibase. We truly appreciate your support, and if you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jul 24, 2026

Thank you for taking the time to leave your feedback.

Firstly, we would like to say how truly sorry we are for the loss of your dog. After 15 years together, we appreciate that this is an incredibly difficult time, and we are saddened to hear that our communications added to what was already an emotional situation.

We understand why receiving further emails after notifying us of your dog's passing would have been upsetting, and we're sorry for the frustration this caused.

With regard to your telephone call, we appreciate that this may have seemed unnecessary. However, we do have a legal obligation to comply with UK data protection legislation. This means that if an account is registered in another person's name, we are unable to discuss or make changes to that account with anyone else unless we are satisfied that we have the appropriate authority to do so. These safeguards are in place to protect all of our customers' personal information, and while they can sometimes feel frustrating, they are applied consistently and are not intended to make an already difficult situation any harder.

We would also like to reassure you that this is certainly not a marketing ploy. Where emails have continued to be sent after a bereavement has been reported, this is something we would genuinely like to investigate, as it does not sound like the experience we would expect. There may be a genuine reason why some communications were still generated, and we'd welcome the opportunity to review this and ensure everything has been updated correctly.

Finally, we're sorry that our condolences came across as patronising. That was never our intention. When a customer tells us they have lost a beloved pet, we genuinely do sympathise, as many of our own colleagues are pet owners themselves and understand just how difficult that loss can be.

Thank you again for bringing this to our attention. We appreciate your feedback, and if your husband, as the registered account holder, is able to contact us, or if you contact us together, we would be more than happy to review the account and ensure everything has been updated correctly.

Warm regards,

Ben
Identibase

Reply from identibase

Jul 23, 2026

Thank you for taking the time to leave such a wonderful review!

We’re delighted to hear that our team was able to help resolve the issue with your account and ensure that both of your dogs were fully covered by the Missing Pet Protection Plan. We understand how important it is to have complete peace of mind when it comes to your pets, so it’s fantastic to know we were able to get everything sorted for you.

Providing friendly, knowledgeable, and efficient support is exactly what we strive for, and we’re pleased that our team could quickly identify the issue and make sure your account was set up correctly. Knowing that your pets have the protection you expect is incredibly important to us.

Your kind feedback means a great deal to the whole team and is wonderful recognition of the care and dedication our advisors put into helping pet owners every day. Comments like yours encourage us to continue delivering the high standard of service that our customers deserve.

Thank you again for your lovely review and for choosing Identibase. We wish you and your two dogs many happy, healthy years together, and we hope you never need to use the Missing Pet Protection Plan. However, if you ever do need us or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Reply from identibase

Jul 23, 2026

Thank you for taking the time to leave your feedback.

We're sorry to hear that you were disappointed by the charge to update your pet's details, and we'd like to explain why this fee exists, as we appreciate it isn't always obvious from a customer's perspective.

At Identibase, we believe there should never be a financial barrier to registering a pet's microchip. That's why the initial registration of a pet on our DEFRA-compliant database is completely free of charge and remains free for the lifetime of the pet unless a change is required. This differs from some other databases, which charge an upfront registration fee regardless of whether the details ever need to be amended.

When changes are required, such as updating keeper details or transferring keepership, there is a significant amount of work involved behind the scenes. We don't simply amend a record. As a DEFRA-regulated microchip database, we have a responsibility to ensure changes are carried out accurately, securely, and in accordance with the relevant legislation and industry requirements.

The fees charged help cover the ongoing costs of operating a secure, compliant database that protects millions of pet records across the UK. This includes maintaining secure systems and infrastructure, safeguarding customer data, employing trained customer care advisors, carrying out identity and verification checks where required, processing and validating changes, investigating disputed transfers where they occur, maintaining system resilience, investing in continual system improvements, and ensuring we continue to meet the standards required of a UK microchip database.

It's also important to note that our optional subscription services provide considerably more than unlimited changes to your pet's details. They include a range of additional pet protection benefits designed to support owners throughout their pet's lifetime, particularly if a pet ever goes missing. These services renew automatically to ensure continuity of protection but can be cancelled at any time by contacting us via telephone, email, or live chat.

We understand that customers may compare our pricing with other organisations, but every UK database operates its own pricing model. Our approach has always been to keep initial registration free, ensuring pets can be registered without cost, while recovering some of the ongoing operational and compliance costs when changes are required or when customers choose additional protection services.

We fully respect that not everyone will agree with our pricing model, and we genuinely value constructive feedback. However, we hope this explanation provides some context as to why these charges exist and the important work they support in helping keep pets safe and reunited with their families.

Warm regards,

Ben
Identibase

Reply from identibase

Jul 23, 2026

Thank you for taking the time to leave your feedback.

We're very sorry to hear that you were unable to log into your account and appreciate how frustrating that must have been. This certainly isn't the experience we want our customers to have.

From your review alone, we're unfortunately unable to identify your account or determine what may have caused the login issue. There are a number of reasons why this can happen, and in most cases our Customer Care team can quickly resolve the problem and get customers back into their account.

We would really welcome the opportunity to investigate this further and understand exactly what happened. If you could contact our Customer Care team, we'll be happy to look into your account, identify the cause of the issue, and work with you to get everything resolved as quickly as possible.

Customer feedback is incredibly important to us, and while we're sorry your first impression was disappointing, we hope you'll give us the opportunity to put things right.

Warm regards,

Ben
Identibase