identibase Reviews 4,838

TrustScore 4.5 out of 5

4.4

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being helpful, professional, and friendly, making interactions pleasant and efficient. The customer service is frequently highlighted as exceptional, with many people appreciating the personalized and understanding approach, often resolving issues quickly and effectively. The overall service is described as excellent, with consumers noting the efficiency and ease of their experience, particularly when managing pet registrations and transfers. However, some customers expressed dissatisfaction with the contact process, particularly concerning automated systems and the difficulty in reaching a human representative. There were also mentions of issues with refunds and a lack of flexibility in transfer options, which some found complicated or restrictive.

What people talk about most

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for being helpful,... See more

Customer service

Consumers generally express satisfaction with customer service. Many reviewers highlight the helpfulness,... See more

Service

Clients share positive opinions on service, often highlighting efficiency and helpfulness. Many reviewers... See more

User experience

Reviewers highlight positive aspects of user experience. Many customers found the process easy,... See more

Customer communications

Customers had ambiguous experiences with contact. Many reviewers found the phone service efficient and... See more

Based on these reviews

Rated 4 out of 5 stars

My experience with you was very good and staff member was helpful and very professional whilst being friendly - a good balance. I feel the fee of £36 to be disappointing as other companies had no tr... See more

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Rated 5 out of 5 stars

Phoned up to reregister my rehomed dog, to this new address & email, and was assisted brilliantly, so easy. Very friendly amd helpful, and now my rescue dog is safe and can be tracked accurately if sh... See more

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Rated 5 out of 5 stars

Upgraded account when dog went missing. Received response in very short time from identibase indicated that chipped at a vet surgery. Then had a call from the vets asking for permission to pass phone... See more

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Rated 5 out of 5 stars

My cat went missing a while back. I contacted Identibase and they contacted every vet within the area immediately, just in case. My cat was found and returned. Identibase were so caring and understan... See more

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Rated 5 out of 5 stars

I rang Identibase as I had an email saying I was no longer part of them. I panicked thinking my pet was no longer registered with them. I spoke to Grace in a bit of a panic but Grace was fantastic & s... See more

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Rated 5 out of 5 stars

After receiving an email from them which I needed to query, as it potentially effected my membershop, the Support team looked into it and responded (on a Saturday), ie within 3 days. Their email he... See more

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Rated 5 out of 5 stars

I had an issue trying to register my Mums dog for her as she doesn't have the internet. I rang identibase and spoke to Courtney. Courtney couldn't have been more patient, knowlegdable and was extreme... See more

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Rated 5 out of 5 stars

Great team at Identibase ! Joseph sorted my enquiry professionally and quickly - so glad to use identibase as they were instrumental in returning my cat to me after 2 1/2 years ! Make sure you get you... See more

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Rated 5 out of 5 stars

Waited a few minutes on the phone. Definitely worth it. The Customer Service lady was extremely helpful and pleasant. I learned the actual date of birth of my newly rescued dog and his original... See more

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Rated 5 out of 5 stars

Lewis was very good at explaining things to me as I had an issue with my Pets microchip information. He was patient when I wasn’t sure how to use certain things on phone ( I am not good with technolo... See more

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Rated 5 out of 5 stars

Thank you, Wendy! I am really pleased a cat we rescued had their chip registered with identibase as the fact that you can keep unlimited cats in one account swayed me to opt for this as my primar... See more

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Rated 5 out of 5 stars

I inherited a cat last year from my late mother in law who had rescued it from the street. When we took ownership I scanned her for a chip. She was registered with identibase. I transferred ownership... See more

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Rated 5 out of 5 stars

Alex who I spoke to today was very easy going and explained the process of our exchange of ownership.This was about an abandoned cat who seemingly has had 2 Previous owners. Alex was reassuring and C... See more

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Rated 3 out of 5 stars

It is a good idea to have a database in case you lose your animal but I suspect this information is also discoverable by a vet if the animal is found, without having to pay a registration fee. Our ma... See more

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Rated 5 out of 5 stars

In out most difficult time of losing our dear friend. This was made so easy for us to change his dear cat over to us. They were so helpful and considerate of us. It was so nice to have someone at the... See more

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Rated 1 out of 5 stars

I found a deceased cat, 4pm yesterday used my Halo scanner. I was an implanter so still have my scanner. Sadly I cannot download scanner angel,the software only compatible with microsoft, which conn... See more

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Rated 2 out of 5 stars

No support for small rescues. Had to jump through hoops, to prove who we are, which as a rescue with no kennels and volunteers all round the UK is very difficult (we don't have one vet we use all the... See more

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Rated 2 out of 5 stars

As a new owner, I applied for transfer of keepership and found that you have to pay upfront for an annual plan. Identibase are showing on their homepage that they have different plans but with the tra... See more

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Rated 5 out of 5 stars

I telephoned thos mprning due to being unable to chamge ownership online. Ben (who was the call handler) waa lovely and helpful. Thanks ben for helping me xhange ownership of my dog. Fiona

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Rated 1 out of 5 stars

Had a new cat and transferred the ownership over. Website is very misleading and only offers you a £34 annual subscription as part of transferring ownership over. If you try and navigate off the page... See more

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Rated 5 out of 5 stars

I was shocked when Katy told me someone else was trying to list a new ownership of my beloved cat. Katy was excellent and very prompt in advising me of this which really had me worried. Between us w... See more

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Rated 5 out of 5 stars

From start to finish the process was reasonably easy,only because my tech is rubbish,Wendy who I spoke to was very friendly helpful polite,made things easier by how she explained what to do,top marks... See more

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Rated 5 out of 5 stars

I have had 3 cats microchipped with IdentiBase. One of them has made it to 18 and still has his chip. I’ve been happy with the communication with IdentiBase although I have never had to use them to id... See more

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Rated 5 out of 5 stars

Excellent service Amy the call handler explains everything to me now I have piece of mind knowing that my dog is now protected if he ever got lost or stolen God forbid

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Rated 5 out of 5 stars

Grace was very patient whilst I found the information to help my missing pet. Consequently there is now a plan in place to help us be reunited

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Rated 5 out of 5 stars

Made process was explained exactly, how it would happen, was easy and quick, cats were re-registered with us as new owners.

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Rated 5 out of 5 stars

Excellent service from Piper today Sorted my issue out Very polite and couldn't have been more helpful

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Rated 5 out of 5 stars

I moved my dog from the US to the UK. I was not sure what to do about him having an American chip. Piper responded to my phone call very quickly and put my mind at ease. She was able to register Tidbi... See more

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Rated 5 out of 5 stars

Really straight forward.. due to certain disabilities some of us can't do certain things online so amazing to speak to a competent real person!

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Rated 5 out of 5 stars

Really helpful service from Lewis today. He resolved my query quickly and efficiently and had a really lovely telephone manner.

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Rated 5 out of 5 stars

Very happy with my experience with identibase, Grace was extremely helpful and professional. It's good to speak with a human being instead of a robot 100% happy

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Rated 5 out of 5 stars

Automated message said 3 minutes wait but then I was put through straight away. Lewis was very polite and efficient sorted my problem with no fuss.

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Rated 5 out of 5 stars

Brilliant assistance offered by Jasmine, changing my pets microchip over was quick and easy and she was super lovely!

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Rated 5 out of 5 stars

Very efficient service , rang to update derails of my pet address and contact details which took a few minutes only . Very helpful informative staff

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Rated 5 out of 5 stars

Telephone call was answered quickly, person was very efficient and pleasant and I got all the information I required. no hassle very easy.

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Rated 5 out of 5 stars

Daniel was very professional, and friendly. He explained the process very well. We adopted a dog from Spain and I was unclear on what to do to register him.

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Rated 1 out of 5 stars

Pretty insensitive to receive an email asking me to update my dogs chip details……they would be 21 now if they were still with us! Please do better identibase!

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Rated 5 out of 5 stars

Dealing with Support and agent for registration was plain and clear. Plan for support/dealing with loss of dog was well explained.

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Rated 5 out of 5 stars

Got through really quickly and my account changes were implemented immediately in a friendly and efficient manner. Also, contacted about issue yesterday in a very helpful way too.

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Rated 5 out of 5 stars

Spoke to a lovely lady who couldn't have been anymore helpful. Managed to get things sorted very quickly.

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Rated 5 out of 5 stars

Thankyou Lewis for the info you gave me today. I now understand why I don’t have a certificate for Ollie.🙁

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Rated 5 out of 5 stars

Thank you Lewis W - I rang to change address for one of my donkeys. Lewis was polite and professional and dealt with my request quickly and happily. Thank you!

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Rated 3 out of 5 stars

Transferred a pet that I got from a rescue and was told I had to pay £39... then realised this was an auto renew payment for a service I didn't want. Had to call back to cancel the auto renew. This... See more

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Rated 1 out of 5 stars

My cat was report missing 7 years ago ( body never found but we have ideas what happened ) and today even though it says she is missing on her chip , I get a happy birthday poppy message . Talk about... See more

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Rated 1 out of 5 stars

Other companies dont charge for changing address etc. You dont get told this when your vet does the chop. You are not fully informed(intentionally) Watch out for the hard sell and you cant change your... See more

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Rated 2 out of 5 stars

Can not manage my pets. The website is limited. I have no idea what im paying for £5 a month. Just offers sent via email that I never use. Also have no idea how to cancel membership. Other companies t... See more

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Rated 4 out of 5 stars

Experience so far excellent. Very helpful person on the phone and transfer of ownership seems to be progressing ok. Will await final result before giving the fifth star!

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Rated 5 out of 5 stars

Lovely clear, friendly voice and very efficient! If only life in general was so straight forward - many thanks 😊

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Rated 5 out of 5 stars

I received a reminder and follow ups (necessary as we had a family bereavement in the meantime and I forgot all about renewing). Everything was handled very efficiently.

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Rated 5 out of 5 stars

I had a question about microchip and Daniel sorted it out for me with no problem. I'm happy to know my pet is registered.

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Rated 1 out of 5 stars

Can’t change personal details without upgrading! I’ve informed you I no longer live at that address. Posting anything there will be a data breach.!

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Rated 5 out of 5 stars

Every think was explained to me so I could understand what was happening and how things worked out

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Rated 1 out of 5 stars

A begrudgingly paying customer - as my missing pet's level of welfare has been held against me for the sake of a 'subscription' just to change an address and phone number. I don't want 'off... See more

Company replied

Rated 5 out of 5 stars

Easy to contact, really helpful and friendly on the phone call, requirement quickly addressed and confirmed straight afterwards in writing.

Company replied


Company details

  1. Animal Control Service

Written by the company

Identibase® is the UK’s original and most advanced Pet Database, with the most comprehensive missing pet service. Registering your pet’s microchip and details could not be easier…


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

5K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

VERY HELPFUL

Very helpful Rebecca guiding me through the process of leaving identibase for two of my dogs that have passed away. I was very grateful for her assistance as it was a very upsetting process for me under those circumstances.

24 March 2026
Unprompted review
Rated 5 out of 5 stars

Very happy customer...

Your pet protection expert that I spoke with (Elizabeth), was attentive, patient and very helpful. With Elizabeth's help, I was quickly able to confirm and update the changes I wanted to make to my pet's profile. Thanks a lot Elizabeth - very much appreciated!

24 March 2026
Unprompted review
Rated 5 out of 5 stars

Friendly and helpful member of staff…

Friendly and helpful member of staff made changing details over so easy 9

24 March 2026
identibase logo

Reply from identibase

Thank you so much for your lovely feedback! We’re really pleased to hear that our team member was friendly and helpful, and that they made updating your details such a smooth and easy process.

We understand how important it is to keep your pet’s information up to date, so it’s great to know we were able to make this as straightforward and stress-free as possible for you. Your kind comments are greatly appreciated and will be shared with the team.

Thank you again for taking the time to leave a review—it truly means a lot to us.

Warm regards,
Ben
Identibase

Rated 5 out of 5 stars

Easy to use and a great idea to keep…

Easy to use and a great idea to keep our pets happy and safe. Thank you.

23 March 2026
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Reply from identibase

Thank you so much for your wonderful feedback! We’re delighted to hear that you found our service easy to use and that you appreciate the idea behind what we do. Keeping pets safe, secure, and happy is at the heart of everything we strive to achieve, so it’s incredibly rewarding to know that this resonates with you.

Your kind words mean a great deal to our team, and we’re grateful you’ve taken the time to share your experience. Thank you for trusting us to help protect your pet.

Warm regards,
Ben
Identibase

Rated 5 out of 5 stars

Paige was very helpful and resolved my…

Paige was very helpful and resolved my issue politely and promptly.......excellent service.

24 March 2026
Unprompted review
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Reply from identibase

Thank you so much for your kind feedback! We’re delighted to hear about your positive experience with Paige. She takes great pride in providing helpful, polite, and efficient support, so it’s wonderful to know she was able to resolve your issue so promptly.

Your comments really mean a lot to the team, and we’re thrilled that you received the level of service we strive to deliver every day.

Warm regards,
Ben
Identibase

Rated 5 out of 5 stars

The lady that updated my personal…

The lady that updated my personal details was very friendly and very helpful .

23 March 2026
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Reply from identibase

Thank you so much for taking the time to share your experience! We’re delighted to hear that the team member who updated your personal details was both friendly and very helpful. I’ll be sure to pass your kind feedback on to her – she’ll be thrilled to hear it.

Ensuring our customers feel supported and confident throughout every interaction is something we take great pride in, so it’s wonderful to know this was reflected in your experience. Your feedback is greatly appreciated and motivates our team to continue providing excellent service.

Warm regards,
Ben
Identibase

Rated 5 out of 5 stars

Very helpful and polite

23 March 2026
Unprompted review
identibase logo

Reply from identibase

Thank you so much for taking the time to share your experience! We’re delighted to hear that you found our team very helpful and polite.

Providing friendly, professional, and supportive service is something we take great pride in, so it’s wonderful to know that this was reflected in your interaction with us. Your kind feedback means a lot to the team and encourages us to continue delivering excellent service to all our customers.

Warm regards,
Ben
Identibase

Rated 5 out of 5 stars

Paige was so helpful and v bubbly and…

Paige was so helpful and v bubbly and payment system easy to use

23 March 2026
identibase logo

Reply from identibase

Thank you so much for taking the time to leave your review! We’re thrilled to hear that Paige was so helpful and bubbly, and that you found the payment system easy to use. I’ll be sure to pass your kind feedback on to her – she’ll be delighted to hear it.

It’s wonderful to know that your experience was smooth and positive. Providing friendly, efficient, and supportive service is something we take great pride in, and your feedback really means a lot to the team.

Warm regards,
Ben
Identibase

Rated 5 out of 5 stars

Top service everytime

Top service everytime

23 March 2026
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Reply from identibase

Thank you so much for taking the time to leave such a wonderful review! We’re thrilled to hear that you consistently receive top service from our team.

Providing reliable, friendly, and efficient support is something we take great pride in, and it’s fantastic to know that this has been reflected in every interaction you’ve had with us. Your kind words mean a lot to the team and really motivate us to continue delivering the highest standard of service.

Warm regards,
Ben
Identibase

Rated 5 out of 5 stars

I did an owner transfer for my cat…

I did an owner transfer for my cat which was really easy ,Samantha was really helpful and did the whole process seamlessly for me . I would recommend without hesitation.

23 March 2026
Unprompted review
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Reply from identibase

Thank you so much for taking the time to share your experience! We’re thrilled to hear that transferring ownership of your cat was so easy and that Samantha was able to guide you through the process seamlessly. I’ll be sure to pass your kind words on to her – she’ll be delighted to hear your feedback.

It’s wonderful to know that you felt well supported and confident throughout the process. Making these important updates simple and stress-free is exactly what we aim for, and your recommendation means a great deal to us.

Warm regards,
Ben
Identibase

Rated 4 out of 5 stars

Polite and helpful staff

Polite and helpful staff, dealt with a change of ownership and described the company's services

23 March 2026
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Reply from identibase

Thank you so much for taking the time to share your experience! We’re delighted to hear that our staff were polite and helpful while assisting you with the change of ownership. I’ll be sure to pass your kind feedback on to the team – they’ll be thrilled to hear it.

It’s great to know that you also found our explanation of the company’s services clear and useful. Providing friendly, informative, and efficient support is something we take great pride in, and your feedback means a lot to us.

Warm regards,
Ben
Identibase

Rated 5 out of 5 stars

Brilliant service

Very pleased with the swift and professional service you provided. Your representative was most helpful and polite.

23 March 2026
identibase logo

Reply from identibase

Thank you so much for taking the time to share your experience! We’re delighted to hear that you were very pleased with the swift and professional service provided, and that our representative was both helpful and polite. I’ll be sure to pass your kind feedback on – it will be greatly appreciated.

Providing efficient, friendly, and professional support is something we take great pride in, and it’s wonderful to know that this was reflected in your interaction with us. Your feedback means a lot to the team and encourages us to continue delivering the highest standard of service.

Warm regards,
Ben
Identibase

Rated 5 out of 5 stars

Customer service very good…

I had to contact you by phone and spoke to a wonderfully helpful, polite and patient person., having failed to deal with issue on line.

23 March 2026
identibase logo

Reply from identibase

Thank you so much for taking the time to share your experience! We’re delighted to hear that our team member was wonderfully helpful, polite, and patient when you contacted us by phone. I’ll be sure to pass your kind words on – they’ll be thrilled to hear your feedback.

We always aim to provide support that makes things as simple and stress-free as possible, whether online or over the phone. It’s wonderful to know that, despite any challenges with the online process, our team was able to assist you and resolve the issue efficiently.

Your feedback is greatly appreciated and really motivates us to continue providing excellent customer service.

Warm regards,
Ben
Identibase

Rated 5 out of 5 stars

Very helpful when I had to change to…

Very helpful when I had to change to address chip on my rescue cat.

23 March 2026
identibase logo

Reply from identibase

Thank you so much for taking the time to leave your review! We’re delighted to hear that our team was very helpful when you needed to update the address on your rescue cat’s microchip.

Ensuring that pet details are accurate and up to date is so important, and we always aim to make the process as straightforward and stress-free as possible. It’s wonderful to know that our support made things easier for you.

Your kind feedback is greatly appreciated and will be shared with the team.

Warm regards,
Ben
Identibase

Rated 5 out of 5 stars

Easy to understand

Easy to understand, transfer of ownership of pet was quick and simple.

23 March 2026
identibase logo

Reply from identibase

Thank you so much for taking the time to share your experience! We’re delighted to hear that transferring ownership of your pet was quick, simple, and easy to understand.

We always aim to make these important processes as straightforward and stress-free as possible, ensuring that pet owners can update their details with confidence. It’s wonderful to know that this was reflected in your interaction with our team.

Your feedback is greatly appreciated and encourages us to continue providing clear, efficient, and friendly service to all our customers.

Warm regards,
Ben
Identibase

Rated 5 out of 5 stars

Polite prompt help over the phone

Polite prompt help over the phone

23 March 2026
identibase logo

Reply from identibase

Thank you so much for taking the time to leave your review! We’re delighted to hear that you received polite and prompt assistance over the phone.

Providing friendly, efficient, and supportive service is something we take great pride in, so it’s wonderful to know that this was reflected in your experience. Your feedback is very much appreciated and will be shared with the team.

Warm regards,
Ben
Identibase

Rated 5 out of 5 stars

Very user friendly to renew in line and…

Very user friendly to renew in line and good things available to action should my pet go missing. I was very grateful to be reminded that my renewal was due.

22 March 2026
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Reply from identibase

Thank you so much for taking the time to share your experience! We’re delighted to hear that you found renewing online user-friendly and that you appreciated the reminder about your renewal. Staying up to date is so important to ensure your pet remains fully protected, and we’re glad we could help make that easy for you.

It’s also great to know that you value the additional actions and benefits available should your pet go missing. Providing peace of mind and practical support for pet owners is at the heart of what we do, and it’s wonderful to hear that this was reflected in your experience.

Your feedback is greatly appreciated and means a lot to our team!

Warm regards,
Ben
Identibase

Rated 5 out of 5 stars

An excellent experience talked me…

An excellent experience talked me through the process and dealt with it in such a professional manner

19 February 2026
identibase logo

Reply from identibase

Thank you so much for taking the time to share your experience! We’re thrilled to hear that you found the process clear and professional, and that our team was able to guide you through everything with ease.

Providing friendly, efficient, and professional support is something we take great pride in, so it’s wonderful to know this was reflected in your interaction with us. Your kind feedback means a lot to the team and really encourages us to continue delivering excellent service to all our customers.

Warm regards,
Ben
Identibase

Rated 5 out of 5 stars

It was very easy and quick excellent…

It was very easy and quick excellent infact

21 March 2026
identibase logo

Reply from identibase

Thank you so much for taking the time to leave such a fantastic review! We’re delighted to hear that you found the process very easy and quick, and that your experience was excellent.

Making things simple, efficient, and stress-free for our customers is something we always strive for, so it’s wonderful to know we delivered that for you. Your kind feedback means a great deal to our team and really helps to motivate us to continue providing a high standard of service.

Warm regards,
Ben
Identibase

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