We were really impressed with FOW, Trafford Park. The staff were really helpful, knowledgeable and there was no hard sell. They had a vast range of cars including the model we bought. They arranged al... See more
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FOW is the original, multi-award winning Car Supermarket with two fantastic locations in Winsford, Cheshire and Trafford, Manchester. We were born in 1959 and have perfected the UK's easiest and most enjoyable car shopping experience with a focus on fantastic customer care and great prices - values that stay true to this day. To keep things nice and easy we launched FOW Perks to help make your car buying experience a great one! What does this mean? You can reserve any vehicle FREE for up to 48 hours (you won't find this elsewhere), buy online or instore with an expert handover and home delivery available, request a personalised video from home, arrange a test and even part exchange or sell your old car to us. To support this further, our technicians will prepare your new car to the highest standard using industry leading technology and processes. Every vehicle receives a PDI (Pre Delivery Inspection), PSI (Pre Sales Inspection) alongside quality control, multipoint photography process and final sold checks to ensure all aspects of your vehicle match the FOW quality standard. Chat to our team today, we'll help answer those all important questions and help you drive away in the car of your dreams - this is FOW.
Written by the company

Why promise when we simply deliver

Fords of Winsford Ltd Wharton Retail Park Weaver Valley Road Winsford, Cheshire, CW7 3AL, Winsford, United Kingdom
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Initially our experience was great, we had a flawless sale and purchase process. However when we returned to collect the car it wasn’t ready. Despite having had an early call to confirm our collection time and having had at least 3 working days between purchase and collection. We had to wait for 2 hours on site before the car was ready for collection, which was especially frustrating having travelled some distance to collect the car and being with my 81 year old father who now owns the car. The car itself is exactly what we were looking for, however the excitement of owning a new car was tainted by what can only be described as poor service and communication between departments within FOW.

Reply from FOW Winsford
Personal touch from Danny. Very helpful, went that extra mile. Made sure everything was right for the hand over.

Reply from FOW Winsford
Great experience. Not hassled while looking around, then dealt with by a member of staff fairly quickly when we had selected a car. Everything was sorted smoothly and left feeling very happy

Reply from FOW Winsford
Great customer service. Salesman was very knowledgeable, helpful and polite. Very happy customer. Thanks again.

Reply from FOW Winsford
There was 2 large dents on the roof, that took over 2 weeks to repair. The valet was awful. Then when I got the car home only 1 of the key cards works and there is some trim damaged on the car. I have contacted FOW, but as yet I have had no response
Very easy and no hassle to buy a car. Explains every detail and very polite

Reply from FOW Winsford
Very impressed with FOW, so efficient and well organised.
Special thanks to Ashley for sorting everything out for me.

Reply from FOW Winsford
FOW Winsford have been excellent, I dealt with Justin James who was brilliant to work with. We didn't physically view the car as we are over 150 miles away, so had to rely on Justin's trust alongside the pics and video he took on the condition. Justin kept me informed of progress with delivery times etc. The portal for contract signature etc was really simple. We had the car delivered by transporter, the company FOW contract with to provide this service was also excellent. Based on my experience would highly recommend this company. Big thank you.

Reply from FOW Winsford
Excellent service from start to finish lots of help and advice from the staff who helped us with buying our new car also gave us a fair price part exchange great company to deal with

Reply from FOW Winsford
Very disappointed with the overall experience of buying a car from FOW. I felt pressured to collect the car after completing the purchase even though I had paid for it in full. My old car was taken in part exchange and there was a slight delay (one day) in obtaining the log book V5C because I have a personal number plate. This meant I had to pay a further £500 retainer fee which I was told would be refunded after 3-5 days following receipt of the V5C, this actually took 9 days. In my opinion the after sales service was very poor. I have made telephone calls and sent e-mails but no-one has replied.

Reply from FOW Winsford
Fantastic customer service from Lana, she was incredibly helpful and kept in touch with me during the week to confirm details. Very friendly and personable, made the whole experience very calm and enjoyable. Really happy with the service and my lovely new Renault Captur

Reply from FOW Winsford
I've changed my review to one star after what has happened since I first gave my review. Three times I have asked for a call back today, after the car I purchased yesterday evening broke down this morning, and no one has called me back. I now have no vehicle to get to and from work and no one at FOW seems at all bothered about the issue with the vehicle I was sold, or assisting me with the situation I have been left in. The issue I raised hadn't even been documented correctly. Not impressed at all.

Reply from FOW Winsford
Update...
Very disappointed to have to write this update. When I part exchanged my car I had a personal plate on it, I was told they will hold a £500 deposit until the new V5 arrived with them which I agreed to.
My V5 arrived and sent to FOW with a photo emailed to Lana , now this is when any car sales customer service proofs how good they are...
One email back confirming they had received the V5 , phoned a few days later and told the refund would take 3 to 5 days, left it a few days and emailed Lana no reply, emailed again no surprise no reply, phoned and told they will pass it onto a manager for a call back. Wait until I get home and phoned again as no calls.4 times cut off and once put on hold then cut off !!!!!
Now on hold again but not holding out much hope.
A garage is only as good as it's customer service and for me Fords of Winsford, they haven't gone any.....
Great range of cars for us to look at , great service from the reception staff to Lana who helped us in buying the car we wanted.

Reply from FOW Winsford
I've never bought from FOW before or from any large dealership before. I have to say the experience was very good. Price of the vehicle was fair and the level of service was very good. They were really busy while I was at the Trafford Park branch and they made sure I was given excellent, personalised service. I would buy from FOW again.

Reply from FOW Winsford
Ruby was very helpful and we didn't feel pressured in anyway. This was the first time we bought a car from Fords of Winsford but we would definitely use them again.

Reply from FOW Winsford
Fantastic buying experience. The car was as described and good value. Dee at the Manchester branch was very polite, professional and a pleasure to deal with, would definitely recommend buying a car from FOW Manchester.

Reply from FOW Winsford
Ryan cain (winsford) sorted my car for me and did a brilliant job! Im over the moon with my new car

Reply from FOW Winsford
We recently purchased a car from Fords of Winsford at Trafford Park, and overall we're happy with the experience.
From start to finish, Kerry handled every aspect of our purchase with complete professionalism, courtesy and enthusiasm. She made what was initially a very quick and straightforward sales process feel effortless, kept us informed throughout, and was a pleasure to deal with. She is a real asset to Fords of Winsford.
We bought the car on Thursday for collection at 10:30am the following Tuesday. Unfortunately, this didn't leave enough time for the vehicle to be fully prepared, which certainly wasn't Kerry's fault.
When we collected the car, there was still a dent in one of the doors that couldn't be repaired until the Dentman visited the following day. The valet also hadn't been completed to the standard we'd expected – the interior glass hadn't been cleaned and the 20-inch alloy wheels were still heavily covered in brake dust. We also didn't leave with the car until around 1:15pm.
Despite these issues, we still came away feeling satisfied with the overall deal, largely because of Kerry's outstanding customer service and positive attitude. Without her, our overall impression would probably have been quite different.
Fords of Winsford clearly sell a huge number of vehicles every month, but in our opinion they need to improve the final vehicle preparation process before handover. Get that right, and the customer experience would be excellent.

Reply from FOW Winsford
I wasn't informed details of the collection so waited along time. The man who then dealt with me was very good 👍

Reply from FOW Winsford
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