Fitness Superstore Reviews 

35,476
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 3,264 reviews, reviewers overwhelmingly had a great experience with this company. People consistently praise the friendly store team for offering professional advice, providing helpful demonstrations, and taking ample time to understand individual needs without any sales pressure. Consumers are extremely satisfied with the wide selection of durable gym equipment and the smooth, highly reliable delivery service. Some reviewers were not happy with product quality, noting that certain machines developed mechanical faults, showed poor fitting joints, or arrived missing necessary parts. A few individuals also encountered frustrating delivery schedule delays alongside unexpected customer challenges and high expenses regarding return shipping charges.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, noting that items are sturdy, operate quietly, and... See more

Staff

Users describe positive interactions with staff, highlighting that team members are knowledgeable, patient,... See more

Delivery service

Customers consistently note positive experiences with delivery service, highlighting prompt arrivals and... See more

Service

People report positive experiences with service, highlighting helpful and approachable staff who provide... See more

Quality

Reviewers mention positive feedback about quality, expressing satisfaction with solid and sturdy items like... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We were forced into buying a recumbent bike for medical reasons and from the very first call, Ricky Osborn at Fitness Superstore Tunbridge, was absolutely fantastic. He guided us through the minefield... See more

Company replied

Rated 5 out of 5 stars

I popped into store during the week to look over some adjustable dumbbells for me and my son, I was shown what was on offer by very knowledgeable staff. While looking online at the Bowflex dumbbells... See more

Company replied

Rated 5 out of 5 stars

We visited the store wanting to buy a treadmill. Cameron went through all the different options within our budget encouraging us to try them. We did not feel pressurised and Cameron was very patient a... See more

Company replied

Rated 5 out of 5 stars

Excellent customer service. Great advice. The guys working in the Norwich store were very professional and knowledgeable. Jordan helped me choose the right piece of equipment for me, and it was reall... See more

Company replied


Company details

  1. Fitness Equipment Store
  2. Fitness and Nutrition Service
  3. Fitness Equipment Wholesaler
  4. Indoor Cycling
  5. Sporting Goods Store

About Fitness Superstore

Written by the company

Founded in 1994, Fitness Superstore is the largest supplier of specialist Fitness Equipment in the UK. We have enhanced our position as the UK's largest retailer of specialist fitness equipment with an unrivalled range of import exclusives and leading high street fitness brands to choose from. Our sales staff are trained and experienced in the products we sell, ensuring we are able to offer you the best advice when purchasing your fitness equipment. Visit our massive 175,000 sqft distribution centre in Northampton, packed with all of the latest fitness and gym equipment for you to try and take away, or call in to one of our other nationwide stores.
FIND A STORE

Fitness Superstore

Written by the company

Next Day Delivery
At Fitness Superstore, we offer a range of fast and flexible delivery options. For those who require express delivery we offer a genuine next day or nominated day service, including larger bulky items such as treadmills and even heavy weight sets.
Never Beaten on Price
At Fitness Superstore we pride ourselves on being able to offer our customers premium products at the best possible prices, which is why we will try our absolute best not be beaten on price. If you find the same like-for-like product offered at a lower price elsewhere prior to purchase, contact us by phone, email or LiveChat and we’ll do our best to match or beat the competitor's price for you.
Stores Nationwide
We’ve got showrooms across the UK where you can check our unrivalled product range. Try before you buy, browse at your leisure and get advice and expertise from our friendly staff.

Contact info


4.8

Excellent

TrustScore 5 out of 5

35K reviews

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4.8

All reviews

(35,476)

3,033 reviews in the last 12 months

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Rated 5 out of 5 stars

Excellent service!…

We were forced into buying a recumbent bike for medical reasons and from the very first call, Ricky Osborn at Fitness Superstore Tunbridge, was absolutely fantastic. He guided us through the minefield of choice and helped us to buy an appropriate piece of equipment. We are still awaiting delivery but can’t wait to try it out. Thank you so much, Ricky, for superb advice and service. Penny & Mike Cook

13 August 2026
Unprompted review
Fitness Superstore logo

Reply from Fitness Superstore

Mike Cook,

We are so pleased to hear about your positive experience with our team member. It's wonderful that we could guide you in choosing the right equipment for your needs. We hope you enjoy your new bike once it arrives!

Kind Regards
Fitness Superstore Tunbridge Wells

Rated 5 out of 5 stars

I recently purchased a rowing machine…

I recently purchased a rowing machine from Fitness Superstore, and I’ve been genuinely impressed from start to finish. Leon was knowledgeable, patient, and took the time to explain different models without any pressure. This made it easy to choose a machine that suits my fitness level and long‑term goals.

24 August 2026
Fitness Superstore logo

Reply from Fitness Superstore

Dear Annette Gimbert,

We're so pleased to hear about your excellent experience with us. It's wonderful that our team member was knowledgeable, patient, and helped you choose the perfect machine without any pressure. We appreciate your kind words!

Kind Regards
Fitness Superstore Northampton

Rated 5 out of 5 stars

Second Successful Order from Great Fitness Superstore Branch

This was the second order I have placed with Fitness Superstore Gloucester. I visited them earlier in the year to get some advice about setting up a home gym. They were absolutely brilliant, listening to what I wanted to do, and then advising me on everything from weights, to running machines and even flooring. It was all very relaxed, no pressure, no feeling I was being upsold, in fact I was advised on what I needed and also told when maybe something was more than I needed. As there was no pressure on the day, I was given some prices and options, and went home to think about it. A few days later I put the order in, and the whole transaction was really easy, from order, to payment, to delivery. It was also no trouble when I wanted to swap one piece of equipment late in the process - they just dealt with it for me with no hassle. Because of this great service, and because we have been really happy with the build quality of all the kit we ordered, we recently put in a second order, just for an exercise bike this time. I phoned up for some help distinguishing between a couple of models, and got the guidance I needed to make the choice. As with the previous time, order, payment and delivery was sorted out extremely efficiently, and I think I had the bike within 24hrs of initially phoning up. Really great service, helpful and approachable staff, we will be back if we need any more fitness equipment.

17 August 2026
Unprompted review
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Reply from Fitness Superstore

Dear James,

We are incredibly grateful for your wonderful feedback and for choosing us for your home gym needs, not once, but twice!

It's truly rewarding to hear that our team provided helpful, pressure-free advice, ensuring you found exactly what you needed without feeling oversold. We're particularly pleased that the process, from initial consultation to delivery, was smooth and efficient for both your orders.

Knowing that you're happy with the build quality of our equipment and that our staff were approachable and efficient in helping you choose your bike means a great deal to us.

We look forward to assisting you again should you require more fitness equipment in the future.

In the meantime, if you need anything else whatsoever, don't hesitate to get in touch.

Kind Regards

Fitness Superstore Gloucester

Rated 4 out of 5 stars

Great customer service at Fitness…

Great customer service at Fitness Superstore - Julian gave great advice and offered a smooth sale. Would only say that the courier was not the best with a delivery slot that was just too wide. But for that, would have been 5 star.

21 August 2026
Unprompted review
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Reply from Fitness Superstore

Sean Searles,

We are so happy to hear about your positive experience with our team member and the smooth sale! We truly appreciate your feedback regarding the delivery and are actively working with our courier partners to refine their scheduling for a better customer experience.

Kind Regards
Fitness Superstore Tunbridge Wells

Rated 5 out of 5 stars

Great service & competitive price

Excellent customer service. Great advice. The guys working in the Norwich store were very professional and knowledgeable. Jordan helped me choose the right piece of equipment for me, and it was really a far cry from the most expensive! The price was very competitive. My cross trainer was delivered the following day.
A very happy customer

17 August 2026
Fitness Superstore logo

Reply from Fitness Superstore

Angela,

We're so pleased to hear about your excellent experience with us. It's wonderful that our team was professional and knowledgeable, and helped you choose the right equipment at a competitive price. We're also glad your delivery was so prompt. Thank you for your kind words!

Kind Regards
Fitness Superstore Trust Pilot Team

Rated 5 out of 5 stars

The efficiency of the service and for…

The efficiency of the service and for the price , the product was very good. I definitely will be shopping there again.

17 August 2026
Fitness Superstore logo

Reply from Fitness Superstore

Dear Bernadette,

We're delighted to hear you found our service efficient and the product very good for the price. We look forward to seeing you again!

Kind Regards
Fitness Superstore Trust Pilot Team

Rated 5 out of 5 stars

Treadmill

Justin was very helpful and knowledgeable about the products.

25 August 2026
Unprompted review
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Reply from Fitness Superstore

Jon,

We're delighted to hear that you found our team member helpful and knowledgeable about our products. We appreciate your positive feedback!

Kind Regards
Fitness Superstore Trust Pilot Team

Rated 5 out of 5 stars

Great service

Great service
I went in to buy a treadmill, I already knew what I wanted but Jack kindly showed me other options to make sure I was getting the right product for my needs .
Ordering was very quick and delivery was next day .
It Arrived exactly in the time slot I was given and by to very pleasant lads .
Great service thank you 👌

24 August 2026
Unprompted review
Fitness Superstore logo

Reply from Fitness Superstore

Nick cooper----------------------,

We're so pleased to hear about your excellent experience with us. It's wonderful that our team member was helpful in ensuring you found the right product, and that your ordering and delivery were quick and efficient. Thank you for your kind words!

Kind Regards
Fitness Superstore Trust Pilot Team

Rated 5 out of 5 stars

Perfect showroom experience

I have only good things to say about fitness superstore. I visited the showroom in Sheffield and was greeted by Justin who was friendly and a really fantastic help in identifying the best equipment for me and was very knowledgeable.

11 August 2026
Unprompted review
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Reply from Fitness Superstore

Aidan Sheriff,

We're happy to hear you had such a positive experience at our Sheffield showroom. We appreciate you mentioning the friendly and helpful service you received from our team member, who assisted you in finding the best equipment.

Kind Regards
Fitness Superstore Trust Pilot Team

Rated 5 out of 5 stars

Dealt with Aidan at N

Dealt with Aidan at N. London store.
Found him to be very helpful throughout the whole process of purchasing various items for my home gym.

21 August 2026
Unprompted review
Fitness Superstore logo

Reply from Fitness Superstore

I PAUL,

We are so pleased to hear about your positive experience at our North London store! It's wonderful to know that Aidan had provided such helpful assistance with your home gym purchases. Thank you for sharing your feedback.

Kind Regards
Fitness Superstore North London

Rated 5 out of 5 stars

Great shop and extremely helpful and…

Great shop and extremely helpful and patient staff.
Andy Redfern was knowledgeable and managed to meet our needs and a very professional way.
Availability to try several treadmills and understand the different settings in store.
We will definitely be back to get more equipment.

16 August 2026
Unprompted review
Fitness Superstore logo

Reply from Fitness Superstore

Dear Susana Parra,

We're delighted to hear about your positive experience and that our team was helpful and professional in meeting your needs. It's great that you had the opportunity to try different treadmills in-store. We look forward to your next visit!

Kind Regards
Fitness Superstore Gloucester

Rated 5 out of 5 stars

James at Fitness Superstore Manchester…

James at Fitness Superstore Manchester was absolutely outstanding. The VP of Supply Chain and I were in a serious pinch on a gym project because our suppliers were unable to provide the products we needed to complete the project on time. Being from the US and having a limited amount of time before I had to return home, we really needed someone who could move quickly and deliver on their word. James stepped up immediately. He ordered everything we needed and, more importantly, assured us that it would arrive before we had to leave. James went above and beyond to help us when we were in a difficult situation. His communication, urgency, and willingness to make things happen made a huge difference in helping us keep the project on track. Customer service like this is hard to find, and James truly represented what great service should look like. Thank you, James, for taking care of us and helping us get the job done! I would highly recommend James and the Fitness Superstore Manchester team.
-Major Brown

21 August 2026
Unprompted review
Fitness Superstore logo

Reply from Fitness Superstore

Dear Major Brown,

We are incredibly grateful for your wonderful feedback and are so pleased to hear about your positive experience. It truly means a lot to us that our team was able to assist you effectively, especially given your tight schedule and the challenges you faced with other suppliers. We understand how critical it was to secure the necessary items quickly to keep your project on track, and we are proud that our colleague demonstrated such exceptional commitment and urgency. We always aim to provide outstanding service, and knowing that we made such a significant difference for you is incredibly rewarding. Your kind words highlight the dedication we strive for in every interaction. Thank you for recognizing our efforts and for your strong recommendation.

Kind Regards
Fitness Superstore Trust Pilot Team

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