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First Alternative Reviews 2,409

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TrustScore 4.5 out of 5

4.5

Insurance Agency
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Review summary

Created with AI, based on recent reviews

Evaluating 2,196 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company for its competitive pricing and excellent value for money, often finding it to be the most affordable option compared to other providers. Many people highlight the user-friendly and intuitive website, making the process of obtaining insurance quick, easy, and straightforward. The service provided is frequently described as efficient and hassle-free. However, some customers mentioned occasional issues with the website, describing it as clunky at times or having difficulty transferring information from comparison sites. A few people also noted that certain options or information did not appear correctly, and some experienced delays or difficulties when trying to make changes to their policies.

What people talk about most

Price

Reviewers highlight positive aspects of price, with many finding the pricing to be very competitive and... See more

User experience

Customers consistently note positive experiences with user experience. Many reviewers found the website and... See more

Website

People report positive experiences with the website, finding it user-friendly, simple to navigate, and easy... See more

Service

Reviewers mention positive feedback about service. Many customers praise the quick, efficient, and... See more

Value for money

Clients share positive opinions on value for money. Many reviewers highlight the good prices, affordability,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Haven't needed to claim so limited dealings with them, however I am searching for new quotes ready to renew and I am unable to beat their renewal quote! I've searched across all comparison websites so... See more

Company replied

Rated 4 out of 5 stars

Simple to navigate and edit all the options. Website ok if not a little clunky at times. Not all options and information transferred/translated well from the comparison website to the First Alternat... See more

Rated 5 out of 5 stars

Great cover for what I need a very reasonable price and it was easy to navigate around the bowser for what I needed. Once all the documents were sent to me it was very easy to find them and transparen... See more

Company replied

Rated 5 out of 5 stars

They answered the call within 5 minutes which is a big plus when dealing with ultra slow costumer services. They were clear, jargon free and didn't take too long to resolve my issue.

Company replied

Company details

  1. Insurance Agency
  2. Auto Insurance Agency
  3. Insurance Broker
  4. Insurance Company

Written by the company

First Alternative provides 5 Star Defaqto rated car and multicar insurance with a range of benefits and optional extras. Find out more and get a quote!

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

2K reviews

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Rated 5 out of 5 stars

Fantastic car insurance.

Half way through my car insurance year with First Alternative and my experience has been first class by far the best quote I’ve received don’t always pest you with unnecessary emails 10/10 thank you for quality easy car insurance.

31 October 2025
Rated 5 out of 5 stars

Absolutely seamless

Absolutely seamless, no faffing about going from this page of dialogue and then back to it.
Also the price was fair compared to most other quotes I received.

30 April 2026
Rated 4 out of 5 stars

Overall good with a few minor bugs

Simple to navigate and edit all the options. Website ok if not a little clunky at times.
Not all options and information transferred/translated well from the comparison website to the First Alternative site. (Couldn't edit one option which didn't appear correct for example.) Overall a good product at a reasonable price.

30 April 2026

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